1. Do you access or use the internet?

 Yes
 No

2. On average, how many hours a week do you access the internet?

 Less than 5.5 hours
 5.5 hours and above

3. What activities do you normally engage in online? Check all that apply.
 Browsing the web
 Chatting
 Content streaming
 Gaming
 News and Articles
 School work
 Social Media
 Shopping
 Work/Business
 Others, please specify: __________

4. Are you aware of online shopping?

 Yes
 No

5. How did you learn about online shopping?

 Online Advertisements
 Television
 Radio
 Print Media (Newspaper/Magazines)
 Friends / Word of Mouth
 Others, please specify: __________

6. How often do you buy products online?

 More than once a week
 Once a week
 Once a month
 Less often than once a month
 Others, please specify: __________

7. Have you purchased anything online in the past 12 months? (If “No”, skip to question #18)
 Yes
 No

8. What products do you purchase online? (Please check all that apply)
 Accessories
 Bags
 Books/Magazines/PDFs
 Clothing
 Cosmetics
 Electronics/Gadgets
 Footwear
  Toys and Games
 Collectible Items (please specify): _______
 Packaged food
 Home appliances
 Furniture
 Others, please specify: ___________

9. What platforms do you use for internet shopping? (Please check all that apply)
 Online Shopping Malls (Amazon, E-Bay, Zalora, Lazada, Groupon etc
 Brand-Specific Online Shops (Nike, H&M, Apple, etc.)
 Independent Online Sellers (Online stores on Facebook, Instagram, etc.)
 Others, please specify: _________

10. Do you purchase as is or do you negotiate?

 As is
 Negotiate
 Both

11. How did you pay for the product? (Please check all that apply)
 Bank deposit
 Cash on delivery
 Credit card/debit card
 Bayad center
 Mobile payment (GCash, Smart Money)
 Others:

12. How is your general experience of online shopping? Please encircle the number

Strongly Somewhat Neither Somewhat Strongly

Agree Agree disagree Disagree Disagree
nor Agree
Online shops allow for more accessible
1 2 3 4 5
payment options.
Online shops offer timely delivery of
1 2 3 4 5
products.
Online shops allow purchase anywhere,
1 2 3 4 5
anytime.
Online shops offer more varied
1 2 3 4 5
products.
Online shops are user-friendly and easy
1 2 3 4 5
to navigate.
Online shopping payment options are
1 2 3 4 5
secure.
Online shops are trustworthy. 1 2 3 4 5

13. Would you buy online again?

 Yes
 No

14. What products do you think are suitable to buy online?

 Accessories
 Bags
 Books/Magazines/PDFs
  Clothing
 Cosmetics
 Electronics/Gadgets
 Footwear
 Toys and Games
 Collectible Items (please specify): _______
 Packaged food
 Home appliances
 Furniture
 Others, please specify: ___________

15. Would you shop again in the future?

 Yes
 No

16. If no, why?

17. Would you recommend online shopping to others?

Strongly Slightly Neither Slightly Not Strongly Not
Recommend Recommend recommend nor Recommend Recommend
not recommend
1 2 3 4 5

Please proceed to question #22

18. Why do you not purchase products online?

 Credibility of stores
 Security risks (ex: theft of personal information such as credit card numbers, addresses, etc.)
 Quality of actual product may differ from what was promised by the seller.
 Product information guide may lack details
 Risk of receiving damaged products as an effect of shipping
 It takes some time before I receive the product since it has to be delivered.
 Others, please specify: ___________

19. Would you consider shopping online in the future?

 Yes
 No

20. Why would you consider/not consider shopping online in the future?

21. What products do you think are suitable to buy online?

 Accessories
 Bags
 Books/Magazines/PDFs
 Clothing
 Cosmetics
 Electronics/Gadgets
 Footwear
 Toys and Games
 Collectible Items (please specify): _______
  Packaged food
 Home appliances
 Furniture
 Others, please specify: ___________

22. What do you suggest for the improvement of online shopping?

23. Demographics
 Gender
 Age
 Monthly Household Income:
 Below Php6,000
 Php6,001 – Php15,000
 Php15,001 – Php50,000
 Php50,001 – Php100,000
 Php100,000 – Php300,000
 Above Php300,000