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Table of Content
Sr. No. Content Page No.
1. EXECUTIVE SUMMARY
2. BUSINESS DESCRIPTION
Vision, Mission & Goals
Form of business
Management structure
a) Industry Analysis
Market size
Porter’s Five Forces Model
b) Market Analysis
SWOT Analysis
Know Your Customers
Know your product
Know your competitors
4. ENTREPRENEURIAL MARKETING
c) Marketing Mix/ Marketing Strategies and Sales
Market Segmentation & Targeting Strategy
Unique Value Proposition (UVP) , Differentiation and positioning
The Marketing Mix/4PS
5. FINANCIAL PLAN
a) Startup capital
b) Income Statement and Balance Sheet
c) Break Even Analysis
d) Ratio Analysis
e) Capital Budgeting Technique
6. Appendix
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
A. EXECUTIVE SUMMARY
B. BUSINESS DESCRIPTION
a) Vision, Mission & Goals
b) Form of Business
This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
c) Management Structure
a) Industry Analysis
Porter’s Five Forces Model
This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
b) Market Analysis
SWOT Analysis
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
Know Your Customers
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
Know Your Competitors
D. ENTREPRENEURIAL MARKETING
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
Segmentation is a process in which we plan the thing before
manufacturing or design a channel structure and slitting the
work
Pricing Strategy
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
Placing/Distribution Strategy
Advertising/Promotional Strategy
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
E. FINANCIAL PLAN
a) Operating Cost and Expenses
Operating Cost and Expenses
Sr. Per Month Total Cost Per Annual Cost
Description
No Cost (Rs.) Month (Rs.) (Rs.)
Total
b) Startup Financing
Sr. No Description Amount (Rs.)
c) Revenue Generation
Revenue = Price of Product * No. of Units Sold
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
d) Income Statement
Projected Income Statementfor 5 Years
Depreciation Expenses
Total Expenses
Operating Income/Loss
e) Balance Sheet
Assets Amount Liabilities & Equity Amount
(Rs.) (Rs.)
F. APPENDICES
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore