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(Submitted for the Degree of B.Com. Honours in Accounting and Finance under the
University of Calcutta)
Submitted by
Registration No.:
Supervised by
Supervisor’s Certificate
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This is to certify that ………………. a student of B.Com Honours in Accounting & Finance of
………………………… under the University of Calcutta has worked under my supervision and
guidance for her Project Work and prepared a Project Report with the title Customer Perception
on “On-line Banking” .
The project report which she is submitting, is her genuine and original work to the best of my
knowledge.
Signature:
Place:
Date:
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Student’s Declaration
I hereby declare that the Project Work with the title Customer Perception on “ON-LINE
BANKING” submitted by me for the partial fulfillment of the degree of B.Com. Honours in
Accounting & Finance in under the University of Calcutta is my original work and has not been
submitted earlier to any other University/Institution for the fulfillment of the requirement for any
course of study.
I also declare that no chapter of this manuscript in whole or in part has been incorporated in
this report from any earlier work done by others or by me. However, extracts of any
literature which has been used for this report has been duly acknowledged providing details of
such literature in the references.
Signature:
Name:
Place:
Date:
Address:
Registration No.
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Acknowledgement
While conducting the Online Banking project, innumerable people have given me various
suggestions and opinions regarding this topic. I have tried to incorporate all those suggestions
which are really relevant in preparing my final report. I think it is essential to thank all those who
have contributed and helped me throughout the duration of the project.
Finally, I am thankful to all the people who willingly responded to the questionnaire and their
contribution has been invaluable. This project would not have been completed without their
participation. I am pleased to state that the whole report is just the presentation of the facts that
have been found during the project through different sources and its each sentence is an exact
representation of the information obtained and the analysis thereof. I hope that I have manifested
my sincere attempts to represent all the information and other things to the best of my ability.
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CONTENT
SERIAL NO TOPIC PAGE NO
Chapter-1 Introduction
1.1 Background of Online
banking
1.2Objectives of the study
1.3 Literature Review 6-9
1.4 Database and Methodology
1.5 Limitation of the study
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CHAPTER-1
INTRODUCTION
1.1. Background
Banking system of a nation is the shadow of nation’s economy. A healthy and profitable banking
system is just like the backbone of nation’s economy. It is necessary for a nation to achieve
growth and remain stable in this global world and global economy. In the early 1990s , the
government embarked on a policy of liberalization, licensing a small number of private banks.
Some of the private sector banks are Axis Bank (earlier known as UTI Bank), ICICI Bank and
HDFC Bank. The Indian banking system, with one of the largest banking networks in the world,
has witnessed a series of reforms over the past few years like use of Online banking and the
increased participation of both public and private sector banks. Online banking is the term that
describes all transactions that take place among companies, organizations, and individuals and
their banking institutions. First conceptualized in the mid-1970s, some banks offered customers
electronic banking in 1985. However, the lack of internet users, and costs associated with using
online banking, stunted growth. The internet explosion in the late 1990s
made people more comfortable with making transactions over the web.
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banking. Online banking allows a customer to make deposits, withdrawals, and pay bills
all with the click of a mouse.
reduce the security issues with the help of security control tools
banking services.
the customers.
1.4.Review of literature
Rakesh H M & Ramya T J (2014):- In their research paper titled “A Study on Factors
Influencing Consumer Adoption of Internet Banking in India” tried to examine the
factors that influence internet banking adoption. Using PLS, a model is successfully
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proved and it is found out that Internet banking is influenced by its perceived reliability,
Perceived ease of use and Perceived usefulness.
Amruth Raj Nippatlapalli (2013):- In his research paper “A Study on Customer
Satisfaction of Commercial Banks: Case Study on State Bank of India”. This paper
present Customer satisfaction, a term frequently used in marketing, is a measure of how
products and services supplied by a company meet or surpass customer expectation.
Mr. Vijay Prakash Gupta & Dr. P. K. Agarwal (2013):- In their research paper
“Comparative Study of Customer Satisfaction in Public Sector and Private Sector
Banks in India”. This paper gives with the introduction of liberalization policy and
RBI's easy norms several private and foreign banks have entered in Indian banking sector
which has given birth to cut throat competition amongst banks for acquiring large
customer base and market share.
