SECTOR REPORT

Date March 2014

Our ref. NK

India: Kitchen Furniture Sector

Prepared by Trade Commission of Denmark, Bangalore

ABSTRACT:

This report provides a short overview of the Indian Kitchen Furniture industry. It
describes the industry and its potential, with focus on opportunies for Danish companies.
Growing population and rapid socio-economic development has spurred an increase in
kitchen furniture design requirements in the Indian economy, especially in the retail, home
sector which emphazise the need for alternative designs replacing contemporary and
traditional designs. This spurs up opportunities for Danish kitchen furniture design
companies.

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INDUSTRY

The kitchen industry sector stands at around USD 3.2 billion. With increasing emergence
of nuclear families, rising disposable income and better affordability, this industry is
expected to grow at the rate of 40% per annum. Modular kitchen forms the core of the
kitchen segment. Modular Kitchens are based on functional practicality and the onset of
Modular Kitchen in the furniture market of India have spelt a consciousness that even
kitchens can have a style statement and at the same time be comfortable and elegant.

Kitchen market in India has tremendous growth potential. Indian readymade kitchens
currently selling about 10,000 units per month in the country. It is expected to grow 10
times in the next three to four years. Market has been witnessing a growth rate of 50%
YoY. It is largely unorganized with the presence of local and small players. Unorganized
market includes carpenters making self-designed kitchens based upon the requirements of
the households. Modular kitchens are customized based on the requirements of the
consumer. Based on the need of the consumer, it can be set up with various accessories
like chimney, burner etc. Modular kitchen accounts for 40% of the furniture and fittings
industry. Products in this market are largely focused towards establishments in urban
India.

The price can range of modular kitchen furniture is INR 50,000 to 2 million depending on
the style, material used, accessories, appliances and gadgets that the customer goes for and
the space availability. Almost 70 % the players in the industry are making modular
kitchens in this price range.

KEY DRIVERS
 Increase in disposable income of the individuals
 Growth in real estate sector has increased the importance of kitchen furniture in
recent days.
 Growth in organized retail paved way for many foreign organization start-ups in
the country
 Rising quality consciousness among Indian customers.
 Changing perspectives on home aesthetics
 Increase in the share of women employment leading to increased purchase
decision with regard to kitchen furniture

OPPORTUNITIES FOR DANISH COMPANIES

 Availability of raw materials & cheap labour
 Reduction in import duties which facilitates easier trade between countries
wherein it’s growing at 50-60% annually.
 Designs’ in kitchen furniture is gaining more focus in India- hence it’s an
opportunity for increased volume in business.
 100% FDI allowed under automatic route.

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  Moderately competitive industry
 Transition of unorganized players into organized players

UPCOMING EXPOS:-
EVENTS DATE AND VENUE WEBSITE
Furniture & 21 Feb – 24 Feb
http://infairs.in/upcoming_events2.
Furnishings Fair' Nehru Centre, Dr. Annie
aspx?ID=1065
2014 Besant Road, Worli, Mumbai

28 Feb-02 March http://chennai.click.in/home-

Home Interior Fair
Chennai Trade Centre, interior-fair-2014-chennai-trade-
2014
Nandambakkam, Chennai centre-c175-v7530644

Zak Interior
03-06 April
Exterior Expo & http://www.zakinteriorexterior.com
Chennai Trade Centre,
International /info/exhibitor/index.html
Chennai
Furniture Fair 2014

16-18 November
India International Bombay Convention & http://tradeshow.tradekey.com/indi
Furniture Fair 2014 Exhibition Centre (BCEC), a-furniture-fair-e12129.htm
Mumbai, India

CONTACT

Nixit Kothari
Furniture Sector
Tel: + 91 80 4248 9504
E-mail: nixkot@um.dk

Trade Commission of Denmark

142, 4th Main, Defence Colony, Indiranagar
Bangalore – 560 038 INDIA

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 The Trade Council is a part of the Ministry of Foreign Affairs and is the official export and investment
promotion agency of Denmark. The Trade Council benefits from around ninety Danish Embassies,
Consulates General and Trade Commissions abroad. The Trade Council advises and assists Danish
companies in their export activities and internationalization process according to the vision: Creating
Value All the Way.

The work in the Trade Council follows specific procedures and quality guidelines. In this way our
customers are secured the best possible quality under the varying working and market conditions at any
given point of time.

Ministry of Foreign Affairs of Denmark

The Trade Commission of Denmark, Bangalore

142, 4th Main, Defence Colony, Indiranagar
Bangalore – 560 038 INDIA
Tel: + 91 80 4248 9500
E-mail: blrhkt@um.dk
www.indien.um.dk

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Ministry of Foreign Affairs of Denmark