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In few years Mutual Fund has emerged as a tool for ensuring one’s financial
well-being. Mutual Funds have not only contributed to the India growth story
but have also helped families tap into the success of Indian Industry. As
information and awareness is rising more and more people are enjoying the
benefits of investing in mutual funds. The main reason the number of retail
mutual fund investors remains small is that nine in ten people with incomes in
India do not know that mutual funds exist. But once people are aware of
mutual funds increases to as many as one in five people. The trick for
buy mutual funds and to use the right arguments in the sales process that
This Project gave me a great learning experience and at the same time it gave
presented in this Project Report is based on market research on the saving and
investment in Mutual Funds. This Report will help to know about the
investors’ Preferences in Mutual Fund means Are they prefer any Asset
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follow (Systematic Investment Plan or One time Plan). This Project as a whole
The first part gives an insight about Mutual Fund and its various aspects, the
have a brief knowledge about Mutual Fund and its basics through the Project.
The second part of the Project consists of data and its analysis collected
through survey done on 200 people. For the collection of Primary data I made
a questionnaire and surveyed of 200 people. This Project covers the topic
collected has been well organized and presented. I hope the research findings
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CONTENTS
Acknowledgement
Declaration
Executive Summary
Chapter - 1 INTRODUCTION
BIBLIOGRAPHY
3
MUTUAL FUNDS
BY STRUCTURE
BY NATURE
EQUITY FUND
DEBT FUNDS
BY INVESTMENT OBJECTIVE
OTHER SCHEMES
INVESTMENT STRATEGIES
PERSIST?
RESEARCH REPORT
4
OBJECTIVE OF RESEARCH
DATA SOURCES
SAMPLING
DATA ANALYSIS
QUESTIONNAIRE
Chapter - 1
5
INTRODUCTION TO MUTUAL FUND AND ITS
VARIOUS ASPECTS.
Mutual fund is a trust that pools the savings of a number of investors who
with a stated objective. The joint ownership of the fund is thus “Mutual”, i.e.
the fund belongs to all investors. The money thus collected is then invested in
capital market instruments such as shares, debentures and other securities. The
income earned through these investments and the capital appreciations realized
are shared by its unit holders in proportion the number of units owned by
them. Thus a Mutual Fund is the most suitable investment for the common
in the gain or loss of the fund. Units are issued and can be redeemed as
needed. The funds Net Asset value (NAV) is determined each day.
industries and sectors and thus the risk is reduced. Diversification reduces the
risk because all stocks may not move in the same direction in the same
proportion at the same time. Mutual fund issues units to the investors in
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When an investor subscribes for the units of a mutual fund, he becomes part
owner of the assets of the fund in the same proportion as his contribution
amount put up with the corpus (the total amount of the fund). Mutual Fund
Any change in the value of the investments made into capital market
instruments (such as shares, debentures etc) is reflected in the Net Asset Value
(NAV) of the scheme. NAV is defined as the market value of the Mutual Fund
the market value of scheme's assets by the total number of units issued to the
investors.
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ADVANTAGES OF MUTUAL FUND
Portfolio Diversification
Professional management
Liquidity
Choice of schemes
Transparency
No tailor-made Portfolios
8
HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY
The mutual fund industry in India started in 1963 with the formation of Unit
Trust of India, at the initiative of the Government of India and Reserve Bank.
Though the growth was slow, but it accelerated from the year 1987 when non-
In the past decade, Indian mutual fund industry had seen a dramatic
monopoly of the market had seen an ending phase; the Assets Under
Management (AUM) was Rs67 billion. The private sector entry to the fund
family raised the Aum to Rs. 470 billion in March 1993 and till April 2004; it
the mutual fund industry can be broadly put into four phases according to the
the Reserve Bank of India and functioned under the Regulatory and
administrative control of the Reserve Bank of India. In 1978 UTI was de-
linked from the RBI and the Industrial Development Bank of India (IDBI)
took over the regulatory and administrative control in place of RBI. The first
scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had
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Second Phase – 1987-1993 (Entry of Public Sector Funds)
1987 marked the entry of non- UTI, public sector mutual funds set up by
public sector banks and Life Insurance Corporation of India (LIC) and General
Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI
(Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual
Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92).
