Facebook marketing for local businesses

Nowadays, as social media is being worldwide used, the ability to use social media to create and
capture customer’s value is becoming an essential digital skill set in the 21st-century knowledge-
based economy. It is no doubt that with the development of the internet, many businesses desire
to advertise their product through social network and one of the best places that marketers target
is Facebook.

Firstly, Facebook is an excellent tool to scout the competition. In fact, by combining with Google
Wildfire, Facebook offer an excellent tool to benchmark not only the company performance but
also its rival status. It is essential to spy in the trend-line fluctuation of the rival company. For
example, at the time when the trend-lines significantly increased, visit Facebook and check what
occurred activities make it so successful. Therefore, businesses can base on those previous
performances to pursuit similar experiences.

Another thing that business should do to enhance their marketing opportunity by using Facebook
is posting engaging content. Entrepreneurship should use a remarkable cover photo which shows
the company scale to create the striking impression to costumers. It is no doubt that people tend
to acknowledge a company contents by looking at posts and photos so the advice here is posting
everything wisely. On the other hand, embedding video in the posts is necessary too. An
effective way to attract customer curiosity and encourage them to find more about the product is
releasing some teasers like Point Reyes Cheese have done. However, if the company is not that
visual, there is still another way to achieve the goal that is asking questions through online
surveys or polls to find out which features of the company inspired fan most.

Moreover, creating a partnership with charities and nonprofits can be a good plan to market the
business and be philanthropic at the same time. For example, Dr. Jeff Donaldson has launched a
campaign called “Likes for Lives” where using likes from Facebook to donate to a cancer
institute.

Furthermore, the business should think about using paid advertising to market its product. In
fact, Facebook does offer the simplest, most economical advertising platform for small
businesses. For more detail, it allows small businesses to be extremely targeted with both the
type of potential customer they're trying to attract and their budgets. Additionally, advertising
through a third-party who are fans of partner organizations is also a great idea of promotion.

In addition, to create more chances for online marketing for companies, Facebook has developed
the newest ad features called Promoted Posts, which can help users gain some extra visibility for
status updates for fans and followers to notice without overcharging the budget.

All in all, in many ways, Facebook is no doubt to be a convenient tool provides many advanced
features that make it is easier for local business to launch their marketing strategies.
Link: “https://moz.com/learn/seo/facebook-marketing-for-local-businesses”