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“Market Study of Jio’s Next Generation Fiber Optic High Speed





BATCH: 2017-2019


Ms. Pragya Mamgain Dr. M. Yaseen Khan


Supervisor Certificate

This is to certify that Ms. Pragya Mamgain student of Master of Business Administration,
Batch 2017-19, Army Institute Management & Technology, Greater Noida, has successfully
completed her project under my supervision.

During this period, she worked on the project titled Market Study of Jio’s Next Generation
Fiber Optic High Speed WIFI in partial fulfillment for the award of the degree of Master of
Business Administration of GGSIP University, Delhi.

To the best of my knowledge the project work done by the candidate has not been submitted to
any university for award of any degree. Her performance and conduct have been good.

(Dr. M. Yaseen Khan)

Date : 2018 AIMT-Gr. Noida

Certificate of Originality

I, Ms. Pragya Mamgain, Roll No. 07218403917 of MBA 2017-19 Batch of Army Institute of
Management & Technology, Greater Noida has undergone a Summer Internship in Reliance
Jio (organization) for a duration of Eight Weeks on a project title Market Study of Jio’s Next
Generation Fiber Optic High Speed WIFI.

I, hereby, declare that this project is my original piece of work. This report has not been
submitted earlier to GGSIP, University, Dwarka New Delhi or to any other

(Pragya Mamgain)
Date: 2018 MBA (2017-19)


I wish to show my sincere gratitude to all those who made this study possible. First of all, I am
thankful to the helpful staff and the faculty of Army Institute of Management and Technology
Greater Noida. I would like to extend my sincere thanks to my Industry Mentor Dr. Rajat
Goel, for his untiring cooperation. One of the most important tasks in every good study is its
critical evaluation and feedback which was performed by my faculty guide Dr. M. Yaseen

I am very thankful to my faculty as well as Industry mentor for investing his precious time to
discuss and criticize this study andexplained the meaning of different concepts and how to
think when it comes to problem discussions and theoretical discussions. My sincere thanks go
to my Institute and family, who supported and encouraged me.

(Ms. Pragya Mamgain)

MBA (2017-19)

Executive Summary

Business plays a major role within our society. It is a creative and competitive activity that
continuously contributes to the shaping of our society. By satisfying the needs and wants
people cannot satisfy themselves, businesses improve the quality of life for people and create
a higher standard of living.

India’s telecommunication network is the second largest in the world based on the total
number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs
in world enabled by mega telephone networks and hyper competition among them. It has the
world’s third largest Internet user base. Major sectors of Indian telecommunication industry
are telephony, internet and television broadcast industry in the country which is in an ongoing
process of transforming into next generation network, employs an extensive system of modern
network elements such as digital telephone exchanges, mobile switching center’s media
gateways ad signaling gateways at the core, interconnected by a wide variety of transmission
systems using fiber optics or microwave radio relay networks.

Progressive communities are relying up on municipal and public-private fiber-optic networks

to thrive in the new digital world. As constituents continue to adopt new digital platforms,
more emphasis is being placed on meeting the growing demands for bandwidth, protective
redundancy and competitive pricing. Communities that have invested in fiber infrastructure
are reaping the economic benefits of these assets and are leveraging them to bring next-
generation WI-FI to their residents, businesses, and governmental community support

This report is about the summer internship program with Reliance Jio Infocom limited
Gurgaon. The project assigned to me by the company was to understand the customers need
and to generate business for the company. The study helps to understand the current scenario
of the company in all aspects at the time of using the services.

As from the date I have joined the organization the 60 days of internship period gave the
immense knowledge of the roles and responsibilities assigned to me by the company. It gave
me the exposure of the corporate world as well as facing challenges in dealing the customers.
Roles assigned to me were to conduct the business meetings to give the WIFI proposal and
take the proper follow-up. In the end, the findings, conclusions and recommendation on the
basis of the research are given. And while being close to the conclusion of the project, the
inferences drawn from the analysis provided a good picture about the satisfaction towards
service providing by Reliance Jio Infocomm limited.

This report consists of study of consumer behavior as well as pattern of market covering for
optic fiber as it concludes all essential part of market study for potential market for optic
fiber in India, or how it would strategize their planning according to market competitors,
requirements and usage. RJIL has set the benchmarks by providing high-speed internet
connectivity, rich communication services, and other digital services. The consumer is
responsive to the services offered by Jio. Reliance Jio Infocomm Limited announced the
launch of its digital services with JIO in Mumbai on 1st September 2016 with Jio Welcome
Offer. Reliance Jio license authorizes to offer all telecommunication amenities except by
satellite service the global mobile personal communication. Reliance Jio clenches spectrum
across 22 circles in 2300 MHz and across 14 circles in 1800 MHz that’s proficient of
providing. Jio launched Jio Giga Fiber on 15 August 2018 which offers high speed
broadband, landline and DTH services at reasonable prices. This report comprises all
detailing of market study for the strategy making and decision.

Table of Contents

Certificate of Training – Industry Mentor …………………………………………………. (ii)

Supervisor Certificate – Faculty Mentor ………. ……………………………………... (iii)
Certificate of Originality ………………………………………………………………….. (iv)
Acknowledgement …………………………………………………………………………(v)
Executive Summary …………………………………………………………………… … (vi)

Chapter Page No.

Chapter 1- INTRODUCTION 1-16
1.1-General 1
1.2-Industry 2
1.3 Notable Trends in Indian Telecom Sector 3
1.4 Expansions to Rural Market 3
1.5. Emergence of BWA Technologies 3
1.6 Government Initiatives 4
1.7 Telecommunication Scene in India 5
1.8 Sectors in India Telecommunication 5
1.8.1 Telephony 5
1.8.2 Wireless Internet 6
1.8.3 Data Centers 6
1.8.4 Broadcasting 6
1.9 Company Overview 7
1.10 Acquisition and Subsidiaries 8
1.11 Technology 9
1.11.1 Beta launch 9
1.12 Alliance 9
1.13 Partnerships 9
1.14 Jio Products and services 10
1.14.1 JioPhone 11
1.14.2 Jio Phone 2 11
1.14.3 4G broadband 11
1.14.4 LYF smart-phones 11
1.14.5 Jio-Net Wi-Fi 11
1.14.6 Jio Giga Fiber 12
1.15 Applications: 12
1.16 Performance 13
1.17 Sales and Promotion 13
1.17.1 Purpose of sales promotion: 14
3.1 Introduction 18
3.1.1 Abhishek Kumar Singh and Malhar Pangrikar (2013) 19
3.1. 2 Irfan Ullah (2012) 19
3.1.3 Sumant Ku Mohapatra1, BiswaRanjan Swain1 and Pravanjan Das 20
3.1.4 Vishalakshi Prabhu, G.S. Nagaraja (2014) 20
3.1.5 Protiviti, 2009 20
3.1.6 Kamal, K., 2008 21
3.2 Review of Literature 21
4.1 Introduction 25
4.2 Research Design 25
4.2.1 Descriptive Research 26
4.2.2 Exploratory Research 26
4.2.3 Casual Research 26
4.3 Exploratory Research 27
4.4 Sampling Design & Technique 27
4.4.1 Sample Size 27
4.4.2 Method of Sampling 27
4.4.3 Sampling Area 27
4.4.4 Data collection Tool 27
4.5 Conclusion 28
5.1 India Broadband Market Share 29
5.2 Age Group of Respondents 30
5.3 ISP Market Share 31
5.4 Which operator’s service do you use? 32
5.5 Which feature of Reliance Jio influenced you to go for it? 33
5.6 Reliance Jio services needs to be improved? 34
5.7 Frequency of using Wi-Fi 35
5.8 Data Speed of ISP Providers. 36
6.1 Introduction 37
6.2 India Broadband Market Share 37
6.3 Internet Service Providers Market Share 38
6.4 High Speed Data Service and Satisfaction Level of Customers 38
6.5 Data Speed of ISP Providers 39
7.1 Conclusion 40
7.2 Recommendations 42
APPENDICES- to include Questionnaire 44-45

S. No. Table No. & Heading

Page No.
1 Table: 1.1 Major Agreements 8
2 Table.5.1 Age group of Respondents 30
3 Table.5.2 Operators service they use 32
4 Table. 5.3 Decision influencing Features of Jio 33
5 Table.5.4 Jio Services needs to be improved 34
6 Table.5.5 Frequency of using Wi-Fi 35
7 Table.5.6 Data Speed of ISP Service Providers 36

Figure No. Heading Page No.

