To,

All students
BBA IV (Morning & Afternoon)
Subject: Industrial Exposure – Compulsory for All.

Dear Students ,
Greetings of the Day!!
The idea of introducing industrial project report by University in 4th semester is to give you practical
exposure about industry. In this Semester you are required to submit an Industrial Exposure Report to
your faculty guides allotted to you.
The report should be spiral bound with one index & divided into 4 parts: A, B, C & D.
Part A & B can be in the groups of 3-4 students under the same faculty guide, but no two groups can
have the same industry. Only faculty members can allot the same industry. Part C & D will be completed
individually. For Part A & B information can be gathered through Internet, Newspapers, Magazines,
websites etc but for Part C & D visit to the organization is mandatory & proof of such visit should be
enclosed in the report. Follow below mentioned deadlines. After this none of you will be allowed to do
submissions.

S. No. Particulars Date of Approval

1. Part A and Part B On or before Feb 15, 2019
2. Part C & D On or before Feb 28,2019
3. Final Submission in spiral form On or before March 5, 2019
without fine
4 Final Submission in spiral form with On or before March 10, 2019
fine Rs 200

Note: You have to make this report in your own words, you can refer the contents from different
sources .You need to send the final soft copy( with subject mention , name , sec and ERP ) to your
guide and he will get you the plagiarism check for your project .You need to attach plagiarism report and
only 20 % plagiarism is allowed. Appearance for viva exam is mandatory otherwise your marks will be
zero
S.No Particulars
1.
PART – A

Brief study on any selected industry, Preferably Manufacturing Sector

Industry Report: - The report must be prepared considering the following components. It should be
typed & must be 8-10 pages.

 History of industry ( Evolution and growth )

 Present practices, FDI , Government regulator , industry associations etc
 Products/services
 Players in the industry
 Future trends in the industry
 Contribution of industry to the development of the nation i.e Contribution in GDP , employment
 Future of the industry

Tentative List of Industries

1. Iron and Steel-
2. Cotton Industry-
3. Sugar Industry-
4. Jute Industry-
5. Paper Industry-
6. Cement Industry-
7. Aluminium Industry-
8. Chemical Fertilizer Industry-
9. Engineering Industry-
10. Agriculture Industry-
11. Ship-Building-
12. Aircraft Building-
13. Automobile Industry-
14. Cycle Industry-
15. Glass Industry-
16. Leather Industry-
17. Woollen Industry-
18. Silk Industry-
19. Medicine Industry-
20. Rubber Industry-
21. Heavy Chemical Industry-
22. Match Industry-
23. Plastic Industry-
24. Telephone Industry-
25. Petrol Refining Industry-
26. Petro Chemicals-
27. Pesticide Industry-

Suggested websites :WWW.ibef.co.in

 PART – B
Brief study on any Trade organization
The report must be prepared considering the following components. It should be typed & must be 5-7
pages.
 History of trade organization
 Vision/Mission/objectives/Unique advantages
 Purpose (How is it helpful to various organization)
 Some prominent Associate members
 Office Bearers (organization structure)

Tentative List of Trade Organizations

1-ALL-INDIA MANUFACTURERS ASSOCIATION(AIMA)

DHP Regional Board of AIMO 70, Shivaji Marg Industrial Area New Delhi 110 015
Phone: (91 11) 543 3011
City: New Delhi

2-AUTOMOTIVE COMPONENT MANUFACTURERS ASSOCIATION OF INDIA (ACMA)

6th Floor The Capital Court, Olof Palme Marg, Munirka, New Delhi 110 067.

Phone: (91 11) 2616 0315, 2617 5873, 2618 4479

Fax: Fax: (91 11) 2616 0317
E-Mail: acma@vsnl.com, acma@vsnl.net
Web Site: http://acmainfo.com

3-ASSOCIATED CHAMBERS OF COMMERCE & INDUSTRY OF INDIA (ASSOCHAM)

147B, Gautam Nagar, Gulmohar Enclave New Delhi-110 049
Phone: ( 91 11) 2651 2477-79
Fax: (91 11) 26512154
E-Mail: assocham@sansad.nic.in
City: New Delhi
Web Site: http://www.assocham.org

4-CONFEDERATION OF INDIAN INDUSTRY (CII)

Confederation of India Industry (CII Mantosh Sondhi Centre) 23, Institutional Area, Lodhi Road, New
Delhi - 110 003, INDIA
Phone: -24629914
Fax: 79.99999959
City: New Delhi

5-CONFEDERATION OF INDIAN INDUSTRY (CII)

Confederation of India Industry 249-F, Sector - 18, Udgyog Vihar, Phase IV, Gurgaon
Phone: -4014160
Fax: -1016.836029
City: Gurgaon

6-Delhi Chamber of Commerce,

49, Rani Jhansi Road, New Delhi-110055,
Phone: 91-11-23616421, 23610397, 23515828 & 23518994
Fax: 91-11-23628847, 23622815
E-Mail: dccnd@nda.vsnl.net
City: New Delhi

7-ELECTRONIC COMPONENT INDUSTRIES ASSOCIATION (ELCINA)

ELCINA House, 422 Okhla Industrial Estate New Delhi, INDIA-110020
Phone: (91 11) 26924597, 26928053
Fax: (91 11) 26923440
E-Mail: elcina@del2.vsnl.net.in
City: New Delhi
Pin Code: 110020
Web Site: http://www.elcina.com
8-FEDERATION OF HOTEL AND RESTAURANT ASSOCIATIONS OF INDIA (FHRAI)

