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Boston Logan
June 7, 2012
Presentation Overview
Logan Today
2
Logan International Airport Today
Reykjavik
Dublin
Amsterdam
Shannon London LHR
Frankfurt
Paris Munich
Ottawa Montreal Zurich
Toronto Halifax
YYZ & YTZ
Rome
BOS Terceira Madrid
Lisbon
Ponta
Tokyo Delgada
NRT Bermuda
Nassau Providenciales
Cancun Santiago Punta Cana
Montego Santo St. Maarten
Bay Domingo Praia
Aruba
6
In Selecting New Target Markets for International Service,
Massport Considers a Number of Factors Before
Approaching Airlines
8
While Airports Are Able to Influence Airline Decision Making
About New Routes, the Final Say Rests with the Airline
– and It Is Almost Always Based on Profitability
Competitive Profile
Major origin and destination traffic (as opposed to connecting)
Significant percentage of business and first class passengers
Expected route profitability compared with other route choices
Strategic fit with airline/alliance route network
Presence of significant high-value cargo market
Aircraft in fleet appropriate to serve the proposed route
10
For JAL/AA, many other cities within the 787 range
of Tokyo were candidates for new service
Amsterdam
Munich
Vienna Seattle
Milan
Shenyang Toronto
Boston
Barcelona Rome Istanbul
Washington DC
Qingdao San Francisco
Jeju Tokyo
Fuzhou
JAL/AA Annual
Saipan
Rank Market Passengers
Cebu
1 San Francisco 431,000
2 Denpasar-Bali 247,057
3 Saipan 233,523
4 Rome 194,811
Denpasar-Bali
5 Mactan 163,681
Cairns
6 Milan 156,578
7 Istanbul 149,051
8 Jeju 139,432
9 Munich 134,994
10 Seattle 133,253
11 Cairns 132,678
12 Qingdao 118,632
13 Washington 116,989
14 Amsterdam 111,571
15 Vienna 102,898
16 Barcelona 100,736
17 Las Vegas 99,247
18 Shenyang 95,553
19 Fuzhou 88,075
20 Toronto 86,794 11
21 Boston 85,005
The New Generation Aircraft Made Boston a Competitive
Option for Nonstop Service to Asia, and the Economics of
the Tokyo Route Look Promising
Fuel-Efficient Aircraft
12
Massport Created an International Air Service
Incentive Program to Help Attract and Support
New International Flights to Logan
13
Massport Created the ‘Asia Task Force’ to Help
Attract and Support New Nonstop Service to Tokyo
Beijing / BOS
Shanghai
Tel Aviv
Dubai / Delhi /
Abu Dhabi / Mumbai
Mexico City Qatar
Sao Paulo
15
Nonstop Service to China is Now Our Top Priority: Boston is the
Largest Unserved U.S. Market for Both Beijing and Shanghai – and the
4th and 7th Largest Unserved Global Market from These Cities
Strategy
Continue discussions with 4 Chinese carriers and CAAC
Air China, China Eastern, China Southern, Hainan
Educate Chinese carriers and CAAC about economic relationship between
Massachusetts and China
Retained dedicated China market representative
Demonstrate success of Boston–Tokyo
India: Delhi/Mumbai
Carrier Targets: Jet Airways, Air India
Targeted Start Date: 2Q 2016
17
The Regional Economic Impact of New
International Service is Significant
Economic Impact of
New Intl Market New Intl Air Service
From BOS (millions)
Beijing $113
Delhi $98
Tokyo $187
Broaden the Business Case Beyond the Standard Airline Data Sources
19
Massport Contact Information
20