1 Fig 1.1 Reliance Jio logo 10
2 Fig. 5.1 India Broadband Market Share 29
3 Fig. 5.2 Age group of Respondents 30
4 Fig. 5.3 ISP Market Share 31
5 Fig. 5.4 Operators service they use 32
6 Fig. 5.5 Decision influencing features of Jio 33
7 Fig. 5.6 Jio Services needs to be improved 34
8 Fig. 5.7 Frequency of Using Wi-Fi 35
9 Fig. 5.8 Data Speed of ISP providers 36


1.1 General
In the year of 1989, the mobile phone users in India were zero. In 1991 after the globalization
of Indian economy this sector remained one of the most happening sectors in India. In these
recent years we witnesses rapid and dramatic changes in the field of telecommunications. In
these last few years more and more companies both foreign and domestic, came into cellular
service, and offers huge number of services to the people. In the year of 1999, the number of
mobile phone users has increased by 13 lakh.

In the year of 2000, the quantity of mobile users has up by 1,000,000. Indian
telecommunication sector further a staggering 227.27 million wireless mobile users within
the twelve months between March 2010 and March 2011, whereas the Teledensity has
increased to 81.82% as of 30 Nov 2015. Currently present mobile phone subscriber (mobile
& landline) is 1058.01 million (May 2016). Telecommunication subscriber base expands
considerably India is presently the second-largest telecommunication market and has the third
highest range of net users within the world. India’s mobile phone subscriber base dilated at a
CAGR of 19.96 per cent, reaching 1058.86 million throughout FY07–16.In March 2016, total
mobile phone subscription stood at 1,058.86 million, whereas Teledensity was at 83.36 %
five Market Size Driven by sturdy adoption of knowledge consumption on hand-held devices,
the whole mobile services market revenue in India is predicted to the touch US$ thirty seven
billion in 2017, registering a Compound Annual rate of growth (CAGR) of 5.2 per cent
between 2014 and 2017, in line with analysis firm IDC.

According to the report by Ericsson Mobility India, Smartphone subscriptions is expected to

increase four-fold to 810 million users by 2021, and the total Smartphone traffic is expected
to grow seventeen-fold to 4.2 Exabyte’s (EB) per month by 2021. TRAI The entry of private
players necessitate self-determining regulation in the sector; therefore, the TRAI was
established in 1997 to standardize telecom services, for fixation and revision of tariffs, and to
fulfill the commitments made when India joined the World Trade Organization (WTO) in

The functions assigned to the TRAI included:
• To advocate the necessity and temporal order for introduction of recent service supplier
• to guard the interest of shoppers of telecommunication services
• To settle disputes between service suppliers
• To advocate the terms and conditions of license to a service supplier.

1.2 Industry
India is nowadays the world’s second largest telecommunications market and has registered
robust growth within the past decade and half. The Indian mobile economy is on the increase
and can contribute considerably to India’s Gross Domestic Product (GDP), in line with the
report by GSM Association (GSMA) in association with the Bean town Consulting cluster
(BCG). The liberal and reformist policies of the govt of Asian nation are instrumental at the
side of robust client demand within the speedy growth within the Indian medium sector. The
govt has enabled straightforward market access to telecommunication equipment and a good
and proactive regulative frame work that has ensured handiness of medium services to client
at cheap costs. The release of Foreign Direct Investment (FDI) norms has created the world
one amongst the quickest growing and atop 5 employment chance generators within the
country. The Asian nation medium sector is predicted to get four million direct and indirect
jobs over ensuing 5 years in line with estimates by Randstad India. The utilization
opportunities square measure expected to be created thanks to combination of government’s
efforts to extend penetration in rural areas and also the speedy increase in Smartphone sales
and rising net usage. International information Corporation (IDC) predicts Asian nation to
overtake United States of America because the second-largest Smartphone market globally
by 2017 and to take care of high rate over ensuing few years as folks switch to Smartphone
and bit by bit upgrade to 4G.

Based on the total no of mobile phone users India's telecommunication network is the second
largest in the world. It has the lowest call tariffs in world enabled by the mega telephone
networks and hyper competition among them. According to the net and Mobile Association of India
(IAMAI), the net user base within the country stood at one hundred ninety million at the tip of June, 2013.
Major sectors of the Indian telecommunication business are telecom, net and tv broadcast business within the
country that is in associate current method of reworking into next generation network, employs an in depth
system of contemporary network components like digital mobile phone exchanges, mobile change Centre’s,
media gateways and signal gateways at the core, interconnected by a good style of transmission systems
victimization fiber optics or Microwave radio relay networks. The access network, that connects the subscriber
to the core, is extremely varied with completely different copper combine, optic fiber and wireless
technologies. DTH, a comparatively new broadcasting technology has earned important quality within the tv
section. The introduction of personal FM has given a bonus to the radio broadcasting in India.
Telecommunication in India has greatly been supported by the INSAT system of the country, one in all the
most important domestic satellite systems within the world. India possesses a varied communications system,
that links all elements of the country by mobile phone, Internet, radio, tv and satellite. Indian medium business
underwent a high pace of market alleviation and growth since the Nineties and currently has become the
world's best and one in all the quickest growing medium markets. The business has big over twenty times in
mere 10 years, from beneath thirty seven million subscribers within the year 2001 to over 1,002 million
subscribers within the year 2015.

1.3 Notable Trends in Indian Telecom Sector

 The green telecommunication idea is geared toward reducing carbon footprint of the
medium trade through lower energy consumption.
 Tata has invested with around USD16.38 million to convert its 10,000 base stations from
indoor to outside to cut back energy consumption and carbon footprint across sits twenty
telecommunication circles in India to this point.

1.4 Expansions to Rural Market

In India there are over 62,443 uncovered villages; they would be provided with village
telephone facility with subsidy support from the government’s Universal Service
responsibility Fund (thereby increasing rural Teledensity). In September 2016, the rural
subscriber base accounted for 41.42% of the total subscriber base, thereby fuel up the sector’s

1.5 Emergence of BWA Technologies

 The recent developments in wireless communication include technologies such as WiMAX
and LTE.
 In 2016, Airtel launched its 4Gservices in 296 cities across the India.
 In 2016, BSNL started its first 4G Wireless Broadband Internet Service-WiMAX.
 4G services were launched by Reliance Jio across pan-India as on December 2015.

1.6 Government Initiatives
The government has reformed the telecom sector and continues to be proactive in providing
growth for telecom companies. Major initiatives are as follows:

 The Government of India has allotted Rs 10,000 crores for rolling out optical fiber-based
broadband network across 150,000 accumulative gram panchayats and Rs 3,000 crores
for laying fiber cable (OFC) and procuring instrumentation for the Network for Spectrum
(NFS) project in 2017-18.
 Twitter Sewa an online communications platform has been launched by The Ministry of
Communication & Information Technology for registration and resolution of user
complaints in the telecommunications and postal sectors.
 TRAI has released a consultation paper, which aims to offer consumer free Internet
services within the framework and has proposed three models free data delivery to
customers without violating the rules.
 The Govt. of India has liberalize the payment terms for variety auctions by allowing
options of payments to telecom companies for acquiring the right to use spectrum, which
include payment in instalments.
 The Department of Telecommunications (DoT) has amend the Unified permit for telecom
operations, which will allow sharing of telecom infrastructure like antenna, feeder cable,
and transmission systems between operators, which will lower the costs of operations and
leading towards faster level of networks.
 TRAI has suggested a Public-Private Partnership (PPP) model for BharatNet, the central
government’s project to set up a broadband network in rural places of India and has
envisage central and the main clients in this project will be the state government.
 The Ministry of Skill Development and Entrepreneurship signed a Memorandum of
Understanding with DoT to develop and apply National Action Plan for Skill
Development in Telecom Sector, with an objective of fulfilling skilled labour requirement
and providing employment and entrepreneurship opportunities in the sector.
 The TRAI has directed the telecom companies or mobile operators that they have to
compensate the consumers in the event of dropped calls with a vision to reduce the
increasing number of dropped calls.

1.7 Telecommunication Scene in India
Revenue (Total) USD 33,350 million
Total telephone subscribers 1,002.05 million (May 2015)
Mobile subscribers 975.78 million (May 2015)
Fixed line subscribers 26.27 million (May 2015)
Monthly telephone additions (Net) (May 2015) 2.34 million
Teledensity 79.67% (May 2015)
Rural Teledensity 48.60% (May 2015)
Internet users 278 million (October 2014)
Internet penetration Dec 2014 20.01%
Broadband internet users 104.96 million (May 2015)
Internet Service Providers 161 (May 2013)
Country code .in
Broadcasting Television channels 813 (September 2014)
Radio stations 247 (March 2012)

1.8 Sectors in India Telecommunication:

Major sectors of telecommunication industry are: Telephony, Internet, Data centers and

1.8.1 Telephony
The telecom section is dominated by private sector and 2 state run Businesses. Most
corporations were shaped by a recent revolution and restructuring launched inside a decade,
directed by Ministry of Communications and IT, Department of Telecommunications and
Minister of Finance. Since then, most corporations gained 2G, 3G and 4G licenses and
engaged fixed line, mobile and net business in India. On landlines, intra circle calls are
considered native calls whereas inner circle are considered long distance calls. Foreign Direct
Investment policy that increased the foreign possession cap from 49th to 74.Now its 100%.
The govt. is functioning to integrate the entire country in one telecommunication circle. For
long distance calls, the world code prefixed with a zero is dialed initial which is then
followed by the quantity (i.e., to call Delhi, 011 would be dialed first followed by the phone
number). For international calls, "00" should be dialed initial followed by the country code,
code and native signaling. The country code for India is ninety one. Many international fiber
optic links embrace those to Japan, Asian country, Hong Kong, Russia, and European nation.
Some major telecommunication operators in Bharat embrace Airtel, Vodafone, Idea, Aircel,
BSNL, MTNL, Reliance Communications, TATA Teleservices, Infotel, MTS, Uninor, TATA
DoCoMo, Videocon, Augere, and Tikona.

