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EXECUTIVE SUMMARY
Airtel comes to you from Bharti Airtel Limited. It is one of the leading
integrated telecom services providers with operation in 18 countries across Asia
and Africa. Sunil Bharti Mittal is the Founder, Chairman and Group CEO of
Bharti Enterprises, one of India’s leading business groups with interests in
telecom, financial services, retail, reality, manufacturing and agriculture.
Airtel not only deals with telecom but also it has many other products. It has
pioneered several innovations in telecom sectors. The company is structured
into four strategic business units:- Mobile, Tele Media, Enterprise and Digital
TV.
The mobile business offers services in India, Sri Lanka and Bangladesh. The
telemedia business provides broadband. IPTV and telephone services in 89
Indian cities. The Digital TV business provides Direct-to-Home TV services
across India. The Enterprise business provides end-to-end telecom solutions to
corporate customers and national and international long distance services to
telcos.
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INTRODUCTION
Airtel was born free, a force unleashed into the market with a relentless and
unwavering determination to success. A spirit charged with energy, creativity
and a team driven “to seize the day” with an ambition to become the most
globally admired telecom service. Airtel, in just ten years of operations, rose to
the pinnacle to achievement and continues to lead.
Today we touch people’s lives with our Mobile services, Telemedia services, to
connecting India’s leading 1000+ corporate. We also connect Indians living in
USA, UK and Canada with our callhome service.
Partners of Airtel:-
1. Network equipment
Telemedia & Long Distance Services : Nokia Siemens, Juniper, Cisco, Alcatel
Lucent, ECI, Tellabs.
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METHODOLOGY
The branch of philosophy that analyzes the principal and procedures of inquiry
in a particular discipline. Also the method applied to collect the required
information from the company.
Primary Data:
Primary Data’s are first hand data those which are collected from the direct
source. Here data’s are collected by meeting the officials personally. This
method of collection of data is very helpful as because we can know about the
internal matter and also be able to get different answers as the mentality of
person varies.
Secondary Data:
Secondary Data’s are the second hand data which are usually taken or collected
from the existing records.
Data’s collected from secondary sources are like company’s record of work,
company’s web sites, reference texts, the documents of the company.
The purpose behind the collection of the data’s is to know about the past
position of the company and the feedback of the customers towards the
company and also the product of the company.
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LIMITATIONS:
There is no such work which remains untouched with the limitation. But no
company will let themselves down by letting us know what are there
limitations.
And also the company didn’t provide me the data’s as those were confidential
and were not discloseable in general.
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Industry profile
HISTORY OF TELECOMMUNICATION:
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Now let us see how the telecommunication has improved from the olden days of
smoke signals and drums to the new changing technology of fast internet and
mobile phones.
Early Telecommunication:
Early telecommunications included smoke signals and drums. Drums were used
by natives in Africa, New Guinea and South America, and smoke signals
in North America and China. Contrary to what one might think, these systems
were often used to do more than merely announce the presence of a camp.
In 1792, a French engineer, Claude Chappe built the first visual telegraphy
(or semaphore) system between Lille and Paris. This was followed by a line
from Strasbourg to Paris. In 1794, a Swedish engineer, Abraham
Edelcrantz built a quite different system from Stockholm to Drottningholm. As
opposed to Chappe's system which involved pulleys rotating beams of wood,
Edelcrantz's system relied only upon shutters and was therefore faster. However
semaphore as a communication system suffered from the need for skilled
operators and expensive towers often at intervals of only ten to thirty kilometres
(six to nineteen miles). As a result, the last commercial line was abandoned in
1880.
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In 1880, Bell and co-inventor Charles Sumner Tainter conducted the world's
first wireless telephone call via modulated light beams projected
by photophones. The scientific principles of their invention would not be
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utilized for several decades, when they were first deployed in military and fiber-
optic communications.
