Академический Документы
Профессиональный Документы
Культура Документы
Innovation fit Strategy fit Problem fit Solution fit Market fit
Design thinking Understand Empathize Define Ideate Prototype (Qualitative) test (Scaled) test
This could be a good This could be a good Executive pitch: here you’ve
moment to share your moment to share your validated user desirability and
findings! Have you selected findings! Have you tested business viability. Up to
Have you Have you Have you Have you done identified and and defined the Have you made a Do you have an Have you quantitatively
Does your Does the defined a user interviewed at discovered new Have you several ideation outlined the critical low fidelity Have you Do you have a clear idea of the ROI Have you tested them to validate Have you Congratulations! You’re ready to make
Do you have a challenge challenge group you want least 10 users from useful insights formulated a rounds to come most promising assumptions from prototype to test tested the Has the understanding of Do you have a you’ll achieve mapped the with the right desirability and gotten buy-in this concept a reality. Work with your
clearly defined involve or affect contain a to solve the the user group you through the key insight to up with lots of concept the user’s these prototype with solution been the business clear value with your business model people in your willingness to from key agile team to develop your solution,
challenge? end users? solution? problem for? identified? research? focus on? ideas? solutions? perspective? assumptions? users? validated? model? proposition? solution? assumptions? ecosystem? pay? stakeholders? and continue to refine it as you go.
Development
Yes Yes No Yes Yes Yes, exactly! Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Start here 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
No, I can’t choose! No, let the ideation begin! No No No No, plan the testing and No No No No No No No No
No. You might want to collect feedback
No, it’s a Yes No? Focus is key: dive into the No consider conducting more
No
technological issue, understand phase to know who user research
Consider a co-creation Consider hiring a digital
not involving users. you’d like to serve.
session with your users. prototyper if needed.
Who
We’ve identified 12 archetypes of innovators within the corporate context. It
Design 2.1 Is it a digital 3.1 Have you Don’t forget to “How Might Opposite Concept Assumption Prototyping Business Business Ballpark Assumption You’ll need to test with Go for scaled testing: Great pitching
challenge We” builder thinking card mapper tools model kit model canvas figures mapper min 10 users to validate you need to test this
checklist &
challenge? interview a couple
highlight that each phase requires a different set of skills and mindset thus
ST validated the of extreme users! AN DE DE EX EX EN EN MA BU your assumptions.
solution on a bigger EN
Pitching
encouraging different archetypes of innovators to step up and lead the team. selector Gather your team and This tool makes you A 1-page overview of Time to put it on paper Choose the type of Identify the key Get a 1-page snapshot of Get a first idea of your Time to put it on paper
scale to understand if
What
SC Scout EN Entrepreneur Use Linear unpacking to businesses, and apply validate these critical validate these critical
impactful and easy to
The one who explores the The one who brings people share the stories you’ve them to our domain? implement. assumptions. assumptions.
unknown to discover together to bring a concept heard with your team and
problems worth solving. to market. let them help you
discover what you didn’t
notice before
Marketeer
Brainstorm
AN Anthropologist MA Tool
The one who observes The one who can connect & A concrete instrument you DE
cards
human needs & behaviour inspire a relevant client can use to find answers to A set of cards with
to translate into insights. base. the relevant questions of societal, technological
innovation. and customer trends,
that will increase the
relevance of ideas.
AL Analyst BU Builder Tip
The one who can prioritize The one who develops the Additional tips & tricks.
the most valuable problems first solutions.
to solve.