1.

Company information

Name of the Company Bouquet gift ypl

Trade’s name Bouquet gift ypl

Company’s activity
A gift bouquet is an ornament that has an
aesthetic and artistic sense, which carries a
variety of products inside such stories as
candy, stuffed animals and more. Each style
depends on the preferences of the client.

2. Company history The publicity that was made for the product
was a means for social networks, public, and
History of the company in detail advertising on the web.
Advertising has been traditionally the objectives that are managed
done? • diagnose the tastes of each client, conduct
What kind of advertising and what surveys and interviews with a certain number
issues were addressed? of people
What were the objectives of previous • structuring a business idea that allows
campaigns? satisfying the different options of each client
What are the characteristics of your • Identify new trends and preferences for
product or service? each situation.
What is the current position of your
product in the market? The characteristics of my product:
A gift bouquet is made up of different
porducts, therefore its characteristics vary as
to:
Amount of sweets
Size of sweets
Plush size or decorative ítems
3. The product or service
Product characteristics:
Description of the product or service with all A gift bouquet is made up of different
its features: porducts, therefore its characteristics vary as
 Physical (if it has) to:
 Chemical characterization (if it has) Amount of sweets
 Packaging (if it has) Size of sweets
 Benefits Plush size or decorative items
 Trajectory (how long was it released) Therefore, the packaging must be a corde to
 Lifecycle the quantity and size of the products
 Legislation required by the customer

(packing in boxes of 1mt x 1mt) quantity of

products x box 5
It does not have a specific life cycle
4. SWOT matrix (Strengths, Weaknesses, swot matrix
Opportunities and Threats) Strengths:
 Good work environment
 Weaknesses (they are internal to the  Proactivity in management.
 Knowledge of the market
company)
 Opportunities (they are external, what the
sale opportunities are)
 Strengths (they are internal )
 Threats (they are external )
5. Budget
It’s the money assigned to the
project.
6. Consumer/Target Audience Describe the
three types of consumers:
 End consumer: The person who consumes
the product, but doesn’t decide on the
purchase.
 Real consumer or objective: The person
who makes the purchase decision.
 Potential Consumer: The person who has a
provisional contact with the product or who
will be the consumer in the future. Describe
the profiles
 Demographic profile
 Geographic profile
 Psychographic profile
7. Competition/Positioning Describe the type
of competition your product or service has:
 Direct
 Hint
 Main Competition
 Great financial resources
 Good quality of the final product
Weaknesses:
 Low wages
 Old equipment
 Lack of training
 Problems with quality
 Reactivity in management.
 Poor financial situation
 Inability to see errors.
Opportunities:
 Regulation in favor.
 Weak competition
 Market poorly attended
 Product need.
 Absence of competence
 Favorable trends in the market.
 Strong purchasing power of the target segment.
Threats:
 Trade Union Conflicts
 Unfavorable regulation.
 Changes in legislation
 Very aggressive competition
 Increase in the price of inputs.
 Segment of the contracted market
 Unfavorable trends in the market.
 Consolidated competition in the market.
the money allocated to start the project will
be $ 5,000,000
Since we have a very versatile and very
accessible product, our segmentation is very
basic
DEMOGRAPHIC:
AGE:
Children from 0 to 12 years old.
Teenagers from 13 to 17 years old.
Adults 18 and up
GENDER: boys, girls, men and women
in this case, we do not have more
information since our project is little known
in the market and there are few companies
dedicated to the production and distribution
of it.
8. Project objectives
Describe the goal to be achieved in your
project.
9. Market research Explain the market
research you have made in your project:
which are the latest changes of consumers
and the target public?
. Schedule Include the distribution channels
for the products of your project:
 Direct
 Indirect
• perform a diagnosis depending on the
tastes of each client, conducting surveys and
interviews with a certain number of people
• structuring a business idea that allows
satisfying the different options of each client
• identify new trends and preferences for
each situation in which they will be given as
gifts
For Bouquetgift, descriptive research will be
used, since it consists of knowing the
prevailing situations, customs and attitudes
through the exact description of activities,
objects, processes and people.
the target audience will always be the same
since our product is quite versatile and fits
any type of person
DIRECT CHANNEL: as its name indicates, this
type of channel has the particularity of the
producer of a certain good or commercial
service at the same time directly to the final
consumer, they are the need of
intermediaries. Most of the services are sold
through this channel. On the other hand, few
products are marketed through direct
distribution channels.
INDIRECT CHANNEL: presents this
denomination because an intermediary is
presented between the producer, the good,
the service and the consumer. The size may
vary depending on the number of
intermediaries that make up the shipment for
the good or service. From this, two indirect
channels can be distinguished:
SHORT CHANNEL: consists of two steps, so it
has a mediator between the producer and
the final consumer. Some examples of a short
distribution channel can be: car sales,
exclusive clothing, among others.
LONG CHANNEL: contrary to the previous
one, the channel along the presence of a
large number of intermediaries, and usually
identifies the vast majority of consumer
products.
This channel usually includes wholesalers,
special distributors, resellers, etc. There is a
generalized idea that most of the media is
talked about in a distribution channel.