EXECUTIVE SUMMARY:

training and development play an important role in the effectiveness of organizations and to the
experiences of people in work. Training has implications for productivity,health and safety at work and
personal development.All organizations employing people need to train and develop their staff. Most
organizations are cognizant of this requirement and invest effort and other resources in training and
development.Such investment can take the form of employing specialist training and development staff
and paying salaries to staff undergoing training and development.Investment in training and
development entails obtaining and maintaining space and equipment.it also means that operational
personnel,employed in the organizations main business functions,such as
production,maintenance,sales,marketing and management support,must also direct their attention and
effort from time to time towards supporting training development and delivery.this means they are
required to give less attention to activities that are obviously more productive in terms of the
organizations main business. However,investment in training and development is generally regarded as
good management practice to maintain appropriate expertise now and in the future.

INTRODUCTION:
spellbound is a collaboration of a group of young entrepreneurs working to deliver the best output for
the industry at the lowest competitive price. It has been an uphill task to maintain the quality but they
have managed to do it every time they took a task. Starting its journey back in 2007 spellbound has
gained the reputation of being on the list of top 10 advertising agencies of Bangladesh & has earned
clients’ trust through dedicated & efficient teamwork.

currently, spellbound is working from its 4000 square foot head office located in Baridhara DOHS.
Spellbound is operating all its activities with more than 50 full time employees,Digital Services,Event &
Activation.

BACK ground of the manager :

Personal information:

Name:MD.SHIPLUMAN AKTER MITHUN

EDUCATION:jibannagar degree college

HOMETOWN:khayerhuda,Khulna,Bangladesh
WORK EXPERIENCE:

HR&ADMIN at SPELLBOUND

Former Executive GETWELL PHARMA LTD

Former Asst, Manager HR & Admin MILLENNIUM HEALTHCARE

BREAKDOWN OF TYPICAL DAY’S WORK:

Human Resources Manager holds an essential position in an organization that influences the lives of
representatives in significant ways.

Beginning the day:

A Human resources Manager generally has predominant relational abilities, and they are useful in
encouraging collaboration among staff and administrators. A morning may begin with prompting a client
benefit group on enhancing phone aptitudes. Affability and persistence are characteristics that
positively impact clients, and a delegate can establish a decent connection by utilizing them. Making
notes to catch up on upgrades is typically the last advance in warning gatherings.

Flexible work Arrangements:

A variety of flexible work arrangments are permitted under personnel politicies and collective bargaining
agreement as spellbound is an agency where work hour flexibility is most demandable factor. Many
departments have successfully incorporated variations on the traditional 10.00 to 5.00 with lunch from
noon to 1.00 schedule. Alternative possibilities are wide- ranging,and include:

**fixed full time schedules,such as arriving at 7:30 a.m. and leaving at 4.00 p.m. with a half hour for
lunch

**Flexible schedules centering on a fixed core, such as varying arrival time between 7:00 a.m. and 9:00 a.m.
and departure time between 4:00 p.m.and 6:00 p.m.
** compressed work weeks of fewer than five days, such as working four 10-hour days
**part-time work
**job shares (a form of part-time work) part-year work, such as 9-, 10, and 11-month career appointments with
corresponding 3-,2- or 1-month periods of furlough each year
**Telecommuting, in which the employee works at home or at an alternate work site part of each week and
communicates by phone or by other electronic means;
Design of training :

The 2nd step of Addie model is designing a training process. Training Design Process the Human Resources
department determines the types of training needed for the employees.There are two types:

1. Internal training is the form of training that is conducted within the company. in Rena
an be organized by the HR department or it can be organized by the individual
department.
2 Extenal Taining is the form of training in which employe are sent to various trainine
institute to participate in development programs.

SWOT Analysis

A SWOT analysis is overall evaluation of the company's Strengths, Weakness, Opportunities and
Threat. Strengths and Weakness are internal value creating (or destroying) factors such as
assets skills or recourses etc. And Opportunities and thereat are external value creating (or
stroying) factors a company can't control. Strengths of Spellbound:
**The large portion of this company established in their own land.
**This company is well equipped with skilled, and expertise and productive manpo
They are doing timely shipment and 100% perfect quality.
**Ability to cope with the change.
**They arranged required raw materials as per requirements of their valued buyers and
provide samples on specific queries in a very quicker way.
**Experienced management team.
**Good working condition.
**Modern technology.
**Innovative product line.
**They are corresponding with buyers firstly.

Weakness of Spellbound:

**Short of marketing expertise.

**Lacking accountability.
**Number of employee is not so much.
**Need to require proper coordination with different section.
**Delay in payment from supplier.
**Conflict and working load are seen.
**The subrordinate are not taking any decision or policy making meeting.the decision always comes from
Managing director.
**Location of the factory.
Power centralization by the top management.

