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Salesforce Einstein
YOUR SMART CRM ASSISTANT

Get more done faster with Einstein, your smart CRM New in this
assistant. Built into the Salesforce Platform, Einstein is a
release
layer of artificial intelligence that makes your employees
more productive and your customers happier. With Einstein Next Best Action
Einstein powering Salesforce’s core applications, any user Deliver optimal recommendations at the
can automatically discover relevant insights, predict future point of maximum impact to turn any cost
center into a growth engine. Employees
outcomes, see recommendations in-context, and even
can be more productive, allowing them to
automate tasks and workflows. And with the Einstein interact with customers in a tailored way.
platform, Salesforce admins and developers can build
Try out Einstein Next Best Action using
customized, AI-powered apps — using clicks or code.
the freemium allocation in the Setup tab
(5K requests per org per month).
EINSTEIN FOR SALES WHY IS IT SO GREAT? WHAT DOES IT COST? EINSTEIN FOR SERVICE WHY IS IT SO GREAT? WHAT DOES IT COST?

Einstein Lead & Prioritize the leads and opportunities most likely Einstein Bots Augment agents for maximum Included with Live Agent chat or
Opportunity Scoring to convert productivity Unlimited Edition licenses*

Einstein Account & Opportunity Observe key developments and create dashboards Sales Cloud Einstein Add-on: Einstein Case Classification Automatically populate or recommend Service Cloud Einstein Add-on:
Insights related to your accounts and opportunities $50 per user per month picklist and checkbox field values for $50 per user per month (includes
(Includes both Salesforce Inbox new cases Service Analytics, unlimited case field
Einstein Forecasting Easily Predict Sales Forecasts inside of Salesforce
and Sales Analytics) recommendations for Einstein Case
*All new Sales Cloud Lightning Classification, and unlimited requests
customers will get Einstein for Einstein Next Best Action)
Einstein Activity Capture & Automatically capture data and add new contacts
and events to your CRM Activity Capture for free for up
Einstein Automated Contacts Einstein Next Best Action Deliver optimal recommendations at Einstein Next Best Action Additional
to 100 users
the point of maximum impact to your Requests Add-on: $50 per org per
Einstein Recommended Get insights about your team’s network to see who employees and customers month for 10K requests
Connections knows your customers and can help out on a deal
Einstein Next Best Action Freemium
Einstein Behavior Scoring Know when products are ready to buy (5k requests per org per month)
(From Pardot)
All features included in Pardot
Einstein Lead Scoring Prioritize the leads most likely to convert Advanced Edition + Salesforce EINSTEIN FOR COMMERCE WHY IS IT SO GREAT? WHAT DOES IT COST?
(From Pardot) Enterprise or Unlimited +
Lightning Einstein Search Anticipate shopper search intent before she
Einstein Campaign Insights Maximize campaign effectiveness in real time Recommendations types with personalized type-ahead search
(From Pardot) Einstein Commerce Insights Transform customer data into actionable
merchandising insights
Included with Commerce
Einstein Predictive Sort Use customer data to deliver more tailored Cloud Digital
EINSTEIN FOR MARKETING WHY IS IT SO GREAT? WHAT DOES IT COST? product sorts

Einstein Social Insights Gain deeper insight into your customers by analyzing Included with Marketing Cloud Einstein Search Dictionaries Drive conversion with better search experiences
social conversations Social Studio for shoppers

Einstein Segmentation Understand your entire customer base across clusters


of personas and devices EINSTEIN PLATFORM WHY IS IT SO GREAT? WHAT DOES IT COST?
(From Salesforce DMP)
Einstein Predictions
Einstein Journey Insights Uncover the optimal sequence of events to optimize
(From Salesforce DMP) every journey 20% of Data Collection Events Einstein Prediction Builder Create custom predictions on any object in $75/mo. (Includes both
(Premium & Enterprise packages only)
Salesforce Einstein Prediction Builder
Einstein Recommendations Deliver the next best product, content or offer
Einstein Discovery Automatically analyze millions of data and Einstein Discovery)
Pro Edition combinations in minutes
(Includes email recommendations only) $1,250/mo.
Einstein Vision
Corporate Einstein Object Detection Identify the quantity, size, and location of objects
$3,750/mo.
(Includes email and web recommendations) within an image
Enterprise Edition
Custom Einstein Image Classification Recognize and classify images specific to your
(Includes email and web recommendations)
business, at scale FREE trial
(2k predictions/mo.)
Einstein Vision for Social Studio Discover rich insights from your customers’ images on $15k ($1,250/mo.) Einstein Language
the social web add-on to any Social Studio $4k (1M predictions/mo.)
(Includes 3 million image classifications) Edition Einstein Sentiment Classify the sentiment of unstructured text into
Additional image classifications positive, negative and neutral classes
$5 (per 1,000)

Einstein Engagement Scoring Score every customer’s likelihood to engage with your Included with Enterprise and Einstein Intent Categorize the intended meaning of any text into
emails or convert on the web Corporate Editions user-defined labels

Add-on to Pro Edition $15k ($1,250/mo.)

All Editions (except existing Corporate/Enterprise Price per contact increase of


customers) $0.05

Einstein Splits Send customers on the right journey path in Journey


Included as part of EES; Must also
Builder based on their Einstein Engagement Score or
have Journey Builder to use
Persona

Einstein Lookalikes Expand an audience by finding other users in the DMP Included in Marketer/Publisher
universe who are similar to your best users Basic, Professional & MA
(From Salesforce DMP) Visit salesforce.com/einstein for more info or take one of our
Einstein CDIM Expand an audience by including devices Included in Marketer/Publisher Einstein trailhead modules at https://sfdc.co/GetSmartEinstein
probabilistically associated with those from the original Professional & Multichannel
(From Salesforce DMP) Audiences
segment
Add-on in Marketer/
Publisher Basic

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