1.8.2 Wireless Internet

2nd Gen Internet is the most common in India in Past Decade. The Wireless ISPs in India
uses Edge and CDMA technologies for 2G. India's wireless Internet frequencies are
2G: GSM 900 MHz, GSM 1800 MHz
3G: UMTS 2100 MHz
4G: TDLTE 2300 MHz, FDLTE 1800 MHz

1.8.3 Data Centers

 BSNL Internet Data Centers
 Trimax IT Infrastructure & Services Limited Tier
 III data centers in Mumbai and Bengaluru
 Airlive Broadband
 Sify Technologies Limited
 CtrlS Datacenters Limited
 Tata Communications Limited
 Netmagic Solutions
 Reliance Datacenter
 Web Werks IDC
 Net4 Datacenter

1.8.4 Broadcasting
Television broadcasting began in India in 1959 by Doordarshan, a state run medium of
communication, and had slow growth for over twenty years. The policy reforms of the govt.
within the Nineteen Nineties attracted personal initiatives during this sector, and since then,
satellite TV has progressively formed in style culture and Indian society. However, still,
solely the govt. owned Doordarshan has the license for terrestrial TV broadcast. Personal
corporations reach the general public mistreatment satellite channels each cable TV yet as
DTH has obtained a large subscriber base in Republic of India. In 2012, Republic of India
had concerning 148 million TV homes of that 126 million has access to cable and satellite

1.9 Company Overview
Reliance Jio Infocomm Ltd (popularly referred to as Jio), is a mobile network operator within
the country. It is owned by Reliance Industries, headquartered in Bombay. Jio provides 4G
LTE services and is the sole Vo LTE (Voice over LTE) service supplier in India.
The service, that was launched for all users on Sept 5, 2016 with a ‘Welcome offer,’ was
originally introduced in beta for only Reliance workers on Dec 27, 2015, to mark the 83rd
birth day of Dhirubhai Ambani, founding father of Reliance Industries.
Jio had originally bound with domestic mobile maker Intex to supply 4G mobile smart
phones. However in the starting of 2016, the corporate conjointly launched its own LYF
series of smart phones, beginning with Water 1.

Reliance Jio Infocomm limited is an Indian mobile network operator is owned by Reliance
Industries and headquartered in Navi Mumbai, Maharashtra, it operates national LTE
network with coverage across all twenty two medium circles. Jio doesn't provide 2G or
3Gservice, and instead utilizes voice LTE to supply voice service on its network. Jio soft
launched on 27 Dec 2015 (the eve of what would have been the 83rd birthday of Reliance
Industries founder Dhirubhai Ambani), with a beta for partners and workers and have become
publically on the market on 5 Sept 2016.On five July 2018, fastened line broadband service
named Gigafiber, was launched by the Reliance Industries Limited's chairman Mukesh
Ambani, during the company's Annual General Meeting.

RJIL holds spectrum in 1800 megahertz (across fourteen circles) and 2300 megahertz (across
twenty two circles) capable of providing fourth generation (4G) wireless services. RJIL plans
to supply seamless 4G services using FDD-LTE on 1800 megahertz and TDD-LTE on 2300
megahertz through an integrated system.

RJIL is fixing a pan India telecommunication network to supply to the extremely

underserviced India market, reliable (4th generation) high speed net connectivity, rich
communication services and numerous digital services on pan 10 India basis in key domains
like education, healthcare, security, monetary services, government citizen interfaces and
amusement. RJIL aims to supply anytime, anyplace access to innovative and empowering
digital content, applications and services, thereby dynamical India into world leadership in
digital economy.

RJIL is additionally deploying an increased packet core network to make futurist high
capability infrastructure to handle large demand for data and voice. Addition to high speed
data, the 4G network can offer voice services from / to non-RJIL networks. Reliance Jio is
part of the “Bay Of Bengal Gateway” cable television service, planned to supply connectivity
between South East Asia, South Asia and also the Middle East, and conjointly to Europe,
Africa and to the Far East Asia through interconnections with different existing and fresh
engineered cable systems landing in India, the center East and far East Asia. RJIL’s
subsidiary has been awarded with a Facility primarily based Operator License (“FBO
License”) in Singapore which is able to enable it to buy, operate and sell undersea and/or
terrestrial fiber connectivity, setup its web purpose of presence, supply web transit and
peering services similarly as data and voice roaming services in Singapore.

RJIL has finalized key agreements with its technology partners, service suppliers,
infrastructure suppliers, application partners, device makers and different strategic partners
for the project. These strategic partners have committed vital resources, ability and
international talent to support planning, preparation and testing activities currently underway.

Table: 1.1 Major Agreements:

S.No Company Name No. of Towers

1 Ascend Telecom 4500
2 Tower Vision 8400
3 ATC India 11000
4 Viom Networks 45000

 Agreement with Bharti Airtel for a comprehensive telecommunication infrastructure sharing

agreement to share infrastructure created by each parties to avoid duplication of infrastructure
wherever possible.
 A key agreement for international data connectivity with Bharti to utilize dedicated fiber
combine of bharti’s i2i submarine cable that connects India and Singapore.
 Agreements with Reliance communications limited for sharing of RCOM’s in depth inter-city
and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-pair kilometres severally
(April 2013 / April 2014), and 45000 towers.

1.10 Acquisition and Subsidiaries

 Acquired Infotel Broadband Services restricted in 2010.

 Technology - Rancore Technologies
 ILD & NLD – Infotel telecommunication

1.11 Technology
 Reliance Jio Infocomm is presently laying OFC across the country to supply Fiber to the
home/premises (FIFTH). This fiber backbone will facilitate them to hold vast quantity
data originated from their 4G network also as public Wi-Fi network.
 Reliance Jio is deploying LTE- TDD technology for 2.3 gigahertz spectrum band,
acquired in 2010.
 Reliance Jio can deploy LTE-FDD for 1.8 gigahertz spectrum, which is able to ultimately
paved to roll out of LTE-A network aggregation of each technology and each spectrum
 At present in numerous cities of India Reliance Jio offers Wi-Fi services. Most of the
cities are in Gujarat, where Reliance Industries even have one of the biggest petro-
 Once commercially launched, Jio users will have access to Reliance Communication’s 2G
& 3G network.

1.11.1 Beta launch

The 4G services were launched internally to Jio's partners, its employees and their families on
27 Dec 2015. movie industry actor Shah Rukh Khan, who is additionally the brand
ambassador of Jio, kick started the launch event that happened in Reliance company Park in
Navi Mumbai, together with celebrities like musician A R Rahman, actors Ranbir Kapoor
and Javed Jaffrey, and film maker Rajkumar Hirani. The closed event was witnessed by over
35000 RIL workers some of whom were nearly connected from around 1000 locations
together with Dallas in the United States.

1.12 Alliance
In Feb 2016 Jio proclaimed a world alliance of Mobile Network Operators that include: -BT
group, Deutsche Telekom, Orange S.A. Rogers Communications MTS, Telia Company
telecommunication Italia.

1.13 Partnerships
Jio shares spectrum with Reliance Communications. The sharing deal is for 800 rate band
across seven circles apart from the ten circles that Jio already owns.
In Sept 2016, Jio signed a written agreement with BSNL for intra-circle roaming which
would change users of the operators to use every other's 4G and 2G spectrum in national
roaming mode. In Feb 2017, Jio proclaimed a partnership with Samsung to work on LTE -
Advanced professional and 5G.

