ACTIVITIES PHASE 2 - CONFIGURE THE NETWORK FOR A COMPANY

COURSE DIRECTOR:

BENJAMIN PINZON HOYOS

ESTUDIANTES:

JAIRO ALBERTO SANCHEZ

YESID OSWALDO SALAS

LINA MARCELA BARRAGAN ALDANA

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

UNAD 2019
 INTRODUCTION

In this work are exposed all the possible methods and tools to know in detail the
logistics and internal organization of the business model, it is very important to identify the
strong and weak aspects in terms of network, customers and suppliers, we can know the
vertical and horizontal structures that allow an articulated work between processes.

the articulated work shows the networks of knowledge and scientific theories applied to
the companies by which the quality of production and attention to the suppliers is
improved. the company in question has a long trajectory and during this time it has
improved and evolved thanks to the academic and scientific support that are exposed.
 GENERAL OBJECTIVE

Our general objective is to expose the history, evolution and success of this company by
applying current study methods, to detail the networks, suppliers, production, raw material,
human resources and of course the results through history, to make known that through this
tool was organized in a better way the market, customers and scale in the economy,
demonstrate that the adoption of this technique has been a success in business use.
 SPECIFIC OBJECTIVES

-Get to know the different knowledge networks

-networks applied to the company

-strong points

-explore weaknesses and propose solutions

-to apply to the company the new techniques seeking to improve

-improve production and its scales

-learn from different points of view

1. Configure the Structural Network for the company under study. (Diagram that includes
Focus Company, 3 levels of suppliers and 3 levels of clients).
  Identify the members of the Network of the company under study (Customers and
suppliers)

Applies to Associated Workers, Workers in Mission, Practitioners, Apprentices and

Candidates for vacant positions, Milk Producers Associated, Milk ProducersAssociates,

Legal Representatives and Administrators, Customers, Suppliers orThird parties, applicants
and beneficiaries of education and promotion programsCooperative, Marketing and
Advertising and in general of other areas of COLANTA.

In the same way, it is determined that this policy applies without exception to
allpersonal data in the physical or technological supports object ofTreatment by
COLANTA in the capacity of responsible and / or in charge of theTreatment of personal
information of the natural persons identifiedwithin your interest group.

ASSOCIATED MILK PRODUCERS.

Allow the exercise of the duties and rights derived from the quality of COLANTA
Associate in accordance with the stipulations of the Cooperative's statutes.

Collect, register, manage and update your personal data in order to inform, communicate,
organize, control, attend and accredit the activities in relation to your status as a
COLANTA Associate.

Manage your data to perform the different processes of bill payments and billing accounts
presented to COLANTA and collection management that are in charge of it.

Provide technical assistance and customer service regarding complaints, claims, concerns
and / or suggestions of general interest to the COLANTA Associates.

CUSTOMERS
 Collect, record and update your personal data in order to inform, communicate, organize,
control, attend and accredit the activities in relation to your status as CLIENT of
COLANTA.

Manage your data to perform the different payment processes and collection management
that are in charge of COLANTA.

Inform about the COLANTA products and services.

Provide assistance of general interest to the CLIENTS of COLANTA.

Send information by physical and / or digital means, known or to be known about events,
promotions and commercial offers related to the products and services acquired by you to
COLANTA, so that they can identify you as our client.

Perform analyzes, studies and / or investigations for statistical and / or commercial

purposes regarding their consumption behavior.

Respond to inquiries and complaints made through any of the channels that COLANTA
makes available to customers and users of its products and services.

Conduct satisfaction surveys and marketing studies of the services and products provided
and offered by COLANTA.

NON-ASSOCIATED MILK PRODUCERS, SUPPLIERS OR THIRD PARTIES

Collect, record and update your personal data in order to inform, communicate, organize,
control, attend and accredit the activities in relation to your status as a provider or third
party related to COLANTA.

Manage your data to perform the different processes of bill payments and billing accounts
presented to COLANTA and collection management that are in charge of it.

Provide technical assistance and customer service regarding inquiries and complaints, of
general interest to the COLANTA Associates.