Opportunities of Spellbound:

**They can lead against weak competitor.

**they always try to higher dynamic young people so that output will come more
**Attain different trade fare and get new idea related with today's business.
**They can give extra facilit to gain customers satisfaction.
**the students as customers through some special offers.
**Scope of expansion on of business.

Threats to Spellbound:

**Government tax and vat structure.

**In Bangladesh, so many companies are there. For that reason, buyer are offering lower
price.
**Competitor offer and new innovative substitute products.
**Increased trade barriers and quota system withdrawn.
**Delay of payment from buyer creates some times bad situation of company's liquidity
and future financial budget plan.
**Strike (Hartal)
**Skilled employee switching.

Manager's personality characteristics

**Traditional Managerial Approach:

Spellbound Communication Ltd. HR manager plays his managerial role in a way that explains his
characteristic as a traditional manager. He generally focuses on personnel functions such as
recruitment, performance appraisal,payroll administration, and the like, with some employee-
centric development initiatives such as training and development interventions, motivation
initiatives, and others. The traditional approach of a manager can be in two perspectives, one is
industrial model which is applicable for blue collar workers and another is salaried model which
is applicable for white collar workers. Our HR manager Mr. MD. SHIPLUMAN AKTER MITHUN
followed the salaried model to manage his company in a way of traditional approach. He is also
monitoring and supervision of the workforce to ensure compliance to the established ru
procedures, guidelines, and contracts for the effective management.

**Contemporary Manager:

Spellbound HR manager is also act in the way of contemporary managerial aspects, He is

involves stucying worker performance and making operational improvements. Training allows
managers to develop éxpertise in documenting lici and procedures. Training and
experience prepare managers to select and reward proficient employees. He is also involves in
involves planning, ing. organizing and controlling operations to achieve organizational
soals, Building slls in creating choices, observation data and supervision personnel are
essential to achieving success. Challenges embrace managing a various force, maintaining.a
competitive edge, behaving ethically and exploitationrising technologies. He
contemporary manager characteristic because he used to develop a range of expertise in
dealing with people, processes and technologies. Building managerial skills enables him as a
contemporary manager to maximize operational performance and motivate employees to
achieve long-term goals.

6. Leadership styles of HR Manager

Contingency theory:
Spellbound HR managers don't have the particular leadership theory to follow. He takes action
based on the situation. Situation tells him the best what to do and what not to do. The manager
believed that Leader's style of interacting with the subordinate that situation gives control and
influence to the leader. In contingency theory there are two models to follow. The one is task
oriented and another is relationship oriented. Our HR manager followed the relationship
oriented contingency theory whereas he used to do the leadership role. This theory also helps
him to reduce what is expected from leaders, and instead puts emphasis on finding a match to
the situation. This theory, although complex, is very useful in matching professionals to the
right situations and determining the best person for his job.

** Path-goal theory:

Our HR manager assists their follower for attending their goal. He also provides the necessary
information to achieve the organizational goal/objective. He also clarifies and set goal among
subordinates and also helps them finding the efficient path to achieve the goal. All these
characteristics is fall under the path and goal theory by what he used to do plays his managerial
role.

Program Development:

For Spell ound communications we have designed a training program so that they can fallo
the training program for the employees and develop their working skills for better productivity.
Program 1-Manager Training Program
Suggested Timing for Each Session Segment
Total Time: 2 hours
Introduction session: 15 minutes
**Lecture on general communication skills: 15 minutes
**Refreshment break: 10 minutes
**Lecture on how to complete performance management documentation: 25 minutes
** Video on performance management: 30 minutes
**Questions and answers: 10 minutes
**On the job-based test: 15 minutes
Program 2-Employee Training Program
Suggested Timing for Each Session Segment
Total Time: 2 hours
**Introduction to the training (includes goals and objectives): 10 minutes
**Discussion with participants about what they want to get out of the session: 5 minutes
**Lecture on why performance management is important: 10 minutes
**Case study on dealing with difficult situations (whole group discussion): 20 minutes
**Role-play on dealing with difficult situations (pairs with a third person providing feedback): 20
minutes
** Interactive presentation on SMART objectives and training needs analysis: 10 minutes
**Small group case study on setting SMART objectives and identifying training needs: 15 minutes
**Whole group discussion on how to complete performance management documentation: 15
minutes
**Introduction to additional resources, including handouts and website addresses: 10 minutes
**Session evaluation: 5 minutes

Recommendendation:

The HR department of Spellbound should be improved by assigning professional HR manager for

achieving the organizational goal more efficiently.

CONCLUSION

Spell bounds’ Leadership Development and Training programs push each and every employee helps to
gain the individual and organizational objectives. They should practice all the programs properly for
better development of the organization.