I

TABLE OF CONTENT
1. Executive Summary
2. Introduction
a) Introduction of advertising effectiveness
b) Introduction of advertising campaign
3. Marketing Mix
4. Objective of the project
5. Company profile
a) Advertisement on Haldiram’s Prabhuji
b) Award and Achievements
c) Outlets
d) Competitors
6. Methodology
a) Review and literature
7. Data analysis
8. Findings and suggestions
a) Findings
b) Suggestions
c) Limitations
9. Conclusion

INTRODUCTION
This project is done through EDS and under the title “Impact of Advertising
on
B2B Marketing”
Preparing this project I went to each and every distributors & retailers
because I
was doing market research & sales research. It include, total market volume
that is being
sold in grocery shop, small shops and from distributors and retailers, and
others where
Namkeens, sweets, baked, pickles, laccha, chips etc are sold.
I have collected about all the product of Haldiram’s but worked basically
for
Chips and Namkeens segments.
I went to the retailers and saw the Chips and Namkeens there I observe the
following
things:

If not then we saw of which company product is available.

How much sale is of that particular counter and what the sales volume
that
counter may give to us.
What is the strength of that particular counter?
Has that counter so many brands of chips and Namkeens.
And if we get our product, we used to asked the sales volume, response of
consumer, delivery and thus came to know interest of retailers & consumers.
If we didn’t get our product we said about us, about our products, about the
margin what about margin difference, comparing the competitors’
product and margin
provided by them and then we made them understand the extra facilities and
unique
selling point of our product and make them ready to sale our product. Thus
we
developed the market for Haldiram’s product.
After this we saw the competitor’s product (quantity) and asked the
strength. We
also counted the signage and a stand of all the competitor’s company
and Haldiram’s
which is at that particular store. After all I create a daily survey report and
listed the
total shops & retailers available in Kolkata and then analyses the data which
was
collected from market. And then come to a conclusion on the basis of that
analyzed data
and information. After all it becomes possible to make a meaningful and
useful report.
ACKNOWLEDGEMENT
“We measure success and depth by length of time, but it is possible to have a
deep relationship that doesn't always stay the same.” I hereby express my
deep sense
of gratitude to all the personalities involved directly and indirectly in my
project work.
I would thank to God for their blessing and my parents also for their valuable
Suggestion and support in my project report.
I express my sincere thanks to my company guide Mr. Soumen Bhadra,
Sales
Officer and Mr. Nilratan Chakraborty, A.S.O., Haldiram’s Prabhuji Pvt.
Ltd.,
Kolkata for giving me an opportunity to work under his guidance and support
during the
course of the project. I would also like to thank Mr Anish Chakraborty,
marketing
team member, Kolkata for their valuable inputs and suggestions that have
played a
crucial role at every stage in the development of the project.
I would also like to thank MR. Anurag Goel (Senior Sales Officer) for his
guidance and better co-operation and help that is being provided in collecting
the data
and filling the questionnaire.
I owe a special debt of gratitude to the entire individual and retailers,
distributors
& consumers who helped me in completing the project and to all the retailers
for their
better cooperation & help being provided by them.
Last but not the least; I would like to express my sincere gratitude to our
faculty
member Mr. Kisholoy Roy (Faculty, Marketing, Techno India) who have
taught me in
my MBA curriculum and our Director Dr. Senjuti Goswami who has
always been a
source of guidance, inspiration and motivation. However, I accept the sole
responsibility
for any possible errors of omission and would be extremely grateful to the
readers of this
project report if they bring such mistakes to my notice.
(PLABAN BHOWMICK)
TABLE OF CONTENT
1. Executive Summary
2. Introduction
a) Introduction of advertising effectiveness
b) Introduction of advertising campaign
3. Marketing Mix
4. Objective of the project
5. Company profile
a) Advertisement on Haldiram’s Prabhuji
b) Award and Achievements
c) Outlets
d) Competitors
6. Methodology
a) Review and literature
7. Data analysis
8. Findings and suggestions
a) Findings
b) Suggestions
c) Limitations
9. Conclusion
10. Bibliography
11. Questionnaire

EXECUTIVE SUMMARY
PURPOSE OF REPORT
The purpose of the report is to Impact of advertising in B2B marketing for
Haldiram’s Prabhuji Pvt. Ltd. Along with that I have also worked in the
following
areas:-
Market visit for retail shops
Market research on “customer satisfaction”
Promotional strategy
Haldirams prabhuji ,the brand name is always associated with quality product
and
service .it took more than six decades to become the leading manufacturer of
indian
savory snacks .the savory snacks industry has been immensely through all
these years to
from an industry of about s425 millions.and the market protential for this
industry is
estimated to be around s1 billion the savory snacks market is devided into
organized
sector and un organized sector .currently ,about 45 % of the market is being
served by
the organized sector and the balance 55% served by the unorganized sector
.preasently
the company has 20% market share of the organized sector.
This project deals with analyse of various operations performed by human
resources
personnel at haldirams ltd it includes all the procedures and policies followed
at this
company related to human resources operations.the various operation include
:
recruitment ,job analysis ,competency mapping, gap analysis , and skill
matrix.
In recruitment I have analyzed the process of requirtment followed at
haldirams starting
with job requirtment , job analysis, searching the candidate through job
portals,
reference or campus, then interview and final selection. I have also studied
the criteria
to map the competencies of various personnel and job as well. Then I studied
how to do
measure and analyze the gap between what is desired and what the actual
performance
is at the end.
At last I was told how to prepare the skill matrix for various positions and
jobs.

