UCL Promotion Guidelines

UEFA Champions League 2018-2021
Promotional Guidelines
Table of Contents
Introduction 3
Approval Process 4
General Principles 6
Partner Guidelines 10
Issuer promotions 12
Merchant promotions 15
Media promotions 18
Product Integration 19
Social Media 23
Match footage and imagery 25
©2016 Mastercard. Proprietary and Confidential.

Merchandise 26
Asset Overview 29
Appendix 35
©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 2

Introduction
• Mastercard is an official sponsor of the UEFA Champions League for the

current three year cycle (2018-2021 seasons) as the Payment System and
Digital Wallet Category Partner.
• Mastercard retains worldwide rights, including pass through rights for

customers (issuers and merchants), there are no longer any restricted
markets.
• This document outlines key promotional guidelines covering the three core
promotional partner types: issuers, merchants and media.
• The document also covers key guidelines for new elements of the contract,

including guidelines on the integration of Masterpass in a UCL promotional
context

Section 2
Approval Process
Approval Process
• All usage of the UEFA Champions League name & marks MUST be submitted for UEFA approval.
• Kindly note that UEFA is entitled to spend up to 10 business days before providing their feedback (this excludes the time Mastercard will spend in
reviewing the creative material).
• To submit promotions for approval, or if you have any questions on the content of this document, please contact the following email address:
uclapprovals@octagon.com
• All artworks are available through the UCL/MC toolkit. Please contact Sebastien Watteyne sebastien.watteyne@mastercard.com
IMPORTANT NOTES:
• Due to a change in our Corporate Sharefile security settings, please provide the e-mail addresses for everyone that needs to receive the artwork when
you request it.
• Please also confirm which promotion the request is for and whether the images are for digital and/or print usage.
• If you do not provide this information at the time of your request, the response will be delayed.
• When submitting an item for approval, please put the following in the copy of your email:
- Market: (e.g. UK)
- Partner: (e.g. Santander)

- Promotional Mechanics: Spend X amount on your Mastercard® and get a chancel to win a trip to Spain and a pair of tickets
- Communication Channels: Issuer website, banners, email blast, flyers, social media posts
- Promotional Period: (e.g. April 15 – May 20, 2019)
- Comments / Concerns: (Outline any changes that you will further make or provide rationale why something can’t be amended)
• In the attachment, please add the completed Promotions Approval Form and one presentation with all the creatives and English translations
included
Section 3
General Principles
General Principles
• UEFA shall not grant approval where a promotional partner is a competitor of (a) any UCL Sponsor or (b) any official UCL content
distributor partner
• There cannot be any third party branding / reference / prizes (i.e. a non-UCL sponsor) in the promotion.
• Mastercard must be positioned as the ‘hero’ of the promotion.

• UEFA Champions League artwork can be used as an image or creative background, but cannot be altered in any way i.e. adjusting
colours or brightening the streams of light coming from the stadium artworks.
• Issuer, merchant and media logos cannot sit on top of UCL artwork and must be in a clearly separate banner
• The name and / or logo of a promotional partner shall be positioned to ensure that Mastercard is clearly the sponsor of UCL by use
of the following terminology “Mastercard, official sponsor of the UEFA Champions League, in association with (promotional
partner), presents…”

• If promotions feature players, clubs and/or other personality image rights, Mastercard shall ensure that all necessary approvals/
rights have been cleared
• Tickets cannot be sold but rather included in a package or as a prize and provided ‘free of charge’, courtesy of Mastercard.

Terms and Designations
• Full competition names must be used and cannot be translated into local languages:
• UEFA Champions League
• UEFA Super Cup
• UEFA Futsal Champions League Finals
• UEFA Youth League
• “UEFA Champions League” should be written all on one line where possible and full stage names should be used:
• UEFA Champions League Group Stage 2018/19
• UEFA Champions League Round of 16 2018/19
• UEFA Champions League Quarter-Final 2018/19
• UEFA Champions League Semi-Final 2018/19
• If relevant to the Final, the official UCL Final designation is included - UEFA Champions League Final Madrid 2019. In addition, “Final” is
spelt with a capital “F ”.
• Official club and stadium names must be used. No third party naming partner such as the Allianz or Wanda Metropolitano can be
mentioned.

