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Executive summary

The product that I have is Milktea and Food. My aim is to serve the best quality and most interesting
teas, and delicious food that accompaniments at all times to everyone.

I want them to be comfortable or be welcomed to the food that they will eat. That’s why aside from
milktea I will also serve the food that they are encountering to their daily lives. Furthermore I will also
serve the food that they didn’t expect that I have in my business. We strive to treat our customers
respectfully as our guests; we intend to offer our guests service that is prompt, efficient, friendly, and
relaxed.

I will choose the place that is near to a lot of people so that they will feel the atmosphere that they are
just having a dinner or a hangout just near to their house. I will provide a pleasant, welcoming
environment, and will maintain a clean and attractive coffee house at all times.

The working Environment will be a great place to work. I will aim to create a positive, respectful
workplace and to empower our staff to be themselves and to achieve their fullest potential.

The Community that I will have is committed to furthering the spirit and well-being of our
neighborhood and the overall community.
Mission Statements

My mission is to provide customers the highest quality products by providing the tools
necessary a create blend of tea that will suit them. All our products are guaranteed to be
fresh and organic. Also Offering wholesome, fairly priced, ethnically diverse food options to
my foodhouse I will have a Creative and attractive and menu. Furthermore to Provide
excellent customer services that enhances the bond with students through responsiveness to
needs and requests. Also to establish high quality jobs for target food service employees,
including good wages and benefits, opportunities, access to training and capacity building.
And to Develope a catering service that supports skill development of the catering staff and
meets the needs of the people around my community. The importance of milktea is It’s best
known for providing one with the best benefits for the proper functioning as ab anti-
oxidants.also it Promotes healthy bones which is we need to have in our body. It Prevents one
from various types of cancer,Can be known as the best remedy for managing stress, it Promotes
mental performance and health. It is one of the best way or known for providing one with the
healthy skin and younger look. Milktea can help in weight management. Drinking green tea can
actually help in controlling diabetes. It will help in removing harmful free radicals lastly It
functions as an Anti-oxidants. While Food is an essential part of everyone’s lives. It gives us

the energy and nutrients to grow and develop, be healthy and active, to move, work, play,
think and learn. The body needs a variety of the following 5 nutrients - protein, carbohydrate,
fat, vitamins and minerals - from the food we eat to stay healthy and productive. In my
Foodhouse you will have this 5 nutrients in the different food that we will serve.
Target markets

My milk tea shop is a strong milk tea shop which aims to provide customers with quality and
reasonable price. Our company targets the students and young professionals’. As newcomer in
the milk tea market, it seeks to come up with products that will distinct our competitors, a
product that provide satisfaction, quality taste and new variety of milk tea. also we present a new
flavor it called sorbetea , a taste beyond milk tea flavor that’s craze among the younger
generation and the classic dessert .wants to create a product that will help survive the downfall of
the trend of milktea once it happens. Currently there is tough competitors’ are entering the
market. As an entrepreneur I want my product will bring consumer the new taste of the
revolutionizing milktea. While in my foodhouse all people are my target in my company all of
them can taste the food that I will serve. Also both sexes are welcome and discrimination are not
allowed in the business that I will do. Our concept will have very broad appeal. It is our goal
to be the current destination for fast food cravings. I am targeting young Filipino as a
primary market. Milktea and foodhouse is the place to meet and hang out after school.
Due to heavy extra-curricular activities among filipino youth, it is common for high
schoolers to have lunch inside shopping malls, and not at home. They tend to flock to
fast food joints inside shopping malls. That’s why I will choose to the place that
everyone would love because it is not just inside the mall but they will feel the outside
environment while eating for a convenient foodhouse

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