INTRODUCTION
This project is done through EDS and under the title “Impact of Advertising
on
B2B Marketing”
Preparing this project I went to each and every distributors & retailers
because I
was doing market research & sales research. It include, total market volume
that is being
sold in grocery shop, small shops and from distributors and retailers, and
others where
Namkeens, sweets, baked, pickles, laccha, chips etc are sold.
I have collected about all the product of Haldiram’s but worked basically
for
Chips and Namkeens segments.
I went to the retailers and saw the Chips and Namkeens there I observe the
following
things:

If not then we saw of which company product is available.

How much sale is of that particular counter and what the sales volume
that
counter may give to us.
What is the strength of that particular counter?
Has that counter so many brands of chips and Namkeens.
And if we get our product, we used to asked the sales volume, response of
consumer, delivery and thus came to know interest of retailers & consumers.
If we didn’t get our product we said about us, about our products, about the
margin what about margin difference, comparing the competitors’
product and margin
provided by them and then we made them understand the extra facilities and
unique
selling point of our product and make them ready to sale our product. Thus
we
developed the market for Haldiram’s product.
After this we saw the competitor’s product (quantity) and asked the
strength. We
also counted the signage and a stand of all the competitor’s company
and Haldiram’s
which is at that particular store. After all I create a daily survey report and
listed the
total shops & retailers available in Kolkata and then analyses the data which
was
collected from market. And then come to a conclusion on the basis of that
analyzed data
and information. After all it becomes possible to make a meaningful and
useful report.
INTRODUCTION OF ADVERTISING
EFFECTIVENRSS
Advertising is an art not a science. Effectiveness of which cannot be
measuredwith a mathemat ic a l or emp ir ic a l fo rmula s ome ad ver t is ers
argue that ad ver t is in gefforts go to waste, but every advertiser is keenly
interested
in measuring or in
evaluationof advertising effectiveness. Testing for the effectiveness of advert
isement will leadadvertisement testing must be done either before or after
the advertisement has done inthe media. It is of two types, protesting which
are
done before the advertisement has beenlaunched and one is referred to as cost
testing
which is done before the advertisement
has been launched and one is referred to as cost testing which is done
after launching theadvertising campaign. The basic purpose of advertising
effectiveness is to avoid costlymistakes, to predict the relativeStrength of
alternative strength of alternative advertising strategies and to increasetheir
efficiency.
In measurement of advertisement effectiveness feedback is always
usefuleven if it costs
some extra expenditure to the advertiser .The objectives of all business are to
makes profits and a merchandising concerncan do that by increasing its sales
at
remunerative prices. This is possible, if the productis widely polished to be
audience the final consumers, channel members and industrialusers and
through convincing arguments it is persuaded to buy it. Publicity makes a
thingor an
idea known to people. It is a general term indicating efforts at mass appeal.
As personal stimulation of demand for a product service or business unit by
plantingco
mmercially significant news about it in a published medium or obtaining
favorable presentation of it upon video television or stage that is not paid for
by the
sponsor.On the other hand, advertising denotes a specific attempt to
popularize a
specific product or service at a certain cost. It is a method of publicity. It
always intent
ionalopenly sponsored by the sponsor and involves certain cost and hence is
paid for. It is acommon form of nonpersonal communication about an
organization and or its productsid ea s ervic e etc . that is t ransmit ted to a
target aud ienc e thro ugh a mas s med ium. Incommon parlance the term
publicity and advertising are used synonymously
WHAT IS ADVERTISING?
Advertising is an audio or visual form of marketing communication that
employs an
openly sponsored, non personal message to promote or sell a product, service
or
idea. Sponsors of advertising are often businesses who wish to promote
their products or services. Advertising is differentiated from public relations
in that an
advertiser usually pays for and has control over the message. It is
differentiated from
personal selling in that the message is non personal, i.e., not directed to a
particular
individual. Advertising is communicated through various mass media,
including old
media such as newspapers, magazines, Television, Radio, outdoor
advertising or direct
mail; or new media such as search results, blogs, websites or text messages.
The actual
presentation of the message in a medium is referred to as an advertisement or
"ad".
In its simplest terms, advertising:
1. Identifies a current problem / opportunity for a product, service or
corporate
brand
2. Identifies the consumers who can best solve / create that problem /
opportunity
3. Creates the most relevant and distinctive way of communicating to them in
creative & media terms
Haldiram’s is very traditional in terms of advertising and promotion.
However, to
be in sync with current times , haldiram’s tied up with Prem Ratan Dhan
Payo
(movie) and more than 1.5 crore haldiram’s snacks packets ware printed
with the
logo of the firm and announcing a contest.
BASIC FEATURES OF
ADVERTISING
i. Paid form:
Advertising is always a paid form of communication and hence commercial
in nature.
Thus, advertising can clarify be distinguished from publicity which is not
paid for by
the sponsor.
ii. Non-personal presentation:
Advertising is a non-personal presentation. Whatever the form of
presentation,
advertising is always directed to a mass audience rather than to any
individual. At time:,
e advertising message may give the impression of a personal appeal.
However, all the
sensations are non-personal in nature.
iii. Sell or promote ideas, goods and services:
Advertising is aimed at promoting and selling not only tangible and physical
goods, but
also ideas and services. Most often services like banking and insurance are
sold through
advertising. For example, Posts and Telegraph Department advertises to
promote the
use of PIN CODE for fast delivery of letters. The scope of advertising is
wide and
designed to sell not only goods but services and ideas also.
iv. Identified sponsor:
Advertising always has an identified sponsor. In other words, advertising
discloses or
identifies the source of the opinions and ideas it presents. On the other hand,
the
sponsor for publicity or propaganda can remain anonymous.
v. Inform and persuade:
Advertising usually informs the potential consumer about products and
services, their
benefits and utilities. It also persuades the consumers to purchase such
products and
services.
In short, advertising is the art of influencing human action and awakening of
a desire to
possess products and services. It is a mass persuasion activity duly sponsored
by the
manufacturer, retailer, or dealer for whom the advertising is done.
FUNCTIONS OF
ADVERTISING
Identifying Brands
Products, services and ideas are sold through businesses that are
differentiated by their
brand identities. Brand identity is communicated to the public via
advertising.
Consumers build emotional relationships with certain brands with which they
become
increasingly familiar through the years, thanks to advertising.
Information
Advertising supplies the necessary information to consumers so that they
know what is
available and where to buy it. It broadcasts information on products, services
and ideas
sold on the open market through a variety of media portals. It reveals the
special
features being sold, what color and size the product is and which stores carry
it.
Persuasion
Powerful, visual advertising presentations compel consumers to purchase
goods,
services and ideas as a way to achieve emotional fulfillment. Persuasion is
the core
mission of advertising. Advertising tells you how the product, service or idea
you are
considering will improve your life. According to Jeremiah O'Sullivan R,
author of "The
Social and Cultural Effects of Advertising," advertising feeds on the concepts
of
ideology, myth, art, sexual attraction and religion. Advertising infuses
images and ideas
into products and services, just as the meanings of products and services are
infused
into images and ideas, notes O'Sullivan.
Previewing New Trends
Previews about the virtues of new products, services and ideas motivate
consumers to
obtain them because they don't want to be left out. Advertising lets
consumers in on upand-
coming trends and new markets. They offer coupons, rebates and trial offers
on
new products, services or ideas to recruit new customers and induce existing
customers
to try things. Advertisers preview new or improved products, services and
ideas to
consumers in order to appeal to their sense of wanting to be in the know
about leading
edge trends. Previewing new trends is a technique employed by advertisers
that
capitalizes on consumers' desires to "keep up with the Jones" by owning the
latest and
greatest product, service or idea.
Demand
The demand generated by advertising, public relations, and sales promotion
"pulls" the
goods or services through channels of distribution, notes "Reference for
Business." One
of the powerful functions of advertising is to generate consumer demand for
specific
products, services and ideas through ad campaigns that target the audiences
that are
most likely to buy them." Products, services and concepts are sold in volume,
according
to the consumer demand for them.
Customer Base
Consistent quality advertising increases consumer loyalty for a product,
service or idea.
Advertising seeks to maintain the current customer base by reinforcing
purchasing
behavior with additional information about the benefits of brands. The goal
of
advertising is to build and reinforce relationships with customers, prospects,
retailers
and important stakeholders.
Pricing
Advertising displays consumer goods with competitive prices relative to the
current
market, thus educating consumers about what things should cost. Advertising
lets you
know what the competition is doing, when the next sale is, and how you can
receive the
latest coupon or rebate and seeks to assure you that you are receiving the best
value for
your money.