On March 25, 1925, Scottish inventor John Logie Baird publicly demonstrated
the transmission of moving silhouette pictures at the London department
store Selfridges. In October 1925, Baird was successful in obtaining moving
pictures with halftone shades, which were by most accounts the first true
television pictures. This led to a public demonstration of the improved device
on 26 January 1926 again at Selfridges. Baird's first devices relied upon
the Nipkow disk and thus became known as themechanical television. It formed
the basis of semi-experimental broadcasts done by the British Broadcasting
Corporation beginning September 30, 1929.
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did not guarantee the orderly delivery of packets called the User Datagram
Protocol (UDP) was submitted on 28 August 1980 as RFC 768. An e-mail
protocol, SMTP, was introduced in August 1982 by RFC 821 and http://1.0 a
protocol that would make the hyperlinked Internet possible was introduced on
May 1996 by RFC 1945.
However not all important developments were made through the Request for
Comment process. Two popular link protocols for local area networks (LANs)
also appeared in the 1970s. A patent for the Token Ring protocol was filed
by Olof Söderblom on October 29, 1974.[20] And a paper on
the Ethernet protocol was published by Robert Metcalfe and David Boggs in the
July 1976 issue of Communications of the ACM.[21]
Internet access became widespread late in the century, using the old
telephone and television networks.
Telecom in India:
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Modern Growth:
A large population, low telephony penetration levels, and a rise in consumers’
income and spending owing to strong economic growth have helped make India
the fastest-growing telecom market in the world. The first operator is the state-
owned incumbent BSNL. BSNL was created by corporatization of the erstwhile
DTS (Department of Telecommunication Service), a government unit
responsible for provision of telephony services. Subsequently, after the
telecommunication policies were revised to allow private operators, companies
such as Vodafone, Bharti Airtel, Tata Indicom, Idea Cellular, Aircel and Loop
Mobile have entered the space.
In 2008-2009 rural India outpaced urban India in mobile growth rate. Bharti
Airtel now is the largest telecom company in India.
India’s mobile phone market is the fastest growing in the world, with companies
adding some 20.31 million new customers in March 2010. The tatal number of
telephones in the country crossed the 600 million mark in Feb 2010. The overall
tele-density has increased t 44.85% in Oct 2009.
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The total wireless subscribers (GSM, CDMA & WLL (F)) base is more than
543.20 million now. The wireline segment subscriber base stood at 37.06
million with a decline of 0.12 million in Dec 2009.
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COMPANY PROFILE
The company also deploys, owns and manages passive infrastructure pertaining
to telecom operations under its subsidiary Bharti Infratel Limited. Bharti
Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers
are two top providers of passive infrastructure services in India
Factsheet:
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We at Airtel always think in fresh and innovative ways about the need of the
customers and how we want them to feel. We deliver what we promise and go
out of our way to delight the customer with a little bit more”
Airtel has won the ‘Most Preferred Cellular Service Provider Brand’ award
at the CNBC Awaaz Consumer Awards in Mumbai. This is 6th year in a row
that Airtel has won the award in this category. This year, the awards were based
on an exhaustive consumer survey done by The Nielsen Company. Over 3,000
consumer, spanning 19 cities and 16 states in India, rated brands across different
categories to choose brands which delivered true value of money.
Bharti Airtel rated as India’s Best Enterprise Connectivity Provider for 2009 at
the Annual Users’ Choice Awards instituted by PC Quest.
Bharti Airtel has been recognized as the Best Global Wholesale Carrier for 2009
at the Telecoms World Awards Middle East by Terrapin.
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Airtel was rated as the ‘Strongest Band’ in the Economic Times Brand Finance
Brand Power Rating 2009. It is the only Corporate Brand to be awarded the
AAA rating.
Airtel ranked second in the Economic Times-Brand Equity Most Trusted Brand
Survey 2009.
Bharti Airtel ranked India’s second most valuable company, by Business Today
in 2009.
Quarterly Results:
The periods for the quarterly results are demarcated into four quarters in a
particular year.
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Annually Results:
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PRODUCT PROFILE
The Products which are offered by Airtel is very unique and attractive to the
customers. They also provide with lots of benefit and attractive key features to
the customers.
