BUSINESS PLAN ENT30 Kaffan Kit

COMPANY NAME :
KAFAN ENTERPRISE
SUBJECT : ENT 530
PRODUCT : KAFAN KIT
COMPANY NAME : KAFAN ENTERPRISE
GROUP : BA 242 4A
MEMBERS :
FARHANA ABDUL PATAH
(2014190731)
NURUL IZMALINA BINTI GHAZALI
(2014119529 )
TENGKU AMMAR SHAFIQ BIN TENGKU AMIR SHARIFUDIN
(2017690136)
YASRUL BIN YAHYA
(2014504733)
ENT 300
KAFAN ENTERPRISE
CONTENT :
No. Description Page
1. Introduction
2. Purpose
3. Owners’ Background and Resume
4. Company Logo and Meanings
5. Business Location
6. Map of Business Location
7. The vision, mission, and objectives
8. Position and number of staff
9. List of Office Furniture
10. List of Fittings
11. List of Office Supplies
12. Administration Budget
13. Determining product or service
14. Market size
15. Market share before
16. Market share after
17. Sales forecast
18. Marketing budget table
19. Product Strategy
20. Pricing Strategy
21. Place/Distribution Strategy
22. Promotion Strategy
23. Layout
24. Financial Plan
Your Ultimate Outfit Supplier

1.0 Introduction
Name of Company : Kafan Enterprise
Nature of Company : Gathering and supply Kafan Kit with two options for Male and
Female Customers
Date of Operation : 6 September 2018
Date of Registration : 6 August 2018
Operational Time : 1000H until 2000H
Phone/Fax Number : 06-2323 000/06-2322 000
Address : GF, No. 80, Jalan Inang 3, Taman Paya Rumput Utama, 76450
Bandar Cheng , Melaka.
Website : www.kafan.com.my
Owners : Farhana Abdul Patah
Nurul Izmalina Binti Ghazali
Tengku Ammar Shafiq Bin Tengku Sharifudin
Yasrul Bin Yahya

2.0 Purpose
1. Opportunity for entrepreneur to assess the business venture objectively, critically and
practically.
2. To study and evaluate the feasibility of the business.
3. To convince venture capitalists, investors and bankers in order to raise capital and obtain
support for the venture.
4. As a guideline for day-to-day management of the business.
5. To be able to distribute business resources more effectively.

3.0 Owners’ Background and Resume
POSITION

RESUME
Farhana Bt Abdul Patah

MANAGING DIRECTOR
Blok D 31, Taman Sri Rahmat, 18000 Kuala Krai Kelantan
www.kafan.com – farhanaabdulpatah292@kafan.com
018 – 208 3608
Personal Information
ID Number 880320-29-5070
Date of Birth 20th Mac 1988
Education
2015-Present Diploma in Corporate Administration (DCA)
UniversitiTeknologi MARA CawanganNegeri Sembilan – Negeri Sembilan, Malaysia
2001 – 2005 SijilPelajaran Malaysia

MaktabRendahSains MARA Jeli – Kelantan, Malaysia
5A 4B 1C
Work Experience
2013 - 2015 Sales Representative
Camcote Industrial Coating SdnBhd – Shah Alam, Selangor , Malaysia
2011 - 2013 Customer Service Representative

Robinson Realty SdnBhd – Kepong, Kuala Lumpur, Malaysia
2010 - 2011 Customer Service Representative

F&M Business Solution – Kuala Lumpur, Malaysia

Attributes
Languages English – Speaking (9/10) and Writing (8/10)
Malay– Speaking (10/10) and Writing (10/10)
Mandarin – Speaking (4/10) and Writing (2/10)
Urdu - Speaking (5/10) and Writing (0/10)
Skills Customer Relations

Team Coordination

Sales Planning

Administration


Nurul Izmalina Bt Ghazali
OPERATING DIRECTOR
LOT 1533 TAMAN JAYA MURNI,17500 TANAH MERAH, KELANTAN
www.kafan.com – Izmalinaghazali96@kafan.com
011-29204366
ID Number 960409-06-5108
Date of Birth 09th APRIL 1996
Education
Universiti Teknologi MARA Cawangan Negeri Sembilan – Negeri Sembilan, Malaysia
2009 – 2013 Sijil Pelajaran Malaysia