TYPES OF ADVERTISING
Online Advertising
If you see an advertisement via the Internet (World Wide Web), then it is
classified as
online advertising. In fact, there are ads on this very page, and most other
websites you
visit, as they are the primary revenue driver for the Internet. Another avenue
of online
advertising is "Native Advertising," which is the digital variation of the old
print
advertorials. And, sponsored content is growing by leaps and bounds. From
ads on
Facebook and SnapChat, to partnerships with Buzzfeed and Reddit, the
fastest, easiest
way to reach millions of potential customers is online.
Cell Phone & Mobile Advertising
A relatively new form of advertising compared to the others, but one that's
dominating
the media mix, uses cell phones, iPads, Kindles, Nooks, and other portable
electronic
devices with Internet connectivity. Current trends in mobile advertising
involve major use of social media such as Twitter, Instagram, Snapchat, and
Facebook.
Right now, this is the toughest nut to crack. This kind of advertising is not
only disruptive, but can leave the customers with a lot of ill will. If you do it,
do it
right. For a while, native advertising was a good way to get into the feed, but
even that
has come under scrutiny for being deceptive.
Print Advertising
Once a huge driver of sales, print is taking a back seat to the many digital
forms of
advertising now available to marketers. However, if there is one thing that's
certain
about advertising, it's that being different is good. And when consumers tire
of digital
ads, a return to printed pieces, and the tactile feeling and permanence they
provide, is
definitely on the cards. Typically, print can be split into three sub-categories:
1. Periodical Advertising
If it's in a magazine, a newspaper, or anything else that comes out at regular
intervals, then it's periodical advertising (aka a print ad). For decades, print
ads
were the gold standard for advertisers and their clients. To grab the center
spread
of a big magazine, or the back cover of a newspaper, meant millions of
people
were seeing the message.
2. Brochures, Leaflets, Flyers, Handouts and Point of Sale Advertising
Although some of these can be placed within the pages of newspapers and
magazines, they are treated as a separate entity (usually because they have
less
chance of being seen). From something that sits on a counter or customer
service
desk, to a glossy car brochure, this is a more intimate, and long-form, way of
engaging the consumer. Use this when you have more information than you
can
cram into a print ad.
1. Direct Mail Advertising
Either of the techniques mentioned above can be incorporated into direct
mail. It
simply means that your printed pieces are mailed direct to the consumer. This
is a
technique that has been, and continues to be, abused by inferior marketing
agencies that have turned the craft into "junk mail." Done right, direct mail
can
be a fantastic way to engage the customer, if it is creative and intelligently
conceived and executed. Do not count it out.
Guerrilla Advertising
Also known as ambient media, guerrilla advertising (or marketing) has
become
prominent over the last 20 years. It is a broadly used term for anything
unconventional,
and usually invites the consumer to participate or interact with the piece in
some way.
Location is important, as is timing. The driving forces behind guerrilla
advertising or
marketing are creative ideas and innovation, not a large budget.
Quite often, you will ask for forgiveness rather than permission with these
campaigns,
and they will spread via word of mouth and social media.
Broadcast Advertising
A mass-market form of communication including television and radio,
broadcast
advertising has, until recently, been the most dominant way to reach a large
number of
consumers. Broadcast advertising has really taken a beating over the last few
years,
especially with the rise of DVRs and "ad skipping" technology. However, it
is still a
popular way to reach millions of people, especially when the Super Bowl
comes
around.
Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a broad term that
describes any
type of advertising that reaches the consumer when he or she is outside of the
home.
You will know it as billboards, bus shelter posters, fly posters, and even
those big
digital boards in Times Square.
Public Service Advertising
Unlike traditional commercials, Public Service Advertisements (PSA) are
primarily
designed to inform and educate rather than sell a product or service. PSAs
traditionally
appear on TV and radio, but are also being heavily promoted online these
days.
Product Placement Advertising
In a nutshell, product placement is the promotion of branded goods and
services within
the context of a show or movie, rather than as an explicit advertisement. If
you have
ever seen a movie and wondered "wow, they sure are driving a lot of Ford
cars in this
scene," or "does everyone in this TV show drink Pepsi?" then you are
noticing product
placement. It's a way that these films and shows get funding, and is a great
way for
advertisers to reach a targeted demographic.