Figure 1.1 Reliance Jio Logo

1.14 Jio Products and services

The 4th generation of wireless standards is 4G and the planned successor to the 3G standard
for cellular systems. The ITU (International Telecommunications Union) has fixed that the
peak speed necessities for the 4G standard are to be 100Mbps for a mobile affiliation (such as
in a car) and 1Gbps for connections (such as sitting at a computer). 4G services that meet
these needs don't seem to be in public accessible yet (as of June 2011) however
telecommunications suppliers are trying to upgrade their infrastructure to cater for 4G
services in the distant future. The 4G service is about to supply a quick and secure all-IP,
roaming mobile broadband resolution to devices like laptops with wireless 4G modems, 4G
smart phone mobile phones and different 4G mobile devices that need net access with speed
intensive facilities being made accessible, as well as on-demand HD tv, IP telephone, on-
demand gaming and, of course, high speed net access.

Currently marketed technologies like LTE (Long Term Evolution) and WiMAX are around
for many years and are being marketed as 4G while not meeting the necessities set by the
ITU. it had been recently proclaimed that these services might still be marketed as 4G as
they're precursors to the IMT Advanced, 4G standard while additionally operating on a
similar basis of technology; but, these should really be thought-about as "Pre-4G" or "3.9G"
as they technically don't provide the specified information rates of (stationary) 1Gbps. The
ITU has recognized 2 standards that are planned to fulfill the 4G IMT advanced needs
suggests by the 2 teams, 3GPP and IEEE. These are the LTE Advanced and Wireless MAN-

Advanced (WiMAX Advanced) standards and will almost certainly abandon the recent
unfold system technology found in 3G systems for OFDMA and other equalisation schemes,
use MIMO technology, channel-dependent programming and dynamic channel allocation all
technologies that are being found on new, modern wireless networking equipment.

1.14.1 Jio Phone

On 21 July 2017, Jio introduced its 1st reasonable 4G feature phone, powered by KaiOS,
named as Jio Phone. the value proclaimed for it is ₹0 with a margin of ₹1500 which may be
withdrawn back by the user by returning the Jio Phone at Jio stores only after 3 years. This
phone was released for beta users on 15 August 2017 and pre-booking for normal users
started on 24 August 2017.

1.14.2 Jio Phone 2

A second model that comes up with the QWERTY keyboard, with Facebook, WhatsApp and
YouTube applications was released in July 2018 for ₹2,999.

1.14.3 4G broadband
The company launched its 4G broadband services throughout India in Sept 2016. it had been
slated to release in Dec 2015 when some reports aforementioned that the corporate was
waiting to receive final permits from the govt.. Jio offers fourth-generation (4G) data and
voice services, alongside peripheral services like instant electronic communication and
streaming movies and music.

The company incorporates a network of over 250,000 kilometer of fiber optic cables within
the country, over that it'll be partnering with local cable operators to induce broader
connectivity for its broadband services. With its multi-service operator (MSO) license, Jio
will function a television station distributor and can supply television-on-demand on its

1.14.4 LYF smart-phones

On 25 Jan 2016, the corporate launched its LYF smart phone series beginning with Water
one, through its chain of electronic stores, Reliance Retail. 3 additional telephone models are
released so far, particularly Water two, Earth 1, and Flame one.

1.14.5 Jio-Net Wi-Fi
Prior to its pan-India launch of 4G data and telephone services, Jio has started providing free
Wi-Fi hotspot services in cities throughout India as well as Surat, Ahmedabad in Gujarat, and
Visakhapatnam, Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, chosen locations of
Mumbai in Maharashtra among others.
In March 2016, Jio started providing free Wi-Fi web to spectators at six cricket stadiums
hosting the 2016 icc World Twenty20 matches. Jionet was made available in Wankhede
sports stadium (Mumbai), Punjab Cricket Association IS Bindra sports stadium, Himachal
Pradesh Cricket Association sports stadium (Dharamshala), Chinnaswamy bowl (Bengaluru),
Feroz Shah of Iran Kotla (Delhi), and Eden Gardens (Kolkata) in India.

1.14.6 Jio Giga Fiber

Jio launched Jio Giga Fibre on 15 August 2018 that offers high speed broadband, land line
and DTH services at affordable prices.

1.15 Applications:
The use of the 4G service are very kind of like that of the 3G service while providing a lot of
higher data transfer rates and thus permitting either additional speed intensive applications or
more users to experience smart speeds while only connected through one carrier.
Applications may include:
 4G extremist high speed web access – E-mail or general internet browsing is offered.
 4G data intensive interactive user services – Services like on-line satellite mapping can
load instantly.
 4G Multiple user Video conferencing – subscribers can as well as talk over with more
than one person.
 4G location-based services – a supplier sends wide spread, real time weather or traffic
conditions to the pc or phone, or permits the subscriber to seek out and look at nearby
businesses or friends while communicating with them.
 4G Tele-medicine – a medical supplier monitors or provides recommendation to the
possibly isolated subscriber while additionally streaming to them related videos and
 4G high-definition television – a supplier redirects a high definition channel on to the
subscriber where it will be watched.

 4G High definition video on demand – a supplier sends game information on to the
subscriber where they'll play in real time.

The other main application that 4G might create on the market that 3G generally didn't, or
couldn't, is that the capability to be used as a main web access point inside homes or
businesses while catering for multiple connections at high speeds. If the 1Gbps rate is offered
inside these areas, the speeds would be repeatedly more than people who are presently
publically available and this application might be very helpful for making 4G wireless
networks which will be situated in rural areas with no access to the high speed, cabled,
broadband grid.

1.16 Performance
The IMT-Advanced standard (4G) needs the subsequent specifications to be met:
 It should be primarily based upon all-IP packet switched network.
 Peak data rates should be up to 100Mbps in high quality situations and up to 1Gbps for low
mobility/stationary applications.
 Network resources ought to be used and dynamically shared to support additional users on
same connection.
 Channel bandwidth ought to be scalable between 5, 20 and up to 40MHz.
 Spectral potency ought to be no less than 15bit/s/Hz and 6.75bit/s/Hz for outside downlink
and uplink usage respectively.
 Spectral potency ought to be no less than 3bit/s/Hz and 2.25bit/s/Hz for indoor downlink and
transmission usage respectively.
 Connection transitions across heterogeneous networks ought to be sleek.
 A top quality of service should be offered to permit consecutive generation of transmission
support on mobile devices.

1.17 Sales and Promotion

Sales promotion is one level or kind of selling aimed either at the patron or at the marketing
(in the form of sales-incentives). It is used to introduce new product, filter out inventories,
attract traffic, and to elevate sales briefly. It is more closely related to the selling of products
than of services. The necessity for promotion arises from the intensity of competition. Sellers
should somehow attract customers' attention.

You may have additionally determined in your neighboring markets notices of “winter sale”,
“summer sale”, “trade fairs”, “discount up to 50%” and plenty of different schemes to draw
in customers to shop for bound merchandise.

Sales promotion offers a right away inducement to act by providing additional value over and
higher than what's designed into the merchandise at its traditional value. These temporary
inducements are offered typically at a time and place where the buying decision is formed.
Consumer commercials are steered toward the ultimate product users—typically individual
shoppers within the native market—but the same techniques are often used to promote
products sold-out by one business to a different, like laptop systems, cleaning supplies, and

Sales promotion includes incentive-offering and interest-creating activities that are usually
short-run selling events apart from advertising, personal marketing, promotion and
marketing. The purpose of advertisement is to stimulate, encourage and influence the
acquisition and different desired activity responses of the firm’s customers.”

1.17.1 Purpose of sales promotion:

 Attract new tries or complete switchers
 Reward loyal customers
 Increase repurchases rates

Sales promotion refers to several sorts of incentives and techniques directed towards
customers and traders with the intention to supply immediate or short sales effects. Publicity
is a promotional marketing technique designed to form sales for a product over an outlined
period of your time. Publicity activities are measurable in terms of product moved, coupons
saved, number of contest entries, or alternative quantifiable count.

Reliance Industries Chairman Mukesh Ambani commit an investment of Rs. 250,000 crores
on "Digital India" and said he expected the group's initiatives under that can produce over
500,000 direct and indirect jobs. "I believe Digital India is an enormous success owing to the
adoption of technology by the youth of India," Ambani said at an incident that saw Prime
Minister Narendra Modi launch the "Digital India" week to empower citizens by the

utilization of IT and its tools. "Digital India as we have seen empowers them to satisfy their
aspirations. We at Reliance can invest over Rs. 2,50,000 crores across the Digital India
pillars," he said, adding: "I estimate Reliance's 'Digital India' investments can produce
employment for over 500,000 people." Ambani said the launch of Digital India initiative was
a big occasion in a modern era where conversion was changing the method one lives, learns,
works and plays. It will remodel the lives of 1.2 billion Indians using the ability of digital
technology. He said his group, underneath the Reliance Jio platform, can roll out a web
protocol based wireless broadband infrastructure across all twenty nine states in India.
Reliance Jio will set up a nationwide distribution network for 150,000 little vendors to sell
and repair devices. "Jio is working with leading device makers, encouraging them to 'Make in
India' smart phones and web devices at a reasonable value. We’ll offer them an assured off
take through our retail system." Mukesh Ambani’s Reliance Jio Infocomm gave us all a touch
tease of what's to come with its 4G services at Techfest, an annual science & technology
competition held at the IIT-Bombay. The service is 10-12x faster than 3G eighteen networks.
Here’s what Reliance, the sole company that holds a pan India 4G license, showed off.

