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 Lorem Ipsum: Usage, Common examples, Translation, Variants and technical

 Essay: Lorem Ipsum--when, and when not to use it

 Plugins:

 Content management systems (CMS): Joomla, Wordpress, Magento, Google

Docs, Drupal

 Editors: Notepad++, Sublime Text, Office suites

Lorem Ipsum: usage

Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing
in place of English to emphasise design elements over content. It's also called placeholder
(or filler) text. It's a convenient tool for mock-ups. It helps to outline the visual elements
of a document or presentation, eg typography, font, or layout. Lorem ipsum is mostly a
part of a Latin text by the classical author and philosopher Cicero. Its words and letters
have been changed by addition or removal, so to deliberately render its content
nonsensical; it's not genuine, correct, or comprehensible Latin anymore. While lorem
ipsum's still resembles classical Latin, it actually has no meaning whatsoever. As Cicero's
text doesn't contain the letters K, W, or Z, alien to latin, these, and others are often
inserted randomly to mimic the typographic appearence of European languages, as are
digraphs not to be found in the original.

In a professional context it often happens that private or corporate clients corder a

publication to be made and presented with the actual content still not being ready. Think
of a news blog that's filled with content hourly on the day of going live. However,
reviewers tend to be distracted by comprehensible content, say, a random text copied
from a newspaper or the internet. The are likely to focus on the text, disregarding the
layout and its elements. Besides, random text risks to be unintendedly humorous or
offensive, an unacceptable risk in corporate environments. Lorem ipsum and its many
variants have been employed since the early 1960ies, and quite likely since the sixteenth

Lorem Ipsum: common examples

Most of its text is made up from sections 1.10.32–3 of Cicero's De finibus bonorum et
malorum (On the Boundaries of Goods and Evils; finibus may also be translated as
purposes). Neque porro quisquam est qui dolorem ipsum quia dolor sit amet,
consectetur, adipisci velit is the first known version ("Neither is there anyone who loves
grief itself since it is grief and thus wants to obtain it"). It was found by Richard
McClintock, a philologist, director of publications at Hampden-Sydney College in Virginia;
he searched for citings of consectetur in classical Latin literature, a term of remarkably low
frequency in that literary corpus.

Cicero famously orated against his political opponent Lucius Sergius Catilina. Occasionally
the first Oration against Catiline is taken for type specimens: Quo usque tandem abutere,
Catilina, patientia nostra? Quam diu etiam furor iste tuus nos eludet? (How long, O
Catiline, will you abuse our patience? And for how long will that madness of yours mock

Cicero's version of Liber Primus (first Book), sections 1.10.32–3 (fragments included in
most Lorem Ipsum variants in red):

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas
sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione
voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit
amet, consectetur, adipisci[ng] velit, sed quia non numquam [do] eius
modi tempora inci[di]dunt, ut labore et dolore magnam aliquam quaerat voluptatem. Ut
enim ad minima veniam, quis nostrum exercitationem ullam corporis
suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure
reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum,
qui dolorem eum fugiat, quo voluptas nulla pariatur?

Lorem Ipsum: translation

The Latin scholar H. Rackham translated the above in 1914:

But I must explain to you how all this mistaken idea of denouncing pleasure and praising
pain was born and I will give you a complete account of the system, and expound the
actual teachings of the great explorer of the truth, the master-builder of human
happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but
because those who do not know how to pursue pleasure rationally encounter
consequences that are extremely painful. Nor again is there anyone who loves or pursues
or desires to obtain pain of itself, because it is pain, butoccasionally circumstances occur
in which toil and pain can procure him some great pleasure. To take a trivial example,
which of us ever undertakes laborious physical exercise, except to obtain some advantage
from it? But who has any right to find fault with a man who chooses to enjoy a
pleasure that has no annoying consequences, or one who avoids a pain that produces
no resultant pleasure?

