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Why is it important?
It matters to children because they don’t have what they need to lead
empowered and dignified lives. And it matters to donors because they do.
Anyone with ONE HOUR of earnings is in a position to help disadvantaged
kids.
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While we may not have created the problem, neither did the
children. Can we really bear to stand by and watch? We can be part
of the solution. All it would take is ONE HOUR.
Where did the idea come from? How did it start in the
Philippines?
The year was 1999, and along with fears of Y2K and frenzy over the new
millennium, there was a strong universal last-minute drive to live the
dwindling 90’s with purpose. The Philippines was no exception. Top
businessman and IYF member, Jaime Augusto Zobel de Ayala, brought the
campaign here. And thus, Children’s Hour Philippines was born.
Other socially committed entrepreneurs and civic leaders joined him, forming
a dynamic steering committee that oversaw a four-month campaign. By
the new millennium, some 83,112 individuals and 391 companies
nationwide had responded, raising over P 30 million, and benefiting 23
charities. So many in the Philippines devoted the last working hour of the
millennium to the campaign that it ranked among the most effective
campaigns in the global effort.
What is it now?
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established as an NGO, registered with the Securities and Exchange
Commission (SEC), and accredited by the Philippine Council for NGO
Certification (PCNC). The seal of approval from PCNC means corporate
donations given to us are tax deductible.
From 1999 to June 2010, CHPI has raised P 182 million from 1280
cooperating companies, institutions, and individuals. This allowed us to fund
545 projects with 303 partner organizations, and these benefited 609,617
children and youth. An additional P20 million was directed to organizations,
selected by nine key donors.
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designing its curriculum to give technology prominence across all
subject areas. The intent of CENTEX is to ensure that all its students
from marginalized families become successful, lifelong learners
prepared for the complex challenges of the information age of the 21st
century.
While we have devoted the greater part of our funds to flagship projects, we
also continue to address the other needs of children thru smaller, one-year
projects. These projects allow us to reach other children and help us identify
partners for future flagship projects.
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HOW CAN YOUR COMPANY HELP?
Employee Payroll Giving: This is the easiest and most practical way for
employees to donate. Through an authorization slip, employees can pledge the
amount they wish to deduct (which the Payroll Master can compute for them) on
the payroll date they want. This scheme unifies the employees in a common
cause and is a great morale builder as they share their good fortune.
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• Undertake marketing promotions or gimmicks using their products (for
example, printing the Children's Hour logo and slogans on their tag,
• Allocating a fixed amount or percentage of sales for Children's Hour.