OBJECTIVES OF
ADVERTISING
1. Brand building – Advertising helps in the establishment and promotion
of a
brand in the existing market. It also aids in the creation of new market for the
brand. With the help of audio-visual advertisements, you can also reminding
and
reinforce the brand message into your target customers’ mind.
2. Creation of demand – One of the main objectives of advertising is that it
persuades the customers to buy and use a particular product. Hence,
advertising
also contributes in creating brand awareness and demand. Also, advertising is
the
best option for promotion when it comes to launch of a new product or
service.
Effective and convincing advertisements do not only help establish a brand
identity but also persuade competitor brand’s customers to switch to a
new brand.
3. Informing Customers about a Product, Company or Service –
Advertising is
also a strong medium of communicating about product, company or service.
Companies can tell about features, qualities or unique characteristics of their
product or service in the advertisement.
4. Promoting a Particular Feature – Specific objectives of companies can
also be
fulfilled with the help of advertising. Building up more positive customer
attitudes, beating negative promotion, extending customer base, creating
comparison in customer’s mind and various other particular objectives
can be
attained by making a specific advertisement for the same.
5. Achieve sales and profit goals – Advertisements create awareness about
a brand
and help in increasing the demand for a product or service. The increased
demands
results in increased sales and so, profit goals of a company are attained with
the
help of advertising.