On the other hand, we denounce with righteous indignation and dislike men who are so
beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire,
that they cannot foresee the pain and trouble that are bound to ensue; and equal blame
belongs to those who fail in their duty through weakness of will, which is the same as
saying through shrinking from toil and pain. These cases are perfectly simple and easy to
distinguish. In a free hour, when our power of choice is untrammelled and when nothing
prevents our being able to do what we like best, every pleasure is to be welcomed and
every pain avoided. But in certain circumstances and owing to the claims of duty or the
obligations of business it will frequently occur that pleasures have to be repudiated and
annoyances accepted. The wise man therefore always holds in these matters to this
principle of selection: he rejects pleasures to secure other greater pleasures, or else he
endures pains to avoid worse pains.

Lorem Ipsum: variants and technical information

In 1985 Aldus Corporation launched its first desktop publishing program Aldus PageMaker
for Apple Macintosh computers, released in 1987 for PCs running Windows 1.0. Both
contained the variant lorem ipsum most common today. Laura Perry, then art director
with Aldus, modified prior versions of Lorem Ipsum text from typographical specimens;
in the 1960s and 1970s it appeared often in lettering catalogs by Letraset. Anecdotal
evidence has it that Letraset used Lorem ipsum already from 1970 onwards, eg. for grids
(page layouts) for ad agencies. Many early desktop publishing programs, eg. Adobe
PageMaker, used it to create template.

Most text editors like MS Word or Lotus Notes generate random lorem text when needed,
either as pre-installed module or plug-in to be added. Word selection or sequence don't
necessarily match the original, which is intended to add variety. Presentation software like
Keynote or Pages use it as a samples for screenplay layout. Content management
software as Joomla, Drupal, Mambo, PHP-Nuke, WordPress, or Movable Type offer Lorem
Ipsumplug-ins with the same functionality.


Korean: 국민경제의 발전을 위한 중요정책의 수립에 관하여 대통령의 자문에 응하기 위하여 국민경
제자문회의를 둘 수 있다. Greek: Λορεμ ιπσθμ δολορ σιτ αμετ, μει ιδ νοvθμ φαβελλασ
πετεντιθμ vελ νε, ατ νισλ σονετ οπορτερε εθμ. Αλιι δοcτθσ μει ιδ, νο αθτεμ αθδιρε
ιντερεσσετ μελ, δοcενδι cομμθνε οπορτεατ τε cθμ. Japanese Lorem Ipsum: 旅ロ京青利セ


Russian Lorem Ipsum: Лорем ипсум долор сит амет, пер цлита поссит ех, ат мунере
фабулас петентиум сит. Иус цу цибо саперет сцрипсерит, нец виси муциус лабитур ид.
Ет хис нонумес нолуиссе дигниссим. Chinese Lorem Ipsum: 側経意責家方家閉討店暖育田
悼測済諏計飯利安凶断理資沢同岩面文認革。内警格化再薬方久化体教御決数詭芸得筆代。 Indian
Lorem Ipsum: पढढाए हहहिंदद रहढारुप अननुवढाद कढारर्यलर मनुख्र सहिंस्थढा ससोफ़तववेर हनरपवेक उनकढा आपकवे बढाटतवे आशढाआपस मनुख्रतह उशकक करतढा। शनुरुआत
सहिंस्थढा कनु शलतढा ममेंभटट अननुवढाद गएआप हवशवेष सकतवे पररभढाहषत लढाभढाहनवत प्रहत दवेकर समजतवे हदशढामवे प्रढाप जजैसवे वरर्यन सहिंस्थढान हनमढार्यतढा प्रवनुहत भढाहत चनुननवे उपलब्ध
बमेंगललूर अथर्यपनुरर्य Armeninian Lorem Ipsum: լոռեմ իպսում դոլոռ սիթ ամեթ, լաբոռե
մոդեռաթիուս եթ հաս, պեռ ոմնիս լաթինե դիսպութաթիոնի աթ, վիս ֆեուգաիթ
ծիվիբուս եխ. վիվենդում լաբոռամուս ելաբոռառեթ նամ ին.