LIC established its mutual fund in June 1989 while GIC had set up its mutual
fund in December 1990.At the end of 1993, the mutual fund industry had
1993 was the year in which the first Mutual Fund Regulations came into being,
under which all mutual funds, except UTI were to be registered and governed.
The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the
now functions under the SEBI (Mutual Fund) Regulations 1996. As at the end
of January 2003, there were 33 mutual funds with total assets of Rs. 1,21,805
crores.
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Fourth Phase – since February 2003
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI
was bifurcated into two separate entities. One is the Specified Undertaking of
the Unit Trust of India with assets under management of Rs.29,835 crores as at
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and
LIC. It is registered with SEBI and functions under the Mutual Fund
there were 29 funds, which manage assets of Rs.153108 crores under 421
schemes.
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CATEGORIES OF MUTUAL FUND:
12
Mutual funds can be classified as follow :
Open-ended funds: Investors can buy and sell the units from the fund, at any
point of time.
Close-ended funds: These funds raise money from investors only once.
Therefore, after the offer period, fresh investments can not be made into the
fund. If the fund is listed on a stocks exchange the units can be traded like
stocks (E.g., Morgan Stanley Growth Fund). Recently, most of the New Fund
With fluctuating share prices, such funds show volatile performance, even
out in the long term, thereby offering higher returns at relatively lower
volatility. At the same time, such funds can yield great capital appreciation as,
historically, equities have outperformed all asset classes in the long term.
i) Index funds- In this case a key stock market index, like BSE Sensex or
Nifty is tracked. Their portfolio mirrors the benchmark index both in terms
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ii) Equity diversified funds- 100% of the capital is invested in equities
iii|) Dividend yield funds- it is similar to the equity diversified funds except
iv) Thematic funds- Invest 100% of the assets in sectors which are related
e.g. -An infrastructure fund invests in power, construction, cements sectors etc.
vi) ELSS- Equity Linked Saving Scheme provides tax benefit to the investors.
Balanced fund: Their investment portfolio includes both debt and equity. As a
result, on the risk-return ladder, they fall between equity and debt funds.
Balanced funds are the ideal mutual funds vehicle for investors who prefer
spreading their risk across various instruments. Following are balanced funds
classes:
Debt fund: They invest only in debt instruments, and are a good option for
investors averse to idea of taking risk associated with equities. Therefore, they
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Government of India securities; and money market instruments such as
certificates of deposit (CD), commercial paper (CP) and call money. Put your
money into any of these debt funds depending on your investment horizon and
needs.
ii) Gilt funds ST- They invest 100% of their portfolio in government securities
of and T-bills.
iii) Floating rate funds - Invest in short-term debt papers. Floaters invest in
iv) Arbitrage fund- They generate income through arbitrage opportunities due
opportunities.
government securities.
vi) Income funds LT- Typically, such funds invest a major portion of the
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vii) MIPs- Monthly Income Plans have an exposure of 70%-90% to debt and
viii) FMPs- fixed monthly plans invest in debt papers whose maturity is in line
16
INVESTMENT STRATEGIES
1. Systematic Investment Plan: under this a fixed sum is invested each month
direct debit facilities. The investor gets fewer units when the NAV is high and
more units when the NAV is low. This is called as the benefit of Rupee Cost
Averaging (RCA)
17
RISK V/S. RETURN:
18
Literature Review
LITERATURE REVIEW
Mishra, et al., (2002) measured mutual fund performance using lower partial
moment. In this paper, measures of evaluating portfolio performance based on
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lower partial moment are developed. Risk from the lower partial moment is
measured by taking into account only those states in which return is below a
pre-specified “target rate” like risk-free rate.
Domini 400 Social Index and S & P 500 during the study period.
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CHAPTER – 2
COMPANY PROFILE
Share khan Ltd. is one of the leading retail stock broking house of SSKI Group whichis
running successfully since 1922 in the country. It is the retail broking arm of the Mumbai-
based SSKI Group, which has over eight decades of experience in the stock broking business.
Share khan offers its customers a wide range of equity related services including trade
execution on BSE, NSE, Derivatives, depository services, online trading, investment advice
etc.
