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aspect of our daily existence, becoming an integral tool for day-to-day living.
According to trade analysts, 90% of all people keep their mobile phone within reach
at all times. And as mobile penetration increases, along with better quality
services, this trend is assured to grow.
And with the rolling out of 4G connectivity in mobile networks, users the world
over are beginning to experience a faster and more reliable mobile internet
experience – which in turn is giving rise to mobile commerce.
In 2016, companies such as German online retailer Zalando had 90% of sales via its
mobile app, while UK’s Shop Direct achieved 62% of total sales on the mobile
platform. This trend is leading to the launch of new e-commerce apps, as e-tailers
are encouraging their customers to shop via mobile-based apps. Not only does the
mobile strategy give e-tailers a direct sales channel between the e-tailer and the
customer, but it also acts as a branding tool that is perennially close to the
customer.
Mobile devices have changed the way we live in radical ways, contributing to every
aspect of our daily existence, becoming an integral tool for day-to-day living.
According to trade analysts, 90% of all people keep their mobile phone within reach
at all times. And as mobile penetration increases, along with better quality
services, this trend is assured to grow.
And with the rolling out of 4G connectivity in mobile networks, users the world
over are beginning to experience a faster and more reliable mobile internet
experience – which in turn is giving rise to mobile commerce.
In 2016, companies such as German online retailer Zalando had 90% of sales via its
mobile app, while UK’s Shop Direct achieved 62% of total sales on the mobile
platform. This trend is leading to the launch of new e-commerce apps, as e-tailers
are encouraging their customers to shop via mobile-based apps. Not only does the
mobile strategy give e-tailers a direct sales channel between the e-tailer and the
customer, but it also acts as a branding tool that is perennially close to the
customer.