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Roll No. Total No. of Pages : 02

19336 Total
19336 No. of19336
Questions 19336
: 09 19336 19336 19336 19336 19336

Bachelor in Service Industry Management (SIM) (2014 & Onwards)

BBA (2012 & Onwards Batches) / BRDM (2014 & Onwards)
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BUSINESS COMMUNICATION–II
Subject Code : BBA-205
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Paper 19336
ID : [C0244]19336 19336 19336 19336

Time : 3 Hrs. Max. Marks : 60

INST RUCT ION TO CANDIDAT ES :

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1. SECTION-A is COMPULSORY cons is ting of TEN questions carrying TWO marks
each.
2. SECTIONS-B cons is ts of FOUR Sub-sec tions : U nits- I, II, III & IV.
19336 3.
19336 Eac h Sub-section
19336 contains
19336 TWO questions
19336 each, carry ing T EN
19336 ma rks e ach.
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4.

m
Student has to attempt any ONE que stion from ea ch Sub-section.

o
.r c
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SECTION-A

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1.
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Write briefly :
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1. Define communication
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p e
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o
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m 19336 19336

2. Purpose of reading

p a .r c
r
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3. Reading strategies

b p e
a
4. Importance of listening
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rp
5. Process of listening

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of planning in19336

7. Paragraph structure
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b 19336 19336 19336 19336

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8. Art of public speaking

9. Listening vs. Hearing

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10. Role of Drafting in writing

1 | M-10548 (S12)-1825
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SECTION-B

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UNIT-I 19336 19336 19336 19336

2. Discuss strategies of effective reading. How do visual regression and visual wandering
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affect reading.
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3. Explain SQ3R technique of reading.

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UNIT-II
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4. What are effective listening skills and their advantages? Also highlight the importance of
feedback skills.

19336 5.
19336 What role does body language
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making listening effective?
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o m
.r c
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UNIT-III

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6.
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7.
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p e
Discuss the format of formal report.
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What is a personal resume? What is its significance in business writing?
o m 19336 19336

p a .r c
r
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b
UNIT-IV

p e
a
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8.
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Elaborate the role and advantages
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of audio
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visual aids in oral presentation.
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rp
9. What are the various purposes for which a group discussion is held? List some of its
advantages and disadvantages.
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b 19336 19336 19336 19336

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2 | M-10548 (S12)-1825
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