V.

Product Line

REBISCO is recognized as one of the leading chosen firms which caters delightful

snacks among Filipino consumers (Kantar Worldpanel, 2016). Due to the demand and the

uprising status of the firm in the country, it has led them to conduct more researches and a

variety of offer that excites every Filipino. Some of which are on Assorted Biscuits, Biscuits with

filling (Combi, Extreme, Premium, Cream Witz, Marie Gold), Cookies with filling (Choco Rio,

Cookie Crunch, Chokies, Fast Break), Flat Wafers (Wafer Time), Gourmet Biscuits (Mrs.

Goodman Chunkie), Chocolates (Choco Mucho, Havana, Rax), Cream-Filled snacks (Jumpee),

Cream Paste (Kream Stix), Jelly Juice (Jiggels), Jelly Sticks (JIggels), Wafersticks (Superstix,

Tigerstix), Breads (Crossini), Cakes (Cup Keyk, Choco Topps, Cake Jam, Fudgee Bar, Mini

Keyk, Cup Keyk Treats, Cheesy Melt, Doowee Donut), Cashew Nuts (Happy), Chocnut

(Barnut), Coated Nuts (Chikito, HI-ho), Green Peas (Sinbad), Melon Seeds (Captain Seeds),

Mixed Nuts (Ding Dong), Polvoron (Milkee), Pop Beans (Mr. Bean), Squash seeds (Butong

Pakwan), Bubble Gums (Bubble Joe, Judge), Hard Candies (Starr, Lips Fruit Blast, Vita Cubes),

Lollipop (Lips Pop Stick, Loco Pops), Soft Candies (Chubby, Mr. Yema), Corn (Crunchos, Ban

Chee, Ranchos, Pop-O, Funky, Frititos, Texas Wild, Criss Cross, Samurai, Flippers, Chiskalog,

TamTam). REBSICO has been continuing expanding their product lines to cater wider scope of

market.

5.1 Competitors

The firm has been standing still for about 50 years and therefore many

competitors appeared. The competitors of REBISCO are every company who manufactures the

same products as they were but mainly these are the major competitors according to Owler

(2019); Monde Nissin, Universal Robina Dot Com, Gardenia Bakery Phillippines. This is

concluded on the basis of their previous year revenue.

 5.2 Marketing and Pricing Strategy

REBISCO as mentioned above, one of the leading firm in the country uses

Advertising and Publicity to influence potential consumers. In advertising, their medium is

through TV and Radio Advertisements and Print Media. Publicity on the other hand since they

are using their good reputation and image to promote their products.

The firm also uses Market Penetration to target consumers that are interested in

lower, bundles or volume discounts. They also employ Going-Rate Pricing since their product’s

price range is not different from their competitors’. In a consumer point of view, the firm may

also be using Pyschological Pricing given the prices set for the products (e.g 99.99 pesos per

12 pcs bundle)

*History - Revision

*S.W.O.T

*Product Lines - Major Competitors and Marketing ang Pricing Strategy

*Corporate Social Responsibility - Analysis/Revision

*Conclusion
REferences

https://www.owler.com/company/rebisco, Author: Owler. Com 2019