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Business intelligence usually refers to computer software and other tools that collect all sorts of

complex business data for a company and condense it into reports.

The collected data may focus on a specific department, or give an overall view of the company's
status. Large corporations with huge amounts of data to process are most likely to benefit
significantly from business intelligence

Business intelligence may help a company identify its most profitable customers, trouble spots
within its organization, or its return on investment for certain products. Although a companywide
business intelligence system is complex, costly and time-consuming to establish, when
implemented and used correctly, its benefits can be significant.

Fact-Based Decisions – avantage and disavanage ( não acontece mtas vezes)

Once a company-wide business intelligence system is in place, management is able to see


detailed, current data on all aspects of the business -- financial data, production data, customer
data. They can read reports that synthesize this information in pre-determined ways, such as
current return on investment reports for individual products or product lines. This information
helps management make fact-based decisions, such as which products to concentrate on and
which ones to discontinue.

Improves Sales and Negotiations

It can be a valuable asset to a company's sales force because it provides access to up-to-the-
minute reports that identify sales trends, product improvements or additions, current customer
preferences and unexplored markets.

Eliminates Waste

A business intelligence system can point out areas of waste or loss that may have previously
gone unnoticed in a large organization. Since a companywide business intelligence system
works as a single, unified whole, it can analyze transactions between subsidiaries and
departments to identify areas of overlap or inefficiency.

Identifies Opportunities

Business intelligence can help a company assess its own capabilities; compare its relative
strengths and weaknesses against its competitors; identify trends and market conditions;
and respond quickly to change. It helps decision makers act swiftly and correctly in response to
opportunities; helps the company identify its most profitable customers, as well as potentially
profitable customers
There is also a great degree of truth in the premise that Business Intelligence is not a cure-all
measure to every solution that the firm might undergo.

Piling of Historical Data

The major objective of Business intelligence system is to stockpile past data and reveal it in
such a way that it permits professionals in decision making. In some situations, the user may
not have interest in historical data as many markets that the company regulates are in
frequent alteration.

Cost

Business intelligence at times can be a little too much for small as well as for medium sized
enterprises. The use of such system can be expensive for basic business transactions.

Complexity

Another disadvantage of BI could be its complexity in implementation of data. It can be so


intricate that it can make business techniques rigid to deal with.

Time Consuming Implementation

Many firms in today's fast paced industrial scenario are not patient enough to wait for the
execution of Business intelligence in their organization. It takes around 18 months for data
warehousing system to completely implement the system.

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