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Kelsi Weakley
Fall 2017
FOLLOW THE LEADER: JUSTIN TRUDEAU 2
Justin Trudeau was selected as the 23rd Prime Minister of Canada in 2015. Justin can be
described as a teacher, a father, an advocate and a leader making him much more than just a
politician. Justin’s goal is to reestablish the faith Canadians have in its leadership to restore
success and encourage growth. Justin is relatable and strives to serve as a role model for the next
generations while representing all of Canada’s people despite their background. Justin utilizes
many avenues to stay connected with the people of Canada including Facebook, Twitter and
forefront of his passions. Trudeau strived to complete an educational career for himself teaching
school aged children to help mold the minds of the next generation. After establishing a career
in education, Justin met his wife and shortly thereafter accomplishing another goal of his, to start
a family of his own. Justin also has a passion for the environment and youth issues which has
opened several avenues for him to serve as an advocate for various issues. Prior to being
appointed Prime Minister, he served on several boards and committees related to these issues
As a politician, Trudeau took matters into his own hands in order to obtain the
nomination for the Liberal Party in Papineau. After successfully winning the nomination,
Trudeau continued to drum up support among Canadians after winning Papineau and went on to
secure the title of Prime Minister. He has celebrated many milestones while in office and strives
to create an open, honest and fair government that Canadians can put their trust in.
FOLLOW THE LEADER: JUSTIN TRUDEAU 3
Trudeau’s integration of technology is one component to his reign as Prime Minister that
is unique when compared to his predecessors. He utilizes twitter through a personal account and
through the lens of the prime minister’s account which he also utilizes as a platform due to his
current position in office. Twitter is a platform that limits its users to a narrowed range of
characters to express themselves, however many of Trudeau’s followers find it more than enough
to express their opinion. When utilizing the tweet analyzer TAGS through Google Drive, 113
tweets come up when the key terms “support for” and “Justin Trudeau” are searched showing that
followers utilized their freedom of speech to display their support for the Prime Minister.
Recently, more followers have utilized twitter to express their dissatisfaction towards Trudeau
and his more recent actions including the proposed reintegration program that would allow
parties involved with ISIS to return to Canada. Like any other leader, Trudeau’s roll did not
come without its own baggage which includes the insensitivity and oppression and rejection of
the LGBTQ2 community. Trudeau formally apologized to the Canadian people on behalf of this
To further dissect the leadership Justin has shown socially, politically and culturally
several theories and approaches from Northouse (2013) can be utilized. Northouse (2013) looks
at the traits attributed to a successful leader and what they mean and how they are expressed,
several of which are attributes of Justin Trudeau. Northouse (2013) also looks at different
leadership approaches and which are applicable to various scenarios. Trudeau displays a
transformational leadership approach by setting an example for members of the cabinet and
Canadians. At the Women Deliver conference, Trudeau states that in his home, his children both
male and female are taught gender equality to shape the next generation into one that is accepting
and fair (nowthisnews, 2017). Northouse describes this approach “as its name implies,
FOLLOW THE LEADER: JUSTIN TRUDEAU 4
transformational leadership is a process that changes and transforms people.” (Northouse, 2016),
p. 161). By witnessing the injustice to women and the LGBTQ2 community, Trudeau has
expressing the need for change and justice for these individuals. The theory of Leader-Member
exchange (LMX) is also prevalent through Trudeau’s call for justice amongst the previously
oppressed. Northouse suggests through this theory that “it is important to recognize the existence
Commons, tweeted
“It takes a lot for me to be speechless. I am that little gay kid, taunted and teased, now in
acknowledge all the hurt of the LGBTQ+ community and apologizing. Incredible.” Once
a part of the “out-group” and now a part of the “in group” as both a member of the House
(Rob_Oliphant, 2017)
The LMX theory operates when a leader creates unique relationships with all subordinates
regardless of background and offers the opportunity to take on new roles and responsibilities to
The theory of servant leadership was demonstrated by Trudeau and his leadership
approach to the middle-class citizens during his campaign for office, however, now many
Canadians feel as if they have been forgotten. Servant leadership is defined as and approach
where leaders “place the good of followers over their own self-interests and emphasize follower
FOLLOW THE LEADER: JUSTIN TRUDEAU 5
development” (Northouse, 2013, p. 220). One of Trudeau’s campaign platforms was to bring
back fairness and strengthen Canadian economy while helping middle class parents with the cost
of raising children through the new Canada Child Benefit act. Canada’s population is mostly
compromised of middle class hardworking families who were facing the struggles of choosing
between saving for retirement or paying for their children’s education. Since taking office, many
Canadians feel as if Trudeau simply altered the definition of middle class to give the façade that
this population is receiving assistance in the form of tax cuts. Northouse’s (2013) theory of a
servant leader is one that is intended to serve and influence others in a way that puts followers
first, a statement some Canadians do not agree with as describing Trudeau. One twitter user
stated, “You mean the real middle class or the “middle class” that Justin Trudeau promised to
help?”
