Value Proposition Canvas

The value proposition is the fit between the Profile and the Service Value Map. Value Propositions
articulate what the target market really cares about for each product and service.

Service Value Map

Profile
Gain
Creators Gains
Product s
What can the What do we want
& Service ACH do to to achieve? What Jobs
create the benefits are we
What is a
GAINS? seeking? What work are
service that
will reduce we trying to get
pains and done? What
increase
fit problems are
gains?
Pains we trying to
What can the solve?
Value
ACH do to What will keep
relieve the Proposition us from getting
PAINS? there? What
Pain are the
Relievers challenges?

Based on Business Model Generation: Business Model Canvas and Value Proposition Designer and designed by RURAL HEALTH INNOVATIONS,
a subsidiary of the National Rural Health Resource Center, 3/2016, 12/2016
Page 1 of 2
Value Proposition Canvas

Product & Service Value Map Profile

Gain
Creators Gains

Service Jobs

fit
Pains
Value
Proposition

Pain
Relievers

Based on Business Model Generation: Business Model Canvas and Value Proposition Designer and designed by RURAL HEALTH INNOVATIONS,
a subsidiary of the National Rural Health Resource Center, 3/2016, 12/2016
Page 2 of 2