SMK DATO’ MAHMUD PADUKA RAJA (1)– Kelantan, Malaysia
Work Experience
2013 - 2015 SALES PERSON
Alam Mega Furniture Sdn Bhd – Shah Alam, Selangor , Malaysia

Attributes
Malay – Speaking (10/10) and Writing (10/10)

Team Coordination

Sales Planning

Administration


Yasrul Bin Yahya
MARKETING DIRECTOR
No. 89, Lorong 7, Taman Padang Tembak Fasa 5,
36000 Teluk Intan, Perak
www.kafan.com – yaszrule@kafan.com
ID Number 961014-08-5571
Date of Birth 14th October 1996
Education
2009 – 2013 Sijil Pelajaran Malaysia

Sekolah Menengah Air Kuning Kampar – Perak, Malaysia
5A 4B 1C
Work Experience
2013 - 2015 Sales Manager
Sangat Style Clothing Sdn Bhd – Shah Alam, Selangor , Malaysia

Attributes

Team Coordination

Sales Planning

Administration


Tengku Tengku Ammar Shafiq
Bin Tengku Amir Sharifudin
ADMINISTRATIVE DIRECTOR
95, TAMAN SRI TEMIN, BANDAR BUKIT KAYU HITAM, 06050 CHANGLOON, KEDAH
www.kafan.com – bonda5500@gmail.com@kafan.com
017 – 5588695
Blok D 31, Taman Sri Rahmat, 18000 Kuala Krai Kelantan
Personal Information www.kafan.com – farhanaabdulpatah292@kafan.com

018 – 208 3608
ID Number 960121-02-5975
Date of Birth 21th January 1996
Education
2017-Present Bachelor of Business Admin. (Finance) (Hons)
Universiti Teknologi MARA Cawangan Perlis – Perlis,, Malaysia
2014-2017 Diploma in Corporate Administration (DCA)

Work Experience
2014 Customer Service Representative
Secret Recipe Restaurant – Changloon, Kedah, Malaysia

Attributes
Mandarin – Speaking (3/10) and Writing (1/10)

Team Coordination

Sales Planning

Administration


4.0 Company Logo and Meanings
4.1 Logo
4.2 Descriptions
 Nisan Stone represent the muslimin and the mulimat that has passed away.
 Circle represent the other world or “alam Barzah”.
 The black color is synonyme to the second world which always been described as a
dark place.
 The white color is synonyme to the color of the kafan.

5.0 Business Location
Business Address :
GF, No. 80, Jalan Inang 3, Taman Paya Rumput Utama,
76450 Bandar Cheng, Melaka.
Correspondence Address :
1F, No. 80, Jalan Inang 3, Taman Paya Rumput Utama,
76450 Bandar Cheng, Melaka.
Advantages of the Location :
Our shop is located at whereas our office is at GF, No. 80, Jalan Inang 3, Taman Paya
Rumput Utama, 76450 Bandar Cheng, Melaka. It is nextto HSBC Bank, Home-Mart, Tesco
Hypermarket, Post Office and McDonalds.
The reason why we choose this location is because it is strategic and has easy accessibility
and well connected via linked to major highways such as KL-Seremban Highway, AMJ
Expressway and Ayer Keroh Expressway.
Moreover, investors in part of Melaka Tengah New Golden Triangle is a thriving market of
Bandar Cheng can expect a ready market of high growing population residents with cash to
spend in this area.
With ous shoplot facing the highway, we stand to gain maximum exposure and publicity.
There is also sufficient parking space and space road for loading goods and entrance giving
advantage to us in doing the business daily either in management or sales perspective.
This location also can attract Malays to buy our products.
Our shop is also near the hospital. So, we also can supply our goods to the hospitals.

6.0 Map of Business Location

ADMINISTRATION PLAN
Administration is the most important thing when open up a business. It is to ensure the business
run smoothly. The performance, growth and survival of the business depend on managerial
skills and capabilities. The manager should have the administration function such as planning,
controlling, organizing, and leading the company. The administration task also including plan
and set the objective or goals of the business and ensure the company achieve the goals that
have been set successfully. The administration also has to arrange the organizational structure,
do a working schedule, and calculate all budgets relating to administration department.

