Академический Документы
Профессиональный Документы
Культура Документы
+++
Manajemen Perubahan
Elective
Sesuai Sesuai
Silabi Silabi
Global Business Management
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Keterangan Dosen:
DE : Dian Ekowati,, SE., MSi., M.App(Org.Ch.), Ph.D.
FS : Prof.Dr. Fendy Suhariadi,MT., Psi.
Buku :
1. Cumming, 2015, Managing Organizational Change : A Multiple Perspectives Approach,
Mc-Graw Hill. (PDA)
2. Hayes, John, 2002, The Theory and Practice of Change Management. (H)
Keterangan:
Kuliah dimulai : pukul 19.00 – 21.30 WIB
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Dosen:
RS: Dr. Rahmat Setiawan, SE.,MM., CFP
Win: Dr. Windijarto, SE., MBA.
Buku :
Jakhotiya, Girish P., 2012, Strategic Financial Management; Vikas Publishing House Pvt Ltd, New
Delhi. (GPJ)
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Case: Wingsfood
Selasa, http://swa.co.id/swa/trends/marketing/enam-jurus-wings-food-
5 Maret 2019 membesut-top-coffee
http://swa.co.id/swa/trends/marketing/kampanyekan-teh-
indonesia-untuk-berbagai-kalangan
http://swa.co.id/swa/listed-articles/grup-wings-solid-dan-makin-
menggurita
Apakah Wings Group (Wings Food) memiliki kemampuan untuk
mempertahankan keunggulannya?
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Case:
Elevania + Buka lapak + Line + Path + Go-Jek
SH/GCP
Planning for New Products CP
Artikel: Chapter 8
Michael E. Porter and James E. Heppelmann. (2014). How
Smart, Connected Products are Transforming Competition.
Harvard Business Review, November: 64-88.
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Case: Uber
http://nasional.kontan.co.id/news/tarif-taksi-uber-di-jakarta-rp-5000-per-
Selasa,
menit
23 April 2019
http://kolom.kontan.co.id/news/280/Demam-Uber
http://finance.detik.com/bursa-valas/3333877/laba-blue-bird-tergerus-
42-jadi-rp-362-m
Apa masalah dari pricing strategy yang dilakukan oleh Blue Bird saat
ini?
Pricing strategy apa yang harus dilakukan oleh Blue Bird agar tetap
menjadi market leader dan tetap menguntungkan?
Promotion, Advertising and Sales Promotion Strategies CP Chapter
Artikel: 12
Jeffrey F. Raport (2013). Advertising’s New Medium: Human
Experience. Harvard Business Review, March 76-84
Case: MM UNAIR
http://swa.co.id/swa/trends/wow-belanja-iklan-pemerintahan-dan-parpol-
Selasa, capai-rp38-triliun
7 Mei 2019 http://swa.co.id/swa/trends/business-research/industri-iklan-perlahan-
bermigrasi-ke-digital
http://swa.co.id/swa/trends/business-research/pendapatan-iklan-di-
aplikasi-makin-menggiurkan
http://swa.co.id/swa/trends/business-research/survei-iklan-tradisional-
masih-sakti
Media iklan apakah yang paling tepat untuk MM UNAIR? Jelaskan
rekomendasi Anda
Designing Market-Driven Organizations CP Chapter
Artikel: 14
Aditya Joshi and Eduardo Gimenez (2014). Decision-Driven Marketing.
Harvard Business Review, July-August 64-71
Case: MatahariMall
http://industri.kontan.co.id/news/mitsui-suntik-us-100-juta-ke-
mataharimallcom
Selasa, http://swa.co.id/swa/business-strategy/gebrakan-matahari-mall-di-
14 Mei 2019 kancah-e-commerce-indonesia
http://swa.co.id/swa/trends/marketing/trik-mataharimall-menggarap-
konsumen
http://swa.co.id/swa/business-strategy/mataharimall-ditargetkan-jadi-
alibaba-indonesia
Apakah strategy Matahari Mall lebih menggarap B2B (head to head
dengan Lazada a.k.a Alibaba) tepat?
Apa yang harus dilakukan MatahariMall agar desain organisasinya lebih
market-driven?
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Dosen:
SH: Dr. Sri Hartini, SE., MSi.