Airtel deals in four product or we can say that it is divided into four segments of
Airtel. They are:-
1. MOBILE
2. BROADBAND
3. DIGITAL TV
4. FIXED LINES
MOBILE:
Under mobile it is again divided into four. They are: Post Paid, Pre Paid, Black
Berry and Smart Phones. People can opt according to their requirement and
usage. All the provided schemes are available to the customer without any much
problem.
POST PAID:
Here Post Paid means after using the service we are to pay the amount that
which the customer has used. In post paid we are to select the Tariff before the
usage. According to the Tariff, we will receive our bill. Then comes the way by
which we can pay our bill. Airtel has provided hell lots of facilities for payment
of bill hassle free. We can pay our bill through Internet, Paying to the Airtel bill
payment outlets, through mobile and if you want to pay your bill sitting at home
that is also possible without the use of internet, mobile, etc. A collection of bill
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from home is also possible with the help of collection boy who comes at your
door steps and collects your bill amount.
Auto roaming facility is given in post paid mobile connection. We can also get
post paid connection along with handset if required.
PRE PAID
Pre Paid means we have to pay before we use the service. In case of pre paid we
have different denominations of vouchers, we have to buy the recharge
vouchers and then by entering the 12-digit number we have to recharge our
number. We can also recharge our number online, with Lapu facility or by
buying the recharge vouchers.
Handset is also available with Pre Paid connections. We also have different
tariff for pre paid and for reducing the call charges, those which are called as
Power Recharge also. Roaming facilities are also give in pre paid all over India
other than North East and Jammu & Kashmir for security reasons.
BLACK BERRY
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KEY FEATURES
Wireless
Email SMS/MMS
Internet
Instant
Calender Media*
Messaging
SMARTPHONES
Smartphones are those which is supported by Windows mobile 6.5. We can say
this smartphones as Mobile PC. We can access in internet and can keep all
updates almost all the times. It has a very strong memory backup and can keep
in its memory for longer time.
BROADBAND
Broadband is a high speed internet service which is provided by Airtel. As we
all know how the broadband connection is, it comes with an extra wire which
is connected with PC or Laptop whatever with the customer wants to use it. It
also has different tariffs and many other variations in it. It is not moveable in
every place, we have to use in that place where we have taken the connection.
The broadband service is very much popular and is acceptable by the customer.
It has a very great demand in the market.
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DIGITAL TV
Now a days this digital TV has become very famous and popular among the
people. This digital TV comes with a dish which is directly connected with the
satellite. In this service we can choose the channel required according to our
wish. In digital TV also we have to subscribe for the channels. The picture
quality with digital TV is very high and is very much clear.
With digital TV we have the facility of recording and pause the programme.
The provided cable TV service is now a days getting extinct among the people.
With this modern change in technology people are also opting the change.
FIXED LINE
Fixed lines we all know what exactly it is. This are those telephone lines which
is fixed in one place and is connected with a wire. This fixed lines are usually
used in homes, shops, telephone boots, office, etc where the mobility of the
phone line is not there. BSNL was the first to provide with fixed lines in the
country. Now almost all the telecom company’s provide fixed line connection.
This fixed line has also the different tariffs. The fixed line is usually post paid,
but we can opt for pre paid also. This is very much helpful to the customer
because it has a less failure of lines and almost nil network problems.
This is all about the product of Airtel which is provided in the market for the
customer. All the products of Airtel is running successfully in the market
without any failure. The service which is provided by Airtel is speechless and in
any problem with the product they try to help the customer as fast as possible.
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All the product has unique features in itself. All are different in their perspective
fields and because of the unique characteristics of the product, the brand
AIRTEL is acceptable in the market.
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CSD is the department which is to sort out any kind of problem faced by the
customer. The department is playing a very vital role in retaining the customers.