1.0 Vision, Mission and Objectives
THE VISION
To be a leading Kafan Kit supplier in Malaysia.
THE MISSION
To be the largest Kafan Kit producer in Malaysian market.
To be Malaysian’s number one choice of Kafan Kit provider.
OBJECTIVES
To open at least two (2) branches in every states of Malaysia.
To provide the highest qualities of Kafan kit with affordable price to the customers.

2.0 Position and Number of Staffs
The company is fully ran by all six partners and does not hire any staff. However, we decided
to divide the operational tasks according to below table.
Name Designation Task Description

Farhana Abdul Patah Managing Director Managing all management tasks
Liason to customers who came directly to
the office
Managing indoor rasks
Managing assembling tasks
Managing orders and customers requests
through website and calls
Nurul Izmalina Binti Operating Director Managing all operating tasks

Ghazali Liason to customers who came directly to
the office
Managing indoor rasks
Managing assembling tasks
Managing orders and customers requests
through website and calls
syi Financial Director Managing all financial tasks

Liason to customers outside from the office
Managing outdoor campaigns
Delivering goods to customers and post
office
Yasrul Bin Yahya Marketing Director Managing all marketing tasks

Liason to customers outside from the office
Managing outdoor campaigns
Delivering goods to customers and post
office
Tengku Ammar Administrative Ensure that all the business objective will be
Shafiq Bin Tengku Director achieve
Amir Sharifudin To plan administration system and ensure it
become efficient and effective
Help the general manager manage and plan
systematic management

LIST OF OFFICE EQUIPMENT & FURNITURE
TYPE PRICE QUANTITY TOTAL AMOUNT
(RM) (RM)
*Desk 169.00 2 338.00
*Chair 55.00 4 220.00
*Sofa 249.00 1 249.00
*Shelves 399.00 1 399.00
*Printers 134.00 2 268.00
*Fax Machine 319.00 1 319.00
*Telephone 89.00 1 89.00
*Computer 1500.00 2 3000.00
TOTAL RM 4, 882.00

LIST OF FITTINGS
ITEM QUANTITY PRICE PER UNIT TOTAL COST
(RM) (RM)
*Air conditioner 599.00 2 1, 198.00
*Wall Lamp 51.79 1 51.79
*Ceiling Lamp 69.00 8 552.00
TOTAL RM 1, 801.79

LIST OF OFFICE SUPPLIES
ITEM PRICE QUANTITY TOTAL AMOUNT
(RM) (RM)
*Stationery - - 300.00
*Ink Cartridge 50.00 1 50.00
TOTAL 350.00

TABLE: ADMINISTRATION BUDGET
ITEMS FIXED ASSET MONTHLY OTHERS

(RM) EXPENSES EXPENSES
(RM) (RM)
FIXED ASSETS
Furniture and 6, 684.00
Fittings 30,000.00
Car
MONTHLY
EXPENSES
Rent 1, 000.00
Utilities 200.00
Office Supplies 350.00
Transportation 200.00
(Petrol)
OTHERS
EXPENSES
Deposit (Building) 2,000.00
Deposit (Utilities) 200.00
Business 70.00
Registration 150.00
Business License 200.00
Roadtax 1000.00
Car Insurance 1000.00
Car Maintenance
TOTAL (RM) RM 36, 684.00 RM 1, 750.00 RM 4, 620.00
TOTAL: RM 43, 054.00

MARKETING PLAN
1. Determining product or service
Description Price
Kafan Kit :
1.Male Kafan Kit RM 180.00

• Five white winding sheets about 7 X
7 feet each
• 4 tie ropes about 7 feet long each
• Pair of scissors
• Pair of gloves
• Comb
• Sarban
• Scented oil
• Kapur barus
• Rose Water
• Bar of Soap
• Cotton balls
• Step-by-Step Washing Guide
• 2 plastic aprons
• Pelikat/Batik sheet to cover the
deceased during washing
*to change to extra large set, add-on RM 230.00
RM30.00
2. Female Kafan Kit

• Seven white winding sheets about 7 X
7 feet each
• Prayer telekung
• Waist wrapper
• Pair of gloves
• Comb
• Scented oil
• Kapur barus
• Rose Water
• Bar of Soap
• Cotton balls
• Shampoo
• Pelikat/Batik sheet to cover the
deceased during washing

*to change to extra large set, add-on
RM30.00
2. Market size
Target Market Spending Value Total