The firm’s online trading and investment site - www.sharekhan.com - was launched on Feb 8,
2000. The site gives access to superior content and transaction facility to retail customers
across the country. Known for its jargon-free, investor friendly language and high quality
research, the site has a registered base of over one lakh customers. The content-rich and
research oriented portal has stood out among its contemporaries because of its steadfast
dedication to offering customers best-of-breed technology and superior market information.
The objective has been to let customers make informed decisions and to simplify the process
of investing in stocks.
On April 17, 2002 Share khan launched Speed Trade, a net-based executable application that
emulates the broker terminals along with host of other information relevant to the Day
Traders. This was for the first time that a net-based trading station of this caliber was offered
to the traders. In the last six months Speed Trade has become a de facto standard for the Day
Trading community over the net.
Sharekhan’s ground network includes over 1288 centers in 325 cities in India which provide a
host of trading related services.
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Sharekhan has always believed in investing in technology to build its business. The company
has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle,
Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technologies
India Ltd, Spider Software Pvt Ltd. to build its trading
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With a legacy of more than 80 years in the stock markets, the SSKI group ventured into
institutional broking and corporate finance 18 years ago. Presently SSKI is one of the
leading players in institutional broking and corporate finance activities. SSKI holds a
sizeable portion of the market in each of these segments. SSKI’s institutional broking arm
accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all
Domestic Institutional portfolio investment in the country. It has 60 institutional clients
spread over India, Far East, UK and US. Foreign Institutional Investors generate about
65% of the organization’s revenue, with a daily turnover of over US$ 2 million. The
Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its
credit, in terms of the size of deal, sector tapped etc. The group has placed over US$ 1
billion in private equity deals. Some of the clients include BPL Cellular Holding, Gujarat
Pipavav, Essar, Hutchison, Planetasia, and Shopper’s Stop.
Name of the
company: Sharekhan ltd.
Year of
Establishment: 1925
Headquarter : Sharekhan SSKI
A-206 Phoenix House
Phoenix Mills Compound
Lower Parel
Mumbai - Maharashtra,
INDIA- 400013
Nature of
Business : Service Provider
Depository Services, Online
Services : Services and
Technical Research.
23
Website : www.sharekhan.com
Vision
To be the best retail brokering Brand in the retail business of stock market.
Mission
Sharekhan is infact-
• Technology
With its online trading accou nt one can buy and sell shares in an instant from any PC with
an internet connection. O ne can get access to its powerful online trading tools that will
help him take complete co ntrol over his investment in shares.
• Accessibility
Share khan provides ADVICE , EDUCATION, TOOLS AND EXECUTIO N services for
investors. These services are accessible through its centers across the c ountry over the
internet (through the website www.sharekhan.com) as well as over the Voice Tool.
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• Knowledge
• In a business where the right information at the right time can trans late into direct profits,
one can get access to a wide range of information on Sharekhan limited’s content-rich
portal. One can also get a useful set of knowledge-base d tools that will empower him to
take informed d decisions.
• Convenience
One can call its Dial-N-Trade number to get investment advice a nd execute his
transactions. Sharekhan ltd. have a dedicated call-centre to provide this service via a Toll
Free Number 1800-22-7500&1800-22-7050from anywhere in India.
Customer Service
Sharekhan limited’s customer service team will assist one for any help that one may
require relating to transactions, billing, demat and other queries. Its customer service can
be contacted via a toll-free number, email or live chat on www.sharekhan.com.
Investment Advice
Sharekhan has dedicated research teams of more than 30 people for fundamental and
technical researches. Its analysts constantly track the pulse of the market and provide
timely investment advice to its clients in the form of daily research emails, online chat,
printed reports and SMS on their mobile phone.
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Nikhil Vora : Vice President of Research
The different types of products and services offered by Sharekhan Ltd. are as follows:
Online services
a. Commodities trading Dial-n-trade
c. Fundamentalresearch
d. Technical research
Classic Account (which include a feature known as Fast Trade Advanced Classic
Account for the online users) and
CLASSIC ACCOUNT
• This is a User Friendly Product which allows the client to trade through website
www.sharekhan.com and is suitable for the retail investor who is risk-averse and hence
prefers to invest in stocks or who does not trade too frequently. This account allow
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investors to buy and sell stocks online along with the following features like multiple
watch lists, Integrated Banking, Demat and digital contracts, Real-time portfolio tracking
with price alerts and Instant credit & transfer
e. IPO investments.
