Beechtown's Homeless Foundation. We appreciate all the help you can give us. IN MY MUSIC VIDEO (BETTER NOW BY POST MALONE), I USED CONVENTIONS FROM ANDREW GOODWIN’S THEORY. THE USE OF TECHNICAL CODES BEING USED SUCH AS MISE-EN-SCENE WAS USED IN ‘BETTER NOW’ AS THE USE OF LOW KEY LIGHTING WITH DARK GREY AND BLACK BEING PRESENTED IN THE MAJORITY OF THE MUSIC VIDEO. THIS WAS DONE IN ORDER TO SHOW THE RELATIONSHIP BREAKDOWN THAT POST MALONE IS GOING THROUGH THUS SHOWING SIGNS OF SADNESS AND DEPRESSION. AT THE SAME TIME, THE PRESENCE OF AMPLIFICATION WAS PRESENTED AS THE CLOSE UP SHOT OF DRUG IS TO SHOW HOW MANY PEOPLE WOULD OVERCOME THIS KIND OF PROBLEM AS IT WOULD BE THE EASIEST WAY POSSIBLE. ANOTHER WAY HOW AMPLIFICATION IS PRESENTED IS THE USE OF LOW ANGLE SHOTS OF POST MALONE SINGING WITHIN THE MIDDLE OF THE FIELD SHOWING HIS DOMINANCE AND WAYS IN WHICH HE IS TRYING TO GET BACK WITH HIS GIRLFRIEND. THE AUDIENCE CAN LOOK AT THIS AS AN UNDERSTANDINGS THAT IN RELATIONSHIPS, MEN TEND TO BE THE ONES DOMINANT. THE PRESENCE OF DISJUNCTURE WAS SHOWN AS THE USE OF RANDOM ZOOM IN AND ZOOM OUT SHOTS OF A FENCE WHERE PRESENTED OUT OF TIME WITH THE BEAT. THIS IS DONE IN ORDER TO SHOW THE EFFECTS OF DRUG USE AS WELL AS OTHER EMOTIONS THAT INDIVIDUALS EXPERIENCE WHEN GOING THROUGH RELATIONSHIP BREAKDOWNS AS THEIR MINDS DON’T FUNCTION PROPERLY. RICHARD DYER’S THEORY WAS ALSO PRESENTED IN ‘BETTER NOW’ AS THE USE OF IDEOLOGY WAS SHOWN IN CREATING A MESSAGE TO THE AUDIENCE THAT RELATIONSHIP BREAKDOWNS DON’T NECESSARILY HAVE THE BEST OUTCOMES AT ALL. THE USE OF CONSTRUCTION WAS SHOWN IN ‘BETTER NOW’ AS THE USE OF QUICK AND JUMP CUTS FOLLOWED BY WIDE SHOTS OF POST MALONE WAS TO SHOW THAT HE IS THE MAIN ATTENTION OF THE MUSIC VIDEO. WE CHOSE ‘BETTER NOW’ BECAUSE THE LYRICS WHERE REALLY EASY WHEN COMPARED TO OTHER RAP MUSIC VIDEOS THAT WE LOOKED AT. THIS WAS DUE TO THE FACT THAT THERE WAS NO MUMBLE WITHIN THE LYRICS WHICH WOULD MAKE LIP SYNCING SLIGHTLY MORE EASIER. ‘BETTER NOW’ WAS VERY DIFFERENT COMPARED TO OTHER R&B AND HIP-HOP MUSIC AS THE USE OF PROPS AND OTHER ACCESSORIES WHERE NOT NEEDED AT ALL. OVERALL, I HAD GOOD EXPERIENCE WHEN FILMING IT AS IT WAS VERY SIMPLE IN TERMS OF WHAT WAS NEEDED AND THE EDITING WAS AS WELL. THE OUTCOME WAS VERY GOOD AS OUR MEDIA CONVENTIONS THAT I STARTED OF WITH PLANNING BECAME HANDY IN THE FINAL STAGES OF EDITING ‘BETTER NOW’ WITH BLACK AND WHITE BEING PRESENTED IN ORDER TO KEEP IT SIMPLE AS POSSIBLE. WHEN I STARTED MAKING THE DIGIPAK, THE SAME CONVENTIONS THAT I USED IN THE MUSIC VIDEO WHERE APPLIED SUCH AS THE USE OF BLACK AND WHITE PICTURES. OVERALL, THE USE OF BLACK AND WHITE WAS DONE TO SHOW THAT THE MIXED EMOTIONS THAT POST WAS GOING THROUGH. THE BLACK WAS TO SHOW THE DEPRESSION HE IS GOING THOUGH AND THE WHITE WAS A SIGN TO SHOW THAT HE IS A SAINT AS WELL AS BEING HOPE. THE MIXED COLOURS WHERE TO SHOW THE MESS THAT HE IS IN WITH ALL SORTS OF EMOTIONS. THE USE OF LOW ANGLE SHOTS WERE USED IN THE FRONT AND BACK COVER IN ORDER TO SHOW HIS DOMINANCE AND THAT THE WORLD IS AROUND HIM.