Michael Kadlick

CM 450 Senior Capstone

Student Learning Outcomes
February 14, 2019

1. How prepared am I to be responsible/informed consumer and skilled producer of

communication processes and mass media messages in the 21st century?
Throughout my four-year communication career at Worcester State, I have acquired
many valuable skills that I will be able to apply to my potential future in a communication
career. Throughout classes such as Advertising Production, Principles of Public Relations,
and especially Media Criticism, I feel that I am extremely prepared to be an informed
consumer as well as a skilled producer of both the communication process and mass media
messages in the 21st century. Through hands on projects as well as media analysis, I have
learned so much about new mass media in today’s world, and I am confident in my ability to
apply my knowledge.

2. What skills have I learned about processing, editing, presenting and evaluating
information?
As a communication major at Worcester State, I have been “through the wringer”, if you
will, of all sorts of courses surrounding processing, editing, presenting, etc. In the class
Digital Storytelling, we used software and were taught how to process and edit content in
order to create different projects. In Public Speaking, the main focus was to learn how to
present in a professional manner while working on skills such as calming nerves, spacing out
our words, and our presenting mannerisms. My favorite course, Media Criticism, was all
about evaluating information and being able to evaluate and break down information in the
media.

3. How prepared am I to effectively gauge the effects of communication and mass media?
Focusing on Public Relations and Advertising, I feel that I am prepared to gauge the
effects of communication and mass media. In my PR and advertising courses, I have seen
how different media messages can both increase and decrease the effectiveness of a message,
and how you can manipulate a message to have it come across the way you want it to.

4. How can I become a responsible/ethical media producer?

As I have produced different projects or papers during my time as a communication
student, I have learned the proper ethics in media production as well. The overall production
process of my works has taught me how to properly cite my works as well as how to
diligently get my work done.

5. How prepared am I for careers in the industries of communication and mass media?
I feel extremely prepared for a career in the communication/mass media industry after I
finish school. I have been given excellent tools as well as learned from an excellent panel of
intelligent professors over the last four years while achieving my undergraduate degree.