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A

PROJECT REPORT

ON

CONSUMER BEHAVIOUR

AT

“BIG BAZAAR”

BY

U.VISHNU REDDY

(H.T.No.1325-17-672-269)

SUBMITTED IN PARTIAL FULFILMENT FOR THE AWARD OF THE

DEGREE OF THE

MASTER’S DEGREE IN BUSINESS ADMINISTRATION

(2017-2019)

Department of Business Administration

AURORA’S PG COLLEGE (MCA)

(Affiliated to Osmania University)

Ramanthapur, Hyderabad.
DECLARATION

I hereby declare that this Project Report titled CONSUMER BEHAVIOUR

submitted by me to the Department of Business Management, O.U., Hyderabad, is a

bonafide work undertaken by me and it is not submitted to any other University or

Institution for the award of any degree diploma / certificate or published any time

before.

Name of the Student Signature of the Student


Aurora’s PG College (MCA)
Ganesh Nagar, Ramanthapur, Hyderabad- 50013, Ph: 040-27030787
(Affiliated to Osmania University)

CERTIFICATE

This is to certify that the Project Report entitled “CONSUMER BEHAVIOUR”

submitted in partial fulfilment for the award of MBA Programme of Department of

Business Management, Aurora’s PG College, Ramanthapur, affiliated to Osmania

University, Hyderabad, was carried out by U.VISHNU REDDY H.T.No.1325-17-

672-269 under our guidance. This has not been submitted to any other University or

Institution for the award of any degree/diploma/certificate.

Internal Guide Head of the Department Principal


ACKNOWLEDGEMENT

This acknowledgement is a humble attempt to earnestly thank all those who are

directly or indirectly involved with my project and were of immense help to me.

First of all, I would like to express my sincere thanks to the Director of college and

H.O.D of MBA department for giving me this opportunity to carry out the project. I

acknowledge with greatest courtesy the efforts taken by sir, my internal guide, who

took genuine interest in my project and helped me, understand the basic concepts of

the project when necessary.

Name of the Student


INDEX

TABLE OF CONTENTS
CONTENTS Page number
CHAPTER-I 1-9
1.1 Introduction 1-3

1.2 Need of study 4

1.3 Scope of the study 5

1.4 Objectives of the study 6

1.5 Research methodology 7-9

CHAPTER-II 10-25
2.1 Literature Review
CHAPTER-III 26-52
3.1 Industry Profile 26-28
3.2 Company Profile 29-54
CHAPTER-IV 55-73
4.1 Data Analysis and Interpretation 55
List of tables 56-73
List of graphs 55-73
CHAPTER-V 74-77
5.1 Findings 74
5.2 Suggestions 75
5.3 Limitations 76
5.4 Conclusion 77
Bibliography, 78

LIST OF GRAPHS AND TABLES

TABLE NO GRAPH TITLE PAGE NO

TABLE TABLE TITLE 53-70

NO
Knowing about big bazaar 56
1
Comparison of the services 57
2
Comparison in Kind of service used 58
3
Comparison Reason for choosing 59
4
Comparison Service preference 60
5
Comparison in Satisfaction of service provided 61
6
Comparison of Problems faced at purchase & 62
7
usage
Comparison of Influenced purchase decision 63
8
Comparison in Customer awareness program 64
9
Comparison of Billing 65
10
Comparison of Billing preference 66
11
Comparison of price 67
12
Comparison of Payment of bills 68
13
Comparison of Opinion on service availability 69
14
Comparison on Delivery facilities 70
15
Comparison on Services to be checked 71
16
Comparison of Services recommended to inform 72
17
others
Comparison in Additional features 73
18
ABSTRACT

New ideas and innovation have always been the consumer behaviour made by big

bazaar. At every stage of development, there have been two core factors that drive

man to ideas and innovation .These are increasing return and reducing risk in all facts

of life. The securities market is no different. The endeavour has always been to

maximize returns and minimize risk. A lot of innovation goes into developing

financial products centred on these two factors. The different securities market

product such as Equity, Derivatives and Bonds are compared to know the investor

preferences towards these products whether it satisfies their objectives of high return

and Low risk. The project title “Investors Preference in securities Market” is the

attempt to find out which product in securities market is mostly preferred by the

investors and the reason for selecting that product, and what advantages it has over

other products. The main objective of the study is to find out how profitable it would
be for an investor if he invests in Securities market. The research work is descriptive

in nature.the primary data is collected from the investorsby using questionnaire,and

trading details from the research company and the secondary data is collected from

the books such as on equity and derivatives and other security analysis books and

magazines the major findings of the study were equity is the most preferable product.