Male 2388 x RM180.00 x 0.25 (once every 3 months) RM 1 289 520.00
x 12 months
Female 2345 x RM230.00 x 0.25 (once every 3 months) RM 1 618 050.00
x 12 months
Total RM 2 907 570.00
Based on demographic data derived from
Malacca Population for the year 2010:
1. Male – 397 932 (50.45%)
2. Female – 390 774 (49.55%)
Refer to data below derive from Bancian Malaysia

3. Market share before
Competitors Percentage Total

Dunia Kifayah Enterprise 40% RM 1 163 028.00
Ayah Bonda Global 35% RM 1 017 649.50
Enterprise
Syarikat Jaffar Rawas Sdn 25% RM 726 892.50
Bhd
RM 2 907 570.00

4. Market share after
Competitors Percentage Total

Dunia Kifayah Enterprise 39% RM 1 133 952.30
Ayah Bonda Global 34% RM 988 573.80
Enterprise
Syarikat Jaffar Rawas Sdn 20.1214% RM 585 043.90
Bhd
Kafan Enterprise 6.8786% RM 200 000.00
RM 2 907 570.00

5. Sales forecast
SALES FORECAST : YEAR 1
Month Value Notes

January RM 16 000.00 Normal target sales for each month
February RM 16 000.00 Normal target sales for each month
March RM 16 000.00 Normal target sales for each month
April RM 16 000.00 Normal target sales for each month
May RM 16 000.00 Normal target sales for each month
June RM 20 000.00 Peak sales because school holiday
July RM 16 000.00 Normal target sales for each month
August RM 16 000.00 Normal target sales for each month
September RM 16 000.00 Normal target sales for each month
October RM 16 000.00 Normal target sales for each month
November RM 16 000.00 Normal target sales for each month
December RM 20 000.00 Peak sales because bonus and year
end sale
Year 1 : Total Sales Forecast RM 200 000.00
Month Value Notes

 Sales forecast increase 5% of first year = RM 210 000.00
Month Value Notes

 Sales forecast increase 7% of 2nd year = RM 224 700.00

Marketing Budget Table
Items Fixed Asset Working Capital Other Expenses

(RM) (RM) (RM)
Fixed Asset
Signboard RM 2 100.00
Working Capital
Promotion
-Brochures RM 126.00
-Business Card RM 170.00
-Banners RM 244.00
Other Expenses
-Grand Opening RM 2000.00
(50pax X RM40.00)
- Signboard License RM 2 500.00
RM 2 100.00 - RM 5 040.00
TOTAL : RM 7 140.00

1.0 Product Strategy
Kafan Kit with option for Female Kit or Male Kit. We give special exchange for Extra Large
Kit with additional RM30.00.
Descriptions
Product Attributes Quality:
The kit is assembled by using Malaysian highest quality range of all
equipments required for the preparation of Muslims deceased body
for burial purposes.
Trade Name Kafan Enterprise
Brand Name Kafan Kit
Packaging
1. Female Kit
2. Male Kit
3. Extra Large Kit

Labelling
Kafan Kit :
1.Male Kafan Kit

• Five white winding sheets about 7 X 7 feet each
• Pair of gloves
• Comb
• Sarban
• Scented oil
• Bar of Soap
- Kapur Barus
- Air Mawar
• Cotton balls
• Pelikat/Batik sheet to cover the deceased during washing
*to change to extra large set, add-on RM30.00
PRICE : RM 180.00
2. Female Kafan Kit

• Seven white winding sheets about 7 X 7 feet each
• Prayer telekung
• Waist wrapper
• Pair of gloves
• Comb
• Scented oil
• Bar of Soap
- Kapur Barus
- Air Mawar
• Cotton balls
• Shampoo
• Pelikat/Batik sheet to cover the deceased during washing
*to change to extra large set, add-on RM30.00
PRICE : RM 220.00

