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PREFACE

E-commerce is anything that involves an online transaction. E-commerce provides multiple


benefits to the consumers in form of availability of goods at lower cost, wider choice and saves
time.

It has an impact over the economy of many countries globally. E-commerce has many reasons that
why it is very crucial in developing the country as well as developed countries. For the study we
have taken several parts of the world to where we are offering our services. E-commerce has intent
to bring some transformation in the society and that is the reason it is essential for the B2B and
B2C commerce.

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Acknowledgement

By the supervision of our course instructor and by the mutual effort of our group members we have
accomplished this project. We would like to express our deepest appreciativeness towards Sir
Rizwan Rashid for providing us with his helpful strategies for completing this project.

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ABSTRACT

E-Commerce is process of doing business through computer networks. A person sitting on his
chair in front of a computer can access all the facilities of the Internet to buy or sell the products.

Unlike traditional commerce that is carried out physically with effort of a person to go & get
products, ecommerce has made it easier for human to reduce physical work and to save time.

Our report covers a broad range of factors which enables us to strategically initiate and sustain our
e-commerce business with innovative idea. We evaluate the economic feasibility in accordance
with competing environment and also outline the necessary functionalities required by the site for
creating customers perceived value, additionally elaborating the marketing efforts needed to surge
the awareness among prospective customers and finally concluding with future suggestion and
further room for enhancements. For increasing the use of e-commerce in developing countries the
B2B e-commerce is implemented for improving access to global markets for firms in developing
countries. For a developing country advancement in the field of e-commerce is essential. The
research strategy shows the importance of the e-commerce in developing countries for business
applications.

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Table of Contents

PREFACE .......................................................................................................................... 1

ACKNOWLEDGEMENT ...................................................................................................... 2

ABSTRACT........................................................................................................................ 3

QUANTUM TRAVEL AGENCY ............................................................................................. 6

INTRODUCTION ............................................................................................................... 6

EXISTING SYSTEM/ BACKGROUND ..............................................................................................................6


DRAWBACKS IN EXISTING SYSTEM ..............................................................................................................6
PROPOSED SYSTEM .................................................................................................................................6
BENEFITS OF PROPOSED SYSTEM ................................................................................................................7
AIMS AND OBJECTIVES .............................................................................................................................7
BUSINESS DETAILS ..................................................................................................................................8
PRODUCTS/SERVICES OFFERED ..................................................................................................................8
TARGET AUDIENCE/USERS ........................................................................................................................8

BUSINESS MODEL............................................................................................................. 8

BUSINESS MODEL APPLIED ........................................................................................................................8

BUSINESS MODEL ELEMENTS WITH RESPECT TO THE BUSINESS ......................................... 9

VALUE PROPOSITION ...............................................................................................................................9


REVENUE MODEL ...................................................................................................................................9
MARKET OPPORTUNITY ......................................................................................................................... 10
COMPETITIVE ENVIRONMENT .................................................................................................................. 10
COMPETITIVE ADVANTAGE ..................................................................................................................... 10
MARKET STRATEGY .............................................................................................................................. 11

BENEFITS OF E-COMMERCE WITH RESPECT TO YOUR BUSINESS (UNIQUE FEATURES)....... 11

UBIQUITY ........................................................................................................................................ 11
GLOBAL REACH ................................................................................................................................ 11
UNIVERSAL STANDARDS ................................................................................................................... 12
PERONALIZATION/CUSTOMIZATION ................................................................................................. 12
RICHNESS......................................................................................................................................... 12

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SOCAIL TECHNOLOGY ....................................................................................................................... 12
INFORMATION DENSITY ................................................................................................................... 12
INTERACTIVITY................................................................................................................................. 12

SYSTEM STUDY .............................................................................................................. 12

SYSTEM ANALYSIS ................................................................................................................................ 12


SYSTEM DESIGN ................................................................................................................................... 14

BUSINESS SUPPORT ....................................................................................................... 14

A) PRODUCT SOURCE ............................................................................................................................ 15


B) PRODUCT DELIVERY .......................................................................................................................... 15
C) EXCHANGE/ RETURN POLICY............................................................................................................... 15
D) PAYMENT TYPE ................................................................................................................................ 15
E) CUSTOMER SUPPORT (FAQS, CUSTOMER CALL SUPPORT ETC.)..................................................................... 15
F) ADDITIONAL FACILITIES ....................................................................................................................... 16