BENEFITS OF
ADVERTISING
(1) The manufacturer is compelled to maintain the quality of the goods
advertised.
Money spent on advertising being an investment the manufacturer naturally
expects returns on such investment.
(2) Well-advertised goods are generally better in quality thus justifying
advertising
although it cannot be denied that certain firms may advertise worthless
goods. In
the latter case, however, the advertising expense will be wasted in the long
run.
(3) Advertising also acts as an information service and educates the
consumer. It
enables him to know exactly what he wants and where to get it. Advertising
thus
makes it possible for enjoyment of new amenities and make the life of the
consumer easier, more comfortable and pleasant.
(4) Advertising stimulates production and reduces the cost per unit. This
reduction
in the cost is generally passed on to the consumer and that is why price of
welladvertised
goods are found to be generally lower than other goods of the same
quality which are not so well advertised.
DESIGNING ADVERTISING CAMPAIGN:
An advertising is an organized series messages .it has been defined as a
planned co
ordinate series of promotional efforts build around a central theme and
designed to
reach a specified goals .in others words ,it is an orderly planned effort
consisting of
realeted but self contained and independent advertisement .the campaign may
appear in
one more media .it has single theme or keynote idea and a single objective or
goals .
OBJECTIVES OF CAMPAIGN:
The advertising campaign ,especially those connected with the consumers
aims at
achieving this objectives :
1.To announce a new product or improve product.
2.To hold consumers patronage against intensified campaign use.
3.To inform consumers about a new product use
4.To teach consumers how to use product .
5.To promote a contest or a premium offer.
STAGE IN ADVERTISING
CAMPAIGN
Several stapes are required to developed an advertising campaign the number
of
stages and exact order in which they are carried out may vary according to an
organizations resources ,the nature of its product and the types of audiences
to be
reached .the major step are :1. Identifying and analyzing the advertising.
2. Defining advertising objects.
3. Creating the advertising plat from.
4. Determining the advertising appropriation .
5. Selection the media plan .
6. Creating the advertising massages.
7. Evaluating the effectiveness of advertising.
8. Organizing of advertising campaign.
1. Identifying and analyzing the advertising.
Under this step it is to decide as to whom is the firm trying to reach with the
messages.
The advertising target is the growth of people towards which advertisements
are aimed
at for this purpose complete information about the market survey, i.e. the
location and
geographical location of the people, the distribution age, income, sex,
educational level
and consumer’s attitude regarding purchase and use both of the
advertising and product
and competing products is needed with better knowledge of market target.
Effective
advertising campaign can be developing on the other hand. If the advertising
target is
not properly identified and analyze the campaign is does likely to be
effecting
2. Defining advertising objects
A. Brand building
B.Creation of demand
C.Informing Customers about a Product, Company or Service
D.Promoting a Particular Feature
E.Achieve sales and profit goals
3. CREATING THE ADVERTISING PLATFROM:
An advertising platform consists of the basic issues or selling point that an
advertiser
wishes to include in the advertising campaign .a smile advertisement in an
advertising
campaign may contain onr or more issues in the plat from. A motorcycle to
consumers
filling and such issues also be those which the competitive product do not
posses
. 4. Determining the advertising appropriation
The advertising apportion is the total amount of money which marcketer
allocates.for
advertising for a seecific time period .determining the campaign budjet
involves
estimating now much it will cost to achive the campaigans objectives.if the
campaigan
objectives are profit realiting and stated quantitatively ,then the amount of the
campain
budget is determined by estimating the proposed campaigns effectiveness in
attaining
them.if campaigns objects is to build a particulars type of company images
,then there is
little basis for predicting either the campaigns effectiveness or determining
the budget
required.
5. Selection the media plan.
Media selection is an important since it costs time space and money various
factors
influence this selection, three most fundamental being the nature of target
segment, the
type of product and the cost involved. the distinctive characteristics of
various media
are also important .therefore management should focus its attention on media
compatibility with advertising object.
Media From
1. Press advertising or print
i) Newspaper Anandabazar, Bartaman, Aajkal, Times of India,
The Telegraph, The Statesman
ii) Magazines Sananda, anandalok, anandamela, abasar, utsa
manush, kaurab, bhraman, hangla
2. Direct mail Circulars, catalogues, leaflets, brochures, booklets,
folders, blotters, diaries
3. Outdoor or traffic Poster and bills on walls, railways stations
platforms outside public buildings trains, buses.
4. publicity Movie slides and films non theatrical and
documentary films metal plates and signs attaches
to trees.
5. Dealer aids Counter and windows display demonstration given
by retailer or the advertises goods.
6. internet Today, internet is a big spot for advertising.
6. Creating the advertising message:
This is an important stage of advertising campaign. The contents of the
message has to
be very carefully drafted in the advertising. Characteristics of person is the
advertising
target influence the message content and form. An advertisers must use
words, symbols
and illustration that are meaningful, familiar and attractive to those persons.
7. Evaluating the effectiveness of advertising:
The effectiveness of advertising is measured for a variety of reasons:
a) To determine whether a campaign accomplished its advertising objects.
b) To evaluate the relative effectiveness of several advertisements to
ascertain
which copy, illustrations or layout is best.
c) To determine the strengths and weeknesses of various media and media
plan.
Marketing mix is the set of marketing tools that the film uses to pursue it
marketing
objective in the target market.
Marketing Mix of Haldiram’s
PRODUCTS
Chips, Namkeens , Sweets , Pickles , papad , Syrup , Woopies
Chips
There are six flavors in chips classics salt
Pudina treat
Paprika
Mast Masala
Bolelos
N salt
Taste of chips
Pudina treat - Taste of pudina
Peprika - Taste of green chill
Mast masala - Taste of Tomato
Classic salt - Plain $ only salted.
Boletos -
N salted - Masala salted
Ruffles:-
Takatak
Whoopies
Namkeen:-
Bhujia
Aalu Bhujia
All in one
Kaju Mixer
Kashamiri mixer
Bombay mixer
Nut cracker
Peanut
Plain
Salted
Masala
Panch rattan
Khan meether
 Neembu Masala
Channa
Bombay Channa
Madrasi Channa
Kabli Channa
Channa Dal
Mix
Pinnet Mix
Mirchi Pinnet
Chatpati Dal
Papad
Javitri
Medium
Panjabi
Syrup
Mango pana
Kaala khata
Thandi
Badam kesariya
Rose
Khus
Lemon
Pickles
Mango
Mirchi
Lemon
Mix
Sweets
There are so many sweets at show room but only few are available in packets
and canes
 Soon papari
Soan cake
Raasgulla
Chumchm
Gulab jamun
Cookies, biscuits and cake are available in retail market
Product Qualities
Impeccable qualities, They focus on TQM before the finish like because the
quality along if advertisement which Haldiram gives as a competitive edge
design
innovative of packets day by day. It is a popular due to its colorful packets of
Namkeen which is unbeatable by other brands.
Features:-
Testy Snacks , Suitable with drinks as well as serving guest
Brand name:-
Huge brand name nation wide
Warranty
Takes in return when product expires or any or any other damage which is
accidentals.
PRICE
The price is different for different product chips.
Discount
Depends upon the sales executive, and retailer’s bargaining and as
different scheme.
Allowance
Fixed, as per distributor target and companies target to the sales person.
Public relations
Marketing sales executive pays a visit to retailer time to time.
Sales executive
Create new counters for that particular distributor on which he is working.
PROMOTION
Scheme like scratch coupon, Discount coupon, Bags, Caps, T- shirt, Win
cheaters
etc. are given to retailer and customer
Note:-Discount coupon are double edge sword , to the customers because when
customer gets
and discount coupon He/ She goes to show room of Haldiram’s and buys another
product and
thus he become a new customer another product.
PLACE
One of the most important thing any companies is the place. When the
company
sales its product and for a good sales volume, the listenable things are
segmenting
targeting, and positioning is must. For this work the company recognized its
customer
i.e. who are the customer and where are they. Then he starts working.
The coupon its customer and market place. Then target them and
after all it creates a position in the customer mind.
The Haldirams work in to ways since it is the market leads in
Namkeen market so, it does not care of its competitor and need not to work
more for its
promotion and position due to its quality and brand name , but for chips its
work
regularly.
The company segment its market in two type .
1. Retail market
2. Institutional market.
Retail Market
The company has kept all the open market as retail market in miss all the
shop, Early
shops, grocery shop, and general store are included.
Institutional market
In this segment the company has kept all the institutional shop/ contents. In
this
segment collage canteens, school canteens , hospital canteen, Restaurant,
cinema
halls, shopping malls, its are included.