 Jio Television: Set-top box running on android. The service can have live tv (Jio Play)
and Video on Demand (Jio World).
 Jio drive: a hundred GB free storage to subscribers.
 Mi-Fi: The Company’s customer premise instrumentation can connect to a Reliance
operated mobile tower and supply local Wi-Fi network.

Next massive what has learned that Reliance Jio 4G plans additionally include the launch of a
set of services together with
1. Music Streaming
2. Video calling & VoIP Services
3. Instant messenger
4. Payment Services: Reliance

Jio already has obtained a license to control postpaid wallets for mobile transactions (this
needn't necessarily be connected to the 4G launch). Reliance is additionally launching its own
mobile apps to modify several of those services. According to Reliance, the 4G infrastructure
will support its portfolio of multimedia system digital services in education, health-care,

recreation, and payment and cloud services. With these launches, Reliance won't only be
creating its much anticipated entry to 4G mobile services; it is also probably to corner an
oversized share of the media market in India. The thought is to capture the lounge of the
consumer that is otherwise the undisputed territory of cable TV. 4G services on the Reliance
network might additionally provide a leg-up to the digital economy in India. Whereas the
launch dates for the company’s huge invade 4G hasn’t been proclaimed, it may be as early as
the first half of this year.



The purpose of any study/research is to develop understanding about an object and applying
that understanding in to day to day affairs. Though each research study has its own specific
purpose, as a student of Business Administration it was my introduction to the industry and
my prime objective was to understand and apply concepts and theories of business to real
world decision-making. It helps in increasing proficiency in specific business disciplines;
such as human resources management, operations management, marketing, accounting,
statistics, economics, finance, and business law. We may think of research objectives as
falling into a number of broad groupings. The objectives of this research are divided as:-

 To identify and analyzing potential market of Jio optic fiber Wi-Fi services.
 To identify the Educational Institutes in Delhi- NCR and conduct the promotional
activity of Jio’s Wi-Fi – “Digital Campus Programme”.
 To analyze and compare the other competitors in the market with respect to optic- fiber.
 To take the Follow-ups from the different Educational Institutes after the meetings



3.1 Introduction
Globalization, privatization and easing accelerated all spherical reforms in several sectors,
especially in developing economies, within the world. Developing countries- like India have
completed the importance of communication within the later a part of twentieth century. Per
DoT (2013), nowadays Indian Telecommunication Sector is one among the quickest growing
medium sectors and it's become the second largest network within the world, next to China.
The govt. of India very has inspired the medium sector to penetrate within the new markets
across the country by adopting acceptable policies. Thus this sector is found to be in an
exceedingly growing path and with its potential can still do therefore within the future
additionally. Keeping these visible, the current study analyzes the history & evolution of
Indian medium Sector, its growth & developments in gift situation in conjunction with the
longer term opportunities of the arena in India.

The growth in demand for medium services in India isn't restricted to basic telephone
services. India has witnessed ascent in cellular, radio paging; price additional services, net
and international communication by satel item (GMPCS) services. The agents of amendment,
as determined from international perspective, are broadly speaking categorized into economic
structure, competition policy and technology. Economic reforms and liberalization have
driven medium sector through many transmission channels of that these 3 classes are of major

The effective analysis can't be accomplished while not critically learning what already exists
within the kind of general literature and specific studies. Therefore, it's thought of as a very
important pre-requisite for actual designing and execution of scientific research. This helps to
formulate hypotheses and framework for any investigation. During this analysis, the survey of
literature has been classified into 2 components - studies associated with medium sector and
studies associated with selling ways.

3.1.1 Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled "A Study
Report, to Find out Market Potential for 4g Businesses in Pune". The Report is all about
"Study of market potential for 4G business in Pune" and also to know about the customer
perceptions and attitudes towards their current service provider. Satisfaction level of the
customers was also judged. The customer expectations were analyzed thoroughly. Major
factors considered in research are: what are the needs of the companies based on the data
services usage, the major player in internet services, and support to customers. The research
was conducted on companies mainly from Industries like IT, Education, Manufacturing, and
others which are located in Pune city. It is clear from the survey done that Reliance & Tata
are Leading Internet Service Provider; they are providing products like Data Card, Broadband
etc. to the corporate end users. Most of the companies are getting internet speed form
1MBPS-4MBPS. Most of the companies are having a good perception about 4 G and are
willing to switch to it from their current service provider. The speed of 4G is around than 30
to 35 MBPS, is going to boom the Market because the majority of the companies are facing
Speed problem with their current ISP.

Purpose of the Study:

1. To study the market potential for 4G Business.
2. To find out the customer satisfaction level with their existing ISP.
3. To find out the Market share of Companies Using Different Operators Internet
4G revolution is started in Pune by Airtel. Drastic changes and improvements from 3G
Technology need to be a priority. But if done intelligently and thoroughly, 4G holds enormous
potential for Pune and can really create a boom in the IT industry, key to the Indian economy.
Hence the evolution from 3G to 4G will be stimulated by services offering enhanced quality,
requires increased bandwidth, needs the elevated sophistication of large-scale information
provisions and must have improved customization capabilities to support user demands.

3.1.2 Irfan Ullah (2012) Did a study titled "A study and analysis of Public Wi-Fi". The
objective of this survey is to compare different technologies with Wi-Fi in terms of cost
factor, bandwidth and performance factor, and technology implementation factor The goal of
this thesis is to analyze and compare different wireless network technologies with a focus on
availability, number of nodes, total cost, end-user cost, vendor cost, range, reliability and
security. The goal is to compare Local Area Network Wi-Fi technology (IEEE 802.11 a/g)
with mobile wireless technology like 3G, 4G, and LTE.

3.1.3 Sumant Ku Mohapatra1, BiswaRanjan Swain1 and Pravanjan Das (2015) did a
study titled “Comprehensive Survey of possible security issues on 4G networks" gives a brief
study of recent advances in wireless network security issues. First, it studies the 4G mail
threats and risk and their design decisions. Second, the security of 4G architecture with next-
generation network security and 8- security dimensions of the 4G network. Third, security
issues and possible threats to 4G are discussed. Finally, proposed four-layer security model
which manages to ensure more secure packets transmission by taking all the necessary
security measures.

3.1.4 Vishalakshi Prabhu, G.S. Nagaraja (2014) did a study titled"A Survey on Quality of
Service Provision in 4G Wireless Networks" gives a brief study of Quality of Service (QoS),
Internet Protocol (IP), heterogeneous network, Cross-Layer Design (CLD). Worldwide many
mobile operators, industry experts, and researchers have diverse visions of potential 4th
generation (4G) features and its implementations. 4G networks will be incorporating
advanced Internet Protocol version 6 (IPv6) protocol and the signaling will be done through
Internet Protocol (IP). There are several key challenges in implementing the 4G
heterogeneous network. Few of these problems are all IP network, integration across different
topologies, security and Quality of Service (QoS). This paper gives a survey and classification
of the important QoS approaches proposed for 4G networks. Classification is based on the
work done in each protocol layer and Cross-Layer Design (CLD) approach. Finally, this
paper presents outcomes of the survey which includes significant observations, limitations,
and an idea of further research in improving QoS in 4G networks.

3.1.5 Protiviti, 2009 "The lackluster performance of the Broadband (BB) market, primarily
attributable to the technical and economic non-feasibility of the fixed line infrastructure in
India, indicates that the solution for mass proliferation of broadband in India has to be
wireless. Recognizing the strong correlation between broadband proliferation and increased
economic activity and experience of the burgeoning wireless voice market, the Government
had announced its Broadband Policy (2004) and most recently the Broadband Wireless Access
(BWA) auctions in 2008 to accelerate BB adoption in India. The industry and the country
now wait with bated breath to see which wireless technology will be adapted to provide a
cost-effective and scalable BB solution to the Indian market, which is ripe with pent-up
demand for broadband services. Adoption of any new wireless technology would hinge on
affordability, spectral efficiency (on account of the scarcity of available spectrum and its high
cost), scalability, robustness, the range of devices available, evolution roadmap over the next
3~4 years and meeting the BWA policy requirements.

While one school of thought backs WiMAX – "WiMAX emerges as the quintessential
answer to these problems, given its superior performance and lower costs as compared to the
existing 3G technologies and futuristic Long Term Evolution (LTE) equivalents. WiMAX
was developed for high-speed wireless BB data access and is a 4G technology available today
at 3G prices. It presents an ideal choice to Telcos for providing high- speed wireless BB at
affordable rates and for the government to meet its growth and social objectives."

