CHAPTER-7

Selecting the data olletion method

INVESTIGATIVE INVESTIGATIVE

Communication

Observation
QUESTION QUESTION
Information needed Sensitive material
quickly needed
Respondens widely
distributed Only behavior data
needed
Respondent has
suppressed or buried Memory decay a
information major factor
Anonymity needed Need to avoid
or desired mesage filtering
attitude/opinion
Natural setting
information needed
imperative
expectations needed
Devices exixst for
Motivation needed
accurate recording
Pasr behavior
needed Respondent
unwilling to
Future intention
needed
participate
Respondent needs Purpose must be
time to answer disguised

Data Collection Simple Systematic

Via Observation Observation Observation

Watching Unstructured
Standardized
protocols

Listening Properly
Non standardized
controlled
Touching
Consistently
Anecdotal
dependable
Smelling
Accurate account
Fact and inference
Reading of events

Behavioral Nonbehavioral Error yang disebabkan oleh pengamat

•Nonverbal •Record Analysis

•Linguistic •Physical Condition Analysis
Halo Effect Observer Drift
•Extralinguistic •Physical Process Analysis
•Spatial • No Prior Consest
Ethical • Right of Provacy
• Right to Quality
Experience Kemampuan untuk menggali banyak dari pengamatan Issues • Projection to Target Population

Concentration Kemampuan yang berfungsi dalam mengatur penuh gangguan

Detail-oriented Kemampuan dalam mengingat detail pengalaman
• Debriefing
Unobtrusive Kemampuan untuk berbaur dan tidak menjadi unik • Checklist Pre-Testing
Solutions • Observer Training
• Protocol Pre-Testing

• Characteristics for Observers • Observer Supervision