GCP: Dr. Gancar Candra Premananto, SE., MSi.
Buku :
1. David Cravens and Nigel Piercy (2013). Strategic Marketing. 10th Edition. McGraw Hill:
Boston.
2. 1 Artikel dari jurnal untuk setiap topik bahasan
3. 1 case study tiap minggu
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Dosen:
DR: Dr. Praptini Yulianti, SE., M..Si. (PJMK)
PY: Dr. Dwi Ratmawati, SE., M.Com.
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Buku :
1. Mello, Jeffrey A. 2011. Strategic Management of Human Resources. 3rd Edition. Canada : South-
Western, Cengage Learning. (M)
2. Anthony, William P., Pamela L. Perrewe´ and K. Michelle Kacmar. 2002. Human Resource
Management : A Strategic Approach. 4th Edition. Fort Worth : The Dryden Press. (APK)
3. Journal : Research & Practice in Human Resource Management; Singapore. (Asia)
4. SA Journal of Human Resource Management; Tygervalley. (South-Africa)
5. Human Resource Management International Digest; Bradford, (UK)
6. Research and Practice in Human Resource Management, Curtin University, Western Australia.
http://rphrm.curtin.edu.au/
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
GLOBAL BUSINESS MANAGEMENT (3 SKS)
Waktu
Hari & Tanggal Efektif Materi
Sub Materi Ch Dosen
(menit)
Rabu, Intrduction Globalization In Many DE
13 Pebruari 2019 Area
Rabu, National Difference I Chapter 2 &
20 Pebruari 2019 3
Rabu, National Difference II Chapter 3 &
NL
27 Pebruari 2019 4
International Trade Theory Chapter 6
Rabu,
6 Maret 2019
150
Rabu, Foreign Direct Investment Chapter 8
13 Maret 2019
Rabu, The Foreign Exchange Market & The Chapter 10
AI
20 Maret 2019 International Monetary System & 11
Rabu, The Global Capital Market Chapter 12
27 Maret 2019
Pengganti Hari Libur: 9, 16 dan 23 Maret 2019
Ujian Tengah Semester: 1 – 8 April 2019
Rabu,
10 April 2019 Strategy Of International Business
Rabu,
17 April 2019 Strategy Of International Business
Rabu,
24 April 2019 Strategy Of International Business
DE/NL/
Rabu,
1 Mei 2019
150 Strategy Of International Business AI/P
Rabu,
8 Mei 2019 Strategy Of International Business
Rabu,
15 Mei 2019 Strategy Of International Business
Rabu,
22 Mei 2019 Strategy Of International Business
Pengganti Hari Libur: 20, 27 April dan 4, 18, 25 Mei 2019
Ujian Akhir Semester I: 12 – 20 Juni 2019
Libur Akhir Semester I
Keterangan Dosen
DE : Dian Ekowati,, SE., MSi., M.App(Org.Ch.), Ph.D. (PJMK)
NL : Dr. Nisful Laila, SE., MSi.
AI : Dr. Andry Irwanto, MBAk., Ak., CMA., CA.
P : Praktisi
Buku : International Business, Competing In The global Marketplace, 12ed, Charles W. L. Hill.
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Rita
Jadwal Kuliah /Silabi
Angkatan L/2017 Kelas Sore – Semester III – Genap 2018/2019
Keterangan Dosen
BMS : Prof. Badri Munir Sukoco, Ph.D. (PJMK)
SG : Sri Gunawan, DBA.
HS : Hadi Satyagraha, Ph.D.
Bacaan
1. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, 2016. Strategic Management:
Competitiveness and Globalization. 12th edition. Boston: Cengage Learning.
2. Robert M. Grant, 2013. Contemporary Strategy Analysis: Text and Cases. 8th edition. Chichester,
West Sussex: John Wiley & Sons Ltd.
3. Badri Munir Sukoco (2015). Teori Strategi: Evolusi dan Evaluasi. Airlangga University Press,
Surabaya.
4. William Ellet, 2007. The Case Study Handbook: How to Read, Discuss, and Write Persuasively About
Cases. Boston, Mass.: Harvard Business School Press.
5. Capstone Team Member Guide 2012, Capsim
Rita