3.1.6 Kamal, K., 2008 did a research on the Concerns about Cyber Security in general and
security of telecom infrastructure, in particular, are escalating. Current efforts in these areas
need to be stepped up by several orders of magnitude with appropriate arrangements for
coordination across multiple agencies involved if they are to be effective in meeting new and
emerging challenges the issues surrounding the management of wireless broadband access
(including WiMAX and LTE) networks would have to be examined. The security, resilience,
and safety of these networks are of paramount importance.

3.2 Review of Literature

Jio is the telecommunication company owned by Reliance Ltd. It emerges one among the
fastest growing telecom operator in Asian nation as information printed in a review of
literature Jai Bhatia Economic & Political Weekly October 8, 2016 vol II no 41. Jio came up
with a vision to get large revenue by providing quality service at a less expensive rate using
the most recent technology. Initially, its growth is high. Within the Indian market, it is the
primary mover advantage for Jio with a biggest 4G network coverage infrastructure all across
twenty two medium circles in India. None of its competitors has such biggest infrastructure
for 4G.

As we tend to see within the year 2012-13, India is a hundred and fiftieth within the world in
mobile broadband penetration additionally as quality. Reliance, Predatory rating or predatory
behavior (October 8, 2016) says that Jio may be understood by Predatory rating Strategy to
Some extent within the starting, Jio is also followed an equivalent strategy that created their
competitors rely on their rating method all of them have tried to cut back and match with the
rating level of Jio value.

According to the info printed by www.paulasset.com, reliance Jio is nice for Indian market as
a result of it is giving very best quality on cheaper price. The information additionally
explains that presently Jio’s data traffic is higher (TRAI Data) compared to its competitors.
Jio is additionally threatening “As it's expected that it'll kill a lot of than thirty businesses at
intervals next five to ten years”, as per poulasset. Jio can acquire and can hold a major range
of market shares within the following areas.

Mobile (Local/STD + SMS), MOBILE information (3G/4G), CABLE TV/ D2H,

Jio has already started giving substitution for the on top of at one place, i.e. Jio TV, Jio
Music, Jio Wallet, Jio Drive Etc.

According to info printed by gadget.ndtv.com it's terribly tough to compete with Jio as they
have invested with 150,000 Crores rupee throughout 2010 to 2016 for developing the
infrastructure while not having any profit. It is harsh to create such massive sector in Asian
nation in one go as a result of it needs a large amount and long period of time. Reliance is
usually able to handle any such startup which may threaten Jio. Existing competitors like
Airtel, Vodafone is already full of a large debt therefore it’s not easy for them to invest huge
amount in a very short amount of time.

Nearly twenty five million cell phones are using Jio Sim even before its industrial launch!
Reliance Jio is creating headlines with its simple on pocket data packs and lifelong free
calling. Never in the history of medium has anybody witnessed a player seize the market in a
very week’s time by distributing Sim cards with the unlimited free net.

According to an article printed within the myvoice.opindia.com Analysts doubt the strategy
of Reliance by comparing that with its schemes. Jio can attract low-quality customers who
can jump to alternative networks once the freebies end. However Reliance doesn’t believe so.
It is providing free 4G data which means it’ll occupy the primary Sim slot in the Smartphone
4G phones. Also, customers can switch to Jio from their broadband or the Wi-Fi services and
Probably can follow it even once the promotion amount ends. In addition to it, it's giving free
vocation; therefore its aware folks are mistreatment the amount for vocation purposes for
succeeding 3 months. 3 months could be an ample time span for folks to expertise the super-
fast speed and also the quality services and for good transfer to the network.

Currently assume that Jio reaches seventy fifth of its planned subscriber base of a hundred
million therefore by the tip of the year, Reliance lands up with seventy-five million subscriber
base. India’s total 4G user range is believed to the touch the mark of 143 million by this year
end. Therefore at intervals three months of its official launch, Jio would have nonheritable
quite five hundredth of the market share. Although several subscribers leave the service of
Jio, still Reliance would be left with significant market share.

The analytical information shows that it's captured most no. of the market shares at intervals
the shortest period of your time. It may be finished those are having the Jio service at the
moment, among them seventy to eighty you look after the users are proud of its service. This
range is higher within the rural areas and lesser within the urban areas. By the tip of 2017, it's
expected that there'll be thirty to forty large integer subscribers or quite that. The free app that
is given nowadays are not be free, later on, the consumer are payment around six to ten
thousand in a very year

According to Times of India (Feb 22, 2016,) as we tend to saw within the year 2012-13, India
is a hundred and fiftieth within the world in mobile broadband penetration additionally as
quality. And Jio has extremely been conceived to alter this position," the Indian billionaire


Using numerous information from the market and subscription base figures as a technique to
know market dominance, R. Jio cannot be specified as a dominant operator however it will be
specified because the at the start fastest growing telecom operator. The info shows that it has
captured most no. of the market shares among the shortest amount of time. The people who
are having the Jio service at this time, among them seventy to eighty you look after the users
are happy with its service. This range is higher within the rural areas and lesser within the
urban areas.

Based on the BCG Matrix, we can say that Jio may be a question mark for the reliance Ltd.
the info shows that they are pumping the massive quantity of money and at present, it's not
giving a bit of profit to them at present. It is expected within the future that The Jio can end
up generating an enormous quantity of revenue from the customers depends on upon the
policy and steps will be taken by the Jio officers.

This is the sole company which is holding 4G infrastructure altogether 22 medium circle, By
the end of 2017, it is expected that there'll be thirty to forty crore subscribers or over that. The
free app that is given today will be no longer be free, later the consumer will be spending
around half-dozen to 10 thousand in a very year. It’ll generate vast revenue.



4.1 Introduction
Assumptions are the foundation of all research about what constitutes valid research and which
research methods are appropriate for the development of knowledge in a given research. For
effective conduction and evaluation of any research, it is therefore important to know what these
assumptions are.

Before beginning of any research, the researcher has to prepare a research design that help as
guidelines of the research and which assists throughout the process. A clear conceptual
understanding is must to understand the importance, role and purpose of research design. The
researcher needs to understand what research design is and what it is not. The Researcher also
needs to know where design fits into the whole research process from framing a question to
finally analyzing and reporting data. This is the purpose of this chapter. This chapter discusses
the research design underpinning the present research study on Jio customer satisfaction and its
services which were reviewed and presented; and new aspects of the subject market research of
Jio services were tried to add on to the basic premise. In addition, the chapter also discusses the
design and research methodologies used in the study including strategies, instruments, data
collection and analysis methods, while explaining the processes involved in the study. The
findings further strengthened the position that objective is to develop a long haul relationship
between the business and the worker while encouraging a sentiment having a place and a
confirmation of settling on the right decision the purpose of this study is to analyze the present
market of Jio in wifi and satisfaction of its customers.

4.2 Research Design

A research design is the framework and the plan of a research study that has been created to seek
answers to research questions. The design of a research defines the study type (descriptive,
correlation, semi-experimental, experimental, review, meta-analytic) and sub-type and data
collection methods and a statistical analysis plan. It holds the research project together. It

provides the structure of the research, to show how all the major sections/chapters of the
research- research sample, measures, treatment and research methodology- work together to
address the research questions. A research can be divided into three categories: exploratory,
descriptive and causal. Each category addresses different end purpose and can only be used in
certain ways.

4.2.1 Descriptive Research

Descriptive research, unlike exploratory research, is preplanned and structured in design so that
information collected can be statistically inferred on a population. The central idea behind using
this type of research is to better define an opinion, attitude, or behavior held by a group of
respondents on a given subject.

4.2.2 Exploratory Research

Exploratory research focuses on the finding of ideas and insights as to collect statistically
accurate data. It is most commonly used for further defining issues, areas for potential growth,
alternative courses of action, and prioritizing areas that require statistical research. Exploratory
research results into two forms either it’s a new topic or new dimensions of the theory. A new
topic is often unexpected in its findings. For example, In Australia, Cronin and Taylor (1992)
developed a "performance-based" service quality measurement scale called SERVPERF and
Dabholkar, Thorpe & Rentz; (1996) developed RSQS or Retail Service Quality Scale in
American market setup. New angles can come from new ways of looking at things from a
theoretical perspective or by new way of measuring something.

