PORTFOLIO

MONTY MAJEED
UX WRITER | CONTENT STRATEGIST
BIO
I help people get things done with words and
build experiences that are more human.

7+ years of experience in research, journalism,

editing and copywriting. I love collaborating with
entrepreneurs, engineers, designers, researchers
and developers to break down complex ideas
and processes into simple, clear, human-
centered copy.

I am also a freelance cultural journalist and

editor, contributing to both print and online
publications, with a special focus on films, food,
and work culture.
SKILLS
DISCOVERY & RESEARCH
Stakeholder interviews
Researching user needs
Competitive research
Informal usability testing
A/B testing
User interviews
Content inventory and audits
STRATEGY & COPY
Editorial process, plans, and production
Content-related workshops
Content-led redesigns
Shaping brand voice and tone
UX copy for web and mobile apps
Instructional and user education materials
TOOLS & ANALYTICS
Google Analytics, Fabric, Mixpanel
Wordpress, Medium, Blogger
GitHub, Zendesk
Mailchimp, Typeform
Hootsuite, Buffer, SmarterQueue
Trello, Slack
Zeplin, OptimalSort, Canva
CASE STUDIES
1 tado° UX Copy
Air Comfort Messages
CONTEXT GOAL

The tado° app helps users manage their smart Create content for a new feature called Air
heating devices and gives them useful Comfort that informs users about the air freshness
information about their indoor climate.  in their homes and how to improve it.

MY ROLE

Sole writer on the project

Collaborated with the UX
designer to understand the
various use cases and possible
technical limitations.
Defined content types, set
voice and tone rules for them
and wrote clear, consistent
copy. 
1 tado° UX Copy
Air Comfort Messages
COPY DOCS
1 tado° UX Copy
Air Comfort Messages
COPY DOCS
1 tado° UX Copy
Air Comfort Messages
COPY DOCS
2 Installation Guides
tado° UX Copy

CONTEXT MY ROLE

tado° provides easy-to-follow, customised Sole writer on the project.

instructions to install and set up its devices to your
heating system.
GOAL
Simplify the content in the existing and new
installation flows to improve the user’s installation
experience
Answered support tickets from users to
understand user problems and to understand
the language they use.
Analysed user complaints to see where they got
stuck.
Suggested and enforced word replacements to
avoid confusion and to simplify content. 
Rewrote existing copy using plain, user-friendly
language.
Collaborated with energy engineers, designers
and backend developers to enhance the user
experience.
2 Installation Guides
tado° UX Copy

BEFORE AFTER
2 Installation Guides
tado° UX Copy

BEFORE AFTER
2 Installation Guides
tado° UX Copy

BEFORE AFTER
2 Installation Guides
tado° UX Copy
BEFORE
Connecting the luster terminal
Loosen the screws of each terminal and connect
the wires to the terminals on the luster terminal.
Pay close attention, that the wires are connected
exactly the way in the picture below. Tighten the
screws enough to hold the wires firmly in place.
In case you had multiple wires in one terminal of
your receiver before, these now go to the same
terminal as the other wire from that terminal.
AFTER
Bridging the receiver
Loosen the screws on the luster terminal and
connect the wires as shown in the picture below.
Tighten the screws enough to hold the wires in
place.
If there were multiple wires connected to a single
terminal of the receiver, wire them together into
the same terminal.
2 Installation Guides
tado° UX Copy

BEFORE AFTER
3 Advocacy
tado° Content Strategy
CONTEXT
tado° underwent a major organisational
restructuring and a new CX (customer experience)
team was formed.  Conducted a content audit of the Help Center
GOAL
Get buy-in from CX stakeholders to define voice
and tone guidelines, a style guide and pushed for
better content strategy practices in the CX team.
MY ROLE
Made a business case for working on voice and
tone with content and CX analytics.
and existing canned responses to assess the
content qualitatively.
Led the effort to create a unified voice for
customer-facing communications. 
Secured buy-in from stakeholders on working
on CX content strategy & redesigning the Help
Center. 
Currently leading the content-led redesign of
the Help Center.
3 Advocacy
tado° Content Strategy

CONTENT AUDIT
3 Advocacy
tado° Content Strategy

CONTENT RACI MODEL

3 Advocacy
tado° Content Strategy

CONTENT ROADMAP
4 Error Messages
Wallet UX Copy

CONTEXT MY ROLE

Wallet is a multi-channel personal finance Sole writer on the project.

management app. The app allows users to import Message and concept development
their transactions details and manage their Collaborated with a UX designer and developer
money using the web or mobile app.  to understand technical limitations and
simplify error messages for clarity. 

GOAL

Simplify error messages in the web app to let

users know what went wrong and what action
needs to be taken.
4 Error Messages
Wallet UX Copy

COPY DOCS
5 Empty States & Tooltips
Wallet UX Copy

CONTEXT MY ROLE

Wallet is a multi-channel personal finance Collaborated with UX designer to achieve user

management app. The app allows users to
manage their money, set budgets and create
savings goals.
GOAL
Introduce and guide users through the Wallet app
and help them use its features to manage their
money.
goals.
Introduced and employed the concept of pair-
writing. 
Developed messaging rules and concept.
Wrote and edited UX copy.
Broke down content-heavy empty state screens
and suggested the use of tool tips to ease user
into the product and not overwhelm them with
information. 
5 Empty States & Tooltips
Wallet UX Copy

SCREENSHOTS
5 Empty States & Tooltips
Wallet UX Copy

BEFORE AFTER
5 Empty States & Tooltips
Wallet UX Copy

BEFORE

AFTER
6 Onboarding Flow & User
Wallet Content Strategy
Education
CONTEXT
Wallet is a multi-channel personal finance
management app. The app allows users to
manage their money, set budgets and create
savings goals.
GOAL
Help people understand how Wallet works and
encourage them to try different features. 
MY ROLE
Sole writer on the team.
Conducted stakeholder alignment meetings 
Conducted content audit to review existing
emails and design. 
Created a new notification & email flow.
Wrote copy for emails, push notifications & in-
app notifications.
Collaborated with UI designer to design emails.
A/B tested different versions of the text and
monitored KPIs like opening rates, click
through rates, page views and time spent on
page. 
Used data to iterate on the content of emails.
Reworked content based on test results and
user feedback. Converted onboarding emails to
in-app onboarding guides. 
6 Onboarding Flow & User
Wallet Content Strategy

Education
NOTIFICATIONS FLOW
FOR MORE INFO
Email: monty1505@gmail.com
Phone: +49-1747842494
Website: www.montymajeed.com
Linkedin: https://linkedin.com/in/montymajeed
Journalism writing samples: https://montymajeed.contently.com