• “Tickets are courtesy of Mastercard, Official Sponsor of the UEFA Champions League” must be visible on the creative and in the T&Cs on
any issuer, merchant or media promotion
• The trademark must be used when referring to the card itself, for example: “Use your Mastercard® card and get a chance to win UEFA
Champions League tickets!”
• Full list of official designations can be found in the Terminology section of the Appendix.
Visuals and Logos
• The correct UCL logo, brand elements (no recolouring) and current How to use approved sponsorship
adidas matchball images should be integrated. composite logos:
• For all promotions, the promotional material must include the Official Sponsor
Mastercard / UCL, UCLF or USC composite logo
• Mastercard only promotions
• Composite logos may be translated into other local/regional
languages - subject to Mastercard and UEFA approval.
• The black background composite is encouraged to align with brand Official Card
positioning. • Promotions with issuers
• The size of the promotional partner (issuers, merchants and media • Promotions with merchants
partners) logos must not exceed the size of the Mastercard logo in (preferred usage option)
the composite mark. • Point of sale where Mastercard is
the only payment option
• Mastercard shall be positioned at least as prominently as the

relevant promotional partner in terms of visual impact. Preferred Card
• Issuer, merchant and media logos cannot sit on top of UCL • Point of sale where Mastercard is a
artwork and must be in a clearly separate banner payment option
• The creative shall identify Mastercard as the provider of prizes

and assets (eg. Tickets).
Section 4
Partner Guidelines
UCL Official Partners 2018-2019
Co-promotions with the other UCL partners are strongly encouraged. No promotions with competitors of UCL partners are allowed and their brand
cannot be seen in any creative.
Replacing Unicredit, but doesn’t stop Mastercard from running promotions with
Banking banks. If a market wants to offer exclusivity of pass through rights with one
issuer, must be checked with Santander
Sony Mobile have not renewed for the current cycle, PlayStation in combined
Computer Consoles and Gaming
‘Digital Life’ sponsorship deal.
Payment Services and Digital Wallets Prevents other partners activating with Visa, Amex etc.
PepsiCo activate Pepsi Max, Lays & Gatorade brands. Prevents promotions with
Soft Drinks, Water and Snacks
Coca-Cola, Powerade, Pringles etc.
Alcoholic Beverages Prevents promotions with Budweiser, Peroni, Carlsberg etc.
Automotive Prevents promotions with Ford, BMW, Mercedes Benz etc.

Energy Services Relating to Natural Gas &
Prevents promotions with Shell, Total, British Gas etc.
Petroleum Products
Official Matchball Supplier Prevents promotions with Nike, Under Armour, Puma etc.
TBC Final partner to be confirmed

Issuer Promotions
• There are no longer any restricted markets, so issuer promotions can be run in all markets
• Promotions in association with issuers must include a clear link with the Mastercard product through usage or acquisition. For example:
‘Spend x amount on your Mastercard ® to win..’ OR ‘Sign up to for the new Mastercard ® issued by X to win…’
• Mastercard shall be positioned as prominently as, or at least on an equal basis as the issuer. Mastercard must appear as the hero of
the promotion and it must be clear that they are providing the UCL assets. The sentence ‘Tickets are courtesy of Mastercard, Official
Sponsor of the UEFA Champions League’ must be clearly visible on any issuer promotion creative
• Mastercard must be mentioned before the issuer i.e. “Use your Mastercard® card issued by Exim Bank and get a chance to enter into
the UEFA Champions League ticket draw!”
• The promotion creative should include (i) an image of the Mastercard product and (ii) a mention of its benefits.
• The promotional material should include appropriate disclaimers to advise that the promotion is only targeted at consumers located in
the target territory.

Issuer Promotions
Communication Channels
• In all countries, promotions carried out with issuers can be conducted via all channels: print media, radio, Internet, POS, TV, outdoor,
social media platforms (approved platforms only), etc.
• The promotion can be placed on a third party (other than the issuer) website as long as no association between the third party and the
UCL is created (i.e. Promotional message must be appear “separated” from the content of the third party website).
Promotional Agreements
• Mastercard can, if it wishes to, offer the opportunity to an issuer to enter into an exclusive agreement or arrangement in their market.
• If Mastercard enters a promotional agreement in respect of a particular territory or region, Mastercard has the right to use the
following designation: “Mastercard, official sponsor of the UEFA Champions League, in association with (name of issuer), Mastercard’s
exclusive banking partner in (name of region or territory).
• Please contact the Sponsorships team if you are planning an agreement, as Santander must be notified.

