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LOCAL HISTORY; ADDITIONAL

Cebu Air, Inc., operating as Cebu Pacific (also known as Cebu Pacific Air)) and informally
known as Cebu Pac, is a Philippine low-cost airline based on the grounds of Ninoy Aquino
International Airport (NAIA Terminal 3), Pasay City, Metro Manila, in the Philippines. It is
Asia's oldest budget or low-cost carrier airline, founded in 1988.

On March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was
approved on 30 August 1991. Cebu Air, Inc. was subsequently acquired by JG Summit
Holdings (owned by John Gokongwei). Domestic services commenced following market
deregulation by the Philippine government. It temporarily ceased operations in February 1998
after being grounded by the government due to an accident, but resumed services later the next
month following re-certification of its aircraft.[6] It initially started with 24 domestic flights
daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations
had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s (decade), Cebu Pacific was granted rights to operate international flights to the
region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and
Guam. International flights were launched on 22 November 2001, with a twice-daily service to
Hong Kong.[13] On 1 March 2002, it commenced thrice-weekly flights to Seoul.[14] Other
regional flights were introduced and suspended later; however, including flights to Singapore
(from 6 November 2002, to January 2003) and from Manila via Subic to Seoul (from December
2002) due in part to the effects of the SARS epidemic.[15]

The airline resumed its Manila-to-Singapore flights on August 31, 2006[16] and launched its
direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the
Cebu-Singapore-Cebu sector,[17] and in direct competition with Singapore Airlines'
subsidiary SilkAir, CEB was the only Philippine carrier serving the Cebu-Singapore-Cebu
route for years until PALresumed its direct service in 2017. The airline operates direct flights
from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only
Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct
service and is now code-sharing with Cathay Pacific for this route.[18]

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific
announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to
five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective 25
January 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore,
Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok,
Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon,
Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when
its request was denied. The nations involved came to an agreement that Cebu Pacific would be
only allowed to operate charter flights from Clark to the respective countries' airport(s).
Only Singaporeinitially agreed to allow Cebu Pacific to fly scheduled flights from Clark to
Singapore.[19] Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong,
Macau and Singapore.[20]

In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR 72-500 aircraft,
with six firm orders and eight options. It plans to initially offer flights to Boracay, using
Boracay's Godofredo P. Ramos Airport.[21] On 12 November 2007, Cebu Pacific announced
Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that
it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one
domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced
on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[22] In late 2007,
Cebu Pacific mentioned that it was aiming to cross the Pacific and launch non-stop flights to
the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[23] On 18
December 2007, Cebu Pacific announced that it would exercise options on its recent ATR 72-
500 turboprop order (initially six firm) to increase its firm order to 10.[24]
On 19 February 2008, Cebu Pacific Air received its first brand-new ATR 72-500 and expected
to take delivery of another five ATRs from March to December 2008.[25] The initial two ATRs
fly on routes such as Cebu to Bacolod. Cebu Pacific took delivery of its 16th brand-new, 179-
seater Airbus A320 aircraft on 20 March 2008. The new aircraft was to support CEB's
expanding international and domestic operations which include flights to 12, soon to be 15,
international destinations.[26] On 28 May 2008, Cebu Pacific was named as the world's
number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget
Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5
million passengers in 2007, up 57.4 per cent from 2006[27]On 22 July 2008, Cebu Pacific was
the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its
flight to Caticlan being the first to depart at 0515 local time. On 1 August 2008, it moved its
international operations to the terminal; thus, becoming the first airline to have regular
international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media.
The airline created a fanpage on Facebook and Twitter.[28]