4.2.3 Causal Research

Like descriptive research, causal research is quantitative in nature also as preplanned and
structured in style. For this reason, it is additionally considered casual research. Causal research
differs in its attempt to make a case for the cause and effect relationship between variables. This
can be opposed to the observational style of descriptive research, because it makes an attempt to
decipher whether a relationship is causal through experimentation. In the end, causal research
has 2 objectives:
 To know which variables are the cause and which variables are the effect, and

 To conclude the nature of the connection between the causal variables and the effect to be

4.3 Exploratory research

It is the initial research into a hypothetic or theoretical plan. The researcher has a concept or has
observed something and seeks to know more about it. An exploratory research is an attempt to
get the groundwork which will result in future studies, or to see if what is being discovered could
be explained by an existing theory. This research is also an attempt to connect ideas to
understand cause and effect. It is an attempt to examine the cause and effect and the factors
affecting reliability, personal interaction, problem solving and policy as cause of the
phenomenon to set the initial groundwork for future research. The efforts have been put to
explain what is going on in the market amongst the customers of Reliance Jio.

The Chapter closed with the presentation of research framework, its development and the
methodology used for the study. The benefit of this research project is that it will provide the
reader with data and statistics of a general viewpoint of Jio’s market demand and its image
amongst its customers. It will also provide them with certain suggestions.

4.4.1 Sample Size

Sample size refers to the numbers of respondent’s that researcher have selected for the survey. I
have selected 300 sample units from the market and individual customers.

4.4.2 Method of Sampling

Convenient sampling is used as sampling method as all the customers in the sites are surveyed.

4.4.3 Sampling Area

While conducting sample, I went many places of Delhi NCR

4.4.4 Data collection Tool

I have used set of Questions, as the research instrument to conduct the market survey. They were
close ended questions designed in such a way that it should gather maximum information

Primary Source: Primary data was collected directly from the customers through a set of
Secondary Source: The secondary source was the company website, journals, books and from
my colleagues.

4.5 Conclusion
Research design defines the type of study, hypotheses, type of research question, variables,
and data collection methods. The purpose of above chapter is to provide an outline of research
design in both descriptive and explanatory research. In explanatory research the purpose is to
develop and evaluate the process of research. Research style isn't associated with any specific
methodology or type of assembling data or any specific type of data. Moreover it is used in any
type of data collection method and can be used either quantitative or qualitative data. It refers to
the structure of an enquiry it is a logical matter rather than a logistical one. The pivotal role of
research design is to minimize the chance of drawing incorrect causal inferences from data.
Designing a research is a logical task endeavored to ensure that the evidence collected enables
researcher to answer questions or to test theories as unambiguously as possible. The type of
evidence required answering questions and research question itself should be presented in a
convincing way. The research not only collects evidence simply but must be consistent with a
particular theory or explanation. The researcher must look for evidence that supports theory and
it has the potential to disprove preferred explanations.



5.1 India Broadband Market Share

The number of broadband subscribers increased 1.74 percent to 419.79 million in April 2018
from 412.60 million in March 2018.Reliance Jio has 46% share of the India broadband market.
Bharti Airtel has 22% share in the broadband market in India. Vodafone India’s broadband
market share was 14% in India. Idea Cellular has 13% share of the broadband market in India.
BSNL has 5% share in the broadband space. India has about 17.97 million wireline broadband
and about 401.41 million wireless broadband users.

Broadband Market




Reliance JIO Airtel Vodafone India BSNL Idea Cellular

Fig. 5.1 India Broadband Market Share

5.2 Age Group of Respondents

Table.5.1 Age group of Respondents

Age % of respondents No. of respondents

20-25 20% 60

25-30 26.66% 80

30-35 30% 90

Above 35 23.33% 70

Age of Respondents




Age 20-25 25-30 30-35 Above 35

Fig. 5.2 Age group of Respondents


 Between the age group of 20 – 25 there are 20% of respondents

 Between the age group of 25 – 35 there are 26.66% of respondents
 Between the age group 30 – 35 there are 30% of respondents
 Above 35 years of age there are 23.33% of respondents

5.3 ISP Market Share

Top internet service providers in India offers high-speed, prime quality and cost-effective internet
connectivity to authorizing clients to search the Internet’s genuine potential. The services they
provide are evaluated at competitive rates and are in the sync with latest technology. Internet
Providers in India offers products and services which are both flexible and scalable and they
ensure clients satisfaction.
The market share of Reliance Jio is 48%, Bharti Airtel is having 25% of shares, Tikona having its
share of 8%, MTNL is at 17.20% and Hathway is having 1.60%.

ISP Market Share



Reliance JIO
8% Bharti Airtel
Hathway Cable


Fig. 5.3 ISP Market Share

5.4 Which operator’s service do you use?
1. Airtel
2. Reliance JIO
3. Hathway
4. Tikona

Table.5.2 Operators service they use

Operator user % of respondents No. of respondents

Airtel 30% 90

Reliance JIO 23.33% 80

Hathway 20% 60

Tikona 26.66% 70

0 0

26.66% 30%


Operator user Airtel Reliance JIO Hathway Tikona

Fig. 5.4 Operators service they use

 30% of respondents are Airtel users.
 23.33% of respondents are Reliance JIO users.
 20% of respondents are Hathway users.
 26.66% of respondents are Tikona users.

5.5 Which feature of Reliance Jio influenced you to go for it?
a) Connectivity
b) Data Schemes
c) Advertisements
d) Goodwill

Table. 5.3 Decision influencing Features of Jio

Convincing factor % of respondents No. of respondents

Connectivity 21.33% 64

Data Schemes 57.33% 172

Advertisement 14.33%% 43

Goodwill 7% 21

Decision influencer




Connectivity Data Schemes Advertisement Goodwill

Fig. 5.5 Decision influencing features of Jio

 21.33% of respondents are influenced with connectivity.
 57.33% of respondents are influenced with scheme.
 14.33% of respondents are influenced with Advertisement.
 7% of respondents are influenced with goodwill.

5.6 Reliance Jio services needs to be improved?
a) Yes
b) No

Table.5.4 Jio Services needs to be improved

% of respondents No. of respondents

Yes 43.3% 130

No 56.6% 170

Need for improvement



Yes No

Fig. 5.6 Jio Services needs to be improved

 43.30% respondents said yes for improvement.

 56.60% respondents are okay with present services and don’t suggest

5.7 Frequency of using Wi-Fi

Table.5.5 Frequency of using Wi-Fi

Frequency Percent

Less than 5 times 123 41.1

6 to 10 times 32 10.6

More than 10 times 145 48.33





Less than 5 times 6 to 10 times More than 10 times

Fig. 5.7 Frequency of Using Wi-Fi

The following table and chart show that the frequency of using mobile for WIFI is more than 10
times a day. The usage of internet is quite high.

5.8 Data Speed of ISP Providers.

According to TRAI My speed Portal data of February 2018, Reliance JIO has the highest 4G
download average speed of about 20.3Mbps in India compared to other networks. Vodaphone has
the second highest download average speed of about 9.4Mbps. According to TRAI My speed
Portal data of February 2018, Reliance JIO has the upload average speed of about 4.4Mbps and it
is ranked 3rd in India compared to other networks. The idea has the highest upload average speed
of about 6.5Mbps.

Table.5.6 Data Speed of ISP Service Providers

Companies Upload Speed Download Speed

Reliance Jio 4.4 20.3

Airtel 4 8.9

Idea 6.5 8.4

Vodafone 6.1 9.4




10 9.4


5 4.4

Reliance Jio Airtel Idea vodafone

Upload Speed Download Speed

Fig. 5.8 Data Speed of ISP providers



6.1 Introduction
As a result of the liberalisation, privatization, and de-monopolization initiatives taken by the
govt. of India, the telecommunication sector is experiencing a historical growth. The trend is
expected to continue within the phase, as costs are falling as a result of competition within the
segment. The beneficiaries of the competition are the customers, who are given a good variety
of services. Within the years to come the country is expected to witness a communication
revolution, which might increase the subscriber base to match that of the developed world.
The necessity of the time is a new revolution in telecommunication services and it's
imperative that service providers work towards the same and make it a reality.

An important contribution of this study is however selling strategy is developed and sustained
over totally different target market in telecommunication sector. The long run commitment of
the customers to organization depends on perceived marketing part. The problem and
challenges is thus increasingly recognized as a vital success factor in the rising scenario

6.2 India Broadband Market Share

The number of broadband subscribers increased 1.74 percent to 419.79 million in April 2018
from 412.60 million in March 2018 The number of broadband subscribers increased 1.74
percent to 419.79 million in April 2018 from 412.60 million in March 2018.Reliance Jio has
46% share of the India broadband market. Bharti Airtel has 22% share in the broadband
market in India. Vodafone India’s broadband market share was 14% in India. Idea Cellular
has 13% share of the broadband market in India. BSNL has 5% share in the broadband space.
India has about 17.97 million wireline broadband and about 401.41 million wireless
broadband users. The top telecom service providers in India having broadband subscriber
base in which Reliance Jio Infocomm have 196.19 million, Bharti Airtel have 89.70 million,
Vodafone have 59.91 million, Idea Cellular have 42.41 million and BSNL have 20.75 million
of subscribers. The top five wired broadband service providers having millions of customers
that are BSNL with 9.24 million, Bharti Airtel with 2.19 million, Atria Convergence

Technologies with 1.31 million, MTNL with 0.86 million and Hathway Cable with 0.79
million customers.

