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METHODOLOGY
Introduction
This chapter deals with the methodology used for the research. It presents the research
design, population, sample and sampling procedure, method of data collection, the validity
Research Design
This research was a cross- sectional survey which is descriptive in nature and employed
quantitative techniques. The quantitative was based on designing questionnaires to solicit for
the objectives of the topic under study. Cresswell (2002) indicated that in cross-sectional
survey design, the researcher collects data or information at one point in time. He regards it
as a study that can examine current attitudes, beliefs, opinions or practices. Attitudes beliefs
and opinions are ways in which individuals think about issues whereas practices are their
behavior.
Population
The study was conducted on all employees in Gemini Life Insurance Co. (GLICO) Ho
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Sample and Sampling Technique
All employees of Gemini Life Insurance were selected into the sample. The study employed a
non probability technique of accidental and convenient to identify the research participants.
This is where the respondents available at the time of the research were given the
questionnaire to answer.
Research Instrument
The instrument used for data collection was a set of structured questionnaires in which
respondents were asked to tick responses that best applied to them. It consisted of items,
which include gender, age, level of education and marital status. Section B sought data on
factors which influence sales performance. Likert scale was assigned to items in this section
in which respondents were expected to rate their level of agreement using the options
1=Strongly disagree, 2=Disagree, 3=Uncertain, 4=Agree and 5=Strongly agree. All items
were considered as approximately equal attitude value to which participants responded with
measures what it is intended to measure. Therefore, to ensure validity and make the
instruments relevant to the study, the instruments were subjected to expert views for
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necessary inputs and corrections from my supervisor. Reliability on the other hand sought to
address the issue of whether the instrument used in the data collection would produce the
same results each time it is administered. The reliability of the questionnaire was ensured by
carrying out a pilot test of the instrument. It was undertaken at the Ho Municipal Assembly in
the Volta Region. The pretest was also to help reveal ambiguities and poorly constructed
The questionnaire was administered by the researcher. The researcher was at the office to
administer the questionnaires personally together with two research assistants to ensure
maximum response. The researcher explained the instructions and the various items to the
respondents. They were made to understand that all information being provided would be
treated with confidentiality and used for the purpose of research only. This helped to obtain
desired responses.
The data is captured using statistical packages for social sciences (SPSS), both descriptive
and inferential statistics will be computed during the analysis of the data using both SPSS and
Microsoft excel.
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