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inditex’s financial results? Why? What do comparisons indicate about inditex’ relative operating
economics? Its relative capital efficiency? Note that while the electronic version of exhibit 6
automates some of the comparisons, you will probably want to dig further into them.
2-how specifically do the distinctive features of zara´s business model affect its operating
economics? Specifically, compare zara with an average retailer with similar posted prices. In order
to express all advantages/disadvantages on a common basis, you may find it convenient to assume
that on average, retail selling prices are about twice as high as manufacturers´ selling prices.
2-¿Cómo específicamente afectan las características distintivas del modelo de negocio de zara a su
economía operativa? Específicamente, compare zara con un minorista promedio con precios
publicados similares. Para expresar todas las ventajas / desventajas sobre una base común, puede
resultarle conveniente suponer que, en promedio, los precios de venta al por menor son
aproximadamente el doble que los precios de venta de los fabricantes.
3- can you graph the linkages among zara´s choices about how to compete, particularly ones
connected to its quick-response capability , and the ways in which they create competitive
advantage? What does the exercise suggest about such capabilities as bases for competitive
advantages?
3- ¿Puede representar gráficamente los vínculos entre las opciones de zara sobre cómo competir,
particularmente las relacionadas con su capacidad de respuesta rápida, y las formas en que crean
una ventaja competitiva? ¿Qué sugiere el ejercicio sobre tales capacidades como bases para
ventajas competitivas?
4- why might zara “fail”? how sustainable would you calibrate its competitive advantages as being
relative to the kinds of advantages typically pursued by other apparel retailers?
4- ¿Por qué podría zara "fallar"? ¿Qué tan sostenible calibra sus ventajas competitivas en relación
con los tipos de ventajas que normalmente persiguen otros minoristas de ropa?
5- was Galicia/spain fertile ground for the emergence of an apparel retailing powerhouse?
5- ¿Era Galicia / España un terreno fértil para el surgimiento de una potencia de venta de ropa?
7- what do you think of zara´s past international strategy? Evaluate, in particular, its past strategy
for (product) market selection, its mode of entry , and its standardization of its marketing
approach
8- what is the best way to grow the zara chain? How, specifically, do you see prospects in the
Italian market? And more broadly, what do you think about the strategy of focusing on Europe
versus making a major commitment to a second region?
9- what other strategic recommendations would you make to Inditex ceo jose maria castellano?
9- ¿Qué otras recomendaciones estratégicas le harías al director ejecutivo de Inditex jose maria
castellano?