MARKETING PLAN .......................................................................................................... 16

A) SEARCH ENGINE MARKETING ............................................................................................................... 16


ON-PAGE SEO .................................................................................................................................... 16
OFF-PAGE SEO ................................................................................................................................... 17
B) EMAIL MARKETING ............................................................................................................................ 17
C) PRICING STRATEGIES .......................................................................................................................... 17
D) SOCIAL MARKETING .......................................................................................................................... 17

WEBSITE DESIGN............................................................................................................ 18

SCREENSHOTS ..................................................................................................................................... 18
SOURCE CODE ..................................................................................................................................... 19

FUTURE ENHANCEMENTS ............................................................................................... 20

CONCLUSION ................................................................................................................. 20

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Quantum Travel Agency

Introduction
Our travel agency main purpose is to provide a better experience to our clients through an excellent
service with personal specialized, using our local knowledge and with trips that are socially and
environmentally friendly, to meet the wishes of our customers always exceeding their
expectations. We are trying to provide maximum of benefits to the customers by providing quality
and professional services which will enhance each and every travels journey towards an
unforgettable experience.

Existing System/ Background


There are a lot of e-traveling agencies working around the globe. They are giving best to their
customers because they have developed the trust factor in the mind of their customers. One of the
top traveling agency working in Pakistan is American express agency. They have a good website
which u can easily access by this website address: www.aeg.com. If u want to book anything you
have to call them follow the instructions after spending 20 to 30 minutes you will receive an email
and message that you’re reach and everything is booked. All the details are proved in that message.

Drawbacks in Existing System


The major drawback of the existing system is that people are going to select already made-up trips
they are not allowed to select their own airline to travel they are not provided with the lists of
hotels in which you are going to stay. Everything will be selected by the traveling agency agents.
The struggle to continuously offer new and exciting trips while maintaining the level of quality
that is established over time from repetitive trip offerings.

Proposed system
While technology is important, it is what we do with it that truly matters. Here visitors can search
and book flight and hotel bookings through online presence. The strategy is to help our clients
build the right online strategy and we implement services such as internet advertising, search
engine optimization, search engine marketing, e-mail marketing and social media strategies that
fit the client´s needs and satisfy their needs conveniently while keeping in mind their budget. Web
creation is that it involves design and development of the client´s website, powered with the best
technology and booking engines and including the integration of the travel agency´s content
providers.

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We will be providing our customers a system in which they are going to be given all the lists of
hotels traveling airlines, railways, dine in restaurants etc. they will make their own trips by
selecting their own preference. We will be providing our customers with the ease of accessing us
through their mobile device through our mobile app and our mobile optimized website. An
adventure where the relevance is not in the technology itself, but in what travel agencies do with
it: increase profitability by building a new communication and distribution channel for their clients
through our website and mobile website app. There are different offers and different discounts of
provided by our company to attract more customers. Besides this we offer our customers with a
24/7 customer care through which they can call us and take suggestions and know about different
overall packages and foreign exchange rates. Also customers who are on their routes can also
contact us for any queries they are facing currently in the visit.

Benefits of proposed system


 An entity angered in the business of extending to individuals and groups.
 To provide convenient and safe travel services and assistance that include documentation,
ticketing, booking for transportation and accommodation arrangements with all these
things we provide 24/7 customer care.
 Handling and conducting tours worldwide with dynamic packages.

Aims and objectives


 Effective segmentation and targeting of adventure travelers within the larger travel market.
 Successfully position ourselves as adventure travel specialists.
 Communicate the differentiation and quality of our offering through personal interaction,
media, and regional marketing.
 Develop a repeat-business base of loyal customers in order to create sufficient sales.
 To create a service-based company whose primary mission is exceeding customers'
expectations
 To develop a sustainable, profitable business.

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Business details
We will be providing all our details on the website which includes all our contact numbers and
addresses.

Head office: Office No. 12 F8 Markaz Islamabad


Phone number: 03405412197, 051234071
Facebook: www.facebook.com/quantumtravels
Twitter: www.twitter.com/quantumtraveling
Email: www.quantumtravels@gmail.com
Website: www.qtai.com.pk

Products/Services offered
We are providing services to the customers and as well as to the businesses. We are providing our
customers with the facilities of traveling, accommodations, hoteling and much more whereas we
are promoting the businesses of different people on our website.

