Pamantasan ng Lungsod ng Valenzuela

UNIVERSITY VISION STATEMENT

A dynamic center for the development of competent and competitive human resource as foundation for growth and advancement of the City of Valenzuela.

UNIVERSITY MISSION STATEMENT

To provide the citizens of Valenzuela an efficient and effective institution of higher learning that will make them skillful, productive, competent, competitive, civic-minded and
God-loving toward a peaceful, healthy and progressive city.

INSTITUTIONAL LEARNING OUTCOMES

(For deliberation)

COLLEGE VISION STATEMENT

An institution that provides a conducive, research-oriented academic environment for professional competencies in Accountancy, Marketing Management, Human Resource
Development Management, Financial Management and Public Administration.

COLLEGE MISSION STATEMENT

To motivate students to attain academic excellence and be capable professionals in the field of business and the industry moving towards civic and national leadership.

COLLEGE OBJECTIVES
1. To produce professionals whose training, orientation and capabilities foster proficiency and excellence in their own respective fields.
2. To instill in the students' hearts and minds the value of a personal philosophy that the public thrust to the public office is a must.
3. To promote the development of the individuals holistic personality.

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 COURSE SYLLABUS IN

Mgt. 7.1 – Business Policy and Strategies

S.Y. 2018 to 2019

Course Title Business Policy and Strategies

Course Code MGT .7.1

Credit Unit 3

Course Code and Subject Title

Course Pre-requisite

MGT 1 to MGT 7

Course Description This course deals with the fundamentals of business policy. The concepts and principles and it’s application in business organization
which will be thoroughly discussed. The scope includes the internal and external assessment of an organization. The course covers the
discussion on the strategic management process.

To provide student a comprehensive understanding business policy and strategy.

To identify factors in strategy formulation as the types of strategies for organizations which include both external and internal assessment
Course Objectives To discuss and explain the strategic management process.
 COURSE CONTENT

Week Hours Content/Topic Intended Learning Outcomes Teaching/Learning Assessment Task

Activities

What is Business Policy?

 Difference between Business Policy and  To describe the steps in the strategic management Lecture
1st-2nd 3 Strategy process. Discussion
 The Basic Concept in Business Policy and  Enumerate and discuss the theories in organizational
Strategy adaptation
 The Strategic Management Process
 Globalization
 Organizational Adaptation
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Environmental Scanning  Discuss the meaning and relevance of vision /mission Lecture Recitation
3rd 3  Vision Mission Statement statement Discussion Quiz
 The Five Forces Model  Discuss the five forces model of Michael Porter.
 Competitive Intelligence  Explain the five main P of strategies
 SWOT Analysis  Define and discuss competitive intelligence
 Strategic Insight  Know the meaning of SWOT.
 Chapter Activities

4th 3 Strategy Formulation  Describe the five power Ps Lecture Recitation

 The Five Power Ps  Enumerate and explain business excellence criteria Discussion
 Porter’s Generic Strategies  Know and understand Porter’s generic strategies
 Growth Strategies  Discuss the essentials of a balanced scorecard.
 Balanced Scorecard
 Chapter Activities
5th-6th 3 Strategy Implementation  The students will be able to understand the meaning of Lecture Recitation
 Levels of Strategy strategy implementation. Discussion Quiz
 Functional Strategies in marketing  Identify and enumerate the levels of strategy
 Functions in Finance  Identify the strategies for the different functions in the
 Functions in production organization
 Implementing Strategies and E-commerce
 Strategic Insights
 Chapter Activities

Mid-Term Examinations (Please refer to collegiate

calendar

7th-8TH 3 Strategic Human Resource Management  The student will understand the meaning of strategic Lecture Recitation
 Putting HR on Higher Ground human resource management. Discussion
 Work Design  Discuss the importance of human resource
 Job Analysis management in strategy execution and implementation
 Elements of Recruitment  Explain the importance of hiring the right people as the
 Job Description starting point to man key positions and implement
 Strategic Insight strategies to achieve organizational objectives.
 Chapter Activities

9th-10th 3 Strategy Evaluation and Control  To understand the meaning of strategic control. Lecture Recitation
 Modes of Corrective Action  To be able to identify the steps in the strategic control Discussion Quiz
 Characteristics of a Good Evaluation process.
 Strategic Insights  To know the different modes of corrective action
 Chapter Activities

12th 3 Strategy Control and Monitoring  To classify the types of strategic control according to Lecture Recitation
 Definition of Strategic Control purpose and approach Discussion Quiz
 Performance Metrics  Distinguish controls and analyze different performance
 Strategic Management Revisited metrics
 Facets of Strategy  Explain the importance of efficiency and productivity
performance.
13th 3 Strategy Framework
 The Strategy Timeline
 Strategy, as Concept, as Tool
 People as Strategy
 World Greatest Strategists
 Understand the beginnings of strategy Lecture Recitation
 Explain why strategy is a tool Discussion
 To analyze in what way are people considered as strategy

14th 3 Perspectives of Strategy  To understand the strategy perspective model Lecture Recitation
 Military  To trace the history of strategy from military perspective Discussion Quiz
 Game  Analyze game theory as a strategy concept
 Economic  Analyze the economic perspective of strategy
 Vertical and Horizontal

16th 3 Conducting Case Analysis  To understand the different parts of case analysis Lecture Recitation
 Contents of Case Analysis  To understand the different parts of strategic analysis Discussion
 Doing strategic Analysis  Analyze cases according to format
 Key Success Factors

17th Cases in Business Policy Issues  To identify and enumerate alternative courses of action Lecture Recitation
 Pride and Prosper  Develop a sound strategy execution and implementation Discussion
 Carlo Recio of each case.
 Royal Airlines
 Gretchen Hotel
 Rosewater Hospital
 Other Case.

18th Final Examinations ( Please refer to collegiate calendar)

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Course References

Textbook Business Policy and Strategy by: Cynthia A. Zarate

Other References Strategic Management Made Simple by: Felina C. Young

Other related References

Grading System Periodic Exams 40% Recitation/Assign/Seatworks 20% Attitude 10%

Quizzes / Case 20% Attendance 10%
Major Examinations
Attendance/Quizzes
Course Requirements Class Participation/Attitude
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