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1.5. DATABASE AND METHODOLOGY
Data Collection:
Primary Source: The study is based on both of primary and secondary data. The study is based
on both of primary and secondary data. For the purpose of case study primary data have been
collected from the people of KOLKATA through phone
calls, social network and direct interview from them. The primary data is collected through
Secondary Source: The secondary data have been collected from different articles & website
resources such as www.wikipedia.com, www.google.co.in and so many others. We have used
simple pictures, tables, & graphs to analysis & present the data. Apart from this I also followed
my supervisor's instructions to finish the project.
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CHAPTER 2
CONCEPTUAL FRAMEWORK
Online banking refers to banking services where depositors can manage more aspects of their
accounts over the Internet, rather than visiting a branch or using the telephone. Online banking
typically is comprised of a secure connection to banking information through the depositor’s
home computer or another device.
The common features fall broadly into several categories: A bank customer can perform non-
transactional tasks through online banking, including-
Some financial institutions offer unique Internet banking services, for example: Personal
financial management support, such as importing data into personal accounting software. Some
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online banking platforms support account aggregation to allow the customers to monitor all of
their accounts in one place whether they are with their main bank or with other institutions.
A. N.E.F.T
a simple, secure, safe, faster, and cost effective way to transfer funds
B. R.T.G.S
In India, transfer of funds with RTGS is done for high value transactions,
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accounts, order or make cash withdrawals and check their account
balances without the need for a human bank teller. Many ATMs also
bank accounts.
he wants with his Credit Card within the limits fixed by his bank. Credit
Debit Card, on the other hand, is a prepaid card with some stored value. Every time a person uses
this card, the Internet Banking house gets money transferred to its account from the bank to the
buyer. The buyer account is debited with the exact amount of purchases.
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2.4 ADVANTAGES OF ONLINE BANKING
1. Pay your bills online: You can use online banking to pay your bills through bank or directly
through the website of your service provider. Set up automatic bill payments for bills that do not
change.
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2. View your Transactions
Online banking allows you to access your account history and transactions from anywhere. This
is the quickest way to check and see if a transaction has cleared your account. You can keep
track of pending transactions.
Online Banking also allows you to transfer money between accounts much more quickly. Make
transfers without leaving home. Check on availability of funds before you spend the money.
4. Mobile Banking
Most banks have a mobile bank that allows you to take advantage of online banking on your
phone.
5. Environment Friendly
Online banking is environmental friendly. Electronic transmission requires no paper and are
virtually pollution free.
2. Service Issues: Some direct banks may not offer all the comprehensive financial services such
as insurance and brokerage accounts that traditional banks offer.
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3. Security: Accounts may be subject to phishing, hacker attacks, malware and other
unauthorized activity.
4. Connectivity: Another issue is that sometimes it becomes difficult to note whether your
transaction was successful or not. It may be due to the loss of net connectivity in between, or due
to a slow connection, or the bank’s server is down.
Economies. In 1966, ICICI Bank took the initiative towards starting e-banking
services in India. The time period of 1996 to 1998, can be defined as early
adoption phase for e-banking in India. But public sector banks were the late
adopters of the e-banking services. SBI owns the pride of being pioneer among
due to lower ISP internet fee & charges, increased PC penetration and tech-
savvy environment.
Online Banking has become an integral part of banking system in India. The
concept of online banking is of fairly recent origin in India. Till the earl 90’s
traditional model of banking i.e. branch based banking was prevalent, but after
that non-branch banking services were started. The Indian government enacted
the IT Act, 2000 with effect from the 17th October 2000. To examine different
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aspects of Internet Banking RBI set up a committee on Internet Banking. The
and security issues, legal issues and regulatory and supervisory issues. RBI had
internationally and is fast catching up in India with more and more banks
The misuse of Internet amounts to cyber-crime, and India too has been
witnessing a sharp increase in cyber-crimes in the recent years. The Cyber Law
aspects of Internet Banking. The Group had focused on three major areas of e-
banking, i.e., (i) technology and security issues, (ii) legal issues and (iii)
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A major problem for banks and Internet banking users, Phishing is an art of
acquiring their sensitive information like passwords and credit card details. The
IT Act 2000, however, does not specifically define phishing as an offence and
thus the law enforcement authorities have to take recourse to the generic
provisions of cheating and criminal breach of trust under the Indian Penal Code.
