3/12/2019 Customer Analytics - Home | Coursera

Prescriptive Analytics Quiz 6/10 points (60.00%)

Quiz, 10 questions

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Required to pass: 70% or higher

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1. 
What is the goal of prescriptive analytics?

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2. 
When would descriptive and predictive results need additional analysis?

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3. 
Which one of the following is an example of a goal/objective?

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4. 
What is an action?

(Please check all that apply)

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5. 
What does a model do?

https://www.coursera.org/learn/wharton-customer-analytics/exam/MB9au/prescriptive-analytics-quiz 1/2
3/12/2019 Customer Analytics - Home | Coursera

Prescriptive Analytics Quiz 6/10 points (60.00%)

Quiz, 10 questions
0/1
 point

6. 
When does maximizing revenue also maximize pro t?

(Please check all that apply)

1/1
 point

7. 
Why does it matter to know how a demand curve was generated?

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8. 
Which one of these is an example of a tradeo ?

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9. 
When do we have an attribution problem?

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10. 
What does online retargeting do?

https://www.coursera.org/learn/wharton-customer-analytics/exam/MB9au/prescriptive-analytics-quiz 2/2