OBJECTIVES OF THE
PROJECT
In marketing only project report is not required there must be some objective
or goal
because without any goal and objective , no project Report can be completed
in true
sense so the main objective of doing this project Report is confined to
completion of
some work that is assigned to you for some reason : -
What the subject or papers that is being taught in classroom at M.B.A
program is completely theoretical so during the summer training you can
compare and
learn how the marketing activity in an organization varies with theory and
how this
theoretical knowledge is being applied in an organization and how much they
are being
applicable so its quite helpful to know and understand.
To create the contact with working of an organization and see the different
types of marketing activities. It also helps us to take knowledge about
product
distributor promotion and buying behavior. It also helps in knowing how
various tools
and techniques are being used.
To find out the types of channel, by which product is selling and to
know monopoly and average sales of these outlets.
Follllowiings are tthe objjecttiives off tthe projjectt--
To study effectiveness of an advertising in b2b marketing, and to
understand which media effecting more.
To underrssttand tthe sselllliing acttiiviitty and worrkiing clliimatte..
To know tthe mosstt effffecttiive mediia off adverrttiissementt..
To ffiind outt tthe rreasson fforr lliikiing tthe adverrttiissementt off
Halldiirram’’ss
prrabhujjii..
To ffiind outt tthe mosstt popullarr ssllogan off adverrttiissementt
rregarrdiing
halldiirram’’ss prrabhujjii..

COMPANY PROFILE
Haldiram’s Corporate Success Story – Dreams Blooming into
Reality
The success story of Haldiram’s is also a success of Hindu United Family
business. The history of the brand begins from Bikaner in 1937.From a small
corner
shop to a brand worth Rs.1500 Crores, Haldiram has hit the right chords with
its
customers over the past seven decades. To chronicle the tale of this much-
loved brand,
Haldiram’s Story began in 1937 when one Gangabhisan Aggarwal started a
shop selling
‘Namkeens’ in the town of Bikaner, Rajasthan.It was really this
gentleman’s father
Tansukhdas who originally started the ‘Bhujiya’ business but a new
found popularity
was gained by Gangabhisan’s small setup. The name Haldiram’s as the
hear-say goes
was his another name which was taken forward by his youngest son
Rameshwar Lal
who opened a shop in Calcutta, West Bengal by the name,
‘Haldiram’s
Bhujiawala’.This name was the stepping stone to the later success
story of Haldiram’s.
For more than six and a half decades, Haldiram’s Prabhuji has
emerged as a
household name for ready to eat snack foods in India. It has come a long way
since its
humble beginning in 1937 as a small time snacks shop in Bikaner, in
Rajasthan. The
group has presence not only in India but several countries around the world.
Haldiram's
Prabhuji with its company name of Haldiram’s Bhujiawala Limited delivers
a veritable
range of ready-to-eat snacks that are more than a fun and efficient way to
enjoy healthy
and hygienic foods. Haldiram’s Bhujiawala reconnects you with food made
out of fresh
produce like seeds, fruits and vegetables using the latest in healthy food
preparation by
expert chefs who know their food and uphold certain values that are often
misplaced.
Like taste, time, ecology, thrift and community.
Right from the word go, we've always done things differently at Haldiram’s
Bhujiawala. When you're trying to revolutionise snacking, there's no point
copying
everyone else, is there? From Namkeen products like chanachurs, mixtures
and dalmoth
to Sweets like rasgullas, gulab jamuns, pethas and Baked Products like
dundee cakes
and Syrups and Pickles we have all the great Indian snack delicacies.
Whether you are buying for your daily needs or would like to gift a loved
one,
you will find amazing treasures at attractive prices that are more than value
for money.
With state of the art food preparation technology, use of modern, absolutely
hygenic equipment, state-of-the-art packaging and clinically tested ingedients
we make
snacking truly lip smacking.
Haldiram Bhujiawala proprietor Prabhu Shankar Agarwal was today
sentenced to
life imprisonment along with four others by a fast track court for conspiring
to kill a tea
stall owner whose shop came in the way of a food plaza he was building.
Judge Tapan Sen of the Bankshall Court awarded the sentence to Agarwal,
historysheeters
Gopal Tiwari, Arun Khandelwal, Manoj Sharma and Raju Sonkar under
Section 120 B (criminal conspiracy) besides 10 years rigorous prison terms
under
section 307/34 (attempt to murder/common intention).
Tiwari was also found guilty under the Arms Act and sentenced to seven
years in one
section and three years in another. All the sentences would run concurrently,
the
judge said in his order.
Agarwal, owner of the multi-crore food and confectionery chain which has
outlets in
many cities and also in London and elsewhere, had failed to persuade tea stall
owner
Satyanarayan Sharma in Burrabazar area here to move out as the shop would
spoil the
facade of the food plaza he was constructing.
His hired goons had then raided the shop looking for Satyanarayan, but not
finding him,
shot his nephew Pramod Sharma, injuring him seriously on March 30, 2005.
Earlier, Agarwal pleaded for mercy before the judge stating that thousands of
his
employees and their families depended on him and his incarceration would
hamper his
business and put their livelihood in jeopardy.
The judge then asked Agarwal whether his business was affected when he
was jailed
earlier for 45 days. Agarwal conceded that it did.
The other four convicts also prayed for mercy. The prosecution had stated
that
Satyanarayan had been threatened by the accused a few days before the
attack.
Agarwal, who was in London to open his first overseas food plaza at the time
of the
attack, was arrested when he returned home two months later.

