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Undeniably, the use of social networking sites (SNSs) has grown exponentially in
the last decade. The statistics provided by Facebook in 2014 indicate that there were 1.28
billion active users on the site per month as of March 2014. Furthermore, the same data
reveal that at least 802 million users of Facebook logged into their accounts daily. From
the data it comes not as a surprise that Facebook emerged as the most popular SNS in
the world. Incidentally, Facebook is also one of the most popular websites on the Internet
and second only to Google where global usage is concerned (Wilson, Gosling & Graham,
2012).
Facebook is typically an online social network site where users can share with
family members and friends ideas, pictures, thoughts and other content as well as
connect with former or new friends. All these make Facebook a very popular platform
among students (Boyd & Ellison, 2008). Smith echoed this observation when he noted
how Facebook ranks as the most used site among students to the extent where it would
be hard to find students who were not Facebook users. Results of other surveys on use
maintaining existing relationships, passing time (Peluchette & Karl, 2008) and
communicating with other students in their courses (Ophus & Abbit, 2009).
While Facebook remains popular due to the great increase in use and interactivity
it has been observed that an amount of the student user population experiences some
negative effects of excessive Facebook usage. Scholars such as Henrichs (2009) have
named the phenomenon “Facebook addiction” as it is similar to the habitual patterns of
behavior associated with activities such as gambling, shopping and Internet addiction.
Stutzman (2005) noted how users of Facebook use it to learn about one another and to
develop social networks with their friends and classmates in school. Blumler (2003)
pointed out that one of the keys to understanding the popularity of mass media lies in the
identification of the factors underlying its use. This led researchers to examine whether
the use of Facebook can lead to negative outcomes such as disruption to daily life. While
Griffiths (2000) claimed that the use of social networking sites such as Facebook can be
a new form of addiction, Zeev (2004) stressed how increased online socialization can
affect users’ social skills and ability to interact offline. Whether excessive use of social
networking sites is a form of addiction and is a cause of concern, researchers find that its
use affect users (Vallerand et al, 2003; Zeev, 2004). It is in this context that this study is
proposed. It shall look into the Facebook use of the senior high school students at
Domalandan Center Integrated School during the school year 2018 – 2019.
a. Research Design
This study shall use qualitative phenomenological methodology as social
networking site usage is a phenomenon with little research focus. According to Creswell
phenomenon that has little research through exploration of the experiences of people in
their natural environment. The aim of this qualitative study is to look into the senior high
b. Participants
namely, Automotive Servicing, Dressmaking, General Academic and Shielded Metal Arc
Welding. The selection has been done on the basis of the representation of the four (4)
tracks offered at DCIS and the number of years that they have been using Facebook.
c. Instruments
to gather the data needed. A demographics questionnaire shall be created in this study
that shall include categories such as age, sex and track. A semi-structured interview on
the other hand shall be developed and used to conduct face-to face semi-structured
After the interview process is done, the researchers shall transcribe and analyze
the findings related to the data base of this study. Themes shall be identified as result of
the data analysis. Information shall be designated as a theme if three of the four
2004).