Target Audience/users
Our target audience is the community who enjoy traveling and adventures. We can target these
people by advertising our website to social sites so that people who like traveling should have
awareness that there are some people who are working to improve our traveling experience.

Business Model
Business model applied
The business model that we are providing to our customers are B2B and B2C. for B2B we are as
a business itself are connecting with other businesses like booking of airplane tickets, booking of
hotels and guests house to our customers and for B2C we as a business are providing our services
to the customers directly which they can operate and customize their package on our website.

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BUSINESS MODEL ELEMENTS WITH RESPECT TO THE BUSINESS

Value proposition
When Quantum clients purchase travel from us, they can rest assured that we work on
their behalf to ensure the best trip possible. The internet is a powerful tool, and travelers
of all ages and budgets have the ability to research destinations and prices for air, car
and hotel reservations. A professional Quantum travel advisor specializes in guiding
the traveler through the entire travel planning process while answering any questions
or concerns a traveler may have. Quantum professional knows more about the
destination than the consumer, and can make recommendations from personal
experience or client reviews. The fact is that travel professionals can help consumers
find the best value and save them countless hours of sifting through options. The agent
also may have connections in a destination to help their clients find those hidden
charms and amenities that make a vacation even more memorable.
Most consumers still want a seasoned professional to provide them with guidance and
expertise, even if they have completed some research on their own. Our travel advisors
participate in ongoing educational classes, they keep in touch of the latest technology,
visit the destinations we sell and specialize in booking our clients travel within set
budgetary parameters.

Quantum professional travel advisors work on your behalf to do the following:

• Save money
• Save time
• Refine the information overload
• Ensure that the requirements are reviewed
• Make recommendations for additional services that will enhance the trip
• Convey cancellation policies
• Make certain your trip is in compliance with your corporate travel policy
• Stay up-to-date of current trends
• Assist with problem resolution

Revenue model
The revenue models used by our business are transaction revenue model and sale
revenue model. Through transaction revenue model we charge a certain amount on
booking of any hotels, airfare, taxi service or any extra charm that our customer want
to add on. We also earn through commission on airfare tickets getting advantage from

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high and low prices of the airfare. We charge our customers with services fee. We get
commission from the hotels, airplane companies, taxi services and every company we
are associated with.

Market opportunity
The marketspace that our business intends to serve is very diverse. We target newly
married couples, pleasure seeing youth and the old couples too who intend to enjoy
their life after their hard earning youth. Our business targets everyone who needs
continence to enjoy their life and want a hassle and tension free travel and tour.

Competitive Environment
There is a lot of competition in the market of the travel agency. There is a fierce
completion between the competitors on their services being offered being better than
the others regarding every aspect. We also face competition from a number of large
Internet companies and services that have expertise in developing online commerce
and in facilitating Internet traffic.
Potential travelers are certainly not short of options when it comes to researching and
arranging their trips. With more deals, agencies and service offerings than you could
ever fully consider, shopping for travel services has become about cutting through the
noise rather than discovering something authentic.
Travelers aren’t immature when it comes to pricing their trip. They’re sensible enough
to shop around and find the best deal, and they certainly won’t be fooled into paying
over the odds when they know how many potential options there are as they get
benefited from the price transparency. This has made an already competitive market
even more competitive, meaning that current agencies need to stand out in less obvious
ways than just undercutting their rivals

Competitive Advantage
The competitive advantage that we possess in this vast competitive business is that we
deliver quality services to our customer through our professional agents we keep in
touch with our loyal customers even during their travel and guide them through out
their travel getting maximum benefit from e-commerce. Also that we provide our
customers with reasonable prices than our competitors as we our new in the market and
we want to make a mark in the market of travel agency. Providing our customers the

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detail overview about their travel plan through our website and convenience they will
get when getting hitched to our travel agency.

Market Strategy
Quantum travel agency uses several different forms of communication for their
marketing strategy. The first effort revolves around the Internet site. QTA
demographic relies heavily on the Internet for information. While QTA currently has
a website, they recognize that resources are required to maintain the site as well as
continually improving it. The website is constantly tested to determine that it is coming
up as one of the top results when key words are entered into a search engine on google,
yahoo etc.

Another form of communication is magazine advertising. This advertising occurs in


magazines whose readership has similar demographics as QTA or its travel related
magazine or which promotes travelling to different countries. The magazine
advertisements will be used to increase visibility of QTA and position it as the top
service provider in the high-end hard adventure market.
QTA also relies on email newsletters and direct mail to the customers that are on the
mailing list. The newsletters will share specials (both trips as well as special deals) to
this select group of customers. The goal of the newsletters is to invite the past
customers to join QTA for another trip with a special deal.

