Accenture Digital Transformation

The digital revolution is here. And with it comes a vast range of challenges—escalating
threats of piracy, ballooning production costs and a proliferation in distribution channels,
just to name a few. Media companies—old and new—the world over are scrambling to
determine the best way to adapt their businesses to the new reality.

Evolving consumer behaviors and advances in technologies are making it possible for
companies to redefine their role in the content value chain. Companies can streamline
their operations, increasing their levels of control, speeding up their time-to-market and
lowering their costs. The same technologies can support multiple product lines and new
solutions that capitalize on proliferating distribution channels and meet the demands of
increasingly sophisticated consumers. And this in turn will reignite growth in the media,
entertainment, communications and high-tech markets.

Our digital transformation approach allows us to partner with companies at the forefront
of the digital revolution. We help companies envision, plan and execute their
transformation—positioning them for future high performance.

To learn more about Accenture Services, sign up for My Outlook, your single e-mail
source for all of Accenture's latest ideas and innovation, personalized specifically to your
business interests and the industry issues you face.

Why Accenture

Accenture’s digital transformation services help organizations navigate the journey

toward a digital universe. We provide a carefully planned and managed path to start
small, think big and scale fast. Our services will help you:

 Assess the current situation and identify immediate opportunities for

improvement.
 Develop a vision and create a road map to the future digital environment.
 Pilot innovative technologies to minimize risk and deliver rapid value.
 Align digital deployment and scaling to your strategy.

Companies will be able to explore new business models, respond quickly to changes in
the marketplace and transform operations more efficiently and effectively. Accenture has
the experience, knowledge and tools to help your business manage the threats and
explore the opportunities inherent in digital transformation.
 See how we’ve helped companies the world over transition to succeed in the digital
revolution.

Specific Services

Digital transformation is a necessary, feasible and valuable step forward for any
company that wants to succeed in the digital era. Accenture is vastly experienced at
helping executives transform their entire organization to compete more efficiently in this
new digital world. We draw on our extensive work and experience to develop a
comprehensive approach that helps companies pursue the opportunities and best
navigate their route to the full digital ecosystem.

Our experience with clients and our unique and proprietary assets set us apart and allow
us to jumpstart and streamline the transformation to digital. Our assets and solutions
include industry-leading practices, a business case tool and implementation road maps
to rapidly identify the value and chart a course for moving forward, as well as technical
frameworks, scripted workflows and content processing services wrappers to accelerate
the journey. These assets are tangible, value-creating tools, unique to the industry—they
give us a distinctive edge in a rapidly-evolving world.

Accenture can help address all the major digital issues through our unique set of digital
transformation services:

Content Manufacturing—helps established players, such as studios and broadcasters,

as well as new market entrants—including retailers and telcos—create a digital
environment. It comprises efficient content storage, asset and meta-data management,
as well as packaging and distribution across existing and emerging digital channels.
Studios and broadcasters can reduce operating costs 30 to 40 percent while laying the
foundation to capitalize on new business opportunities and revenue streams.

Product Planning, Packaging & Exploitation—As broadcast and digital content

distribution merges and different distribution channels proliferate, it is becoming
imperative to establish an efficient way to manage distribution rights throughout the
organization while maximizing the value of the content itself. We can help companies
maximize both content throughput and value with high-performance processes in the
product planning pipeline and by allowing rights and business rules to govern how and
when content is deployed.

Distribution Services—The advent of IP-based media distribution and changes in

consumer entertainment-consumption habits have dramatically lowered the cost of entry
into the digital distribution market while increasing profitability potential. Content
providers, portals, retailers, cable companies, telcos and niche content aggregators can
now enter a market traditionally dominated by broadcasters. Accenture can effectively
help these companies launch a digital distribution business, integrating innovative
systems, processes and technologies, while taking advantage of a company’s existing
operational and technical strengths.

The easy and most effective way to get started is through our proprietary Digital
Transformation Value Assessment that leverages our knowledge to rapidly analyze an
organizations operations, define a vision, strategy and plan for moving forward and the
corresponding business case to justify the journey.

Thought Leadership

See how Accenture is the thought leader in the digital arena. Read our proprietary
research, studies and other insightful, leading-edge material:

Pervasive broadband is making it easier to pirate and share music and film files than
even just a few years ago. And consumers’ appetites for larger chunks of content across
all device types is increasing exponentially almost daily.

If the content you create, broadcast or distribute is available for free, the knee-jerk
response might be to lock it down. And many companies do so using ultra-rigorous digital
rights management (DRM) technology. They also tend to impose a rigid user experience
based on business rules. Logic suggests that the way to “compete with free” is to block
the free supply, locking down the content with harsh security measures. It also suggests
that you force people to pay as much as you feel is appropriate.

The music industry has been through this pain already. It has learned that attempting to
lock down and control content that way can be a big mistake. And we at Accenture tend
to agree. There are better ways to increase market share and customer loyalty while
reducing the impact piracy can have.

Accenture's Greg Douglass kicks off NAB Show 2009

The 2009 National Association of Broadcasters show kicked off at 9:00 a.m. on Monday,
April 20, with opening remarks from Greg Douglass, Managing Director of Growth and
Strategy for Accenture Communications and High Tech. Greg reminded attendees of his
remarks exactly a year ago at NAB2008. Greg claimed at that time that the media and
entertainment industry had entered a new age: the age of execution and industrialization.
The days of prototypes, beta launches, and standalone digital organizations are
yesterday’s news, Greg said last year. It's time for digital capabilities to be embedded and
integrated throughout media companies.

As Greg went on to say, "In fact, all of you did exactly that: You went out and executed
and invested in industrial-strength consumer offerings. That was exactly the way to go—
because investing during a downturn can help you leapfrog the competition when the
recovery gets underway."

”This year at NAB," Greg said, "the investment talk will focus on the full-scale, digital
distribution of premium content by the major broadcasters and distributors." Will we see
broadcast TV integrated with over the top distribution on a single device and done at
scale? "If you’re in a betting mood," Greg concluded, "you can check the odds here at
NAB."