B-82, 8th Floor, Himalaya House, 23, Kasturba Gandhi Marg New Delhi - 110001

Phone: (91 11) 2331 8781, 2331 8782, 2332 2634, 2332 2647, 2332 3770
Fax: (91 11) 2332 2645
E-Mail: fhrai@vsnl.com
City: New Delhi
9-FEDERATION OF INDIAN CHAMBERS OF COMMERCE & INDUSTRY (FICCI)

Federation House Tansen Marg New Delhi 110001

Phone: 011-23738760-70
Fax: 011-23721504, 23320714
E-Mail: ficci@ficci.com
City: New delhi
Web Site: http://www.ficci.com
10-Indian Society of Agribusiness Professionals,

R-289A, 2nd Floor, Greater Kailash-1,New Deli-110048

Phone: 91-11-51730573, 51730574, 30938993
Fax: 91-11-51731674
E-Mail: isap@vsnl.net
City: New Delhi
11-Indian Society of Agribusiness Professionals,

A/184, Road No. 1, Mahipalpur Extn., New Delhi-110037

E-Mail: santhanam@isapindia.org, sangeeta@isapindia.org

City: New Delhi
Web Site: www.isapindia.org.
12-NATIONAL ASSOCIATION OF SOFTWARE & SERVICE COMPANIES (NASSCOM)

International Youth Centre Teen Murti Marg Chanakyapuri New Delhi - 110021
Phone: (91 11) 23010199
Fax: (91 11) 23015452
E-Mail: info@nasscom.org
City: New Delhi
Web Site: http://www.nasscom.org
13-PHD Chamber of Commerce and Industry
 Suite No.23, 2nd Floor, Indra Palace, H Block Middle Circle, Connaught Place, New Delhi-110 001
Phone: 91-11-23327421
City: New Delhi
14-INDIA TRADE PROMOTION ORGANISATION (ITPO)
Pragati Bhavan, Pragati Maidan New Delhi 110 001
Phone: (91 11) 2337 1540
Fax: (91 11) 2337 8142
E-Mail: itpo@nda.vsnl.net.in
City: New Delhi
Web Site: http://www.indiatradepromotion.org

15-INDIAN ELECTRICAL & ELECTRONICS MANUFACTURERS' ASSOCIATION(IEEMA)

804, Surya Kiran 19, K. Gandhi Road, New Delhi - 110001
Phone: (91 11) 23733013/14
Fax: (91 11) 23733015
E-Mail: delhi@ieema.org
Web Site: http://www.ieema.org
16-FEDERATION OF INDIAN EXPORT ORGANISATIONS (FIEO)
Niryat Bhawan", Rao Tula Ram Marg, Opp. Army Hospital Research & Referral,
Phone: 91-11-26150101-04
Fax: 91-11-26150066/26150077
E-Mail: fieo@nda.vsnl.net.in
City: New Delhi

PART – C
Brief study on Service sector specific to a company
Students are required to visit any Service organization (company) & on the basis of interaction with the
employees will prepare a report as per the following format.
Along with the visit information may also be gathered through Press Clippings, websites, Industry
Folders, Catalogues and other printed literature.
They are also required to enclose the visiting cards of the employees whom they would be meeting.
The Report should be typed & must be 15-18 pages.
Chapter-1-Introduction
A. Overview of the service sector and its contribution in the economy
B. Overview of the industry and its contribution in the service sector
Chapter-2- About the Company
A. Profile of the Company
B. History of the Company
C. Vision and mission statement of the Company
D. Key competitors of the Company
E. Organizational structure
Chapter-3- Marketing Strategies of the Company
A. Introduction about the marketing strategies
B. Seven P’s of the Marketing
i. Product
ii. Price
 iii. Place
iv. Promotion
v. Process - Blueprint of the process & Suggestions for improvement of service delivery
vi. People (Recruitment Process)
vii. Physical evidences
(List of Service Organizations is attached at the end of the document)

Tentative List of Service Organizations

1. HDFC Bank
2. Bluedart
3. Kotak Mahindra bank
4. Taj hotels
5. ITC hotel
6. Kotak securities ltd
7. Airtel
8. Vodafone
9. Reliance jio
10. Axis bank
11. Tata sky
12. TCS
13. Infosys
14. Genpact
15. KPMG
16. Mackensey
17. Indigo airlines
18. Vistara airlines
19. Dfl
20. Yes bank
21. Deloitte
22. Wipro
23. Tech Mahindra
24. Hcl
25. Microsoft
26. Aaj tak
27. NDTV
28. Forbes
29. Fortis
30. Max hospital

PART – D
Industrial Visit Report
Industrial Visit will be organized by the Institute through Coordinators. Students are required to prepare
a Hand written report of 2 to 4 Pages with Photographs.

Printing Instructions for project

1 Part D – Industrial Visit Report needs to be hand written.

2. The content needs to be justified, properly formatted:
  For Heading: Font – Times New Roman –14
 Content: Font – Times New Roman –12
 Line Spacing: 1.5 lines
 Headings to be numbered properly.

3. Once the content has been approved, each student will take reference no from the admin office.
4. The hard copy (PRINT FORM IN A SINGLE SPIRAL (PART A, B, C & D) WITH PROPER INDEX)
needs to be done.

Mode of Evaluation: The performance of a student will be evaluated as under:

1. Part-A Industry Report 15 Marks

2. Part-B Report on Trade Organization 15 Marks

3. Part- C Report on Service Organization 20 Marks

4. Part-D Industrial Visit Report 10 Marks

5. Viva Voce (including PPT) 40 Marks

Total 100 Marks

Dr. Pankaj Saini Dr. Supreet Wahee Dr. R K Sharma

nd nd
HOD BBA-2 year HOD BBA-2 year Dean Academics