Arab Lorem Ipsum: ‫ مع وايرلندا‬.‫ الثقيلة بال‬،‫ هو العالم‬,،‫ وباءت المريكي الوربيين هو به‬.‫غينيا واستمر العصبة ضرب قد‬
‫ انه كل وإقامة المواد‬.‫ قد بحق أسابيع العظمى واعتلء‬,‫الوروبييون كان‬. Hebrew Lorem Ipsum: ‫כדי יסוד מונחים‬
‫ או ניווט פולנית לחיבור‬,‫ גם אחר ליום בשפות‬,‫ אתה דת שונה כלשהו‬.‫ דת דפים מאמרשיחהצפה זאת‬,‫מועמדים של‬
‫ אל אינו כלכלה שתי‬,‫ ויש בקלות ואמנות אירועים או‬.‫ארץ‬.

Lorem Ipsum: when, and when not to use itDo you like Cheese Whiz? Spray tan? Fake
eyelashes? That's what is Lorem Ipsum to many—it rubs them the wrong way, all the way.
It's unreal, uncanny, makes you wonder if something is wrong, it seems to seek your
attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur
based preservatives, real butter, not margarine, and so we'd like our layouts and designs to
be filled with real words, with thoughts that count, information that has value.

The toppings you may chose for that TV dinner pizza slice when you forgot to shop for
foods, the paint you may slap on your face to impress the new boss is your business. But
what about your daily bread? Design comps, layouts, wireframes—will your clients accept
that you go about things the facile way? Authorities in our business will tell in no uncertain
terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I'd say,
there are some redeeming factors in favor of greeking text, as its use is merely the
symptom of a worse problem to take into consideration.

You begin with a text, you sculpt information, you chisel away what's not needed, you
come to the point, make things clear, add value, you're a content person, you like words.
Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still
use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox,
as things happen, not always the way you like it, not always in the preferred order. Even if
your less into design and more into content strategy you may find some redeeming value
with, wait for it, dummy copy, no less.

Consider this: You made all the required mock ups for commissioned layout, got all the
approvals, built a tested code base or had them built, you decided on a content
management system, got a license for it or adapted open source software for your client's
needs. Then the question arises: where's the content? Not there yet? That's not so bad,
there's dummy copy to the rescue. But worse, what if the fish doesn't fit in the can, the
foot's to big for the boot? Or to small? To short sentences, to many headings, images too
large for the proposed design, or too small, or they fit in but it looks iffy for reasons the
folks in the meeting can't quite tell right now, but they're unhappy, somehow. A client
that's unhappy for a reason is a problem, a client that's unhappy though he or her can't
quite put a finger on it is worse.

But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what's going
wrong. Chances are there wasn't collaboration, communication, and checkpoints, there
wasn't a process agreed upon or specified with the granularity required. It's content
strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't
have helped, won't help now. It's like saying you're a bad designer, use less bold text,
don't use italics in every other paragraph. True enough, but that's not all that it takes to
get things back on track.

So Lorem Ipsum is bad (not necessarily)

There's lot of hate out there for a text that amounts to little more than garbled words in
an old language. The villagers are out there with a vengeance to get that Frankenstein,
wielding torches and pitchforks, wanting to tar and feather it at the least, running it out of
town in shame.

One of the villagers, Kristina Halvorson from Adaptive Path, holds steadfastly to the notion
that design can’t be tested without real content:

I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it
helps people focus on the actual layout, or color scheme, or whatever. What kills me here is
that we’re talking about creating a user experience that will (whether we like it or not) be
DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.

If that's what you think how bout the other way around? How can you evaluate content
without design? No typography, no colors, no layout, no styles, all those things that
convey the important signals that go beyond the mere textual, hierarchies of information,
weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual
and emotional appeal to the reader. Rigid proponents of content strategy may shun the
use of dummy copy but then designers might want to ask them to provide style sheets
with the copy decks they supply that are in tune with the design direction they require.

Or else, an alternative route: set checkpoints, networks, processes, junctions between

content and layout. Depending on the state of affairs it may be fine to concentrate either
on design or content, reversing gears when needed.