27
instant. It is ideal for active traders and jobbers who transact frequently during day’s
session to capitalize on intra-day price movement.
CHARGE STRUCTURE
Fee structure for General Individual:
28
Delivery - 0.50 % Delivery - 0.50%
Depository Charges:
29
Account Opening ChargesRs. NIL
Annual Maintenance ChargesRs. NIL first year Rs. 300/= p.a. from second calendar
year onward
30
HOW TO OPEN AN ACCOUNT WITH SHAREKHAN LIMITED?
For online trading with Sharekhan Ltd., investor has to open an account. Following are the ways to
open an account with Sharekhan Ltd.:
One need to call them at phone number provided below and asks that he want to open an
account with them.
a. One can call on the Toll Free Number: 1-800-22-7500 to speak to a Customer Service
executive
b. Or If one stays in Mumbai, he can call on 022-66621111
One can visit any one of Sharekhan Limited’s nearest branches. Sharekhan has a huge
network all over India (640 centers in 280 cities). One can also log on to
“http://sharekhan.com/Locateus.aspx” link to find out the nearest branch.
One can send them an email at info@sharekhan.com to know about their products
and services.
One can also visit the site www.sharekhan.com and click on the option “Open an Account” to fill a
small query form which will ask the individual to give details regarding his name, city he lives in, his
email address, phone number, pin code of the city, his nearest Sharekhan Ltd. shop and his
preferences regarding the type of account he wants.
These information are compiled in the headquarter of the company that is in Mumbai from where it is
distributed through out the country’s branches in the form of leads on the basis of cities and nearest
share shops. After that the executives of the respective branches contact the prospective clients over
phone or through email and give them information regarding the various types of accounts and the
documents they need to open an account and then fix appointment with the prospective clients to give
them demonstration and making them undergo the formalities to open the account.
After that the forms that has collected from the clients, is scrutinized in the branch and then it is sent
to Mumbai for further processing where after a few days the clients’ account are generated and
activated. After the accounts are activated, a Welcome Kit is dispatched from Mumbai to the clients’
address mentioned in the documents provided by them. As soon as the clients receive the Welcome
Kit, which contains the clients’ Trading ID and Trading Password, they can start trading and investing
in shares.
Photo copy of any of the following documents duly attached which will serve as
correspondence address proof:
a. Passport (valid)
b. Voter’s ID Card
c. Ration Card
e. Electricity Bill (should be latest and should be in the name of the client)
f. Telephone Bill (should be latest and should be in the name of the client)
g. Flat Maintenance Bill (should be latest and should be in the name of the client)
h. Insurance Policy (should be latest and should be in the name of the client)
Two cheques drawn in favour of Sharkhan Limited, one for the Account Opening Fees and
the other for the Margin Money (the minimum margin money is Rs. 5000).
Sharekhan Limited has its own in-house Research Organisation which is known as Valueline. It
comprises a team of experts who constantly keep an eye on the share market and do research on the
various aspects of the share market. Generally the research is based on the Fundamentals and
Technical analysis of different companies and also taking into account various factors relating to the
economy.
Sharekhan Limited’s research on the volatile market has been found accurate most of the time.
Sharekhan's trading calls in the month of November 2007 has given 89% strike rate.
Out of 37 trading calls given by Sharekhan in the month of November 2007, 33 hit the profit target.
These exclusive trading picks come only to Sharekhan Online Trading Customer and are based on in-
depth technical analysis.
As a customer of Sharekhan Limited, one receives daily 5-6 Research Reports on their emails which
they can use as tips for investing in the market. These reports are named as Pre-Market Report, Eagle
Eye, High Noon, Investors Eye, Daring Derivatives and Post-Market Report. Apart from these,
Sharekhan Limited issues a monthly subscription by the name of Valueline which is easily available
in the market.
SSKI has been voted as the Top Domestic Brokerage House in the research category, twice by
Euromoney Survey and four times by Asiamoney Survey.
Sharekhan Limited won the CNBC AWARD for the year 2004.