Warranty 2 years
After Sales Service 1. Customers can always exchange for new kit if theres any
defect on the product.
2. Customers also can trade for Extra Large Kit by adding

additional RM30.00 only.
2.0 Pricing Strategy
Our company pricing strategies are divided into two which are retail price and special order
price. As far as we concern, we use price lining strategy. This method is usually used for retail
customers.
1. Psychological Pricing
We believe that price are the main determinant of making sales, thus we decide to sell our
product at RM 180.00 for male kit and RM 220.00 for female kit. Our price is cheaper than
our competitor price which are RM 200.00 for male and RM 250.00 for female. We will also
shows that our kit provides more equipments as compared to those with higher price.
2. Product Bundle Pricing
We also provide a great price for the customer who buys the kit in bundle.
Table below will shoe the product bundle pricing:
Amount of Kafan Kit Price

1 Kit RM 180.00/kit
10 Kits RM 162/kit
RM 1 620.00
(10% Discounts)
50 Kits RM 144.00/kit
RM 7 200.00
( 20% Discounts)
100 Kits RM 126.00/kit
RM 12 600.00
(30% Discount)
1000 Kits RM 100.00/kit
RM 100 000.00
(44% Discount)

3.0 Place Distribution Strategy
We are as a wholesaler, use the below type of distribution channel for our business activity.
1. Us Consumer
2. Us Retailer Consumer
The first distribution channel is Kafan Kit Enterpriseas a wholesalerwill produce and sell our
products to our consumer directly. This is where the consumer will purchase directly our
product. In addition, we also deal with consumer that need customization in term of add-on
item in the kit. The second distribution channel is Kafan Kit Enterprise as a wholesaler will
produce and sell our products to our retailer and straight to the consumer.
The location for our business is strategic enough that is at Cheng, Malacca. The location is
located in the part of “Melaka Tengah, New Golden Triangle” between the town and also near
to the hypermarket Tesco Extra, Cheng which is one of the new business focus location in
Malacca. Besides, there are a lot of parking space facilities provided nearest our place. This will
help our product to be easily and reachable especially to that entire area.
Therefore, we believe that the choice of this location may lead to maximum profit in the future
since that Cheng is still under development. This location also has its own attraction to customer
because there are a lot of places for hanging out, meeting friends and good for business
purposes, etc.

4.0 Promotion Strategy
Advertising
TYPE OF ADVERTISING QUANTITY PRICE (RM)

BROCHURES 1000 PCS 126.00
BUSSINESS CARD 10boxs x RM17.00 170.00
BANNER 36” x 48” 2 x RM93.00 186.00
30” x 40” 1 x RM58.00 58.00
TOTAL 540.00
Sales Promotion
TYPES QUANTITY PRICE (RM)

FREE DELIVERY - -
Personal Selling
-Sales conducted by 4 partners.
Publicity
-Facebook Pages, Instagram, Tweeter
-Sponsor Televisyen Shows such as “Tanah Kubur” on Astro Channel.

Layout Based on Process
BEHIND SHOP
FRONT OF SHOP

Calculation for Output per-day
1. Kafan Kit
Average Sales Forecast per-month = RM 16 666.67
Average prices per-unit = RM 200.00
Number of output per-month = RM 16 666.67

RM 200.00
= 83 Units
Number of working days = 22 days
Amount output to be produced per day = 83 units

22 days
= 4 units/day

Materials Requirements Schedule
1. Male Kafan Kit (for 1 kit)
1 Material Quantity Price/Unit (RM) Total Price

(RM)
1 Five white winding sheets 1400 meters RM 2.00/m RM 2800.00
about 7 X 7 feet each
2 4 tie ropes about 7 feet long 1120 meters tie RM 0.10 /m RM 112.00
each ropes
3 Pair of scissors 40 RM 0.20 RM 8.00
4 Pair of gloves 40 RM 0.20 RM 8.00
5 Comb 40 RM 0.20 RM 8.00
6 Sarban 40 RM 5.00 RM 200.00
7 Scented oil 40 RM 1.00 RM 40.00
8 Kapur barus 40 RM 0.50 RM 20.00
9 Rose Water 40 RM 0.50 RM 20.00
10 Bar of Soap 40 RM 0.30 RM 12.00
11 Cotton balls 40 RM 1.00 RM 40.00
12 plastic aprons 80 RM 0.30 RM 24.00
13 Pelikat/Batik sheet 40 RM 10.00 RM 400.00
14 Step-by-Step Washing Guide 40 RM 0.20 RM 8.00
Total RM 3700.00