BENEFITS OF E-COMMERCE WITH RESPECT TO YOUR BUSINESS (UNIQUE


FEATURES)

UBIQUITY
Quantum travelers website is accessible 24/7 our customers can contact us through their
smartphones, home and offices with us through email, fax and website. We are available any time
in order to facilitate our potential customers in best possible manner. We even facilitate our
customers in their travel through our website and through our travel agent.

GLOBAL REACH
Our website is accessible throughout the globe at any time. Our business is international and its
reach is not limited to any certain geographical area.

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UNIVERSAL STANDARDS
Our site vastly fulfils all the necessary standards require to match the universal standards including
payment system (credit card and PayPal) and login options that are universally acceptable and
adoptable.

PERONALIZATION/CUSTOMIZATION
Our website is totally customizable thought he vast options available to our customer regarding
the packages like economy package, premium package and business packages in which customers
can choose different locations, hotels and extra activities according to their will and continence.

RICHNESS
The information that is provided on our website is rich in detail. Complete details of each and
every country is provided along with the images and extra activities and all the links for futher
details about the activities are provided.

SOCAIL TECHNOLOGY
Our website has its own webpage that can be accessible through mobile phones. We are also linked
with Facebook only and will be available on Instagram, twitter etc. also in the near future to be
available for more users.

INFORMATION DENSITY
We are delivering information thorough service of our travel packages by mentioning all details
related to their price as there is a lot of price transparency in travel agency in this modern era.

INTERACTIVITY
Our website offers wide details of each and every service offered. Our professional agents are
available 24/7 for our customers even if they need any help on their travel. FAQs are there to ease
customers about their queries regarding our operations and offerings.

SYSTEM STUDY
System Analysis
Our business strategy revolves around the need to provide quality service to our various
target customers, in the process that fully satisfies their needs. This is undertaken through
recruitment of a professional team (travel agents) and the provision of good quality
custom-designed travel packages, catering to the client's particular needs.

With time our marketing campaign will increase the awareness of our services in the
various market segments we shall be targeting. This is particularly so with the organization
looking at establishing a clear advantage in an increasingly competitive market. We will

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provide clients with the opportunity to focus on their core activities whilst their
transportation side needs are fully satisfied. Marketing material shall be professionally
done so as to be reflective of our intended image and reputation. We shall position
ourselves as a quality commercial transportation operator that provides customer-need
fulfillment, enjoyment, reliability and a good image. We intend to establish a good
relationship with all the relevant stakeholders, especially hotels and airplane companies.

In summary we intend to attain the following objectives:

 Continuously provide enjoyable quality excursions/trips on time and on budget.


 Develop actively satisfied customers all of the time.
 Establish a market presence that assures short-term and long-term profitability,
growth and success.
 We are fully committed to supporting growth and development in the tourism.
 Contribute positively to our communities and our environment.

SYSTEM ANALYSIS: BUSINESS OBJECTIVES, SYSTEM


FUNCTIONALITIES, AND
INFORMATION REQUIREMENTS FOR A TYPICAL E-COMMERCE SITE
BUSINESS OBJECTIVES SYSTEM INFORMATION
FUNCTIONALITY REQUIREMENTS
Display goods Digital catalog Images and static text

Provide product product database Trips description, hotel


information descriptions, extra
activities description
Personalize/customize Customer onsite tracking No such tracking of our
product customers except for our
loyal customer for which
only their personal info is
saved
Engage customer in On site blog Personal agent and email to
conversation access and contact us 24/7
Execute a transaction Payment system Secure credit card clearing
and PayPal
Accumulate customer Customer database Name, address, phone, and
information e-mail for all

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customers; online customer
registration
Provide after sale customer Sales database Customer ID, product,
support date, payment, services
delivered
Understand marketing Site tracking and reporting No tracking and reporting
effectiveness system

System Design
Logical design and physical design

Business Support

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a) Product source
We are linked with different hotels, airplane companies and local tour providers in our linked
countries that are Italy, France, Switzerland, Srilanka, Thailand, Malaysia and others. We earn
commission from these hotels and airplane companies which we are linked to. This whole process
of booking packages is done with the help of e-commerce.

b) Product delivery
The services we are delivering to our customers are the packages we are offering like economy
package, premium package and business package. Through the email and form submission
customers can book their packages and we will contact them accordingly providing them the
details and ticketing information. Our customers can also customize their trips according to their
will.

c) Exchange/ Return Policy


The return is only possible if certain conditions and requirements are fulfilled like package
execution date is not near to 30 days and 35% of deductions will be made in case of return. Certain
packages are offered to exchange like for business packages and premium packages

d) Payment type
We would be providing three types of Payment Method to our clients

 PayPal
 MasterCard
 Visa Card

e) Customer support (FAQs, customer call support etc.)


