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Salesforce Einstein
YOUR SMART CRM ASSISTANT

Get more done faster with Einstein, your smart CRM
assistant. Built into the Salesforce Platform, Einstein is a
layer of artificial intelligence that makes your employees
more productive and your customers happier. With
Einstein powering Salesforce’s core applications, any user
can automatically discover relevant insights, predict future
outcomes, see recommendations in-context, and even
automate tasks and workflows. And with the Einstein
platform, Salesforce admins and developers can build
customized, AI-powered apps — using clicks or code.
New in this
release
Einstein Next Best Action
Deliver optimal recommendations at the
point of maximum impact to turn any cost
center into a growth engine. Employees
can be more productive, allowing them to
interact with customers in a tailored way.
Try out Einstein Next Best Action using
the freemium allocation in the Setup tab
(5K requests per org per month).
EINSTEIN FOR SALES WHY IS IT SO GREAT? WHAT DOES IT COST? EINSTEIN FOR SERVICE WHY IS IT SO GREAT? WHAT DOES IT COST?

Einstein Lead & Prioritize the leads and opportunities most likely Einstein Bots Augment agents for maximum Included with Live Agent chat or
Opportunity Scoring to convert productivity Unlimited Edition licenses*

Einstein Account & Opportunity
Insights
Einstein Forecasting
Einstein Activity Capture &
Einstein Automated Contacts
Einstein Recommended
Connections
Einstein Behavior Scoring
(From Pardot)
Einstein Lead Scoring
(From Pardot)
Einstein Campaign Insights
(From Pardot)
EINSTEIN FOR MARKETING
Observe key developments and create dashboards Sales Cloud Einstein Add-on:
related to your accounts and opportunities $50 per user per month
(Includes both Salesforce Inbox
Easily Predict Sales Forecasts inside of Salesforce
and Sales Analytics)
*All new Sales Cloud Lightning
customers will get Einstein
Automatically capture data and add new contacts
and events to your CRM Activity Capture for free for up
to 100 users
Get insights about your team’s network to see who
knows your customers and can help out on a deal
Know when products are ready to buy
All features included in Pardot
Prioritize the leads most likely to convert Advanced Edition + Salesforce
Enterprise or Unlimited +
Lightning
Maximize campaign effectiveness in real time
WHY IS IT SO GREAT? WHAT DOES IT COST?
Einstein Case Classification
Einstein Next Best Action
EINSTEIN FOR COMMERCE
Einstein Search
Recommendations
Einstein Commerce Insights
Einstein Predictive Sort
Automatically populate or recommend
picklist and checkbox field values for
new cases
Deliver optimal recommendations at
the point of maximum impact to your
employees and customers
WHY IS IT SO GREAT?
Anticipate shopper search intent before she
types with personalized type-ahead search
Transform customer data into actionable
merchandising insights
Use customer data to deliver more tailored
product sorts
Service Cloud Einstein Add-on:
$50 per user per month (includes
Service Analytics, unlimited case field
recommendations for Einstein Case
Classification, and unlimited requests
for Einstein Next Best Action)
Einstein Next Best Action Additional
Requests Add-on: $50 per org per
month for 10K requests
Einstein Next Best Action Freemium
(5k requests per org per month)
WHAT DOES IT COST?
Included with Commerce
Cloud Digital

Einstein Social Insights Gain deeper insight into your customers by analyzing Included with Marketing Cloud Einstein Search Dictionaries Drive conversion with better search experiences
social conversations Social Studio for shoppers

Einstein Segmentation Understand your entire customer base across clusters

(From Salesforce DMP)
Einstein Journey Insights
(From Salesforce DMP)
Einstein Recommendations
Einstein Vision for Social Studio
of personas and devices EINSTEIN PLATFORM WHY IS IT SO GREAT? WHAT DOES IT COST?
Einstein Predictions
Uncover the optimal sequence of events to optimize
every journey 20% of Data Collection Events Einstein Prediction Builder Create custom predictions on any object in $75/mo. (Includes both
(Premium & Enterprise packages only)
Salesforce Einstein Prediction Builder
Deliver the next best product, content or offer
Einstein Discovery Automatically analyze millions of data and Einstein Discovery)
Pro Edition combinations in minutes
(Includes email recommendations only) $1,250/mo.
Einstein Vision
Corporate Einstein Object Detection Identify the quantity, size, and location of objects
$3,750/mo.
(Includes email and web recommendations) within an image
Enterprise Edition
Custom Einstein Image Classification Recognize and classify images specific to your
(Includes email and web recommendations)
business, at scale FREE trial
(2k predictions/mo.)
Discover rich insights from your customers’ images on $15k ($1,250/mo.) Einstein Language
the social web add-on to any Social Studio $4k (1M predictions/mo.)
(Includes 3 million image classifications) Edition Einstein Sentiment Classify the sentiment of unstructured text into
Additional image classifications positive, negative and neutral classes
$5 (per 1,000)

Einstein Engagement Scoring Score every customer’s likelihood to engage with your Included with Enterprise and Einstein Intent Categorize the intended meaning of any text into
emails or convert on the web Corporate Editions user-defined labels

Add-on to Pro Edition $15k ($1,250/mo.)

All Editions (except existing Corporate/Enterprise Price per contact increase of

customers) $0.05

Einstein Splits Send customers on the right journey path in Journey

Included as part of EES; Must also
Builder based on their Einstein Engagement Score or
have Journey Builder to use
Persona

Einstein Lookalikes
(From Salesforce DMP)
Einstein CDIM
(From Salesforce DMP)
Expand an audience by finding other users in the DMP Included in Marketer/Publisher
universe who are similar to your best users Basic, Professional & MA
Visit salesforce.com/einstein for more info or take one of our
Expand an audience by including devices Included in Marketer/Publisher Einstein trailhead modules at https://sfdc.co/GetSmartEinstein
probabilistically associated with those from the original Professional & Multichannel
Audiences
segment
Add-on in Marketer/
Publisher Basic