Issuer Promotions
The MC/UCL composite logo should be placed on top of UCL artwork

Issuer brand elements and logo should not be on top of UCL artwork.
Issuer logo must be placed outside, ideally on a black stripe. If the issuers have their own guidelines to follow then still ensure that
Mastercard is shown more prominently.
Issuer logo should not be larger than the Mastercard logo within the composite
Approved Not Approved

Merchant Promotions
Promotions can be run with all merchant partners apart from competitors of UCL partners, listed on p.11
Promotions with merchants must be built upon (i) usage and / or (ii) acqusition/issuance.
• Card usage and/or card acquisition promotions of a Mastercard product are allowed in all territories
• Card usage promotions with a merchant that is also an issuer are allowed
Joint Promotion with merchants and issuers:

• Mastercard may carry out promotions in connection with both an issuer and a merchant (jointly) provided that the promotion
mechanic and content adhere to the conditions that apply for both Financial Institution and Merchant promotions.
Communication Channels
• Promotions carried out in connection with merchants can be conducted via all channels: print media, radio, internet, point of sales, TV,
outdoor, social media (approved social media platforms only), etc.

• Merchant promotions can be placed on a third party (other than the Merchant) website as long as no association between the third
party and the UCL is created (i.e. Promotional message must be appear “separated” from the content of the third party website).

Merchant Promotions
Exclusive Partnerships
• Partnerships conducted exclusively with one merchant (except adidas) in one or more countries require UEFA’s prior approval and
must respect the following restrictions:
• Europe: in maximum of 5 different countries
• Rest of the World: in a maximum of 10 non-European territories
References to other Merchants
• In a promotion conducted in association with a group/conglomerate of Merchants (e.g. Payback, Thomas Cook Group in Germany), a
reference to the different Merchants being part of this group/conglomerate can be integrated in the promotional material in a text
form only (i.e. no third party logo’s can appear).

Merchant Promotions
• MC/UCL Composite logo must be bigger or at or least equal to merchant logo. Also it is ideally placed on top the UCL background.
• Creating a new MC/UCL – merchant logo is not allowed and the merchant logo cannot to be close to the composite. Merchant logo
cannot be on top of UCL artwork
Approved Not Approved

17
Media Promotions
• Mastercard can run promotions in connection with newspapers/magazines, radio stations and bona fide news media.
• Promotions in association with media partners can be built on all kinds of promotion mechanics but should ideally focus on a clear link
with the Mastercard product (e.g. card usage, card acquisition, brand awareness campaign focussing on a particular Mastercard
product, etc.). A clear product link as part of the promotion mechanic is however not mandatory.
Viable / Approved Media Partners & Examples
Newspapers/Magazines News Media (exclusively available via the Internet)
• Via the printed publication • On their Internet website, and must be approved by UEFA on a
case-by-case basis
• Via the website of the publication

Official UCL Broadcasters
Radio Stations (including digital radio channels)
• UCL promotions can only be run with official UCL
• Via the radio channel broadcasters (see list in appendix).
• On the Internet: via the audio channel available on the website • Promotions with non-UCL broadcasters are not permitted.
of the radio station.

Product Integration – Affinity Cards
Mastercard has the right to develop an affinity card with issuers and merchants, in all territories.
Any name or logo of an issuer or merchant featured on an affinity product shall be positioned/used in such
a way so as to ensure that it is clear that Mastercard (and not the promotional partner) is the sponsor of
the competition.
Creative Guidelines
• The name or logo of the issuer or merchant is not bigger than the Mastercard logo and the UCL logo
• The name or logo of the relevant issuer or merchant shall not be positioned close or adjacent to the
Mastercard logo featured on the Affinity Product
• The following designation is always used immediately below the name or logo of the relevant brand
featured on the affinity product: “Mastercard is the Official Card of the UEFA Champions League”
• An appropriate composite logo shall be featured on the reverse side of the affinity product

• Please bear in mind that the design and layout of each affinity product must always be subject to UEFA’s
and franchise’s written approval.
• NOTE: Affinity cards with a merchant are now possible in all markets
• Please refer to the image toolkit for further guidelines and examples of artwork available or reach out
to sebastien.watteyne@mastercard.com