Though not all Canadians show unwavering support for Trudeau, the 23rd Prime Minister
tries to utilize a situational approach with foreign affairs. Northouse (2013) discusses the
situational approach to leadership. A leader under the situational approach is described as one
who is flexible and adapts his approach in accordance with the needs of his followers. Trudeau
interacts and represents a variety of followers each with their own level of development. Trudeau
vowed to support foreign nations with military involvement when the situation called for it and
was requested by the United Nations, an action that was put into place almost immediately upon
him taking office. Trudeau also backed off control previously enforced on ambassadors and high
commissioners in hopes to encourage support for these entities as respected diplomatic circles
which was well received. A less than popular decision however, is Trudeau’s recent support of
the reinstating of previously ISIS fighters back into Canada, a situational approach not favored
opportunity to provide refuge to foreign terrorist families, specifically women and children who
In situations like the reinstating of previous ISIS fighters to Canada, some followers
question Trudeau’s ethics of leadership. By allowing individuals with terrorist pasts to integrate
back into Canadian society without being reprimanded for their actions, followers view this as
ethical egoism that carries the potential for personal gain for Trudeau without protecting the
Canadian people. Headlines such as “Dangerous: Trudeau’s weakness on returning ISIS fighters
puts the Canadian people at risk” can be seen on twitter claiming Trudeau’s situational approach
Despite the negative comments towards Trudeau’s most recent decisions towards foreign
affairs, some describe Trudeau as possessing the ethics of Utilitarianism striving to do what is
best for the greatest number of his followers. One of Trudeau’s passions is protecting the
environment and educating others on their impact to the environment in hopes to facilitate a
positive change. Trudeau has proposed several million dollars’ worth of investments starting in
2018 to support Canada’s national parks and national historic sites. This would not only preserve
Canada’s environment, but would also enrich the community, create jobs, and stimulate
economic growth through tourism, efforts that would help a large number of Canadians.
Trudeau stated:
“These investments are about ensuring Canadians and their families have every
opportunity to experience Canada’s natural beauty and learn more about our country and
its history (…) I encourage all Canadians to get out there and enjoy Canada’s national
One of Trudeau’s passions prior to his role in politics include the environment and is
conservation, a moral that Trudeau has maintained throughout his political reign proving the
Justin Trudeau, like any politician, has his fair share of supporters and criticizers amongst
his followers. As followers, Canadians should trust the wellbeing of their nation at the mercy of
an appointed leader with hopes that he will possess as list of qualities and utilize different
approaches to his leadership role. Northouse (2013) discusses several theories and approaches to
leadership, some of which Trudeau embodies, while others he may fail to embrace. Despite the
various opinions of Trudeau, a combination of these approaches and theories are apparent and
appreciated by leader analysists. The nation of Canada is evolving under a new era of leadership
which its people can appreciate. Trudeau looks to serve as a representative of the Canadian
people while maintaining his dignity and staying true to his personal morals. This is apparent
from Trudeau’s cover photo on twitter which depicts him holding his son meeting some of the
Canadian people, to his integration of his own family throughout his decisions in government.
Whether always right or sometimes falling short, Trudeau is a leader that encompasses traits and
CandadianPM (2017, March 28) “These investments are about ensuring Canadians and their
families have every opportunity to experience Canada’s natural beauty and learn more
about our country and its history. As we celebrate Canada’s 150th birthday, I
encourage all Canadians to get out there and enjoy Canada’s national parks, marine
https://twitter.com/canadianpm/status/846758986707808256
Northouse, P. G. (2013). Leadership: Theory and practice (6th ed.). Thousand Oaks, CA: SAGE
Publications.
Nowthisnews (2017, November 28) “Watching Justin Trudeau speak about equality will make
https://twitter.com/nowthisnews/status/935520674528948225
Ron_Oliphant (2017, November 28) “It takes a lot for me to be speechless. I am that little
gay kid, taunted and teased, now in the House of Commons as an MP listening
to my Prime Minister, our Prime Minister acknowledge all the hurt of the LGBTQ+
https://twitter.com/Rob_Oliphant/status/935610446656126977