2. Female Kafan Kit
1 Material Quantity Price/Unit (RM) Total Price

(RM)
1 Seven white winding sheets 1400 meters RM 2.00/m RM 2800.00
about 7 X 7 feet each
2 4 tie ropes about 7 feet long 11200meters tie RM 0.10 /m RM 112.00
each ropes
3 Pair of scissors 40 RM 0.20 RM 8.00
4 Pair of gloves 40 RM 0.20 RM 8.00
5 Comb 40 RM 0.20 RM 8.00
6 Waist wrapper 40 RM 5.00 RM 200.00
7 Scented oil 40 RM 1.00 RM 40.00
8 Kapur barus 40 RM 0.50 RM 20.00
9 Rose Water 40 RM 0.50 RM 20.00
10 Bar of Soap 40 RM 0.30 RM 12.00
11 Cotton balls 40 RM 1.00 RM 40.00
12 plastic aprons 80 RM 0.30 RM 24.00
13 Pelikat/Batik sheet 40 RM 10.00 RM 400.00
14 Step-by-Step Washing Guide 40 RM 0.20 RM 8.00
15 Prayer telekung 40 RM 20.00 RM 800.00
Total RM 4500.00

Machine & Equipment Requisition Planning Schedule
No Machine & Equipment Quantity Price/Unit (RM) Total Price (RM)

1 Cash register 1 1,500.00 1,500.00
2 Boxes 5000 0.34 1,688.00
3 Salotape 1000 0.20 200
Total 3,388.00

BUSINESS PLAN ENT30 Kaffan Kit

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COMPANY NAME :

Your Ultimate Outfit Supplier

Name of Company : Kafan Enterprise

Date of Operation : 6 September 2018

Date of Registration : 6 August 2018

Operational Time : 1000H until 2000H

Phone/Fax Number : 06-2323 000/06-2322 000

Bandar Cheng , Melaka.

Owners : Farhana Abdul Patah

Nurul Izmalina Binti Ghazali

Tengku Ammar Shafiq Bin Tengku Sharifudin

Yasrul Bin Yahya

Your Ultimate Outfit Supplier

2. To study and evaluate the feasibility of the business.

4. As a guideline for day-to-day management of the business.

5. To be able to distribute business resources more effectively.

Your Ultimate Outfit Supplier

Your Ultimate Outfit Supplier

Farhana Bt Abdul Patah

2001 – 2005 SijilPelajaran Malaysia

2011 - 2013 Customer Service Representative

2010 - 2011 Customer Service Representative

Your Ultimate Outfit Supplier

Skills Customer Relations

Your Ultimate Outfit Supplier

Date of Birth 09th APRIL 1996

2009 – 2013 Sijil Pelajaran Malaysia

Your Ultimate Outfit Supplier

Skills Customer Relations

Your Ultimate Outfit Supplier

Date of Birth 14th October 1996

2009 – 2013 Sijil Pelajaran Malaysia

Your Ultimate Outfit Supplier

Skills Customer Relations

Your Ultimate Outfit Supplier

Personal Information www.kafan.com – farhanaabdulpatah292@kafan.com

Date of Birth 21th January 1996

2014-2017 Diploma in Corporate Administration (DCA)

Your Ultimate Outfit Supplier

Skills Customer Relations

Your Ultimate Outfit Supplier

Your Ultimate Outfit Supplier

GF, No. 80, Jalan Inang 3, Taman Paya Rumput Utama,

76450 Bandar Cheng, Melaka.

1F, No. 80, Jalan Inang 3, Taman Paya Rumput Utama,

76450 Bandar Cheng, Melaka.

Advantages of the Location :

This location also can attract Malays to buy our products.

Your Ultimate Outfit Supplier

Your Ultimate Outfit Supplier

Your Ultimate Outfit Supplier

To be a leading Kafan Kit supplier in Malaysia.

To be the largest Kafan Kit producer in Malaysian market.

To be Malaysian’s number one choice of Kafan Kit provider.

To open at least two (2) branches in every states of Malaysia.

Your Ultimate Outfit Supplier

Name Designation Task Description

Nurul Izmalina Binti Operating Director Managing all operating tasks

syi Financial Director Managing all financial tasks

Yasrul Bin Yahya Marketing Director Managing all marketing tasks

Your Ultimate Outfit Supplier

*Desk 169.00 2 338.00

*Chair 55.00 4 220.00