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Abstract
The proposed business is 5 J's Piggery Farm. The products of the business are live pigs
and pork meats. The business is located at the 10th Street beside Matinong Palm Nursery,
Poblacion, Municipality of Surallah. The business will be advertised using leaflets or fliers,
tarpaulins, and radio broadcasting through Brigada FM.
The form of the business organization is sole proprietorship. The demand of the proposed
project is based on the gathered data which is 180 live pigs and 24,480 kilogram per quarter
and the supply of the existing competitor is 24 live pigs and 3,264 kilogram for pork meats
per quarter, a demand and supply gap of 156 live pigs and 21,216 kilograms of pork meats.
The owner will acquire a loan from the Overseas Welfare Workers Association (OWWA)
loan program for the former OFW's worth Php 1,426,731.00.
Lastly, the proposed business has an economic advantage for it gives employment
and income to other and supports government projects through the taxes of the business.
INTRODUCTION
The livestock farming industry of which pig farming line of business is a part of is indeed a
large industry has been one of the leading industries in most countries in the world. It
produces food for the populace and raw materials for other industries. The government of
most countries ensures that they go all the way to subsidize seedlings, fertilizers, and
machineries for farmers. They also encourage the entrepreneurs to go into various kind of
farming including pig farming. Pig farming is of course a thriving and profitable business
because of the nutritious value of pig meat (pork) and other by products from pigs
(Profitable Venture, 2016). In the Philippines, pig farming has been a profitable business for
Filipinos through the decades. It was also a very promising industry in the country
considering the fact that there is a high demand for both processed and fresh pork meat
being cooked at homes and any other cooking establishments like restaurants on ordinary
and special family occasions. In effect, large scale and backyard pig production exist and
grow (Scribed, 2016).
Since Surallah is currently the Provincial Agro-Industrial Center of South Cotabato, pig
farming is a good business opportunity because it will increase the municipality's average
income. Other than existing pig farms in Surallah, there will be a new market for other
industry.that supplies the basic needs of the business that will increase the municipality's
economy.
The proponent has conceptualized to engage in this kind of business to supply the felt-need
of the desired profit from this endeavor. Also because of the availability of materials used
and high demand of the products of the said business.
MARKETING PLAN
Product Description
The proponent will raise piglets for fattening and some for farrowing. The business deals
mainly with pig farming and selling of pork meats and live pigs for the start but it will expand
in the long run large scale. The piglets will be provided proper nutrition and sanitation to
assure that they are healthy and disease-free until they are disposed to buyers.
Competitors
Pig farming is a widely known business since pork is generally the most consumable meat
in the world. The business has its one (1) specific competitor around the area, the DLL Farm
LTD. The business also produces and raised pigs for fattening and farrowing.
Target Market
The business will supply establishments that offer food services in the Municipality of
Surallah. Potential markets include meat vendors in the Surallah Public Market, Surallah
residents, caterers, hotels and restaurants within and near the Municipality of Surallah.
Rank No.
Top Sectors
Total No. of Population (estimates)
55
Target Market Population Percentage
in
19
35%
Vendors Surallah Market
the Public
w
15 76,035
15,207
Caterers Surallah Residents Hotels
and
and Restaurants TOTAL
20% 23% 22%
76,097
15,231
100%
Demand
Rank No.
Percentage
Top Meat Product Needs
Pork Chicken
Beef TOTAL
59% 25% 16% 100%
Local Production (kilograms
per quarter) 24,480 kg 10,373 kg 6,639 kg 41,492 kg
The table presents the demand of top meat product needs in the market. The estimated
local production of meats is 165,968 kilogram annually (Ugnayan, 2016). The total
production of meats per quarter is derived by dividing the total annual production of meats
to four (4) which resulted to 41,492 kilogram per quarter. Then the local production for each
product is derived by multiplying the total production of meats per quarter to the percentage
of each demand. To get the demand for live pigs, the local production of pork meat is
divided by 136 kilogram which resulted to 180 heads.
Supply
No. Name
of Available
Number of Units Price/kg
Service (No. of
the
Products/Se Produced
Hrs. served)
business
rvices
(quarterly)
DLL
Farm
Live Pigs
24 heads
P 130.00/kg 10 hours
LTD.
Pork Meats
3,264 kg
P150.00
The table presents the supply of live pigs and pork meats in the market. The DLL Farm LTD
can produce 24 live pigs with an equivalent weight of 3,264 kilogram for the production of
pork meats. The total weight is derived by multiplying the number of live pigs produced to
136 kilogram per head.
Supply and Demand Analysis
Product
or
Demand
Supply
Gap or Excess
Services
Live Pigs
180 heads
24 heads
156 heads
Pork Meats
24,480 kg
3, 264 kg
21,216 kg
The table presents the supply and demand gap of 156 heads for live pigs and 21,216
kilograms for pork meats by subtracting the supply from the demand.