Our webpage also consist of a ‘Frequently Asked Questions’ section for customer’s support. The
customers can refer to that page for issues faced by them. The company will provide multiple
questions and answer related to the issues which will be faced by customers. It will also provide
an option to chat with the customer service. The customers may send a message providing their
email and they will be contacted shortly after by our professional agents which are available 24/7.

In case of any internet issues or getting further information the customers can feel free to contact
us on our UAN that is available 24/7 and they would be supported by our professionals.

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f) Additional facilities

Our company also provides local tours to renowned destinations within our range of countries. We
are providing our customers with different convenient package rates and extra value services like
providing them with 24/7 agent to which they can contact during their journey in case of any
queries.

Marketing Plan
a) Search engine marketing
Search engine marketing is the process of gaining traffic and visibility from search engines through
both paid and unpaid efforts. Keywords plays an important role in leveraging Search engine
optimization (SEO) and Search Engine Advertising (SEA) of quantum travelers.

Our Keywords:

i. Quantum travelers
ii. Quantum agency
iii. Traveling agency
iv. Tourism agency
v. Best traveling agency
vi. Tour bookings

Search engine optimization is a methodology of strategies, techniques and tactics used to increase
the amount of visitors to a website by obtaining a high-ranking placement in the search engine
results page (SERP) -- including Google, Bing and Yahoo etc.

On-page SEO
Initially quantum travelers optimize individual web pages in obtaining a high-ranking
placement in the search engine results page (SERP).

i. Use SEO-Friendly URLs


ii. Start Title With Keyword
iii. Wrap Blog Post Title in an H1 Tag
iv. Wrap Subheadings in H2 Tags

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v. Use Internal Links
vi. Use Social Sharing Buttons

Off-page SEO
Off-page SEO refers to activities you can perform outside the boundaries of your website. For this
quantum travelers works on

i. Link Building
ii. Blogging
iii. Community Creation in Social Networking Sites
iv. Social Media Marketing
v. Social bookmarking
vi. Photo Sharing
vii. Video Promotions
viii. Article Submission

b) Email marketing
Email marketing presents our business with opportunities to lower our costs and delivering the
necessary details to our customers. Email marketing also helps our website to market itself to the
potential customers to send them the catalogs and website details to them.

c) Pricing strategies
There are different pricing methods for different packages that we are offering. For premium
package we charge commission of 20%, for business package we charge a commission of 30%
and for the economy package we charge 10% of commission on the total amount.

d) Social marketing
Popular social platforms have become marketing giants, offering businesses valuable data about
their customers and a (mostly) freeway to reach them. Social media presence of quantum travelers
brings many benefits, like:

1. Gain valuable customer insights

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2. Increase brand awareness and loyalty

3. Increase website traffic and search ranking

4. Find out what our competitors are doing

5. Share content faster and easier

6. Build long term relationships with our loyal customers

Website design

Screenshots

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Source code

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Future enhancements
In the near future we are planning to include more convenient packages for our customers. We will
include more packages for the countries which are demanded more by our customers. In the near
future we will include more countries also in our packages. More payments options will also be
included so that it is convenient for our customers.

In the near future we will also be developing mobile app for our website for our customers ease so
that they could use our website on their tablets and mobile which are major sources of
communication these days. We want to use and covert our opportunities into our strength to have
a competitive advantage and be competitive in our sector.

Conclusion
Traveling is a wonderful adventure and to do it in a sensitive and responsible way will only make
the experiences more meaningful and authentic.

However, it is also important to remember that the road towards achieving sustainability in tourism
will be a long and slow one. Every little action from travelers and suppliers will make incremental
positive changes to help the preservation of the destinations' natural beauty and heritage.

The Responsible Traveler agency is the start of a new way of experiencing travel for our customers.

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