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Publicopinionconsi stsof Thepr ocessbywhi chindi

viduals
thosev i
ewshel dby acquiretheirpoli
ti
cal opi
nionsiscalled
ordinar
yci t
izensthatar e poli
ticalsocial
i
zation.Thisprocess
openlyexpressed.Publ i
c beginsdur i
ngthechi l
dhood,
offi
cial
shav emany Amer icansacquiremanyoft heirbasic
meansofmeasur ing poli
ticalval
uesandbel i
efsthrough
publicopini
onbut familyandschool .
i
ncreasinglyhav erelied
onpubl i
copi nionpol l
st o
maket hisdet erminations.

Publ
icOpini
onandPoli
ti
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Soci
ali
zat
ion:Shapi
ngt
he
Peopl
e'sVoice

Amer i
cans' polit
icalopi
nions Publicopinionhasanimpor t
ant
areshapedbysev eralf
rames i
nfluenceingov er
nmentbut
ofreference.Fouroft hemost ordinari
lydoesnotdir
ectly
i
mpor tantar eideology,group determinewhatof f
ici
alswil
ldo.
att
achment ,parti
sanship,and Publicopinionworksprimari
lyt
o
poli
ti
cal cul
ture.Thesef rames pl
acel imit
sont hechoicesmade
ofreferencef ormt hebasisfor byof fi
cial
s.
poli
ti
cal consensusand
confl
ictamongt hegener al
publi
c.