Let us now know in broad how this particular department functions. When a
customer wishes to take a connection he/she first goes to particular outlet where
a connection is available. Then the customer fills up the form and takes a
connection. This department then starts its work, they send for the verification
of the customer who has applied for the connection. After the verification is
done the connection of the customer gets activated and the customer starts using
it.
After that, if the customer wants to use other services provided by the company,
the customer will either go to the outlets or call in the help desk for further
query or to know about the schemes provided. All this role play is handled by
the CSD department itself. We can say that this department is directly
connected with the customers 24 hours.
The information’s that we receive through Value Added Service( i.e. SMS) is
all done by this department itself. They always keeps the customers aware of the
newly launched schemes and try to benefit the customers. To benefit a customer
a company should always resolve the problems of the customers that they are
facing. They also should not only resolve the problem and leave, but they
should also follow up the customers from time to time and create goodwill
among them.
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All this is done by the CSD department very smoothly and accurately. If this
department fails to perform then there will be a great chaos in the company and
may fail to proceed further.
TOUCH POINTS
Now let me tell in details what are the Touch Points and what they actually
does:-
OUTLETS:
The outlets are those where a connection is available and a customer can go and
grab. The outlets are made by the company for easy access of the connection. If
suppose a customer is facing any problem, he/she will go to the outlet first and
ask what to do regarding it. They here at this point provide service to the
customers for easy access and contact the company as and when required. The
outlets work on behalf of the company and provide service to the customers.
Through outlets a customer pays bill, recharge the number, launch complains,
etc. Outlets are first place where from the functioning of the department starts.
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CALL CENTRE:
We are very much familiar with the term Call Centre. We know what it does
and how it functions. A call centre receives a call from a customer and treats the
customer according to their needs.
This is a place where they tries to solve the problem online if possible or they
take the complain from the customer and gives the customer a complain
number. Now a days call centre is available in almost all the company’s. The
main function of call centre is to solve the problem of the customers and follow
up.
SELF SERVICE:
This is a touch point where a customer does everything themselves. This is done
with SMS service. By following the guide one can do it. Here what happen is if
a person wants to activate a service like miss call alert, caller tune, news, etc.
The customer can read the instruction and do it by himself by sending one SMS
or by dialling a specified number.
If a customer wants to check the balance amount of the number using for a pre-
paid customer or if a post-paid customer wants to know the bill amount of the
number, then the customer can by dialling the specified number provided by the
service provider can check it.
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The CSD department has a special cell where it deals with the complain of the
customers. The cell is known as Complain Management Cell.
This is how the complain management cell works and plays a vital role in
retaining their customers. The complain management cell works for whole day
and night to satisfy the customers and resolve their problems. Without this it
would have been very difficult to retain customers.
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The CSD department has three departments. They are shown below:
CSD
Call centre,
IVR(Interactive Communication,
Voice Collection,
Recorder), Service,
Service Provisioning, Risk
Recovery. and Credit.
This department aware customer about the launch of new product through
message or through IVR. There are some customers who doesn’t have time to
go through the newly launched schemes and products in the market, in such
case this department plays a very vital role in self caring the customers and
making them aware of the products in the market.
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ESCALATION LEVEL
This are the levels of solving the problems of the customers whoever launches
complains regarding facing of any problems with the service of the company.
After all this different divisions and all the levels of the CSD department, all
this are divided into two parts POST PAID and PRE-PAID. All the problems
are solved accordingly with the connection available with the customers.
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OBJECTIVES OF HRM:
HUMAN
RESOURCE
Now let us see what this departments usually does and what they provide to the
employees of the organization.
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TALENT ACQUISITION:
1. ORGANIZATION STRUCTURE.
3. SOURCING.
Means what are the sources of selection of candidate. Candidates can selected
from the Educational Institute, Consultancies, Job Sites and Direct Approach.
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4. HIRING.
Hiring means the process of selection of the candidate. The steps included in
hiring are:-
STEP 2: Call for interview is given to the candidates. Again the type of
interview may be Verbal, Written and Psychometric.