Product Integration – Masterpass
Digital Wallets are now exclusive to Mastercard’s product category agreement, Mastercard may:
• Refer to the Official Digital Wallet of the UEFA Champions League
• Mastercard can promote the Masterpass brand in connection with Digital Wallets in respect of both usage and issuance. Mastercard
can say:
– “ Use your Masterpass wallet wherever you see this sign, and win tickets…”
– “ Register your Masterpass and win tickets…”
• Any promotion related to usage can focus on payment/purchase functionality. Mastercard can say:
– “ Pay with your Masterpass wallet wherever you see this sign, and win tickets…”

Product Integration – Masterpass & Issuers
• Mastercard can run a joint promotion with a bank to promote a Masterpass / bank Digital Wallet.
• Both Mastercard and a bank (e.g. Santander) can say: “Pay with your Santander Masterpass Digital Wallet and win tickets…”
• A bank can only promote its own non-Masterpass branded Digital Wallet if it references the Masterpass brand in the communications.
• A bank can say: “Pay with your Masterpass-enabled ABC Digital Wallet and win tickets…”
• Mastercard cannot promote banking products and / or services in connection with Masterpass / bank Digital Wallet nor make generic
reference to this Digital Wallet.
• Mastercard nor the bank can say: “Check your current account balance via your Santander Masterpass and win tickets … “

Product Integration – Masterpass & Merchants
• Mastercard can, together with a merchant, carry out promotions for the issuance and / or use of a Masterpass Digital Wallet in
connection with merchants, expect with part of a merchant’s business which is also a financial institution.
• Both Mastercard and a merchant (e.g. Dixons) can say: “Pay for your purchase at Dixons with your Masterpass digital wallet for a
chance to win…”
• Mastercard cannot create a Masterpass Digital Wallet jointly with a merchant that features any UCL-related branding.

Social Media
• Mastercard can leverage social media platforms that are approved by UEFA:
Facebook
Twitter
YouTube
Foursquare
Tumblr
Google+
Instagram
WeChat
• Should you wish to leverage a channel that is not in the above list, please inform the
Approvals team via the following address: uclapprovals@octagon.com

• UEFA may, on a case-by-case basis, look into the possibility of sponsors using channels
outside of the above list.
• Note: use of social media to conduct a UCL promotion must always include a composite logo

Social Media
• The official UEFA Champions League name can be shortened on social media, i.e. @Championsleague, #UCL and #uclfinal
• The official club names must be used at all times except on Twitter official club Twitter accounts designation can be used, i.e. @PSG
• The UEFA Champions League competition name cannot be used in a different language
• Mastercard can run a UCL promotion on the following Social Media channels/pages:
– Dedicated Mastercard page or channel
– On a page or channel of another official UEFA Champions League rights holder, e.g. broadcaster or licensee
– On a page or channel of an approved promotional partner
• The use of UEFA.com XML feed on Approved Platforms is not allowed, however, Mastercard may post links to content on UEFA.com and
associate this link to a relevant thumbnail image (e.g. linking to the latest Play of the Day video voting poll on UEFA.com)

• Slots in UEFA’s social media calendar can be requested ahead of each stage: Group Stage, R16 and QF, SF and Final. Should you wish to
leverage UEFA social media channels please contact uclapprovals@octagon.com

Use of Match Footage
Use of UCL match footage is allowed providing the following conditions are adhered
to:
• Use of footage has to be directly linked to a promotion, e.g. ‘’Check out our Player Mascot
experience at last night’s game!”
• All film / video footage needs to be shared with UEFA for approval and include “©UEFA.
2018 all right reserved”
• Clearance of IP rights for players, clubs, stadium is the responsibility of Mastercard
• Mastercard/UEFA Champions League composite logo must be added
• New: If a video is under 2 minutes match footage can make up 100% of the video. If the
video is over 2 minutes match footage can only make up 50% of the overall video.