Due to the lack of adequate legal provisions for dealing with growing cyber
crimes, banks are working towards intimating net users about e-security. SMS
alerts are used to inform customers promptly about their online transactions.
Banks have also put in place security measures, as outlined by the Reserve Bank
of India in its guidelines for Internet banking. The guidelines talk about the risks
associated with Internet banking, technology and security standards, legal issues
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CHAPTER-3
The study deals with results which came from the analysis of the
3.1.1.Age Basis
ABOVE 50
11
BELOW 20
12
20-35
35-50 8
19
Interpretation
Out of 50 respondents 12 respondents are below20 age group,8 respondents in 20-35 age
group.19 respondents in 35-50 age group and 11 respondents in above 50 age group. This is
shown with the help of a Pie-Chart.
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3.2. Time Using The Internet Facilities
5 to 10 years
2
more than 10 years
0
3 to 5 years
11
Interpretation
In this graph out of 50 customers 37 are using internet from less than 3 years and
2 customers are using from 5-10 years and rest of the respondent using internet between the
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3.3. Objective For Using The Internet ?
50
45
40
35
30
25
20
15
10
5
0
Shopping Entertainment Research Banking Other
Interpretation
Under the purpose of using internet 21 using for shopping motive and 15
using for entertainment and 3 for research and 9 for banking and 2
other.
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3.4. Are you Aware About The E-Banking?
No
Yes 0
50
Interpretation
The following graph represents that the majority of respondents are not aware
banking.
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3.5. Does E-Banking Services Save The Time?
No
0
Yes
50
Interpretation
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3.6.How Much Is The Satisfaction Level Of The Respondent From E-Banking Service?
Satisfied
43
Interpretation
This study shows that most of the respondent satisfy with the services of E-
banking provided by the banks and 4 respondent said they were average
satisfy from the E-Banking services, 3 respondent is not satisfy with the E-Banking
services.
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3.7.Do you avail of banking facilities online?
42
YES No
Interpretation
Most of the respondents prefer online banking services, which is about 42. It thus indicates that
there is a larger section of the people connected to internet banking today.
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3.8.How frequently do you use online banking services?
20 17
14
15
8
10 6 5
5 0
0
DAILY WEEKLY MONTHYLY OCCASIONALLY YEARLY NEVER
Interpretation
Most of the people do not need the services of bank regularly. They make transactions with bank
on weekly, monthly, occasionally or yearly basis.
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3.9.Are you aware of the security threads and frauds in online banking and familiar with
the methods of secured online transaction?
40
38
35
30
25
20
15
10 12
0
YES NO
Interpretation
It can be seen that most of the online users are aware of the online frauds and securities but even
with the increasing knowledge of internet banking some respondents are unaware of the methods
taken up by the banks to secure each and every transaction.
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3.10.How much do you spend for a single online transaction?
30
25
24
20
15
10
9
8
5 5
4
0
0-2000 2000-5000 5000-10000 10000-20000 AB O V E 2 0 0 0 0
Interpretation
Most of the online users have a tendency to spend 2000 and below in a single transaction.
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3.11.Does your bank educate you about the online banking services being offered?
YES NO
NO, 22
YES, 28
Interpretation
Among 50 respondents 28 people said their banks provide them information with online services
offered, while 22 people rejected any sort of participation from their banks.
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3.12.Does your bank upgrade online services regularly?
CAN'T SAY
12
YES
24
NO
14
Interpretation
This is very interesting to see that most of the online banking users think that their banks upgrade
their services regularly. But some people did not think so and few did not come to a conclusion.
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3.13.Do you think online banking is better substitute of traditional banking system?
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10
Interpretation
It is seen that most of the respondents preferred using online banking over traditional banking
system. Thus it can be concluded that online banking has a bright future ahead.
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3.14.which online operation should be modified promptly for better services in future?