Evaluate the products and services offered or provided by the supplier or third party related
to COLANTA.
Develop and apply Registration and Selection processes, Performance Evaluation, on-site
visits, preparation of responses to a request for information (RFI), preparation of quotation
requests (RFQ) and proposal (RFP), and / or award of contracts.

Send information by physical and / or digital means, known or known about events and
other information of interest to maintain your relationship as a supplier or third party
related to COLANTA.

Use in the event that is necessary, the personal data of the provider in order to establish
access controls to the logical or physical infrastructure.

Fulfill any other legal obligation that is in charge of COLANTA

• The structural dimensions of the network of the company under study (Explain horizontal
structure, vertical structure and horizontal position of the company)

The structural dimensions of the network of the company under study (Explain horizontal
structure, vertical structure and horizontal position of the company)
Explain horizontal structure,
Example of Types of process links (Managed, Monitored, Not administered and Non-
participant), for the structural network of the company under study (In addition to signaling
them in the diagram they must be explained)
2. Explain how the 8 strategic processes (according to Lambert) are applied in the company
under study.

CUSTOMER RELATIONSHIP MANAGEMENT

COLANTA has created throughout its history a strong structure to preserve the good and
productive relationships with the various customers.

Aspects that are part of the management of the company, which logically is who can
provide the best interpretation of them.

Marketing plan: product, price, distribution, commercial communication and everything

related to customer relationship systems.

Corporate culture, understood as the set of knowledge and manifestations created or

acquired by the organization that are conserved.

and transfer their members. It explains how she is, how she thinks and feels within her, as
well as her behavior in the environment.

Stage of the organization, which determines its priorities and its messages. Some of the
most significant processes are: start, consolidation,

internationalization, remodeling and crisis.

Product stage, which regularly follows a life cycle: launch, growth, maturity, saturation and
decline.

ADMINISTRATION WITH THE CLIENT

COLANTA manages an administration of face to the client the company provides the only
source of information for its associates, like availability of products, dates of shipment, and
the state of the orders of orders, among other important aspects like Stagnation of
production due to the climatic difficulties, Permanent growth of the productivity, all this is
informed in a clear way by means like publicity, circulars, post office, news.
DEMAND MANAGEMENT

The demand management process at COLANTA has been balanced in customer

requirements regarding the ability to supply products, this includes demand forecasting and
synchronization with the area of production, purchasing and distribution, keeping the
parameters of high quality in terms of customer demand at all levels.

ORDER PROCESSING

this company in recent years has increased its effectiveness in the orders required for the
integration of manufacturing plans, logistics, sales and advertising, for COLANTA to feed
the networks of satisfied customers is fundamental to continue growing and maintain high
standards of quality in every sense.

MANUFACTURING FLOW MANAGEMENT

The flow management deals with the manufacture of products and the flexibility necessary
to meet the goals proposed by the executives of the company, manages a large flow of raw
material which are available to customers at any time.

SUPPLIER RELATIONSHIP MANAGEMENT

It is the way that COLANTA interacts with suppliers has developed good and reliable
relationships with customers and suppliers for example with the following measures.

Guarantees the purchase of milk production from the Associate.

Special bonuses for the quality of your milk.

Analysis of hygienic, compositional and sanitary quality of raw milk.

Personalized information to the Associates Producers on the quality of their milk.

Visits to farms with difficulties in their hygienic quality.

Training to obtain quality milk.

Accompaniment on the farm for analysis of milking routines, cooling tanks and milking
equipment.

Advice and management of economic resources for technification.

Assembly and Maintenance of Cold Tanks and Milking Equipment with:-

Installation, diagnosis of operating status.

Preventive and corrective maintenance.

3. Comparative table where the main approaches in Supply Chain Management are
presented
 WEAKNESSES
STRENGTHS

1. High competitiveness thanks to the low

cost of production, the good quality of the 1. Scarce product distribution in some
milk and the innovation capacity of the sectors.
company.

2. Colanta receives 1'500,000 liters of milk

daily and sells 800,000 liters of pasteurized
2. Low bargaining power with
milk, since it is its main competitive
customers.
advantage. The rest is processed like
powdered milk and fresh cheese..

3. Production stagnation due to

3. Permanent productivity growth.
climatic difficulties.

4. Strong investments in modernization and

installation of plants.

OPPORTUNITIES
STRATEGIES F.O D-O STRATEGIES

1. Market liberation through the 1. Strategy for expansion and inclusion of 1. Embracing new markets (D1, O1,
FTAs. new international markets. (F1, F4, O1) O3)

2. Creation of new production plants in the

2. Great potential for horizontal 2. Promotion programs to maintain
international market (F4, F3, O1)
growth. and retain current customers (D2, O1,
O3)

3. Agreements with companies of the same

3. Legislation support for
sector at the international level to manage
cooperatives.
economies of scale (O1, F1, F3)

STRATEGIES F-A
THREATS D-A STRATEGIES
 1. Maximize profits to reduce costs in
1. Downward trend in milk 1. Attractive promotions in new
production and offer better prices (A2, A4,
prices. markets (D1, A2)
A5, F2)

2. Growth of regional production

2. Carry out maintenance campaigns for
at high prices in relation to the 2. Take advantage of profitability to
current customers (A1, A3, F3)
international market, until cover any production deficit (D3, A2)
reaching self-sufficiency.

3. Positioning of multinationals 3. Compete in quality and product

in the country. recognition (A2, F3)

4. High level of competition in

the national and international
market.
4. Advertisingcampaigns (A1, F3)

5. Existence of informal
competition in cities with high
representation for its market
such as Antioquia.
4. According to Gattorna, "Generic Configurations"

Jhon Gattorna has been saying for a long time that when faced with this issue of the supply
chain, it is necessary to look beyond the structure, since it is the old working model from
about 40 years ago, always the attention is put on the infrastructure of the companies and
the technology that is applied and this well because it is an important issue, but it must
change because countries like India are a great example in this area because they do things
in the supply chain that go beyond, they skip the problems of structure and are dedicated to
people to customers, suppliers are the fundamental basis of the chain, this reason is the
success of other countries because they do not stay with the traditional, are dedicated
especially to people and to meet the needs that are part of the human structure.

for example to create alignment with the clients, to solve the problems of levels of service
that consists in not being exceeding nor below the adequate levels, recommends not to be
guessing in the chain of supply, to leave of a side the traditional approach and to let work
from inside the company towards outside, the objective is to re-design the chain and to
improve from outside towards inside is the challenge of GATTORNA.

to improve the services of the chain from outside to inside to redesign it so that it works
efficiently and articulately with the client, for a long time the company of study
COLANTA has dedicated special attention to put in practice this topic, since the clients
make the fundamental base of the structure, in addition the suppliers have a special look
inside the company they are an extension of the same company, here all these new postures
of success will be practiced that have put COLANTA in an excellent enterprise level and in
addition it has managed to be sustained in the time with quality and recognition without
importing the competition
 CONCLUSIONS

The application of the Supply Chain diagram for the company Colanta, allowed us to
identify and classify each of the members that are part of the milk process.

According to the application of the structure of the supply chain network, it is determined
that Colanta is in a Horizontal Position, given that it is at a balance point between suppliers
and customers.

With the development of this work we can show in the first instance that Colanta is directed
to follow and apply Supply Chain Management And Logistics, and very surely with this we
will be contributing and allowing the company to achieve the objectives set.

Marketing strategies are focused on knowing the needs of customers and looking for ways
to meet and meet these needs with products and prices according to these, just as customer
service must be supported not only with a good product but with advertising attention
strategies and opportunity and with the previous work we can realize that Colanta meets
these principles
 REFERENCIAS

http://hdl.handle.net/10596/5682
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebs
cohost.com/login.aspx?direct=true&db=nlebk&AN=929469&lang
=es&site=eds-live
http://hdl.handle.net/10596/5667
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebs
cohost.com/login.aspx?direct=true&db=nlebk&AN=362235&lang
=es&site=eds-live
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebs
cohost.com/login.aspx?direct=true&db=nlebk&AN=367678&lang
=es&site=eds-live
url=http://search.ebscohost.com/login.aspx?direct=true&db=nl
ebk&AN=929469&lang=es&site=eds-live

http://www.cooperativacolanta.com/Portals/0/Documentos/InformacionInstitucional/organi
grama_general_colanta.pdf