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SWOT Analysis

1. SWOT
2. Role of SWOT Analysis
3. Identifying opportunities and threats
4. Identifying and evaluating strengths and weaknesses
5. Making SWOT analyses more effective
6. SWOT to TOWS

Reference

Contemporary strategic marketing second edition - Rose Brennan, Paul Baine, Paul Garneau
and Lynn Vos

Strategic Marketing Planning – Colin Gilligan and Richard M.S.Wilson

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