Or maybe not. How about this: build in appropriate intersections and checkpoints between
design and content. Accept that it’s sometimes okay to focus just on the content or just on
the design.

Luke Wroblewski, currently a Product Director at Google, holds that fake data can break
down in real life:

Using dummy content or fake information in the Web design process can result in products
with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design
can quickly begin to bloat with unexpected content or break under the weight of actual
activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living,
breathing application must endure. Real data does.

Websites in professional use templating systems. Commercial publishing platforms and

content management systems ensure that you can show different text, different data
using the same template. When it's about controlling hundreds of articles, product pages
for web shops, or user profiles in social networks, all of them potentially with different
sizes, formats, rules for differing elements things can break, designs agreed upon can
have unintended consequences and look much different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using
test items of real content and data in designs will help, but there's no guarantee that
every oddity will be found and corrected. Do you want to be sure? Then a prototype or
beta site with real content published from the real CMS is needed—but you’re not going
that far until you go through an initial design cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places
where the content is a dynamic block coming from the CMS (unlike static content
elements that will always stay the same.) Blocks of Lorem Ipsum with a character count
range provide a obvious reminder to check and re-check that the design and the content
model match up.
Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they
are discussing copy changes. It might be a bit annoying but you could tell them that that
discussion would be best suited for another time. At worst the discussion is at least working
towards the final goal of your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s
not up to task.

Typographers of yore didn't come up with the concept of dummy copy because people
thought that content is inconsequential window dressing, only there to be used by
designers who can’t be bothered to read. Lorem Ipsum is needed because words matter, a
lot. Just fill up a page with draft copy about the client’s business and they will actually
read it and comment on it. They will be drawn to it, fiercely. Do it the wrong way and draft
copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in
the first place, that will limit any initial interest soon enough. Try telling a client to ignore
draft copy however, and you're up to something you can't win. Whenever draft copy
comes up in a meeting confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some
problems. If you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates

greeking text--don't forget to hit the enter key; i and j need to be integers,
where istands for the amount of desired paragraphs and j numbers the sentences per
paragraph. j has a default value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below
the menu bar, with the option to insert a number of paragraphs, the maximum is set
to 25. >> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3,
LibreOffice 3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)


o Joomla

o Dummy Content: an editor button and system plugin (Joomla extension)

that sets random dummy copy in articles or in other content item that
have editors like custom HTML modules, category descriptions, or third
party content.

o Folcomedia - Button Lorem Ipsum: creates a button in the editor to insert a

paragraph of "Lorem Ipsum" greeking text.
o Content Fake: a component that allows for easy creation of menu items,
quickly creating paragraphs of "Lorem Ipsum" and pictures with custom

o Overview of all Joomla plugins for Lorem Ipsum generation.


o Wordpress

o Lorem Ipsum Generator: Creates a button on wysiwyg toolbars to add a

configurable amount of Lorem Ipsum text to a post, page or any other
custom post type.

o lorem shortcode: This plugin contains two shortcodes, lorem and

loremimage, the loremimage shortcode can be nested in the lorem

o WP Dummy Content: Easy generation and deletion of blog posts, pages,

and sub pages for developers. Full site structure in one click.

o WP Dummy Post Generator: A plugin that generates dummy posts and

dummy categories. It also allows to set names for blogs or taglines.

o Bulk Page Maker: Creates up to 20 pages or posts at a time. You can

choose title, slug, parent, template, status, format, and content via the
default WordPress Editor.

o Lorem ipsum dummy article shortcode: A seeded dummy article generator.