Use of Still Imagery
Use of UCL imagery is allowed providing the following conditions are adhered to:
• Clearance of IP rights for players, clubs, stadium are the responsibility of Mastercard
• Mastercard/UEFA Champions League composite logo must be added
• Images of Player Mascots can only be used providing signed approval of a parent/guardian
• Images from the official photographer Getty can also be used for promotional purposes
providing:
– “©UEFA. 2018 all right reserved” must be added
– Pictures featuring an action between two teams or a general stadium view with more than 4
player don’t need image right clearance (for player, team and stadium)
– No third party brands can be visible, only other partners

Merchandise
• A premium is an item bearing the Mastercard logo together with the UEFA Champions League logo or a
composite logo which is given away free of charge or sold at or below cost price for advertising and/or
promotional purposes. It must be approved by UEFA and Mastercard must receive the creatives/BAT for
approval before the production can be launched.
Official Sponsors may use premiums free of royalty fees, subject to the following guidelines:
• All conditions regarding the use of the UEFA Champions League logo shall apply
• Official Sponsor shall not use products from competitive companies of other Official Sponsors as premiums
• Official Sponsors shall prevent the premiums from being used by third parties including companies
competitive to Official Sponsors
• The manufacturer of premiums and other third parties shall not be entitled to any identification on premiums

• It is not allowed to produce any UCL Merchandizing Items bearing other marks/logo’s than Mastercard and
UCL (i.e. no possibility to produce UCL Merchandizing Items with customers)
• Official UEFA licensees can be contacted for the production of official UEFA merchandise – see following
page for more details.

Official UEFA Champions League Licensees
UEFA are in the process of updating their official licensees.

Please contact uclapprovals@octagon.com

Section 5
Asset Overview
Asset Guidelines
Player Escorts
• Asset available as of MD1, home regions strongly encouraged to fill in all 22 spots for
each match - for promotional purposes only
• The market can choose either 2 either 22 PE spots.
• Available to all regions upon request and availability (hosting region to secure enough
tickets in case of activation by other regions).
• Player Escorts can also be activated at the UEFA Super Cup.
• Age restriction: 7 – 9 years old

• Height requirements: 1.05m – 1.35m
• Children to wear the UCL branded uniforms (sent to stadia by UEFA), and bring their own

black or dark shoes (ideally unbranded).
• Mastercard to elect one or two local representatives as Player Escorts chaperones (MC
staff and agency).

Asset Guidelines
Red and Yellow Cards

• R&Y Cards available all season as of MD1. One set of cards signed by the referee with the
• score and any bookings listed.
• To be collected by the PE chaperone post-match. There may be a wait to collect
• Exclusive asset that should be utilised more.
Memorabilia Kit
The Mastercard Memorabilia Kit programme offers two UCL branded bags with items which otherwise cannot
be purchased. The bags need to be collected from UEFA at the UCL office onsite, post-match. May be exploited
by Mastercard across 20 matches per season. The list of items could include but are match dependant:
• UCL branded water bottle

• UCL press kit
• UCL press conference table sign
• UCL branded notepad
• UCL branded clipboard
• Team line-up sheet
Asset Guidelines
Broadcast Facilities Tour

• Pre-match tour which will cover all the broadcast facilities around any match
• Max 4 winners - twice per season (one for Group Stage/ One for Knock-out)
• Could be packaged with other priceless experiences for Priceless Cities offers
Theatre of Champions
UCL HD movie spectacle including the best clubs, best players, champions and most touching moments of the UEFA Champions League history
lasting for app. 30min. An exclusive event needs to be created with supporting programme in suitable setting . Upon request, UEFA can make
memorabilia items available to support the overall Theatre of Champions movie experience. The Theatre of Champions cannot be:
• Presented as a Tour

• Used in a particular territory at the same time as a UCL Trophy Tour takes place in this territory
• Organised and presented in association with promotional partners
The Trophy can be used in conjunction with the Theatre of Champions.

Asset Guidelines
UEFA Champions League Trophy

• The UEFA Champions League Trophy is one of the key symbols of the UEFA Champions League.
• Mastercard, as an official sponsor of UCL, has access to the Trophy for 8 days per season. Requests
considered on a first-come first-served basis.
• Please send your initial request via email to uclapprovals@octagon.com.

• You will then be asked to complete a Trophy Request forms in which specific details will need to be
provided.
• UEFA require details on the event, venue and use of the trophy, as well as images post event
• Each booking should be requested at least 4 weeks prior to the event and in order to confirm the
appearance the event dates must be completed in the form.