STEP 3: Finally the selection of an candidate is done wherein the Offer letter is
given to the candidate, Appointment letter is given, Reference Check is done
and also the Medical check up.
5. INDUCTION/ORIENTATION:
After all the above formalities are done then comes the Induction Programme
where the newly joined employees are made familiar with the organization and
the Rules regulations and the policies of the organization. It also includes the
joining formalities and organization orientation.
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In this the employees are provided with training programmes to increase their
efficiency and potentiality.
This sub division of HR department looks after the Salary of the employees,
compensation, Fringe Benefits and also records all the information regarding
the employees working in the organization.
ADMIN/SUPPORT FUNCTION
This looks after all kinds of support and facilities of the organization.
TRANSFER PROCEDURE:
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MARKETING DEPARTMENT
In this way, marketing executes all those functions, which are necessary to pass
on goods from the producer to the customers in a process to satisfy there needs.
Thus the primary objectives of modern marketing is the satisfaction of
customers needs. Therefore, marketing functions are not limited to the functions
of buying and selling but they include all functions necessary to satisfy the
customer such as financing, storage, risk bearing and after sale service etc.
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MARKETING
MASS INACTIVITY
We all know that the work of an mobile over’s when we make a call by pressing
the green button and cancelling with the red button. But there is a lot to know
beyond this. Paying bill and recharging with the number doesn’t end up. From
the organization point of view there is a lot work to be done to satisfy the
customers.
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ACQUISITION:
This is the department where customers when enters new into the service, this
team plays a role there. They on board the customers in the company.
ENTRY EXIT
LIFE CYCLE OF A
CUSTOMER
BABY CARE:
Baby care is taken to those customers who are new for the company. And to
make them comfortable with the company this care is taken. They are provided
all the information and make the customer what all the products and schemes
are available.
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MASS:
Mass group is that which means there are a large number of customers. And the
mass group is the Pre Paid users. The company tries to retain the number of
users. They are not so concerned with the income from them, but concerned
mostly about the huge number of customers in the company.
HIGH VALUE:
High Value customers are the Post Paid customers. The number of Post Paid
customers is less, but the revenue generated from the Post Paid customer is
high. So the company tries to maintain the revenue earned from customer.
INACTIVITY:
This department plays a role when a customer comes out of the Cycle. They
play a role of retaining the customers by offerings other schemes and by asking
the reason behind leaving the company. And if the customer agrees with the
new schemes offered by the company, they continues with the service and if not
they will leave the company.
Value Added Service is the service which is not a voice call, i.e. SMS, MMS,
etc.
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This team is the medium of communication between the company and the
customer. They influence the selling of a product in the market. They express
the thought of the company in a practical form to the customers.
This department plan the future of the business and how to present them in the
market so that they can attract the customers and grow up their business.
The marketing department has to monitor their customers all the time. They are
the only one who can fulfil the need, desire and wants of the customer. It is very
much important to know how the customer treats the product in the market. The
marketing department creates brand awareness in the market.
The marketing department creates new outlets in the market so that the brand
can perform well and also made available to the customers.
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FINANCE DEPARTMENT
Finance is the lifeblood of the business. Finance can be defined as the activity
concerned with the planning, raising, controlling and acquiring of funds used in
the business. Finance is the process of acquiring and utilizing funds by a
business. Without proper financial management, organization cannot achieve its
objectives.
“Bad production management and bad sales in hundreds, but faulty Finance
slain in thousand”
It is the master key, which provides access to all the sources for being employed
in the manufacturing and merchandising activities. It has rightly been said that
business needs money to make more money, when it is properly managed.
Hence, efficient management of every business enterprise is closely linked with
efficient management of its finance.
1. Managerial
2. Routine
Routine finance functions do not require a great managerial ability to carry them
out. They are chiefly clerical and are incidental to the effective handling of the
managerial finance functions.
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For the effective execution of the managerial functions, the identical routines
have to be performed. These decision concern the procedure and involve a lot of
paper works and time. Some of them are below:
VERTICALS
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