6.3 Internet Service Providers Market Share

Top internet service providers in India offers high-speed, prime quality and cost-effective
internet connectivity to authorizing clients to search the Internet’s genuine potential. The
services they provide are evaluated at competitive rates and are in the sync with latest
technology. Internet Providers in India offers products and services which are both flexible
and scalable and they ensure clients satisfaction.
The market share of Reliance Jio is 48%, Bharti Airtel is having 25% of shares, Tikona
having its share of 8%, MTNL is at 17.20% and Hathway is having 1.60%.
The service providers have major objectives to offer high speed Internet connection, dial VPN
service, Broadband Remote Access Server (BRAS), Virtual Private Network (VPN) and with
both post-paid and pre-paid internet facilities to its customers. It also provides the alternative
to choose the facilities via internet server to its clients.

6.4 High Speed Data Service and Satisfaction Level of Customers

Reliance JIO has the best 4G down load average speed of about 20.3Mbps in India compared
to alternative networks. Reliance Jio has the transfer average speed of about 4.4Mbps and it is
hierarchic 3rd in India compared to alternative networks. Jio includes a higher call rating
when people area unit traveling compared to alternative operators and nearly seventy eight of
the survey respondents were happy with the services offered from Reliance Jio. It can be
logically derived that JIO’s methods – promoting, Pricing, Operational, Distribution, capacity
Management - have been successful in disrupting the Indian telecommunication market and
achieving industrial success during a short period of time.

This study has concluded on the growing customer satisfaction towards Reliance Jio. The
customers of Reliance Jio have already crossed one hundred thirty million, and therefore the
growing demand can lead the company towards success. The factors liable for customer
satisfaction towards Jio have been identified through the study. The reliable, performance
expectancy and alternative factors have enabled the presence of Reliance Jio within the mind
of consumers. Further, the future study will be performed on the factors using CFA for
educational functions. The findings will be used by Jio for their future strategies.

6.5 Data Speed of ISP Providers
The 4G data download speed and upload speed was taken from TRAI My speed portal (My
speed Portal, 2018) where the results represent the average of data speed samples, which were
collected from various customers of the Telecom service providers (TSP’s) on a crowd
sourcing basis during speed test initiated by the customers over the last 4 months.
According to TRAI My speed Portal data of February 2018, Reliance JIO has the highest 4G
download average speed of about 20.3Mbps in India compared to other networks. Vodaphone
has the second highest download average speed of about 9. 4Mbps. According to TRAI My
speed Portal data of February 2018, Reliance JIO has the upload average speed of about
4.4Mbps and it is ranked 3rd in India compared to other networks. The idea has the highest
upload average speed of about 6.5Mbps.



7.1 Conclusion
The growth of an organization depends upon consumer perception, relating to product and the
consumer perceptions are studied solely through the consumer buying behavior. The consumer
behavior is the study of these actions directly concerned in obtaining, consuming and putting off
product & services together with the decision process that proceeds and follows up the action.
The buying behavior of the consumer is influenced by variety of variables. The social
surroundings within which he lives, his family, his society, his neighbours, his friends, his job,
his colleagues influence the behavior of the consumer. The personality factors of the customers
also impact his buying decision. It needs marketers to review their marketing practices. Currently
firms have to show their concern regarding consumer's interest. They need to take several steps
to satisfy the customers. Currently marketers have moved to consumer welfare from consumer
satisfaction. Most corporations have accepted consumerism in principles.

Reliance JIO has become a really productive brand in India & providing customer satisfaction is
their main motive by providing unlimited free calling, data services & SMS on the move as
customers are more captivated with it in their daily lives like wide network coverage and good
4G services because 3G services was unable to fulfill the customer wants and needs. That’s why
4G has been evolved for Indian customers.

Reliance JIO possesses clogging free & wide network coverage, many attractive 4G schemes &
customer services with lifetime roaming free services. Providing customer satisfaction is the
most vital step of the company as they're to be satisfied and provides internet access on the move
like Wide network coverage and good 4G services as they're necessary and technology advanced
stuff required by almost everyone in today’s environment.

Reliance JIO is a home brand company and a very emerging brand in India and can be successful
in overseas market in forthcoming years. It possesses congestion free & wide network, attractive
4G schemes services to cover one of the widest areas. From the details it can be concluded that
eightieth of Reliance JIO users most popular to remain with Reliance Jio and totally satisfied
also good range of consumers who are willing to change from their previous subscribers showed
interest in Reliance Jio. Reliance Jio is capturing the wide area of Indian markets progressively
day by day. Hence, these statistics imply a bright future for the company. It can be aforesaid that
in near future, the corporate will be booming in the telecommunication industry.

As illustrated above, the telecommunication industry could be a developing trade in India with a
huge scope for developing customer base. a large chunk of the population is however to acquire
mobile phones providing tremendous potential for mobile service to tap the market. Established
brand leaders are studied to know the advertising ways that have taken them to the current
position. Advertising, no doubt plays a key role in building the preferred brands within the minds
of the target customers .Consumers develop a faith in their most popular brand and become
fiercely loyal to their most popular brand. An area explored within the study is the crucial role
played by the creation and designing of an honest advertising campaign in building brands and
brand management. the top brands have used some of the most effective creative minds within
the field that have resulted in some unforgettable advertising.

Advertising agencies are operating inexhaustibly to churn out creative advertising campaigns to
fulfill the demands of the telecommunication trade that has new innovations, schemes, offers,
promotional strategies frequently to offer its customers. The study also examines the role media
namely– tv channels, radio stations, newspapers plays in building brands and brand management.
The impact of the advertising are often absolutely explored solely with the choice of the proper
media to approach the audience. Media selection is one in all the foremost crucial choices in
advertising. Approaching the correct audience at the right time can yield the optimum results for
strengthening wholes and brand management.

Finally, the study explores the purpose of view of the service providers who are competitor with
one another to realize higher market share. The character of this trade is ferociously competitive,

with a huge existing telecommunication subscriber base in India and an oversized potential
however to be tapped. The study attempts to grasp the survival methods utilized by the service
suppliers within the current scenario.

7.2 Recommendations
 Spread out the awareness about Reliance JIO in deep rural areas as there are many
educational institutes on the outskirts.
 Get the feedback from existing customers about Reliance Jio and take the reference for
making new customers.
 The customer care people and also employees in Reliance Jio should try to convey brand
Jio while talking to people.
 Enhance the market penetration & shares in every market and give the high competition
to other companies.
 Take follow-ups on time from educational institutes for the deployment of Wi-Fi.
 The sales executives must be properly trained as they could not explain the additional
schemes which can further benefit the educational institutes such as the benefits of the
lease line.
 Location of educational institutes should be checked and updated timely.
 Follow up about the product after deployment of Wi-Fi.
 There should be a provision of bulk buying and data plans in the proposal.



 Referred Books:
 Kothari. C.R (2004): Research Methodology Methods & Techniques‟, New Age
International Publishers, New Delhi, 2nd Edition.

 Principles of Marketing –Philip Kotler & Kevin keller edition 12

 Market Research – D.D. Sharma

 Research Methodology – C.R. Kothari

 Books & magazine on mobile communication-Kamil Sh. Zigangirov.

 Articles:
• Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at telecom
arm Reliance Jio, The Economic Times

• Reliance Jio Infocomm launches 4G services for employees, The Economic Times,
December 27, 2015, retrieved December 29, 2015

• Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The
Economic Times Business Line

• Reliance Jio employees to get freebies, discount on 4G service,

Gadgets 360 - NDTV, December 25, 2015, retrieved December
29, 2015

• Reliance to launch Jio by Dec, set to kick off pricing war, Business Standard

 Web Sites:
 www.JIO.com
 www.MYLYF.com
 www.google.com
 www.wikipedia.com


Research Questions
1. Name of the Respondents?

2. Institutes Name?

3. Staff of the Institute or the Student of the Institute?

4. What is the India’s Broadband Market Share?

5. What is the Age group of respondents?

 20-25
 25-30
 0-35
 35 or above

6. What is the ISP Market Share?

7. Which operator’s service do you use?

 Airtel
 Reliance JIO
 Hathway
 Tikona

8. Which feature of Reliance Jio influenced you to go for it?

 Connectivity
 Data Schemes
 Advertisements
 Goodwill

9. Reliance Jio services needs to be improved?
 Yes
 No

10. What is the Frequency of using Wi-Fi?

11. What is the Data Speed of ISP provider?