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COMPARATIVE STUDY ON LIC AND ICICI LIFE PRUDENTIAL

A project Submitted to

University of Mumbai for partial completion of the


Degree of
B.Com(Banking & insurance)
Under the Faculty of commerce
BY

RUTIKA SANTOSH KATKAR


Roll No:-20
Under the Guidance of

PROF DR. SHARDDHA SHUKLA

Shailendra Education Society’s Arts,commerce&


Science College

Shailendra Nager,Dahisar(E) Mumbai - 400068

April 2019
Table of content
Chapter No. Topic Page No.

1. Introduction 1

2. Research Methodology 23

3. Review Of Literature 28

4. Data Analysis & Interpretations 39

5. Conclusion and Suggestions 54

Bibliography 63

Annexure -
ACKNOWLEDGEMENT
To list who all have helped me in difficult because they are so numerous & depth is so
enormous.

I would like to acknowledge the following as being idealistic channels & fresh dimensions in the
completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this
project.

I would like to thank my Principal, Dr. Swati Pitale for providing the necessary facilities
required for completion of this project.

I take this opportunity to thank our Coordinator Prof. Dr. Shraddha Shukla, for her moral
support & guidance.

I would also like to express my sincere gratitude towards my project guide Prof. Dr. Shraddha
Shukla, whose guidance & care made the project successful.

I would like to thank my College Library, for having provided various reference books 7
magazines related to my project.

Lastly, I would like to thank each & every person who directly or indirectly helped me in the
completion of the project especially my Parents & Peers who supported me throughout my
project.
DECLARATION BY LEARNER
I the undersigned MS.RUTIKA SANTOSH KATKAR here by, declare that the work embodied
in this project work titled “COMPARATIVE STUDY ON LIC AND ICICI LIFE PRUDENTIAL” forms
my own contribution to the research work carried out under the guidance of Dr. SHRADDHA
SHUKLA is a result of my own research work & has not been previously submitted to any other
University for any other Degree/ Diploma to this or any other University.

Wherever reference has been made to previous works of other, it has been clearly indicated as
such & included in the bibliography.

I, here by further declare that all information of this document has been obtained & presented in
accordance with academic rules & ethical conduct.

Name & Signature of the Learner

Certified by
QUESTIONNAIRE

1.Occupation

a) Businessman [ ] b) Professional

[ ]c) Students [ ] d) House wife [ ]

2.Do u have Insurance? If yes of which company?

a)Yes b) No.

3.Have u heard about Reliance Life Insurance?

a)Yes

b)No

4.Are you aware about the various plans offered by Insurance Company?

a)Yes

b)No

5.Is there any age, gender, or other limitation in getting insurance?

a)Yes

b)No

6.At what age should a person think about taking an insurance policy? …….

7.Have you or any of your family members got the benefit out of Insurance?

a)Yes

b)No

8. Do you know about Unit Linked Insurance Plans (ULIP)?

a)Yes

b)No
9. How did you come to know about ULIP?

□ Friends/Close circle □ Advertisements

□ Agents □ Periodicals/Books/Internet

10. In which Reliance Life’s scheme did you invest?

□ life invest □ life maker investment

□ life maker premium □ life maker goldIf any other please specify.

11. Why did you prefer abovementioned Reliance Life policy?

□ High returns □Security □wide acceptance

□ Less risk □ Flexible □ Tax benefitIf any other please specify.

12. How long have you been investing in the above Reliance Life policy?

□ Less than 1 year □ 1 year-2 years

□ 2 year-3years □ 3 years and more

13. Did you try out any other Company’s policy?

□Yes

□No