On 6 January 2011, Cebu Pacific flew its 50 millionth passenger, from Manila to Beijing. The
airline aimed to reach the 100-million-passengers mark in 2015.[29]
Cebu Pacific is planning to commence international long-haul flights to the Middle-East, the
United States, Australia, and some parts of Europe using the Airbus A330-300.[30] The first
long haul flight commenced to Dubai, United Arab Emirates on 7 October 2013.[citation
needed] Cebu Pacific is also applying for rights for a daily service to Auckland, New
Zealand.[31] On 12 February 2018, Cebu Pacific announced that their subsidiary, Cebgo, will
fly daily from Manila to Batanes starting March 25, 2018 until October 27, 2018.[32] On 27
February 2018, Cebu Pacific, along with the Department of Tourism of Victoria announces the
launch of 3x weekly service between Manila and Melbourne, starting 14 August 2018.
History of Cebu Pacific Air
 In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the
Philippines, but it only started operations almost 8 years later, in early March, 1996.
 In February 1998, Cebu Pacific Air was grounded by the government, but continued its
services next month, after the re-certification of its aircraft.
 In late November, 2001, Cebu Pacific Air started operating international flights with a
twice-daily service to Hong-Kong.
 On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul.
 In the following years, Cebu Pacific Air continued to introduce new routes and increase
flight frequency for some of the existing ones.
 In late May, 2008, Cebu Pacific was named as the world’s number one airline in terms
of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in
the world.
 On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of
the Ninoy Aquino International Airport and the first airline to operate international
commercial flights from the new terminal.
 In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the
Philippines to use social media.
 In January 2010, Cebu Pacific gained an International Organization for Standardization
(ISO) 9001:2008 Certificate, an upgrade of CEB’s ISO 9001:2000 Certificate obtained
in February 2003. The new certificate guarantees that Cebu Pacific Air has consistent
business procedures covering all key processes in the airline, including adequate
records for all transactions, effective monitoring processes and mechanisms for
continuous improvement.
 In April 2010, Cebu Pacific disappointed with the European Union’s decision to
blacklist all Philippine airlines from flying to the EU, based on the International Civil
Aviation Organization (ICAO) Significant Safety Concern from December 2009.
 In May 2010, CEB increased Airbus A320 orders by seven, on top of an existing order
of 15 aircraft. The first for the 180-seat brand-new aircraft scheduled to be delivered
from 2010 to 2014 arrived in October and was used to add routes and frequencies on
CEB’s network of 33 domestic and 14 international destinations.
 In June 2010, Cebu Pacific became the Philippines’ largest airline by total number of
passengers flown on domestic and international routes. CEB claimed the Nº 1 domestic
carrier in 2009 when it captured 50% of the domestic market share, in 2010, with 51%
market share it was again the Nº 1. The airline operated the youngest aircraft fleet in
the country, composed of 8 ATR 72-500 and 21 Airbus aircraft.
 In February 2011, Cebu Pacific bagged the Budgie$ Friendliest LCC Award at the Low
Cost Airlines World Asia-Pacific Conference held in Singapore, besting other
contenders like Air Arabia, Air Asia, Jetstar Asia, SpiceJet and Spring Airlines.
 In May 2011, Cebu Pacific Airlines was named the most sociable airline in the world
by Planely.com, an air travel-focused social networking site that saw 142 airlines
joining its contest.
 In July 2012, Cebu Pacific CEO, Lance Gokongwei won the global low-cost airline
Leadership Award. The Airline Strategy awards, event that recognizes the airline
industry’s best in leadership, marketing, and innovation. Previous years Airline
Strategy awards in the Low Cost Leadership category include Jetstar’s Alan Joyce,
Ryanair’s CEO Michael O’Leary, and Air Asia’s Tony Fernandes.
 In December 2012, Cebu Pacific Air took delivery of its 41st aircraft with tail number
RP-C3271. Cebu Pacific is the only airline in the Philippines with its fleet acquired
100% brand-new, making it one of the youngest and most modern aircraft fleets in Asia.
 In June 2012, Cebu Pacific ranked 15th in Airline Business Magazine’s list of the
world’s top 75 low-cost carriers (LCC) based on 2011 passenger numbers. Cebu Pacific
also ranked 15th in 2010. The world’s three largest LCCs in 2012 were Ireland’s
RyanAir, UK’s EasyJet and USA’s Southwest.
 In January 2014, Cebu Pacific and Tigerair, the largest budget carriers based in the
Philippines and Singapore, have signed a strategic alliance. Subject to regulatory
approval, Cebu Pacific and Tigerair will collaborate commercially and operationally on
international and domestic air routes, thus creating the biggest network of flights to and
from the Philippines.
 In February 2014, Cebu Pacific Air announced that it has signed a share purchase
agreement to acquire 100% of Tigerair Philippines, including a 40% stake of Tiger
Airways Holdings Limited.
 Starting April 11, 2014, Cebu Pacific has been removed from the list of airlines banned
from operating in the European Union (EU) member countries. This confirms Cebu
Pacific’s commitment to safety and full compliance with international aviation safety
standards. This enabled Cebu Pacific to continue flying to the EU.
 In May 2015, to reflect the relationship between Tigerair Philippines as a wholly owned
subsidiary airline of Cebu Pacific Airlines, Tigerair Philippines was rebranded as
Cebgo. By October, Cebgo returned 5 Airbus A320 to Cebu Pacific, thereafter
operating a whole turboprop fleet of ATR 72.
 In June 2015, Cebu Pacific Airlines announced an order of 16 ATR 72-600 aircraft to
be operated by Cebgo to meet growing demand for inter-island services in the
Philippines. With the delivery of the first ATR 72 600 in October 2016, the airline also
became the launch customer of the new high-density Armonia cabin.
 In January 2016, Cebu Pacific received its first brand-new Airbus A320 with the new
livery, the 34th A320 in the low-cost carrier’s fleet.
 In June 2017, Cebu Pacific placed an order for 7 Airbus A321ceo aircraft. The first
Airbus A321 200 is scheduled for delivery in March 2018.
 In August 2018, Cebu Pacific launched thrice-weekly service between Manila and
Melbourne, its second destination in Australia.
 In January 2019, Cebu Pacific took delivery of its first Airbus A321neo aircraft in a
single-class configuration with 326 Economy seats. Five more A321neo aircraft of the
32 on order will be added to the fleet this year to Cebu Pacific’s expansion plans.
 The only fatal accident in the history of Cebu Pacific took place on the 2nd day of
February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to
Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing
all 104 people on board.

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