GROUP: AE11KPA-01

PPM3023 MARKETING
ASSESSMENT FOR GROUP ASSIGNMENTS

No. Matric No. Name Assessment Marks

Assignment 1
1. D20172081197 Hasrizal Bin Haron
(10%)
Forum &
2. D20172081214 Jasniazura Binti Monir
Present (10%)
Assignment 2
3. D20172081202 Nur Fauzun Binti Adam
(25%)
Total marks
(45%)

Assignment 1: Company’s Marketing Strategy (10%) Submission date: _____________

Area of assessment Marks

Content Clarity
- The review is written in a very reader-friendly manner that models the clarity of expression.
- thoroughly explored to produce reliable and valid information
Creativity and innovation
- Communication of the idea clear and interesting
- Information presented shows thoughtful preparation and utilises a variety of resources to
create something original.
Total Marks /10

Assignment 2: UPSI Video Explainer (25%) Submission date: _____________

Area of assessment 1 (Poor) ----------------------------------------- 5 (Excellent) Marks

1. Content Content doesn’t make sense
and unable to promote UPSI.
2. Ability to trigger Has no attempt to create
response awareness, knowledge, liking,
preference and conviction of
potential customer.
3. Presentation/ Ineffective: unclear and hard to
organisation understand.
4. Video Quality The video is made, but have
very little if any editing. Many
poor shots remain. The video
was very fragmented and
choppy with little to no audio
reinforcement.
5. Creativity Utilise an unattractive
approach to promote UPSI.
Total Marks
Content is deeply thought out, well
explained and presented in a way
that persuades the audience to
favour UPSI.
Has successfully created
awareness, knowledge, liking,
preference and conviction of a
potential customer.
Highly effective: clear and easy to
understand the communication of
the main idea.
The video has all the required
elements. The video was well
edited and moves smoothly from
scene to scene with the proper use
of transitions. Audio and other
enhancements were well used.
Utilise a variety of resources to
create something original in
promoting UPSI.
/25
 GROUP: AE11KPA-01
Forum and Presentation (10%)

Area of
1 (Poor) ------------------------ 5 (Excellent) Marks
assessment
1. Posture and Does not face the Stands up straight,
Eye Contact audience and/or looks relaxed and
does not establish confident. Faces the
eye contact. audience and
establishes eye
contact.
2. Volume Volume is loud Volume is loud
enough to be heard enough to be heard by
by all audience all audience members
members 25% of the throughout the
time or less. presentation.
3. Speaking Some group All group members
members do not speak equally, clearly
speak while and distinctly all the
speakers only time.
mumble.
4. Teamwork Some of the team Members contribute
members do not equally to the
contribute at all to presentation.
the presentation.
5. Timeliness The presentation The presentation
lasts less than 10 last between 10 to 15
minutes or more than minutes (inclusive of
15 minutes (inclusive Q&A session).
of Q&A session).
6. Presentation Worst presentation Presentation goes
skills due to lack of smoothly despite the
readiness. problems faced. Well-
prepared: have a
backup plan and know
how to handle
Total marks /10 /10 /10 /10