• Any usage of the UCL Trophy will be reviewed by UEFA and must be approved by UEFA in writing.
• Other partners (and UEFA) have exclusive access during specific periods of the season: Nissan 6 weeks
GS, Heineken 6 weeks KO stage

Asset Guidelines
• Only relevant costs to activate the Trophy is transportation of the Trophy. Backdrop & Plinths are available for usage but shipment cost
must be covered by markets
• Security is not mandatory (depending on the context of the activation, but if hired, this would be an additional cost as well as any
damages).
Trophy should be used in:

• An exclusive, relevant and premium environment, ideally related to football and to MC’s sponsorship.
• An appropriate environment if used in a retail environment (e.g. the Official Partner’s flagship stores)
• Not to be used in third party stores (note: should the Trophy be activated in a retail space such as a mall, such a concept could be
accepted providing the Trophy is placed in a designated MC area).
• The Trophy should be integrated as part of a promotion and not be the ‘hero’ of the activation, but an add-on to an activation.

• The display of the Trophy needs to respect the minimum distances of the ‘exclusive area’ and be placed in front of a neutral or UCL
branded background, with the 2018-21 artwork – please request the Trophy Guidelines for more details.
• Promotional activities involving public authorities and/or political entities are reserved for UEFA and cannot be considered by Mastercard.
• Partners should not create a ‘presenting designation (e.g. The UEFA Champions League Trophy presented by Mastercard).

Section 6
Appendix
UEFA are in the process of updating their official broadcasters. Please contact uclapprovals@octagon.com
Top 5 Rest of Europe A-Z

France Altice Bulgaria
Germany Sky Deutschland HRT
Italy Sky Italia Croatia
Vipnet
Spain beIN Sports (Mediapro)
Cyprus CYTA
United Kingdom BT Sport
Czech Republic O2
Rest of Europe A-Z
Albania Tring Denmark Viasat
Armenia Armenia TV Estonia Viasat
Austria ORF Finland Viasat
Austria
Sky Austria Georgia Silknet (GMN)
Azerbaijan Greece COSMOTE TV
Belarus MTVA Hungary
Proximus Hungary
TV2 Hungary
Q2
Belgium Iceland Vodafone (365 Media)
RTL Belgium

SBS Belgium
Bosnia & Herzegovina Arena Sport

Rest of Europe A-Z Rest of Europe A-Z

Virgin Media (TV3) Ireland Norway Viasat
Ireland
RTE Ireland Poland Polsat
Israel The Sports Channel Portugal Eleven Sports
Kazakhstan n/a Romania
Kosovo Kujtesa
Russia
Latvia Viaset
RTS
Lithuania Viaset Serbia
Arena Serbia
Macedonia Telekom
Macedonia Slovakia O2
MKRTV
Pro Plus
PBS Malta Slovenia
Malta SportKlub
Melita Sweden Viasat
Moldova GMG (Prime TV Moldova) Switzerland Teleclub

Montenegro Arena Sport Turkey
Ziggo Sport Ukraine
Netherlands
SBS Netherlands

Rest of World A-Z Rest of World A-Z
Brazil Middle East
Brunei Perform Mongoloa
Cambodia Perform Myanmar
Canada New Zealand
Perform Canada
SportsMax Oceania
Caribbean Philippines
Flow Sports Perform
China Singapore Perform
El Salvador South Africa
Fiji FBC TV Sourth Korea
Haiti SuperSport
Sub-Saharan Africa
Canal+ Africa
Hong Kong
Suriname
Indian Sub-Continent
Taiwan Perform
Indonesia FMA Tajikistan

Japan Perform Japan Thailand Perform
Kyrgyzstan Turkmenistan
Laos Perform Univision
USA
ESPN Latin America Turner
Latin America
Fox Sports Latin America Uzbekistan
Macau Viasat Vietnam VSTV (K+)
Malaysia Polsat
Terminology
• Affinity Product: a sponsor product which : bears or incorporates (to the exclusion of all other logos or brands): (i) a Logo and / or any
UEFA-approved Competition-related branding elements; (ii) a Sponsor Brand and / or Sponsor Logo; and (iii) the name and / or logo of
a Financial Institution or merchant
• Composite Logo: any logo combining (i) a logo of UCL (ii) a Mastercard logo and (iii) a Designation
• Designation: means any of the following:

– “Official Sponsor of the (competition)”
– “Official Partner of the (competition)”
– “Official Card of the (competition)”
– “Preferred Payment Card of the (competition)”
– “Official (Sponsor Product) of the (competition)”
– “Official Digital Wallet of the (competition)”
– “Proud Sponsor of the (competition)”

• Financial Institution: any organisation which has a licence from the Sponsor to (i) issue Mastercard products featuring the name and /
or logo of a Mastercard product / brand; or (ii) authorise Merchants to accept payment for products and / or services by means of
Mastercard’s products. Financial institutions can be:
- A bank which is recognised as such by applicable law (eg. RBS)
- A financial institution which I s not a bank but which is perceived by the general public as offering banking and / or Payment Systems
- A supermarket chain with a financial services division (eg. Tesco)
- A department store chain with a financial services division (eg. Marks and Spencer)
3/07/15 ©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 39

Terminology
Payment System :
• (A) any payment instrument (e.g. any ATM card, Charge card, credit card, debit card, stored-value card, electronic benefit transfer
card, pre-paid card, or payroll card), whether in physical form ( such as plastic or, a smart-wear device whose primary functionality
is payment related) or in intangible form.
• (B) any Sponsor-controlled network (e.g. any transaction communication network), Sponsor-controlled network system (e.g. any
card authorisation / acceptance system), Sponsor-controlled network service (e.g. any ATM Network service , charge card network
service, credit card network service or debit card network service), which, in each case, enables the holder of the payment
instrument to:
– Effect the transfer of funds to make a payment or purchase and / or
– Access the relevant payment instrument account (e.g. for the purposes of making a deposit, withdrawal, payment, balance
enquiry or inter-account transfer)
– Payment System excludes any hardware platform or device (e.g. mobile telephone , personal computer or tablet) or
telecommunications platform (e.g. a mobile telephone network or the internet) on or via which any Payment System operates.

3/07/15 ©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 40

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UEFA Champions League 2018-2021

©2016 Mastercard. Proprietary and Confidential.

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 2

• Mastercard is an official sponsor of the UEFA Champions League for the

• Mastercard retains worldwide rights, including pass through rights for

©2016 Mastercard. Proprietary and Confidential.

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 3

©2016 Mastercard. Proprietary and Confidential.

• Mastercard must be positioned as the ‘hero’ of the promotion.

©2016 Mastercard. Proprietary and Confidential.

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 7

©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

• The creative shall identify Mastercard as the provider of prizes

Alcoholic Beverages Prevents promotions with Budweiser, Peroni, Carlsberg etc.

Automotive Prevents promotions with Ford, BMW, Mercedes Benz etc.

©2016 Mastercard. Proprietary and Confidential.

TBC Final partner to be confirmed

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 11

©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

The MC/UCL composite logo should be placed on top of UCL artwork

Approved Not Approved

©2016 Mastercard. Proprietary and Confidential.

Joint Promotion with merchants and issuers:

©2016 Mastercard. Proprietary and Confidential.

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• Europe: in maximum of 5 different countries

• Rest of the World: in a maximum of 10 non-European territories

References to other Merchants

©2016 Mastercard. Proprietary and Confidential.

Approved Not Approved

©2016 Mastercard. Proprietary and Confidential.

Viable / Approved Media Partners & Examples

Newspapers/Magazines News Media (exclusively available via the Internet)

©2016 Mastercard. Proprietary and Confidential.

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©2016 Mastercard. Proprietary and Confidential.

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©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

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©2016 Mastercard. Proprietary and Confidential.

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©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

©2016 Mastercard. Proprietary and Confidential.

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 27

UEFA are in the process of updating their official licensees.

©2016 Mastercard. Proprietary and Confidential.

• Player Escorts can also be activated at the UEFA Super Cup.

• Age restriction: 7 – 9 years old

©2016 Mastercard. Proprietary and Confidential.

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 30

Red and Yellow Cards

©2016 Mastercard. Proprietary and Confidential.

Broadcast Facilities Tour

©2016 Mastercard. Proprietary and Confidential.

The Trophy can be used in conjunction with the Theatre of Champions.

©2018 MASTERCARD. PROPRIETARY AND CONFIDENTIAL 32

UEFA Champions League Trophy

• Please send your initial request via email to uclapprovals@octagon.com.