12
11
10
10
6 6
6
5
4
4
3
2 2
2
1
0
ATM ACCOUNTS FUNDS BILL E-TAX E-DEPOSIT DEMAT LOANS INTERNET CUSTOMER
SERVICE SERVICE TRANSFER PAYMENT PAYMENT SERVICE AND SECURITY FEEDBACK
CREDIT SERVICE SERVICE
SERVICE
Interpretation
This chart shows that “INTERNET SECURITY SERVICE” AND “CUSTOMER FEEDBACK
SERTVICES” should be modified in future.
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3.15.Rating of online banking services.
EXCELLENT, 4
POOR, 8
VERY GOOD, 9
AVERAGE, 11
GOOD, 18
Interpretation
The satisfaction level of online users of their respective banks has a mixed review. This may be
due to multiple reasons. Moreover 18 respondents chose “GOOD” option.
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FINDINGS
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CHAPTER-4
4.1. Conclusion
In a country like India, there is need for providing better and customized services to the
customers. Banks must be concerned about the attitudes of customers with regard to acceptance
of internet banking. The importance of security and privacy for acceptance of internet banking
has been noted in many earlier studies and it was found that people claim that they have
knowledge about security issues but they have no clear idea about all kinds of frauds. The
present study shows that customers are more reluctant to accept new technologies or methods
that might contain little risk. Hence, banks should design the website to address security and trust
issues. The basic objective of my research was to analyze the awareness among customers for
internet banking in India. It gives direction to research tools, research types and techniques.
Banks should look forward to have some tie-ups with other financial institutions to increase the
service base. The study reveals that ATM BANKING, BILL PAYMENT, ONLINE SHOPPING
and ONLINE RECHARGE etc. are performed by many respondents but it also reflects that
NEFT, RIGS or DMAT services are not performed by the people in majority.
4.2. Recommendations
We can see the time is changing and we are now accepting technology but there is still a lot
of perceptual blocking which hampers the growth its normal tendency of technology that’s
why the growth of internet banking is very primitive in nature.
Recommendations to banks:
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▪ Banks should obey the RBI norms and provide facilities as per the norms. But these are
not completely followed by the banks. Some of our respondents complained that their
bank does not give feedback of online transaction in proper times. If customers do not
get proper feedback then their interest in online services will be reduced, so bank should
take proper steps to build their feedback services.
▪ Internet banking facilities must be made available in all banks as well as in all branches
▪ Banks should develop their services not only in town areas but also in village areas
Banks should install more and more ATMs in both urban and rural areas.
▪ Banks should always update their security systems and create a trust in the mind of
customers towards security of their accounts.
▪ Banks should make their sites more user friendly. Customers should be motivated to use
internet banking facilities more.
▪ Banks are now using two factor authentication, e- password and OTP but they should
improve that and start using three factor authentication because hackers sometimes break
the two factor authentication system.
Recommendations to users:
Users must use anti-virus and maintain the integrity of their computer by scanning
regularly for viruses.
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Do not respond to emails requesting account information, account verification or banking
access credentials such as user names, passwords, PIN codes and similar information.
Avoid using automatic login features that save one’s personal details.
Create a strong password but that will be easy to remember without writing it down
anywhere.
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4.3.BIBLIOGRAPHY
WEBSITES:
www.google.co.in
www.wikipedia.com
www.slideshare.net
www.investopedia.com
www.simpli.com
BOOKS:
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Appendix
QUESTIONNAIRE
Dear Respondent,
KRISHNA PUROHIT
A.PERSONAL DETAILS:
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QUESTION 1: IN WHICH BANK DO YOU HAVE YOUR ACCOUNT?
Yes No
Less than 3 year more than 3-5 year less than 10 year Other
Other
Yes No
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Yearly Never
QUESTION 7: ARE YOU AWARE OF THE SECURITY THREADS AND FRAUDS IN
ONLINE BANKING AND FAMILIAR WITH THE METHODS OF SECURED
ONLINE TRANSACTION?
Yes No
Above 20000
QUESTION 9: DOES YOUR BANK EDUCATE YOU ABOUT THE ONLINE BANKING
SERVICES BEING OFFERED?
Yes No
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QUESTION 12: DO YOU THINK ONLINE BANKING IS BETTER SUBSTITUTE OF
TRADITIONAL BANKING SYSTEM?
Other
Yes No
Poor
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