VALUATION AN NEGOTIATION OF TECHNOLOGY

Step 1 - Identify intellectual property as an asset

Presented by:

Edith Yineth Lopez Avendaño

1033724483

Group: 212032_1

Presented to:

Karla Nathalia Triana

MARCH 2019
STEP 1 - IDENTIFY INTELLECTUAL PROPERTY AS AN ASSET 1.

Identify Figure 1.1. Types of intellectual property:

Patents: are rights acquired by natural and legal persons over their intangible assets, is
deperminated by a period of time limit

PI TRADICIONAL
Utility Patent: These are technical creations that affect the form, structure or constitution
of common and frequent products that attribute to the conformed product a greater utility
than it had before imposing that new form.

Example of Utility Model Patent: an artifact, tool, instrument, mechanism or other object
or some part of it.

Patent of Invention: It is a property title that is granted to any new product or procedure
that offers a new way of doing something, or a new technical solution to a problem.
Requirements for a Patent
Patent law requires that certain conditions are met in order for an invention to be
patentable.
Specifically, the following criteria must be fulfilled:

 The invention must be novel (new);

 It must involve an inventive step (not obvious);
 It must be capable of industrial application; and
 It must not fall into the ‘excluded’ category for non-patentable matter.

Example of Invention Patent: a process, a manufacturing method, a machine or apparatus

or a product.

A brand: it is a sign that allows you to differentiate the products or services of one
company from those of the others. It must be taken into account that a registered trademark
determines the graphic / physical / operative identity of a product or service. Includes its
own graphic-visual elements that differentiate the article from its competitors
In general, 10 years from the registration, renewable in perpetuity, for additional periods of
10 years, as long as the brand is used as property and not abandoned.

Copyright: is used to describe the rights of the creators on their literary and artistic Works
example: books, music, painting, sculpture and films up to computer programs, databases,
advertisements, maps and technical drawings

PI NO TRADICIONAL:

DESIGN: is the appearance of a part or of the entirety of a product that derives from the
characteristics of, in particular, the lines, contours, colors, shape, texture or materials of the
product itself or its ornamentation.

Requirements of a Design:
For a design to be recognised as qualifying for protection under the Community Design
Regulation, it must comply with the following three requirements:

It must fall within the definition of a ‘design’; It must be novel (absolute worldwide
novelty, similar to patent law); and It must have ‘individual character’.
It also must have industrial application, but is important to note that design rights do not
provide protection for designs dictated by a function or any technical feature.
Confidential information: regime for registering confidential information. Confidential
information may be the only way of protecting an idea.
Criteria for confidential information are as follows:
1. Information must be of a confidential nature.
2. The recipient of the information is under an obligation to keep it confidential.
3. Steps taken by the organization to protect such information
Plant varieties: “PVRs” protect the plant variety, not the process or products resulting
from the use of the plants. The rights can extend to varieties predominantly derived from
another variety.

Trade secrets: It is an intangible asset of which the organization is the sole lawful owner.
The criteria for determining a trade secret are as follows:
1. The information must not be generally known or ascertained through proper means.
2. The information must have an independent economic value due to its secrecy.
3. The right holder must use proper means to protect the secrecy of the information.

IP Comparative
Chart
Student name: Alexandra Date
Corredor
IP form IP Description Example
(Traditional/nontraditional) Type
Patents (TRADITIONAL) 1. are rights acquired by Machines,
natural and legal mechanical
persons over their devices, articles
intangible assets, is of manufacture
and compositions
deperminated by a of matter,
period of time limit chemical
compounds
Trademarks 2. is the way we can Words, names,
(TRADITIONAL) distinguish a letters,numerals,
product or services figurative
offered by the elements, colors
different comanias orcombination of
colors.
Copyrights (TRADITIONAL) 3. It is the way in Works of
which each author authorship,
can protect an including writings,
original work. books, papers,
are the rights photographs,
granted to people music,
who often play a art,
 creative role in movi
communication in es, recording.
their works.

Designs 4. is intended to Must be applicable

(NONTRADITIONAL) protect the to an article, Be
"Appearance" of an apparent to the
article. This eye, must be
protection is original at
granted by the the relevant
design and priority date
ornamental aspect
of the invention.
Domain names 5. A domain name is The domain names of
(NONTRADITIONAL) the name registered companies can be
by Internet users to registered within the
"top level domains",
identify the website
called "TLD". You can
of your company. choose between
"generic top-level
domains" ("gTLD"), such
as .com, .net, .org.

Circuit layouts 6. There is no formal To get protection, a

(NONTRADITIONAL) registration process for circuit layout must be:
the protection of circuit Original, made by a
layouts,To carry out the citizien from country,
protection of a circuit First
design, it must be commercially
registered as an exploited into the
industrial design, which country,the right to
must comply as new protection will
and be registered by its correspond to the
designer. contracting party of
the work or the
service or the
employer
Confidential information 7.
(NONTRADITIONAL)
The confidential The confidential
information is that in information is that in
which a company which a company
contains valuable contains valuable
information for the information for the
conduct of its business conduct of its
and sustainability of it. business and
sustainability of it.

Plant varieties 8. The protection of new the protection is

(NONTRADITIONAL)
plant varieties is a tool
for the generation of new
income for farmers, the
exclusive right granted to
those who develop and
complete a new variety
for exploitation.
based on the fact
that the improved
varieties are a
necessary element,
which offers an
advantageous cost-
benefit relationship in
the qualitative and
quantitative
improvement in the
production of food,
constituting its
protection in an
incentive to develop
new varieties.
Trade secrets 9. nformation that has
(NONTRADITIONAL) Is a legal term for commercial value and
confidential business is not generally
information. It is an known or readily
intangible asset of which accessible in the
the organization is the
trade, for which
sole lawful owner,with
there is evidence of
characteristics or
purposes of the efforts to protect
products; to the secrecy (product
production methods or formulas, chemical
processes, or to the compounds,
means or forms of blueprints,
distribution or dimensions,
commercialization of tolerances, customer
products or the lists, suppliers,
rendering of services;
REFERENCES
• Ryder, RD, & Madhavan, A. (2014). Intellectual Property and Business: The
Power
of Intangible Assets. (pp 5-7). Los Angeles: Sage Publications Pvt. Ltd.
Retrieved from:
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.a
spx
? direct = true & db = nlebk & AN = 821413 & lang = en & site = eds-
live & scope = site & ebv = EB & ppid = pp_7
• National Directorate of Copyright . (2019). Obtained from
http://derechodeautor.gov.co/registro-de-obras1
• Superintendence of Industry and Commerce . (2019). Retrieved from
http://www.sic.gov.co/