DEVI AHILYA

VISHWAVIDHALAYA

SCHOOL OF COMMERCE
Session: 2018-2019

MAJOR RESEARCH PROGRAM ON:

ADOPTION OF INTERNET: A COMPARATIVE STUDY OF
URBAN AND RURAL STUDENT SUBSCRIBERS IN INDORE
DISTRICT

SYNOPSIS
SUBMITTED TO: SUBMITTED BY:
Dr. Shruti Padliya Bhumika Mandhani
Maheshwari B.COM (ATM)
6th Sem (823)
 CONTENT:

1. Introduction
2. Literature Review
3. Limitations
4. Delimitations of study
5. Objectives of Study
6. Research Methodology
- Method
- Data
- Sample Size
- Data Analysis and Interpretation
5. Hypothesis
6. Expected Outcomes
7. Scope
8.Refrences
 INTRODUCTION TO INTERNET

Internet is one of the powerful parts of technology and also essential for whole human society.
Internet provides 24/7 access information at one click. Today without internet we can’t think
about our daily life. Internet is the core part of education system. Today more people are on the
internet than anywhere else. With over 460 million internet users, India is the second largest
online market, ranked only behind China. By 2021, there will be about 635.8 million internet
users in India. Despite the large base of internet users in India, only 34.8 percent of the Indian
population accessed the internet in 2016. This is a significant increase in comparison to the
previous years, considering the internet penetration rate in India stood at about 10 percent in
2011. Furthermore, men dominated internet usage in India with 71 percent to women’s 29
percent (www.statista.com/topics/2157/internet-usage-inindia). At present, the study noted, rural
Indians use the Internet mainly for social network websites (around 70% of the Internet users
living in rural areas) such as Face book, and for emailing. A report titled „Internet in India 2016‟
by the Internet and Mobile Association of India (IAMAI) jointly published by the IMRB,
mentions that the number of internet users in India is expected to reach between 450-465 million
by June 2017. It adds that the country had 432 million mobile internet users in December 2016,
of which 269 million or 62.3% were from urban India and 163 million, or 37.7% were from rural
India

URBAN - RURAL RELATIONSHIP

Today the use of internet is the common matter in India. It is assumed that the people in Indore
feel more dependent on the Internet for their day to day work and for the latest information about
their subject areas than conventional resources of information. A good number of the people
particularly urban people use the internet for social interaction and communication as well as for
their education. But, just as they use the internet to take help of their education, they use social
sites to enrich their social lives . People also feels a bit handicapped in updating their knowledge
base quickly without using the Internet for their research . Internet came to Indore in early 1990
for a restricted group of users only. But, now it is open to everyone . Internet would increase the
educational level due to its reach and availability to everyone, everywhere and anytime. The
internet has created the opportunities for people of all ages of people to contribute and access
information.

Definition of Internet:-
Cambridge International Dictionary of English defines Internet as “large system of many
connected computers around the world which people use to communicate with each other”.
(Network of networks) The internet knowledge is the knowledge of the basic theoretical aspects
of the internal and its practical application. According to Douglas E. Comer (2003) internet is
“the collection of networks and routers that use the TCP/IP protocol suite and function as a
single, large network. The internet reaches government, commercial and educational
organization around the world.

Statement of the Problem:-

The problem for the present study is specifically stated as below:

A Comparative Study on Internet Use by Rural and Urban College subscribers in INDORE
District .
 LITERATURE REVIEW

M. Neelamalan and P. Chitra (2009) conducted the research on New Media and Society: A
Study on Impact of Social Networking Sites on Indian Youth. The sample size is 100 and
divided into two categories each of 50 are teens and youth in the age of 20 -22. This study
showed that 98% of member in social networking site are member of orkut.54% of member were
member of more than one network sit.42% of youth make the friends on such sites based on their
likeness. 10% share their personal problems with online friends. Indian youth is aware of danger
and risk involved in the sites. It is positive indicator that Indian youth possess social
consciousness.

National Survey on Canadian Youth Society (2012) conducted the research on media and
technology habits of Canadian youth (9-18 years).sample size 605 is taken for study. Study
showed that youth are more social than ever before and share among peers when discovering the
new contents. Television is most commonly technology for view the contents overall and most
preferred. Smart phone and laptop computer are daily usage of youth.

Edward j. (2012) has done the research on Digital Development in Rural Area: Potentials and
Pitfalls. This study showed that social interaction (e- mails) and entertainment are among the
principal applications of internet for home user and especially for children. Internet has become
the part of everyday life. Telecommunication is only one piece in more complex puzzle of rural
development. It is part of complicated process that goes beyond the rural and urban. There will
always be the rural penalty since face to face hand shake to use.