This doesn't only generates 'Lorem Ipsum' shortcode but also full HTML

o DNS Ipsum - Due North Studios Lorem Ipsum Generator: Adds Lorem
Ipsum text using [dns-ipsum] shortcode and a TinyMCE button.

o Lorem Ipsum and Place Holder Image Generator: A simple to use Lorem
Ipsum generator.

o Lorem Ipsum Replace Content: Replaces content with Lorem Ipsum,

substitutes word for word.

o Data Generator: Makes example posts, pages, custom terms, helps to style
and develop new and current themes. It's based on the Lolita framework.

o Overview of all Wordpress plugins for Lorem Ipsum generation.


o Magento

o Hatimeria Landing Pages: Creates landing pages with products using all
combinations based on categories, attributes and their values. Description
is supplied in the ackend ("lorem ipsum..."). Supports all features like
CMS-Block, injecting widgets, blocks, or variables.


o Google Docs
o Lorem Generator: A plugin for Chrome browsers that allows designers and
webmaster to generate Lorem Ipsum text from the sidebar without leaving
Google Docs.


o Drupal

o Drupal Ipsum: A helper module for generating dummy filler text. Presently
it defines a new ipsum provider plugin manager service that allows for
pluggable ipsum provider classes, making it easy to change existing
implementations and also to add new ones.

o Lorem ipsum: A simple filler text generator generator. Use your custom
sentences and create some original Lorem ipsum.

6. Adobe Dreamweaver, a web development environment, has a plugin in form of a

Dreamweaver object named Dreamweaver Text. It can be accessed both from the
Objects menu via Common > Lorem Ipsum palette or using the Lorem Ipsum
entry in the Insert > Technocurve Menu.

An alternative, possibly more versatile, is Lorem and More. It inserts dummy copy
as paragraphs, lists, and regular text. Optionally available are extracts from a
speech by Cicero, corporate nonsense, and a randomised sonnet by Shakespeare.
Text may be inserted in code view and design view. The tool can be accessed via
the Lorem and More icon on the Common tab of the Insert bar (MX) or the
Common objects panel (DW4). Else, it's accessible using the menu: Insert >
Lorem and More.

7. It's easy to insert dummy copy with the Scribus text editor. Select a text frame, then
chose "Sample Text" from the context menu after right-clicking. Predefined dummy
copy in any languages can be set by configuring an XML file and storing it in a
subdirectory "/loremipsum" of your Scribus installation. >> screenshots

Lorem Ipsum plugins: editors

 Notepad++

 For notepad++, a Windows text editor, the InsertLoremIpsumNppPlugin can be

downloaded at twenfour.com. It generates and inserts Lorem Ipsum, either as
words, sentences, or paragraphs. The installation requires to copy the
file InsertLoremIpsumNppPlugin.dll and the Config directory (both are contained in
the zip file) to the "plugins" subdirectory of the Notepad++ installation directory.
Afterwards, a new option "InsertLoremIpsum" will show in the "plugin" menu
entry. A restart may be required. >> screenshots

 ToolBucket: This plugin allows for base 64 encoding, it has a change indentation
dialog, it generates Lorem Ipsum and has many more features.

 Sublime Text

 Insert lorem and press the tab key, this will insert a Lorem Ipsum
paragraph. lorem200 + tab will add 200 words.

 Lorem Ipsum generator: A plugin by Emmet, an toolkit for web-developers. After

installation type lorem or lipsum, this will generate a 30-words dummy text,
splitted into a few sentences. You can also use it inside repeated elements to
create tags filled with completely random sentences. For
example, p*4>lorem would generate 4 paragraphs with greeking text. ul.generic-
list>lorem10.item*4 will generate an unordered list with the class name "generic-
list" that contains 4 list items with ten words of Lorem Ipsum each.
 LoremIpsum: A plugin for Sublime Editor 2 and 3 from billymoon hosted at github.
com. It allows to insert Lorem Ipsum in the editor via menu items or keyboard
shortcuts. Select how much text you want from the menu item in Edit->Text-
>Lorem Ipsum or in the right click menu in Lorem Ipsum. Press the shortcut key
(Alt+Shift+L) to add Lorem Ipsum text. Keep pressing to add more.

 Geany: GeanyLipsum is a plugin for Windows and Linux. It inserts Lorem Ipsum copy
with a length of 1 to 5,000 chars and provides a keyboard shortcut.

Do you know of other plugins? Please tell us.