Organization Chart
Company services:
Technical & Fundamental Support
Awareness Programs
Risk Management
Analyst Support
Technology Support
At Optimus, we believe in service and support. Analysis is said to be the Major support expected by
every trader and investor when it comes to Commodity trading. Analyses are two types, Technical and
Fundamental. We have a separate team of Analysts to support our valuable Clients. A team of fundamental
Analyst at our office observes various developments in all domestic and international commodities. They
watch the ratio of supply, demand. Weather, Government policies etc., and update the same to our clients.
The other set of Analysts observe the markets by reading Chartical representations of various commodities
and design the trading strategies to commodity with our clients throughout the day. To assist our clients in
terms of technical analysis we use various state of the art soft wares for better productivity. In other words,
every trade executed at Optimus does have logic behind it (either technical or fundamental).
Awareness Programs:
Our operation executives from back office keep our clients updated with their account
status during the trading hours and also at the end of the day. They help our clients in terms of
calculating margins, limits and trading exposures. Since we have user friendly back offices
commodity Brooking’s, it is very clear for the clients to understand their account status on a daily
basis.
Analyst Support:
Optimus is the first company to introduce Analyst Assisted Accounts (AAA) Service. Every
account we get is assisted by a dedicated financial Analyst. What we observe from the market is every
trader executes orders by taking different opinions from different people and finally it becomes a dish
prepared by the too many cooks. But when we trade with the support of a dedicated financial Analyst,
the result would be the different. Our F.A.’s chosen the combination of different Commodities and
prepares Strategies on intraday, short term and medium term basis.
Chapter - 3
1. To find out the Preferences of the investors for Asset Management Company.
3. To know why one has invested or not invested in SBI Mutual fund
A big boom has been witnessed in Mutual Fund Industry in resent times. Many new
players have entered the market and trying to gain market share in this rapidly
improving market.
I had been sent at one of the branch of Sharekhan where I completed my Project work.
The study will help to know the preferences of the customers, which company,
portfolio, mode of investment, option for getting return and so on they prefer. This
project report may help the company to make further planning and strategy.
Chapter – 4
RESEARCH METHODOLOGY
This report is based on primary as well secondary data, however primary data collection was given
more importance since it is overhearing factor in attitude studies. One of the most important users of
research methodology is that it helps in identifying the problem, collecting, analyzing the required
information data and providing an alternative solution to the problem. It also helps in collecting the
vital information that is required by the top management to assist them for the better decision
Data sources:
Research is totally based on primary data. Secondary data can be used only for the reference.
Research has been done by primary data collection, and primary data has been collected by
interacting with various people. The secondary data has been collected through various journals and
websites.
Duration of Study:
The study was carried out for a period of two months, from 7th June to 30th July 2009.
Sampling:
Sampling procedure:
The sample was selected of them who are the Businessman/govt. employee, irrespective of them
being investors or not or availing the services or not. It was also collected through personal visits to
persons, by formal and informal talks and through filling up the questionnaire prepared. The data
Sample size:
The sample size of my project is limited to 100 people only. Out of which only 10 people had
invested in Mutual Fund. Other 90 people did not have invested in Mutual Fund.
Sample design:
Data has been presented with the help of bar graph, line graphs etc.
Limitation:
Possibility of error in data collection because many of investors may have not
The sample size may not adequately represent the whole market.
Some respondents were reluctant to divulge personal information which can affect the
Group 30
No. of 0 4 3 2 1 0
Investors
Interpretation:
According to this chart out of 10 Mutual Fund investors , the most are in the age group of
31-35 yrs. i.e. 40%, the second most investors are in the age group of 36-40yrs i.e. 30%
and the least investors are in the age group of below 46-50 yrs.
Interpretation:
In Occupation group out of 10 investors, 40% are Pvt. Employees, 20% are Businessman,
30% are Govt. Employees, 0% are in Agriculture and 10% are in others.
people have invested in Saving A/c, 91.6% in Insurance, 51.6% in Fixed Deposits, 11% in
Under Graduate 2
Others 3
Total 120
Interpretation:
Out of 120 Mutual Fund investors 50% of the investors in Aurangabad are
Graduate/Post Graduate, 20% are Under Graduate and 30% are others (under HSC).
Factors (a) Liquidity (b) Low Risk (c) High Return (d) Trust
No. of 10 31 40 19
Respondents
Interpretation:
Out of 100 People, 40% People prefer to invest where there is High Return, 31% prefer
to invest where there is Low Risk, 10% prefer easy Liquidity and 19% prefer Trust
Response Yes No
No. of Respondents 35 55
Interpretation:
From the above chart it is inferred that 39% People are aware of Mutual Fund and its
operations and 61% are not aware of Mutual Fund and its operations.