Australian Communication and Media Authority (2009) conducted the research on Adult
Digital Media Literacy Needs. It is qualitative research report. The research was conducted by 10
group discussion and 6 telephones in depth interview among the adult and non and limited user
of digital media. Research found that usage pattern of different type of digital media depends
upon individual and people’s own need, motivations and usage context. There are two reasons
uufor limited usage of digital media people were happy to carry on with old habits using the
traditional media. It was too difficult to change their habits.

Research Centre on Media, Information and Technology Education (2009) conducted the
research on Digital Media and Youth: Social Use of New Technology. This is the qualitative
research. The sample size 64 students were taken. Study revealed that digital media is a habit of
the youth and somehow adolescents seem to be used to them in their social in two directions with
friends and with peers. Messenger is considered as a very easy and inexpensive way to get in
contact with friends. Adolescents are perfectly conscious of role played by the media. This study
revealed that technology has migrated in our private life and daily life.
LIMITATIONS

The timeframe to carry out the research was very less therefore the population engagement for
survey is small in count.

DELIMITATIONS OF STUDY:-

(A) Geographical Area

The investigation was delimited to only INDORE district of Madhya Pradesh India.

(B) Level of Education

1. The study was restricted to the students in Indore district.

2. Among the students, only the Commerce students were considered as the subject of the
present study.

OBJECTIVES OF STUDY:-

The study was conducted to find out the following objectives:

1. To compare the use of internet by rural and urban students.

2. To compare between Male and Female students in respect of their using internet.

3. To know the purpose of internet use.

4. To investigate the barriers for non- and limited users of internet.

RESEARCH METHODOLOGY

METHOD:

To determine the Usage of Internet among urban and rural population, mixed approach will be
used which included both exploratory and inductive reasoning in order to accumulate
background information on the given topic to filter the research questions. The identification of
the information which is to be used along the sample to derive the response and their analysis,
investigative questions will be formulated.
DATA:

PRIMARY DATA

The survey method of research will be used to conduct the study and a structured questionnaire,
specially drafted for the purpose will be used for collecting the data. Data would be analyzed by
different quantitative techniques and would be presented in the appropriate formats.

SECONDARY DATA

The secondary data have been collected from books, journals, newspapers and unpublished
M.Phil and Ph.D., theses on the subject .

SAMPLE SIZE CALCULATION

Sample size consists of 50 respondents from Indore . All over 100 questionnaire were distributed
out of which only 50 could be considered under this project .The respondents mainly comprised
of the both urban and rural population residing in the city.

DATA ANALYSIS & INTERPRETATION

This consists of the analysis and interpretation of 50 responses collected on an unbiased basis
from residents of different part of Indore District . Analysis will be done with the help of
Questionnaire and then generating useful graphs in Microsoft excel. Hypothesis testing will be
done by chi-square method using various graphs that would be obtained from MS Excel and
Questionnaire.

HYPOTHESIS

1.There is no significant relationship between Gender and the usage of Internet.

2.There is no significant relationship between Age and the usage of Internet.

3.There is no significant relationship between Educational Qualifications and the usage of

Internet.

4.There is no significant differnce between the use of Internet among the students.
EXPECTED OUTCOMES

1.Students will be using internet for educational purposes and communication.

2.Students living in rural areas will also get efficient benefits of internet services for their study
purposes.

3.This study will help people know about the mobile phone services provided in different areas
of Indore District .

4.This study will clearly show which network provider is best ?

5.How students misuse internet for social networking?

SCOPE OF STUDY

This study will help in anticipating the youth behavior regarding internet and know the media
habits gap between rural and urban people. This study will also explore internet habits of rural
and urban people. By focusing on various factors identified in this study, the corporate can make
their marketing strategies in better way. It will help them to convert their potential customers into
active customers. It will also help marketers to position their product accurately.

SCOPE OF FUTURE RESEARCH

This study focuses on internet reach in rural and urban area in India. Further research can be
carried out about internet habits of rural and urban people and its impact on their buying
behaviour. This study is based on primary data. Further empirical study can be carried out to
know the attitude of the rural and urban people towards internet.
REFRENCES

1."Village renewal as an instrument of rural development: evidence from Weyarn,

Germany". Community Development. 43 (2): 209–224. doi:10.1080/15575330.2011.575231.

2. Punjab-At-A-Glance (District Wise) (2011). Retrieved august 20, 2015, from Website:
www.pbplanning.gov.in

3. Rural urban relationship. (n. d.) Retrieved July 29, 2015, from
http://www.fao.org/docrep/003/x6998e/x6998e04.htm

4. KPMG. (2013). The digital passenger: Digital metaphorsis in Indian automobile industry.
Retrieved July 17, 2015, from https://www.kpmg.de/docs/Auto_survey.pd