ADVERTISEMENTS ON
HALDIRAMPRABHUJI.CO
M
We use third-party advertising companies to serve ads when you visit our
Website.
These companies may use information (not including your name, address,
email
address, or telephone number) about your visits to this and other websites in
order to
provide advertisements about goods and services of interest to you.

AWARDS & ACHIEVEMENTS

Haldiram’s is an ISO 9002 and HACCP recognized company with
several awards under
its belt.
In recognition of its efforts to penetrate globally, HALDIRAM’S bagged
the
prestigious ‘INTERNATIONAL AWARD FOR FOOD &
BEVERAGES’ awarded by Trade Leaders Club in Barcelona, Italy, Spain
in
the year 1994.
HALDIRAM’S is honored to be a member of Snacks Food Association
(SFA),
Virginia, U.S.A. which comprises of world renowned food product
manufacturers.
The Group has also to its credit 'KASHALKAR MEMORIAL
AWARD' presented by 'All India Food Preservers Association' (Regd.) in
1996 at its Golden Jubilee Celebration for manufacturing best quality food
products.
'BRAND EQUITY AWARD 1998' was awarded by Progress Harmony
Development Chamber of Commerce & Industry through Shri Yashwant
Sinha,
former Union Finance Minister recognizing the successful creation of Indian
Brand 'HALDIRAM'S'.
Hald iram’ s has als o b een award ed with APEDA EXPORT
AWARD fo r its
highest quality products.
OUTLETS
HALDIRAM'S PRABHUJI VIP ROAD OUTLET
P-420,Kazi Nazrul Islam Avenue,Kolkata-700052.
Contact no. 9830011120/27
HALDIRAM'S PRABHUJI BURRABAZAR OUTLET
7,Jagmohan Mullick Lane,Kolkata-700007.
Contact no. 9830011135
HALDIRAM'S PRABHUJI BRABOURN ROAD OUTLET
10A,Jackson Lane,(Brabourn Road)Kolkata-700001.
Contact no. 9830011139
HALDIRAM'S PRABHUJI S.P.MUKHERJEE ROAD OUTLET
51A,S.P.Mukherjee Road,Kolkata-700026.
Contact no. 9830011137
HALDIRAM'S PRABHUJI E.M.BY PASS RUBY OUTLET
C5,E.M.By Pass Ruby Connector,Kolkata-700078.
Contact no. 9830011134
COMPETITORS
COMPETITORS OF HALDIRAM’S
The snack industry in Ghaziabad is highly competitive where not only
National and
International brands exist but also local brands have made their prominently.
Among all
HALDIRAM”S has the advantage of early mover but others also
picking up quickly.
There are many competitors in Ghaziabad for Haldiram’s which a matter
of concern.
The list of Haldiram’s competitors is as follows:
Snacks
 Biingo
llayss,,
kurrkurre,,
oye oye,,
Diiamond
Some llocall rregiionall pllayerrss
Namkeenss
Biikajjii
Biikanerr walla,,
jjaiin’’ss,,
biikano,,
Ballajjii
Leharr
Some llocall rregiionall pllayerrss
Papad
Liijjjjatt
Biikajjii
Some llocall rregiionall pllayerrss
Sweettss
Bhiikharram Chandmall
Bengallii ssweettss
Gangurram
Arrambha
Some llocall rregiionall pllayerrss (( ssudha ,,parrass))
Syrupss
Roohaffza
Kiissan
Dabur
Some llocall rregiionall pllayerrss
METHODOLOGY
Datta ffor tthe ssttudy::
Priimary datta::
iitt hass been collllectted by a ssttrructturred quessttiionnaiirre and allsso
tthrrough obsserrvattiionss and
iintterrviiewss..
Secondary datta ::
IItt wass collllectted tthrrough diifffferrentt company..
Samplliing ttechniique:: tthe ttechniique ussed iiss conveniientt
ssamplliing..
Sample size: I have collected data of 455 retailers out of which I found 35
are
incomplete data which cannot be used for analyzed data of rest respondents.
Statistical tools: many statistical tools like pie chart ,bar graphs and excel.

REVIEW OF
LITERATURE
Advertising theories and models. How well can these be transferred
from text into
reality?
The study has focused on finding out if there are any traces of the
theories and models in the
organizations advertisements.
The models aim to point out the different steps that an advertisement
has to take a customer
trough before purchase, and this study has examined if the organizations
advertisements has
succeeded with this.
Advertising descends from marketing communications and to create a
good advertisement the
process must work from the beginning. For advertising to be successful,
the literature claimsth
at the organization must be aware of the whole process.

FINDINGS AND
SUGGESTIONS
Advertising has an impact in B2B marketing.
•
Advertising plays a major role in enhancing business.
•
Television is the most preferred media for catching most of the people
attention
•
Advertisements mainly generates interest in the customers and leaves a
positive
impression.
•
As advertisements enhancing the business and generating interest with
leaving
positiveimpression I would suggest that every business should use
advertisements for
promoting the products and services.

FINDINGS
The first and the major problem is that the company does not have direct
and
permanent contract with retailers. It is general complain that there is a big
communication gap between the company and the retailers and no one is to
solve
their problem.
The second problem of retailers is non availability of quick response of
distributors.
Distributors do not send the ready stock and thus the delivery man suffers
the
problems when the retailer demands in emergency.
 One of the major problems is i.e. they are the price difference. They are
getting
same product in different price from others suppliers (the other suppliers are
giving on less price and schemes) thus this problem is very big for
distributors
and suppliers both.
Second problem is wholesale market; the wholesale market is creating
problem
entering in distributors areas.
The problem faced by the distributors is lack of stands in market. This
problem
disturbs the distributors and retailers both. Retailers demand stands to
distributors
because executive of others company does not allow to use their stands to put
our
product.
There are no any wall paintings or banners in canteens as signage
of Haldiram’s
product while the competitors are providing many facilities like this.

SUGGESTION
Company should consider the problems of retailers and canteen’s
owner.
Company should problems of distributors.
Resettlement of dispute like non payments and wrong commitment
problems is necessary by another executive.
Stand should be provided to needy retailers because another
company’s
executive creates problem.
Company should give the stands and racks to each and every counters
where its product is sold.
Company should prevent the interference of distributor in each others
areas.
Company should prevent the undercutting in market.
Company should prevent the wholesale disturbance.
 Company should give the incentives to its executives as extra benefits
after
salary.
Company should listen and care of sales executive.
Company should recognize the problems in market.
The very necessary work is market screening and recognizing the strength
and weaknesses of competitors.

Limitations
The present study was not out of limitations. I have faced some obstacles at
the time of
preparingthis report. But as an intern it was a great opportunity for me to
know the sales
activities and themarketing strategy. Some constraints are as follow-
◦
One of the major limitations is the shortage of time. Since the officials had
no enough
time torespond toward my query but they had tried their best to help me to
provide
information.
◦
Because of the limitations of various sources of information the report
doesn't contain
manyimportant information and data. So, I was incapable to provide valuable
information.
◦
The main constraints of the study are inadequate access of information,
which has
hamperedthe scope of analysis required for the study.

CONCLUSION
In llastt concllude tthatt majjoriitty off tthe respondentts saiid
tthatt
Newspaper iis tthe mostt effecttiive mediia forr
adverrttiisementt of
Halldiirram’’s Prroductts and tthe cellebrriittiies and tthe
sllogans iis tthe
adverttiisementt effectt tthe consumers..

BIBLIOGRAPHY
Books-
PHILIP KOTLER, GARY ARMSTRONG, PRAFULLA Y.
AGNIHOTRI,
ESHAN UL Haque 2010. A South Asian Perspective, 13th Edition.
Pallant, Julie (2007). SPSS Survival Manual, 3rd edition, Open University
Press,
The McGraw-Hill Companies
Malhotra, N. K. (2004). Marketing research: an applied orientation, 4th
edition,
Prentice-Hall International, London
William G Zikmund, Barry J Babin, Jon C Carr(2009). Business Research
Methods, 8th Edition, South Western Educational Publishing, United States.
Websites-
http://www.haldiramprabhuji.com
https://en.wikipedia.org/wiki/Haldiram%27s
www.scribd.com
www.linkedin.com
"Haldiram's (foods) Limited Revenue". Economic Times. Retrieved 20 Feb 2017.
www.businessstandard.com

QUESTIONARIES
Retailer/Consumer Name
:________________________________________________
Age :________________________________________________
Qualification :________________________________________________
Profession :________________________________________________
Address :________________________________________________
________________________________________________
Retailer shop name
:________________________________________________
1. Brand preference for Bhujia?
a. Haldiram Prabhuji
b. Haldiram Pratik
c. Bhikharam Bhujiawala
2. Brand preference for mixture?
a. Haldiram’s Prabhuji
b. Haldiram pratik
c. Swissium
d. Kitkat
3. For pickles you prefer?
a. Haldiram’s Prabhuji
b. Haldiram’s Pratik
c. Priya
d. MPS
4. Your satisfaction level of product variety?
a. Haldiram’s Prabhuji
b. Haldiram’s pratik
c. Swissium
5. The add medium where Haldiram’s prabhuji advertisement is
found?
a. Hoarding
b.TV
c. newspaper
d. Word of mouth
6. Which mixture is most preferable?
a. All in one
b. Khatta Mitha
c. Chatpata
d. Khasta
c. tak jhal misti
7. Which product of Haldiram’s do you like most?
a. Bhujia
b. Pickles
c. dalmoomg
d. Mixture
8. How would you rate your level of satisfaction with Haldiram’s Prabhuji
regarding
price?
________________________________
9. Are you satisfied with company policy?
Yes ( ) No ( )
10. Are you satisfied with packaging of Haldiram’s Prabhuji’s Product?
Yes ( ) No ( )