Interpretation:
Out of 10 Investors 60% preferred to invest through Financial Advisors, 30% through
Interpretation:
Out of 100 investors, 20% prefer to invest in Reliance, 16% in ICICI Prudential, 30%
in SBIMF, 4% in Others, 6% in Kotak, 16% in UTI and 10% in HDFC Mutual Fund.
5. Source of information for customers about Mutual Fund
Interpretation:
From the above chart it can be inferred that the Financial Advisor is
Findings
The second most Investors were in the age group of 41-45 years and the least were
In Occupation group most of the Investors were Private employees., the second
About all the Respondents had a Saving A/c in Bank, 98% Invested in Fixed
fund 10%.
Out of 90 Respondents 61% were not aware of Mutual Fund, 39% told there is not
For Future investment the maximum Respondents preferred SBI Mutual Fund, the
second most preferred Reliance , ICICI Prudential has been preferred after them.
Mostly Respondents preferred High Return while investment, the second most
preferred Low Risk then trust and the least preferred Liquidity.
Only 61% Respondents were aware about Mutual fund and its operations and
Among 100 Respondents only 10% had invested in Mutual Fund and 40% did
Most of the Investors had invested in SBI or Reliance Mutual Fund, ICICI
60% Investors preferred to Invest through Financial Advisors, 30% through AMC
peculiarities of the Indian Stock Market and also the psyche of the small
have fear of Mutual Fund. They think their money will not be secure in
Mutual Fund. They need the knowledge of Mutual Fund and its related
terms. Many of people do not have invested in mutual fund due to lack of
income is growing the number of mutual fund investors are also growing.
“Brand” plays important role for the investment. People invest in those
Companies where they have faith or they are well known with them. There
are many AMCs, but only some are performing well due to Brand
awareness. Some AMCs are not performing well although some of the
schemes of them are giving good return because of not awareness about
Brand. Reliance, UTI, SBIMF, ICICI Prudential etc. they are well known
Brand, they are performing well and their Assets Under Management is
larger than others whose Brand name are not well known like Principle,
Sunderam, etc.
Distribution channels are also important for the investment in mutual fund.
Financial Advisors are the most preferred channel for the investment in
mutual fund. They can change investors’ mind from one investment option
because they do not have to pay entry load. Only those people invest
directly who know well about mutual fund and its operations and those
have time.
Chapter – 7
made aware of the benefits. Nobody will invest until and unless he
investing.
could offer. But most of the people are not even aware of what
mindsets. The advisors should target for more and more young
time.
and time (how long they want to invest). By considering these three
and potential investors are not aware about the SIP. There is a large
NEWS PAPERS
OUTLOOK MONEY
WWW.SBIMF.COM
WWW.MONEYCONTROL.COM
WWW.AMFIINDIA.COM
WWW.ONLINERESEARCHONLINE.COM
WWW. MUTUALFUNDSINDIA.COM
QUESTIONNAIRE
1. Personal Details:
(a). Name:-
(c). Age:-
(d). Qualification:-
2. What kind of investments you have made so far? Pl tick (√). All applicable.
4. Are you aware about Mutual Funds and their operations? Pl tick (√). Yes No
(a) Not aware of MF (b) Higher risk (c) Not any specific reason
8. If yes, in which Mutual Fund you have invested? Pl. tick (√). All applicable.
10. If NOT invested in SBIMF, you do so because (Pl. tick (√) all applicable).
11. When you plan to invest your money in asset management co. which AMC will you prefer?
12. Which Channel will you prefer while investing in Mutual Fund?
13. When you invest in Mutual Funds which mode of investment will you prefer? Pl. tick (√).
14. When you want to invest which type of funds would you choose?
a. Having only debt b. Having debt & equity c. Only equity portfolio.
portfolio portfolio.
15. How would you like to receive the returns every year? Pl. tick (√).
a. Dividend payout b. Dividend re-investment c. Growth in NAV
16. Instead of general Mutual Funds, would you like to invest in sectorial funds?
Please tick (√). Yes No