8.

1 SUGGESTION
Online shopping in India is poised for greater acceleration as PC and Internetpenetration grows. It is
becoming one of the top Internet activities and there is a hugegrowth in this business as more
manufacturers and providers are integrating theInternet into their sales model. But there are many
things that need to occur in onlineshopping to generate higher revenues and the key to it lies in the
hands of themarketers. To make online shopping a boom following methods can be followed.
India has a strong research and development (R&D) capability so companiesshould innovate rapidly
to take care of the security issues. Technology like text tospeech softwares should be innovated to
take care of the security concern.
In India the total ownership of credit cards is small as compared to itspopulation and there are also
hesitant in using it as a mode of online paymenttherefore alternative methods of payment like cash
on delivery (COD) where the enduser pays cash after the product is delivered and debit cards where
the bank accountsare directly debited should be used. Other technologies like encryption
technologiestrusted third-party certifications; digital ID systems and prepaid cards should be used.
consumers should be made aware that one of the safety aspect of usingcredit cards online is that in
case of disputed credit card payments for onlinetransactions the onus is on the merchants to prove
that the transaction actually tookplace, as online users don't physically sign a credit slip. As a result
online users areprotected from fraudulent use of credit cards.
There is a growth in the cellular phone market in India, more merchants shouldmake use of this
device allowing the customers to access the Internet and use it asmode of payment thereby
obviating the need for PCs and credit cards.
It is not only important to pay strong attention to the security issue and createnew, innovative
safeguards that protect consumers but the merchants should promotethese safeguards to the
marketplace and make the prospective consumers aware thatthe communications, personal data,
credit card accounts, and transaction information can be protected.
One of the factors that hinder Internet penetration in India is access. Morecompanies should adopt
click and mortar model with the real world operations tocomplement its online presence for e.g.
customers can walk to the office to access itsservices.
Merchants should provide goods and services that offer the right value formoney. There should be
transparency in policies (returns, privacy, shipping, etc),insurance against fraud and a good after
sales services should be provided toconsumers making it an enjoyable experience.
Consumers today demand a better, more efficient and less cumbersome way tocompare and buy
products online. Innovative service should be provided to consumersso that they can compare
products, which are available online using their mobilephones.
Online shopping today is an incomplete, fragmented, and sometimes frustratingprocess. Therefore
merchants should set themselves apart from their competitors byfactors other than price, constantly
innovate and move towards creating customerconfidence to trade online. They should provide
massive selection at lower prices,offer a personalized customer experience and their web sites
should deliver a shoppingexperience that addresses all of the consumer needs like recommendation
about theproducts, feedback from other customers, etc.
Vendors should educate the customers about e-commerce like educating themon safety tips like
reading the item description, looking for a seller’s feedback scoreand asking questions, detecting
spoof mails and informing them about the new onlinecrimes which happen regularly.
In India still the penetration of Internet has not happened the way it shouldhave been which
hampers online shopping. Ecommerce revolution can be broughtabout by providing more
broadband connections at affordable prices
There is a huge market for business in the rural India therefore efforts shouldbe such that to bring
these people also into experiencing online shopping. Companiesshould create more Indian language
software or content as Internet still is a primarilyEnglish language world and language could be a
barrier in rural India. Only fewlanguage portals like webduniya.com exist today.
 Most of the Indians still like to see the product before buying; efforts should bemade to change this
mindset of the people by making them aware of the benefits ofonline shopping.
To make online shopping big the shopping web sites should give the customersthe convenience to
shop anything on a single site like ordering pizzas, movie tickets,groceries, etc rather than in
scattered places. The site should not only provideinformation content but also tools to navigate and
evaluate this information. Theinformation on the site should be just sufficient for the consumers to
make a decisionand not to overload them with information, which results in confusion. Convenience
and time saving are the main reason to shop online. ThereforeBusiness to Consumers (B2C) sites
should be designed in such a way that consumersspend less time in finding information they are
looking for as delays in searching orloading a web page might turn the consumers to other sites
which have fasterdownload and display times.
Since consumers control the experience they receive from shopping over theInternet, there is a
need to find ways of managing the amount of information availableover the Internet. Sites that are
able to offer this information and present it in a simpleway to understand will become the preferred
destination for online shopping.
The key to selling to a customer which cannot be seen is to get the customer totrust the website
with which they have electronic transactions.
Active participation from consumer marketing companies to manufacturingindustries is required to
make online shopping a booming sector
There is a huge market for business in the rural India therefore efforts shouldbe such that to bring
these people also into experiencing online shopping. Companiesshould create more Indian language
software or content as Internet still is a primarilyEnglish language world and language could be a
barrier in rural India. Only fewlanguage portals like webduniya.com exist today.
Most of the Indians still like to see the product before buying; efforts should bemade to change this
mindset of the people by making them aware of the benefits ofonline shopping.
To make online shopping big the shopping web sites should give the customersthe convenience to
shop anything on a single site like ordering pizzas, movie tickets,groceries, etc rather than in
scattered places. The site should not only provideinformation content but also tools to navigate and
evaluate this information. Theinformation on the site should be just sufficient for the consumers to
(B2C) sites should be designed in such a way that consumersspend less time in finding information C

onvenience and time saving are the main reason to shop online. ThereforeBusiness to Consumers
they are looking for as make a decisionand not to overload them with information, which results in
confusion. delays in searching orloading a web page might turn the consumers to other sites which
have fasterdownload and display times.
Since consumers control the experience they receive from shopping over theInternet, there is a
need to find ways of managing the amount of information availableover the Internet. Sites that are
able to offer this information and present it in a simpleway to understand will become the preferred
destination for online shopping.
The key to selling to a customer which cannot be seen is to get the customer totrust the website
with which they have electronic transactions.
Active participation from consumer marketing companies to manufacturingindustries is required to
make online shopping a booming sector