Brief Format

María Alejandra Esparza Solano

Carolina Álvarez Quimbayo
Lina Patricia Hurtado Hurtado

Servicio nacional de aprendizaje SENA

Formación gestión de mercados
Mayo 29 del 2017
1. Company information Reutilicemos S.A.S.
Name of the company It’s a company of bottle production plastics,
Trade’s name with recycle material.
Company’s
2. Company history Reutilicemos S.A.S. is born in the Aguachica
History of the company in detail city, the north of Colombia, for preoccupation
Advertising has been traditionally done? about the increase in the mismanagement of
What kind of advertising and what issues were plastic waste. Advertising has traditionally
addressed? been made.
What were the objectives of previous In addition to traditional advertising, the
campaigns? website has been used. Radio, television, print
What are the characteristics of your product or media and P.O.P. material. The objective of
service? the campaign was to make known the product,
What is the current position of your product in which is made with recycled material.
the market? Plastic bottles produced with one hundred
percent recycled material
The business of plastic bottles is growing,
because of the importance of environmental
protection. Bottling companies are interested in
these types of bottles because they contribute
to the protection of the environment and are
more economical.
3. The product or service There are different models of bottles, this
Description of the product or service depends on the requirements of the customer.
with all its features: The bottles are packed according to the
Physical (if it has) requested quantity and the size of the bottles, it
Chemical characterization (if it has) is made of polyethylene.
Packaging (if it has) The bottles are packaged according to quantity
Benefits and size, the plastic used is polyethylene.
Trajectory (how long was it released) One of the great benefits is that plastic waste is
Lifecycle being reused, these wastes affect
Legislation indiscriminately environment.
The lifecycle is comsumne, discard, collect,
grind, wash, dry, pelletize and manufacture.

4. SWOT matrix (Strengths, Weaknesses, Weaknesses:

Opportunities and Threats)
Weaknesses (they are internal to
the company)
Opportunities (they are external,
what the sale opportunities are)
Strengths (they are internal)
Threats (they are external)
There are no resources for the formalization of
the company.
Is necessary the financiation for company
creation.
Hight cost in the rent de office and package
store.
No there are knowledge of the sector.
Opportunities:
There is no compentence in the city.
Large amount of plastic waste.
Excellent geographical location.
Strengths:
Qualified personal.

5. Budget
It’s the money assigned to the project.
6. Consumer/Target Audience
Describe the three types of consumers:
End consumer: The person who consumes the
product, but doesn’t decide on the purchase.
Real consumer or objective: The person who
makes the purchase decision.
Potential Consumer: The person who has a
provisional contact with the product or who will
be the consumer in the future.
Describe the profiles
Demographic profile
Geographic profile
Psychographic profile
7. Competition/Positioning
Describe the type of competition your product
or service has:
Direct
Hint
Main Competition
8. Project objectives
Describe the goal to be achieved in your project. With one hundred percent recycled raw
9. Market research
Explain the market research you have made in recycled products, People are worried
your project: which are the latest changes of about climate change, recycled bottles
consumers and the target public?
10. Schedule
Include the distribution channels for the products is the direct.
products of your project:
Direct
Design and structured planning for project
development.
Permanent consultancy in market research.
Threats:
Few customers.
Investor partner.
Creation of a competing Company.
The investment is two hundred and twenty
million ($220.000.000.oo)
End consumer: Colombians, men and women
of different ages, regardless of beliefs,
religions or political sector
Real consumer or objective: bottling companies
for juices, soft drinks and other products.
Potential Consumer: Bavaria/Sab Miller,
Postobón, Femsa.
Describe the profiles
Demographic profile: There is no demographic
profile, does not affect age, sex, ocupattion,
marital status or income ability.
Geographic profile: plastic bottles are used
anywhere in the country, regardless of the
culture or region.
Direct: other companies with recyclers and
processors ENKA, Aproplast, Iberplast,
Isoplasticos.
Hint: The fall in oil prices, the raw
material of the new bottles.
Main Competition: Local recyclers
To create a company producing bottles,
material, contributing to the protection
of the environment, generating return
on investment and generating
employment for the vulnerable
population
We know that consumers prefer
reduce the impact of those changes,
what is important to them; though our
target public is really the bottling
companies, the preferences of the final
consumer are very important.
Our distributions channels for the
Indirect